BLACK BEAR GOLF CLUB Advertising & Branding Opportunities
Why Promote your Company via a Golf Facility? Consumers average almost 6 hours at the venue for each visit. Demographically golfers are high wealth decision makers Leisure facility promotion leverages the positive emotions Golf consumers are more aware and receptive focused activity Flexibility; wide variety of promotional mechanics and pricing. Options to entertain high value clients or prospects in a relaxed environment where they will be exposed to your promotional efforts directly and indirectly providing unrivalled reinforcement. Passive and active promotion options brand ; sales message or sale close opportunities Golf traditionally the preserve of multinational brands (BMW, HSBC etc) now affordable via Black Bear.
Why Black Bear Golf Club? Widely known and respected Golf Course winner of the Best of the Best Golf course for Lake and Sumter Counties Course challenges and entertains golfers of all calibres PB Dye Links design ; unusual for Central Florida PB Dye designs account for more PGA event locations than any other designer Black Bear team experienced and focused on providing a memorable positive experience for all customers. Packages aimed at a variety of business types and budgets BUT WHAT ABOUT THE NUMBERS does it add up? First some quick facts; figures and visuals!!!
365 day continuous Advertising Over 210,000 hours of customer exposure / year
Exposure to approximately 40,000 golfers annually
Exposure at all professional and amateur events held at Black Bear Golf Club local, national, international golfers
Opportunity to market to business clients 365 days of the year (well 364 actually)
Entertain clients at a fabulous PB Dye designed course at a fraction of the normal cost of a PB Dye Course
Host company golf tournaments for your clients, prospects & staff
The Venue facts, if you need more! PB Dye designed 7,062 yard links course Host to many National & Regional Pro Tours 40,000 square foot short game complex 16,000 square foot practice green 400 yard double ended range with 12 target greens One of the most highly regarded courses on the pro developmental tour circuit Voted Best of The Best Golf Course in Lake & Sumter Counties
Branding Opportunities at Black Bear 1. Driving Range 2. Club House 3. Parking Lot 4. On-Course 5. Golf Cart 6. TV Advertising Co-Branding
Driving Range Branding Program 600,000+ opportunities to see your promotion and message each year 12 Driving Range Target Flags Branded with Your Logo 20 hitting stations Branded with Your Logo 6,000 range balls Branded with Your Logo 18 mini flags on the practice green Branded with Your Logo 2 short game complex target flags Branded with Your Logo Select Bill Board advertising located around the Range Note: On average 50,000 range balls are hit monthly at the Black Bear practice facility. That equates to a potential 600,000 eye balls annually looking at Your Company logo
Range Program 2015 Pricing Structure Prime Program equates to <$0.04 /contact At Inception of Agreement 6,000 Your Logo Balls: $3,600 18 Putting Green Your Logo Flags: $1,200 14 Range Your Logo Flags: $1,200 Other Signage on a cost per item basis At 6 th Month 6,000 Your Logo Balls (replacement) $3,600 Monthly Fees Primary Advertiser (all elements) $600 Partial Advertiser Balls $400 Flags Range or Putting Green $250
Clubhouse Branding Program Interior Branding Options Terrace ext. lounge area (8 x 3 Vinyl Banners Qty 4) Restaurant & Lounge Menus, Disposable Cups / Boxes (40,000 per annum) Sponsor advertising 3 x 2 Full colour lobby Display
Clubhouse Program 2015 Pricing Structure Clubhouse Restaurant & Lounge Disposable Cups / Boxes Cost +15% Menus - Carts / Rest/ Table Terrace (8 x 3 Banners Qty 4) Lobby Display (2 x3 ) $300/mth min 3 mths $200/mth min 3 mths Incl. With 3 of above Add production/origination costs to above typical 4 color cost of vinyl display boards or banners approx. $9.25/sqft
Exterior - Parking Lot Program Main entrance/car Park / Reception Advertising Signage (8 x 4 Qty 3) Main Flag pole Display plinth 20 X 10 in Circle 75 Parking Slots
Main entrance/car Park Advertising Signage (8 x 4 Qty 3) $250/mth min 6 mths Main Flag pole $100/mth min 6 mths Display plinth 20 X 10 in Circle $400/mth min 3 mths Parking Slots (75) $400/mth min 6 mths Add production/origination costs to above typical 4 color cost of vinyl display boards or banners @ approx $9.25/sqft Parking Slots @ cost (dependent upon variation and spec.)
Golf Shop & On Course Branding Program Shop & Course Scorecards (40,000 / annum 4 Hour visibility each) 18 Tee Display Boards (3 x2 ) 18 pin-position Flags 4 sets of tee markers on each hole, total of 144 tee markers throughout the course Select banner / billboards (Max 8 x4 ) placed throughout the course typically behind greens Display / brochure space at entrance / counter
Golf Shop & On Course Program Scorecards (40,000 yr) (40k minimum) Tee display board (3 x2 ) $60/mth per tee (or$850/mth 18 holes) Tee Markers $500/mth (all 144 markers min 12 mths) Pin Flags $600/mth (all 18 holes ) Display/Billboards (8 x4 ) $150/mth/board min 6 mths Add production/origination costs to above typical 4 color cost of vinyl display boards or banners @ $9.25/sqft Tee marker and Flag origination/production at cost
Golf Cart Program Total 75 Carts available for branding options
Golf Cart Program Advertising space on Exterior of Golf Cart Advertising space on Interior of Golf Cart Advertising incorporated into the GPS range finders on the golf carts Unit costs subject to negotiation and specification
TV Advertising Co-Branding Black Bear promotes via TV advertising on regional cable networks Brighthouse, Comcast, Summit, Century Link Prism networks in 30 miles radius of course total of 300,000 connected subscribers Advertising on ESPN, Golf Channel and other sports / outdoor activity focused channels 400-500 ; 30 second TV slots per month Opportunity to co-brand the advert @ approx $6 per advert slot. Subject to nature and share of advertising content. This opportunity requires participation in other branding programs and is subject to separate negotiation
Corporate Member Playing Card Fully transferable playing card (for you; your clients/ prospects or employees) 7 day / week or 5 day/ week (Mon-Fri) options Unlimited play and / or practice for card holder (no additional fees) 15% discount in restaurant and golf proshop 14 day priority access for tee time booking Souvenir program can be co-ordinated (subject to volume minimum). Available in 2 or 4 play card multiples
Corporate Member Playing Cards 2 Play Card (s) 5 days per week - $200/player/mth 2 Play Card (s) 7 days per week - $300/player/mth 4 Play Card (s) 5 days per week - $180/player/mth 4 Play Card (s) 7 days per week - $275/player/mth (minimum 12 month term) Volume Discounts Purchase 2-5 cards and take a 10% discount Purchase 6+ cards and take a 20% discount
Tournaments and Groups Our expertise is to organize a spectacular event for you your prospects and / or employees. Events can be any number from 12 to 144 Event can be catered BBQ; Buffet; Sit Down Meal etc Full Bar and refreshment options including on course Souvenir program (eg cap / shirt etc) can be co-ordinated (subject to volume minimum and 5 week notice).
Tournaments and Groups Pricing subject to timing, volume and catering specification As a corporate advertiser you can be assured of a great event at a great price and a memorable day Additional discounts available for multiple event bookings Contact us on 352 357 4732 for a quote.
Summary As a corporate advertiser at Black Bear you can be certain of our best attention at all times. We know that your success is vital to our success We will be flexible to meet your and your customer/prospects needs Give us the opportunity to show you how we can help you promote your business and build value for you. Call Us today on 352 357 4732 to arrange your visit to our facility we are sure you will not regret it!!!