NEW ALBANY DEPARTMENT OF ATHLETICS BRAND GUIDE HOME OF THE EAGLES

NEW ALBANY DEPARTMENT OF ATHLETICS BRAND GUIDE HOME OF THE EAGLES

NEW ALBANY-PLAIN LOCAL SCHOOLS // Letter of Importance Letter of Importance To help New Albany-Plain Local Schools maintain brand consistency, they require all parties utilizing any element of their brand identity to meet the specifications outlined within this guide. If you are a third party wishing to use the included branding elements, please direct all questions regarding any content involved within this brand guide to New Albany-Plain Local Schools. Sincerely, VIP Branding Powered by Varsity Brands

NEW ALBANY-PLAIN LOCAL SCHOOLS // Table of Contents TABLE OF CONTENTS 1.1 2.1 2.2 3.1 3.2 3.3 3.4 4.1 Introduction/Legal Notes Approved Logos Official Full Color Logos Official One Color Logos Approved Colors Identity Colors Logo Against Background Colors One Color Logos Color Variations/Logo Enhancements Approved Typgraphy Fonts

NEW ALBANY-PLAIN LOCAL SCHOOLS // Introduction/Legal Notes 1.1 Introduction The following manual provides you with specifications to accurately utilize the New Albany-Plain Local Schools brand elements. It is critical that all parties utilizing any of the New Albany-Plain Local Schools brand elements follow this manual with attention to detail in order to preserve and protect the New Albany-Plain Local Schools brand image. Thank you in advance for reviewing this manual, thoroughly understanding its contents, and abiding by the specifications provided. Creation, application or any use of the New Albany-Plain Local Schools brand elements must conform to approved standards as authorized by New Albany-Plain Local Schools. Additionally, it is imperative that New Albany-Plain Local Schools brand elements are used properly on all merchandise, web, printed materials, signage, etc. in a quality manner. When using the New Albany-Plain Local Schools brand elements, whether the item on which the element is applied is for internal use, departmental use, organization use, being publicly displayed, being sold or otherwise distributed in commerce, all specifications for usage must be met and visually approved by an authorized party within New Albany-Plain Local Schools. Legal Notes USE OF THE ELEMENTS

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Logos 2.1 Approved Full Color Logos 1 1 Full Color Mascot 2 Mascot w/ Interlock FC 1 - PMS 504 C 3 Mascot w/ Interlock FC 1 - PMS 4525 C 4 Mascot w/ Interlock FC 1 - Black & White 5 Interlock - PMS 504 C 6 Interlock - PMS 4525 C 2 3 4 7 Interlock - Black & White 5 6 7

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Logos 2.2 Approved One Color Logos 8 9 10 8 Mascot 1 - PMS 504 C 9 Mascot 1 - PMS 4525 C 10 Mascot 1 - Black & White 11 Mascot w/ Interlock OC - PMS 504 C 12 Mascot w/ Interlock OC - PMS 4525 C 13 Mascot w/ Interlock OC - Black & White 11 12 13 14 Mascot w/ Interlock Reverse - PMS 504 C 15 Mascot w/ Interlock Reverse - PMS 4525 C 16 Mascot w/ Interlock Reverse - Black & White 14 15 16

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Logos 2.2 Approved One Color Logos 17 17 District - Full 2 Color 18 District - PMS 504 C 19 District - Black & White 20 Mascot 2 - Full 2 Color 21 Mascot 2 - PMS 504 C 22 Mascot 2 - PMS 4525 C 18 19 20 23 Mascot 2 - Black & White 21 22 23

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Colors 3.1 Maroon Vegas Gold White Pantone Web CMYK RGB PMS 504 C #572932 C: 29 M: 84 Y: 44 K: 73 R: 87 G: 41 B: 50 PMS 4525 C #C5B783 C: 9 M: 12 Y: 47 K: 18 R: 197 G: 183 B: 131 White #FFFFFF C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 Approved Colors IDENTITY COLORS Black Pantone Web CMYK RGB Black #000000 C: 50 M: 50 Y: 50 K: 100 R: 0 G: 0 B: 0 Maroon, Vegas Gold, and White are the official approved colors of New Albany-Plain Local Schools and play a major role in supporting the core visual identity of the brand. Maroon and Vegas Gold are the primary foundation colors and should always be the first colors used in any application where a single color predominates. White should only be used as a secondary accent color. *Pantone Uncoated shares the same PMS numbers as Pantone Coated. The colors shown on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. Refer to the current edition of the PANTONE Color Formula Guide for accurate colors. PANTONE is a registered trademark of PANTONE, Inc.

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Colors 3.2 Approved Colors LOGO GUIDELINES AGAINST BACKGROUND COLORS The logo is recommended to be used against Maroon, Grey, transparent or neutrals such as Grey/White. Please contact the school administration for approval on use of any other non-official school color backgrounds (eg. light blue, pink, etc). The logo should always be used on a solid color (or transparent) background (vs. against an image, pattern or texture).

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Colors 3.3 Approved Colors ONE COLOR LOGOS

NEW ALBANY-PLAIN LOCAL SCHOOLS // Approved Colors 3.4 Approved Colors ACCEPTABLE COLOR VARIATIONS In one color designs, the eyes will always be white. The approved ink colors include the official primary and secondary colors, accent colors if mentioned on page 3.1, white and black. Simply inverting the colors of the logo is not acceptable for the brand.

NEW ALBANY-PLAIN LOCAL SCHOOLS // Typography 4.1 Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Typography The approved font for New Albany-Plain Local Schools is Times New Roman. Any other font used will need to be approved with the New Albany-Plain Schools Administration. FONT FILES *VIP Branding does not provide fonts to clients for use. Fonts are a licensed product from the manufacturer and need to be purchased from said manufacturer for clients personal and commercial use.

NOW IT IS TIME TO ELEVATE YOUR BRAND WITH... Avenue Banners Windscreens Wall Murals Vinyl Banners Flags Pop-Up Tents Table Cloths Decals Window Graphics Apparel AND MORE! CONTACT VIP BRANDING FOR MORE INFO! Email: info@vipbranding.com // Phone: 888-501-1577

MARCH 2018 // www.varsitybrands.com