KEY PERFORMANCE INDICATORS OCTOBER 25, 2018
AVERAGE US PRIMETIME CABLE TV RATINGS RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS 2.34-7% 2.18 1.95-7% 1.81 1.81 1.65 1.51 1.37 1.20-9% 1.09 0.65-4% 0.63 0.92 0.82 0.65 0.63 2017Q3 2018Q3 2017Q3 2018Q3 2017Q3 2018Q3 2017Q3 2018Q3 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating Television ratings are measured on a Live+SD basis for Q3 2017 and Q3 2018 Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q3 2017 (excludes Broadcast and Premium networks) Definitions of Coverage Rating and National Rating above are provided on page 8 1
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) WWE Free Video on Demand 1 (in billions) 333 AVOD Global Views (B) Social Media Followers 2 (average, in millions) 7.7 8.4 154 135 121 115 144 154 167 211 243 266 4.0 3.7 3.8 3.6 4.3 4.8 5.1 5.8 6.7 19 0.5 2010 Q1 2016 Q2 Q3 2010 Q1 Q2 Q3 2017 2018 2016 2017 2018 AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App). 2010-2017 figures include only Facebook, You Tube, and WWE platforms. 2018 includes Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms 2
SOCIAL MEDIA: WWE REACH 629 86 128 WWE Free Video on Demand 1 (in billions) 672 98 706 109 739 121 Social Media Followers 1 (MM) 774 800 141 154 166 179 206 225 248 140 149 158 164 171 180 191 201 206 209 825 850 898 923 950 415 434 447 460 469 475 479 481 491 493 493 Q1 Q2 2016 2017 2018 Q3 Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers 3
WWE NETWORK ENDING SUBSCRIBERS Total Subscribers Free & Paid (000s) 1,787 1,697 1,681 1,633 45 1,578 1,662 1,469 123 57 1,560 65 1,486 47 1,473 1,547 49 71 112 42 70 76 1,697 1,681 1,469 362 440 449 Total Subscribers US & Int l (000s) 1,633 1,787 1,578 1,662 1,560 1,473 1,547 Social Media 481 Followers 1,486 2 (average, 394 427 in millions) 384 419 441 391 429 1,624 1,574 1,357 1,742 1,615 1,568 1,507 1,471 1,511 1,444 1,403 1,232 1,306 1,221 1,257 1,206 1,159 1,118 1,107 1,166 1,102 1,082 Q1 Q2 Q3 Q4 2016 2017 2018 2016 2017 2018 Int l US Total Paid Subscribers US & Int l (000s) 1,568 1,742 1,574 1,624 1,507 1,615 1,511 1,357 330 409 434 381 410 470 1,444 373 401 429 1,403 1,471 370 406 1,190 1,272 1,186 1,165 1,158 1,106 1,065 1,027 1,130 1,071 1,033 1,824 370 WrestleMania Total Subscribers (000s) 1,949 288 2,124 316 1,454 1,661 1,808 Apr. 4, 2016 WrestleMania 32 +7% Apr. 3, 2017 WrestleMania 33 +9% Apr. 9, 2018 WrestleMania 34 2016 2017 2018 Int l US 2016 2017 2018 Free Paid Definitions of subscriber metrics above are provided on page 9 4
WWE NETWORK AVERAGE SUBSCRIBERS 1,289 Average Paid Subscribers (000s) 1,558 1,634 1,490 1,517 1,800 1,664 1,212 1,522 1,136 1,458 1,407 1,484 1,143 1,098 985 Average Paid Domestic Subscribers (000s) Social Media Followers 2 (average, 1,316 in millions) 1,119 1,213 1,083 1,038 1,082 Q1 Q2 Q3 Q4 2016 2017 2018 2016 2017 2018 Definitions of subscriber metrics above are provided on page 9 5
LIVE EVENT ATTENDANCE North America (average in 000s) International (average in 000s) 6.6 6.4 6.1 6.0 5.9 5.4 1.2 0.9 5.3 0.9 4.9 4.5 Excluding WM 32 5.3 5.4 6.1 6.0 5.4 5.4 5.5 5.0 5.3 4.9 4.5 5.3 5.4 Excluding WM 33 Excluding WM 34 2016 2017 2018 7.7 4.0 7.7 4.0 No Int l events in Q1 2018 N/A 8.0 6.3 5.7 8.2 6.8 5.6 6.7 5.2 8.0 8.2 6.3 6.8 6.7 5.7 5.6 5.2 2016 2017 2018 Number of Events 2016 72 62 71 75 2017 91 66 89 68 2018 99 61 86 Number of Events 2016 6 19 11 28 2017 4 26 7 33 2018 29 4 WrestleMania took place in the second quarter of 2016, 2017 and 2018 6
APPENDIX
FOOTNOTES DEFINITION OF METRICS 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network s coverage area. During Q3 2018 and Q3 2017, USA Network s coverage area included an average of approximately 90 million and 92 million U.S. households, respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q3 2018 there were approximately 120 million U.S. television households, while in Q3 2017 there were approximately 119 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q3 2017 (excludes broadcast and premium networks). 4. Media Consumption AVOD: Hours of content viewed on 3 rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers. 8
FOOTNOTES DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 9