SPONSORSHIP PACKAGE Airdrie Minor Hockey Association 2018-2019 Season 200 East Lake Crescent NW Airdrie, AB T4A 28H 403-912-2680 marketingcommunications@airdriehockey.com
1 Table of Contents Overview 2 Mission, Vision and Purpose 3 Community Involvement 3 AMHA Major Sponsor 4 $7500.00 4 Division Sponsorship 4 Cost dependant on number of teams per division 4 High-Performance ( AA ) and Midget Female Elite Sponsorship Packages 5 Gold Package - $3,500.00 (per team) 5 Silver Package - $2,500.00 (per team) 5 Bronze Package - $1,500.00 (per team) 5 Competitive (Travel) and City League Team Sponsorship 5 Coach and Player Development Sponsorship Packages 6 Coach Sponsorship - $350.00-1,500.00 6 Player/Team Development Sponsorship - $350.00 6 Event Sponsorship Packages 7 Season Kick-Off Sponsor Tier 1 - $3,500.00 7 Season Kick-Off Sponsor Tier 2 - $2,500.00 7 Season Kick-Off Sponsor Tier 3 - $1,500.00 7 Season Kick-Off Pub Night Sponsor - $2,500.00 7 Tournament/Jamboree Sponsor - $TBD 8 Game Day Sponsor - $350.00 8 Web Advertisement and Other Sponsorship Opportunities 9 Web Tier 1 - $1,000.00 9 Web Tier 2 - $500.00 9 Association Puck Sponsor - $5,000.00 9 Competitive (Travel) Team Pant Sponsor - $1000.00 per team 9 Team Track Suit Sponsor - $2,500.00 9 Sponsorship Form: 10 Payment Total: $ 10 Payment Type: 10
2 Welcome to the Airdrie Minor Hockey Association 2018/2019 Season! This year brings a lot of changes to the organization focused on building a stronger hockey community and culture in Airdrie. Our goal is to have our teams and members more involved and visibly active in our community, events, and activities. In doing this, AMHA will achieve its goal in creating strong, community-minded leaders through our hockey players and support and build long-lasting connections with local businesses. Overview Airdrie Minor Hockey is a rapidly growing minor hockey association that provides the opportunity for female and male athletes from ages 5-18 to play hockey at all levels - Recreation, City League, Competitive/Travel League, and High-Performance (AA and AAA) Teams. Our season officially begins in September and continues until the mid-to-end of March. After a successful trial run in the Summer of 2018, AMHA is looking to add a spring/summer Floorball season to our schedule as well. AMHA is a not-for-profit organization that strives to focus on developing leaders in our community through sport. Minor hockey (and sport in general) benefits our entire community by supporting our local arenas, local businesses by hosting several events, increasing fitness and confidence in our children, and bringing the community together to share their passion for hockey. In 2000 AMHA had under 400 players and over the past 17 years our number has reached a whopping 1,490 registrants from Midget AAA to Initiation. By the 2017-2018 season we had over 1,600 athletes register and over 500 volunteers. We see a steady growth rate of 10-12 percent annually and could not keep up with that growth if it wasn t for our incredible volunteer base. We have a volunteer board of directors consisting of 22 members as well as a 5-member executive board who governs the day to day business of the association and three dedicated full-time staff members.
3 Mission, Vision and Purpose Airdrie Minor Hockey Association strives to create a hockey community that follows the idea of developing young athletes into tomorrow's leaders through the following ideals: Vision: To be a progressive Association that develops positive life and hockey skills and contributes to the building of good citizens through the sport of hockey. Mission: To provide fair opportunity for positive experiences through a safe and fun environment, with strong, progressive, and quality programs for all members of the hockey community. Purpose and Objectives: (i) To promote, govern, and improve minor hockey in Airdrie and other areas that may be added from time to time. (ii) To foster a community spirit among Members, supporters, and teams. (iii) To increase the interest in the game of hockey in Airdrie. People. Athletes. Hockey Players Community Involvement Airdrie Minor Hockey members give back to the community on a regular basis but most notably as a whole during our annual Lioness Hamper Program and Hockey Fights Hunger Campaign. All families at every level get together and contribute luxury items (socks, towels, pillows etc.) to our Lioness Hamper Program and have a friendly competition of Hockey Fights Hunger collecting food for the program and the Airdrie Food Bank. Our two new ice surfaces in the City of Airdrie came to fruition because of AMHA s persistence and desire for continued development. We lobbied the City of Airdrie to speed up construction by three years and have come close to paying off our capital commitment contribution of $469,000 towards this endeavor. We host an annual fundraiser (golf tournament or something similar) each season to continue the awareness of this initiative and to date have paid the City of Airdrie over $400,000. We look forward to starting this adventure all over again when our dream of a larger spectator friendly facility can be built with our financial support and member endorsement.
4 AMHA Major Sponsor $7500.00 Logo on all AMHA communications Tickets/invitation to all AMHA hosted events/nights Commemorative Jersey Large banner displayed at home arena - Ron Ebbesen Arena Team Appreciation Photo and Jersey Logo on AMHA website Main Page Linking to your site - Also featured on Sponsorship page on website Division Sponsorship Cost dependant on number of teams per division Sponsor an entire division Initiation - Minor - SOLD, Major - SOLD Novice - Recreation, Minor, Major, Major Plus Atom - Recreation, City Blue, City Red - SOLD, Atom Competitive PeeWee - City League, Competitive (Travel) Bantam - City League, Competitive (Travel) Midget - City League, Competitive (Travel) Female - Atom, PeeWee, Bantam, Midget Competitive a. Sponsor logo on athlete s dryland TBD Based on number of teams b. Division will be named after your company c. Large banner displayed at home games d. e. Team Appreciation Photo and Jersey f. Logo on AMHA website Main Page Linking to your site - Also featured on Sponsorship page on website g. Potential Large Ad in Hockey Life Magazine
5 High-Performance ( AA ) and Midget Female Elite Sponsorship Packages Gold Package - $3,500.00 (per team) Possibility of sponsorship logo added to the Jersey Large Logo on athlete s dryland/workout apparel Large banner displayed at team home games Team Appreciation Photo and Jersey Logo on AMHA website Main Page Linking to your site - Also featured on Sponsorship page on website Silver Package - $2,500.00 (per team) Sponsorship logo (4x6 ) on athlete s dryland shirt Medium banner displayed at team home games Recognition shout out on Social Media Team Appreciation Photo Logo on AMHA website Main Page, featured on website sponsorship page Bronze Package - $1,500.00 (per team) Sponsorship logo (2x4 ) on athlete s dryland shirt Recognition shout out on Social Media Team Appreciation Photo Featured on AMHA website sponsorship page Competitive (Travel) and City League Team Sponsorship $1000.00 per team Initiation - Minor - SOLD, Major - SOLD Novice - Minor, Major, Major Plus Atom - City Blue, City Red - SOLD, Atom Competitive PeeWee - City League, Competitive (Travel) Bantam - City League, Competitive (Travel) Midget - City League, Competitive (Travel) Female - City League, Competitive (Travel) Sponsor for one (1) team Sponsors logo on athlete s dryland/workout apparel (per team) Recognition/shout out on Social Media Team Appreciation Photo
6 Coach and Player Development Sponsorship Packages Coach Sponsorship - $350.00-1,500.00 A) Sponsor a coach training session/coach seminar $350.00 and/or B) Sponsor a coach appreciation evening $1,500.00 and/or C) Coach apparel sponsor - Contact for price Logo on all communication for the events Logo in sponsorship section of AMHA website Player/Team Development Sponsorship - $350.00 A. Sponsor a night(s) of player development ice-time $350.00 and/or B. Sponsor a team building event/night - $350.00 a. Logo on all communication for the events Recognition/shout out on Social Media Team Appreciation Photo
7 Event Sponsorship Packages Season Kick-Off Sponsor Tier 1 - $3,500.00 Sponsor AMHA s Kick-Off event which will include testing for all athletes, team building activities and a BBQ! Kick off event named Your Company s AMHA Kick Off Event Major sponsor logo on AMHA Kick Off Event Volunteer T-Shirts Table and/or banner set up at the event - ability for giveaways etc. Logo on all communication for the event Logo in sponsorship section of website Season Kick-Off Sponsor Tier 2 - $2,500.00 Sponsor AMHA s Kick-Off event which will include testing for all athletes, team building activities and a BBQ! Minor sponsor logo on AMHA Kick Off Event volunteer T-Shirts Table and/or banner set up at the event - ability for giveaways etc. Small Logo on all communication for the event Logo in sponsorship section of website Season Kick-Off Sponsor Tier 3 - $1,500.00 Sponsor AMHA s Kick-Off event which will include testing for all athletes, team building activities and a BBQ! Small logo on AMHA Kick Off Event Volunteer T-Shirts Banner set up at the event - ability for giveaways etc. Logo in sponsorship section of website Potential ad in Hockey Life Magazine Season Kick-Off Pub Night Sponsor - $2,500.00 Sponsor the evening meet and greet pub night for coaches, board members, staff and parents/guardians. Logo on all communications for the event Logo in sponsorship section of website
8 Tournament/Jamboree Sponsor - $TBD Sponsor a tournament or one-day Jamboree of your choice. Logo on all communications for the event Recognition/shout out on Social Media PA Announcements This game brought to you by and ability to create ads during breaks Sponsor could do giveaways at the event Game Day Sponsor - $350.00 Logo on all communications for the game Recognition/shout out on Social Media PA Announcements This game brought to you by and ability to create ads during breaks Sponsor could do giveaways at the event
9 Web Advertisement and Other Sponsorship Opportunities Web Tier 1 - $1,000.00 Company logo on Main Page of AMHA Website - hyperlinked to your website Featured on sponsorship page of AMHA website Web Tier 2 - $500.00 Logo in sponsorship section of AMHA website Association Puck Sponsor - $5,000.00 Each AMHA team (90+ teams) will receive 10 pucks each with your company logo to use during home games A commemorative plaque with your company s logo d puck Competitive (Travel) Team Pant Sponsor - $1000.00 per team Logo on team pant shell Logo on sponsorship page of AMHA website Contact us for entire division pricing Team Track Suit Sponsor - $2,500.00 Logo on player and coaches tracksuits Logo on sponsorship page of AMHA website Contact us for division coaches tracksuits
10 Sponsorship Form: Business: Address: Phone Number Email: Fax: Sponsorship Package/Item Quantity Total Payment Total: $ Payment Type: CASH CHEQUE VISA M/C Name on Card: Card Number: Verification Code: Expiry Date: Signed: Date: