Strategic Plan 2018 2020 Summary & Highlights
Elements of Plan Mission and vision statements Strategic objectives High level goals to help realize vision Strategic initiatives Short term projects to achieve objectives Measures and targets Operational plan
Mission To govern, develop and promote cricket across all regions of Canada St John s Newfoundland Vancouver, B.C.
Vision To be a leading cricket nation through growing popularity, building a sustainable organization, and achieving international success
Strategic Objectives To grow cricket in Canada - Go Cricket Raise the profile of cricket through promotion and public engagement - Go Canada! To develop and maintain the highest standards of governance and financial management - Good Governance To deliver competitive success through implementing and supporting the Long Term Athlete Development (LTAD) model - Developing Elite Players To achieve growth through a sustainable stream of resources - Resource Planning To deliver competitive success - Winning Teams Go Cricket Go Canada Robust Resources Strategic Plan Winning Teams Good Governance Developing Elite Players
Go Cricket Infrastructure Developing coaches and officials Growing the game in schools Junior club programmes and youth leagues Domestic cricket Women s cricket Go Cricket Grow Cricket
Go Cricket Initiatives Develop city based youth program Strengthen/expand school program Community/ recreational coach recruitment and development Officials recruitment and development Funding infrastructure development Go Cricket Grow Cricket
Go Cricket Metrics Number of players Number of clubs Number of leagues Number of women playing, teams, leagues (ICC scorecard) Number of ICC recognised grounds Number of turf pitches (ICC scorecard) Number of grounds total (ICC scorecard) Number of qualified officials (ICC scorecard) Number of community coaches (ICC scorecard) Number of schools engaged in cricket every year Number of youth leagues Go Cricket Grow Cricket
Go Canada Promotion and fan engagement Marketing Development of online resources Managing relationships with government and media Go Canada Go Canada
Go Canada Initiatives Improve website Develop streaming production Increase social media presence Improve PR and media, government, member and sponsor relationships Develop marketing strategy Go Canada Go Canada
Go Canada Metrics Number of streaming events Media score (broadcast hours, digital impressions) Spectator attendance at Cricket Canada events Go Canada Go Canada
Good Governance Transparency and accountability Monitoring of the progress of strategic plannning Modern policies that surpass expected standards Reporting and audit standards that ensure compliance Risk management based approach to governance Financial management of the highest standards comprehensive financial controls, sound budgeting and budget tracking, internal and external audits Spending in line with strategic objectives. Striving for continual improvement Good Governance Governance Excellence
Good Governance Initiatives Develop organizational structure. Annual review of By-laws, Constitution, job descriptions and policies Monitor Strategic Plan implementation. Develop and implement internal audit process. Improve committee structure. Develop provincial member governance criteria. Develop budget creation, approval and monitoring process. Implement accounting software. Implement project budgeting and effectiveness monitoring. Governance Good Governance Excellence
Good Governance Metrics Number of fully staffed committees in place and reporting Financial reporting frequency Successful audits of finances and compliance with policy Level of compliance with ICC/ Sport Canada requirements Governance Good Governance Excellence
Developing Elite Players Talent identification, development and retention Development of HP infrastructure Organise High level competition Development of high level coaches and officials Develop Accredited Academy system Developing Elite Players
Developing Elite Players Initiatives Monitor and improve elite player fitness (physical and mental) Develop national and regional high performance centers Develop elite player monitoring database (fitness, match performance etc.) Develop capacity for pre-match analysis and preparation Develop talent scouting program Start new elite league/ competition in Canada Accreditation programme for private academies Develop elite/ high level coaches Develop high level officials through training, experience and incentives to improve qualifications Develop player retention strategy targeting transition from youth to senior, senior player contracts, post retirement retention (coaches, scouts, selectors) Developing Excellence Elite Expressway Players Excellence Expressway
Developing Elite Players Metrics Number of high level coaches. Number of participants in HP programmes. Number of high level umpires. Number of leagues achieving HP status. Number of high performance games/ year. Number of players making transition from HP programmes to national teams. Developing Excellence Elite Expressway Players Excellence Expressway
Robust Resources Developing sustainable funding model Diversification of funding sources Maximising existing funding opportunities. Robust Resources
Robust Resources Initiatives Standardize and operationalize ICC funding qualification and application process. Develop infrastructure to support commercial events. Standardize and operationalize Sports Canada and other grant funding qualification and application process. Develop sponsorship revenue generation program, sponsor management program. Develop yearly commercial event program. Increase online revenues. Robust Resources Review member contributions and fees.
Robust Resources Metrics Amount of ICC funding Amount of Sport Canada funding Number of sponsors/ amount of sponsorship Total annual budget % of non-icc funding Administrative/ expense ratio Robust Resources
Winning Teams Improve performance of representative teams through using state of the art training techniques to develop and improve: Physical fitness Cricket skills Mental fitness Team/ match preparation Monitoring performance Winning Teams
Winning Teams Initiatives Physical fitness training and monitoring for representative team squads Mental fitness training and monitoring for representative team squads Developing cricket skills at representative level Develop analytical and match preparation capacity Winning Teams
Winning Teams Metrics Fitness levels of national player pools Individual player performance analysis/ ratio of positive trends Number of high performance matches played by each player Run rate curve for batting performance Economy rate for bowling performance Winning Teams
Key Measures Number of players (male, female, junior) Sponsorship revenue % ICC contribution to revenues One day match ranking
Player Numbers 120000 100000 80000 60000 40000 20000 0 2012 2013 2014 2015 2016 Senior Playing Male (Players) 8550 8880 9450 10800 12315 Senior Playing Female (Players) 60 60 60 60 60 Junior Playing (Players) 0 0 0 0 960 Modified Cricket (Tape ball Beach) 0 0 1529 3332 2370 Junior Involvement (Kids) 49649 60084 82816 95640 111366
Sponsorship Revenue 350,000 Sponsor Revenues 300,000 250,000 200,000 150,000 2020 target $250 K 100,000 50,000 0 2010 2011 2012 2013 2014 2015 2016 2017
ICC Contribution to Revenue 100 ICC contribution to total revenues 90 80 70 2020 target < 65% 60 % 50 40 30 20 10 0 2010 2011 2012 2013 2014 2015 2016 2017
One Day match Ranking 10 15 Year 2005 2007 2009 2010 2014 2015 2017 Afghanistan Ireland Netherlands Scotland Nepal 2020 target: ODI Status 20 ICC ranking 25 Oman Canada United States 30 35
Implementation Team roles Prioritize strategic initiatives assigned to them Develop an annual plan Ensure initiatives are adequately resourced Request budget funds to implement initiatives Monitor progress in each initiative Accountable to board - quarterly reporting Recommending new initiatives Monitoring progress against Metrics
Teams Strategic objective Responsible individual Support Go Cricket President Development officer, Program Committees & Development Committee Go Canada Director; Marketing Brand Manager & Media Team Good Governance Director; Governance Governance Committee Developing Elite Players President HP Manager & Coaches Committee Robust Resources President Funding, Sponsorship & Commercial Events Team Winning Teams Director; National Teams General Manager and Team operational staff