National STOP ON RED Week August 6-12, 2017 RED-LIGHT RUNNING FACT In 2015, 771 people were killed due to red-light running and an estimated 137,000 were injured. Source: IIHS TOOLKIT Learn more about the dangers of red-light running at Use the hashtag to spread the message! 1 Stop on Red Week 2017 Toolkit
TABLE OF CONTENTS Tips for Promoting Stop on Red Week... 3 Newsletter Article Template... 4 Letter to the Editor Template... 5 Press Release Template... 6 Social Media Post Templates... 7 Top 10 Reasons to Stop on Red & Contact Info... 10 2 Stop on Red Week 2017 Toolkit
STOP ON RED WEEK PROMOTING TIPS Issue a News Release Spread the news about National Stop on Red Week to promote safe driving in your community. You can announce your partnership with American Traffic Solutions and other safety organizations in your community. Issue a news release to remind your community that safe driving saves lives Publish data and statistics on red-light running in your community, including crash data, injury rates and violation rate (search query able FARS data) on your social media account, website, on relevant community sites and community boards Submit Story Ideas for Print or TV Submit a short pitch letter, a letter to the editor, op-ed or article promoting Stop on Red Week. You can emphasize how intersection safety is important for child, family and community safety. This can include examples of how your local road safety program is reducing violations and crashes. Consider sending this information to: Local newspapers and community newsletters (print and online) Local safety groups for publication in employee newsletters or safety programs Internal employee newsletters/updates Journalists, encouraging them to ride along with police officers as they make traffic stops or work an intersection crash (if permitted in your area) Local intersection safety advocates, encouraging them to write letters to the editor in support of intersection safety so your community understands that red-light runners can cause devastating and life-altering crashes Sample Pitch: Hello (name): Red-light running happens frequently and is often deadly putting loved ones at risk. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes that involved red-light running. This week is National Stop on Red Week, which is devoted to raising awareness about the importance of safe driving. Are you interested in covering the dangers of red-light running and ways organizations like ours are working to promote National Stop on Red Week? Thank you, (Name) Television/Radio Interviews Coordinate with a local television or news radio station to have a segment on intersection safety. You can: Encourage radio and TV stations to promote Stop on Red Week, with stories featuring live broadcasts from intersections with high crash rates or red-light safety cameras Provide statistics showing the reductions in violations, crashes and injuries as the result of road safety programs (contact your local law enforcement and www.iihs.org to obtain this data) Encourage journalists to ride along with police officers as they make traffic stops or work an intersection crash (if permitted in your area) Social Media Campaign Incorporate a customized graphic acknowledging your support for Stop on Red Week into your community or organization website, project page and email signature. Click here to download Post our graphics and posts to your website and social media channels to encourage others to share Consider posting video or pictures of red-light running incidents found here Encourage audience/followers who have been personally affected by a red-light running fatality to share their stories on American Traffic Solutions Facebook page. 3 Stop on Red Week 2017 Toolkit
NEWSLETTER ARTICLE This template is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use. NOTE: Please publish this letter to the editor/op-ed during National Stop on Red Week August 6-12, 2017 City/Town will observe National Stop on Red Week 2017, which runs Aug. 6-12. Red-light safety cameras are part of a comprehensive effort to improve traffic safety for all motorists, cyclists and pedestrians who use our roads. Created by the Federal Highway Administration, National Stop on Red Week aims to educate drivers about the dangers of red-light running and to reduce the number and severity of crashes. American Traffic Solutions is promoting National Stop on Red Week in partnership with City/Organization. The Insurance Institute for Highway Safety found that motorists in urban areas are more likely to be injured in crashes involving red-light running than in any other type of crash. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes that involved red-light running. About half of those killed in red-light crashes are pedestrians, cyclists and people other than the violator. The U.S. Department of Transportation found that one in three Americans know someone who has been injured or killed in a red-light running crash. City/Organization is reminding all drivers to ALWAYS STOP on RED. Share this red-light running by the numbers graphic and help make our community even safer: RED-LIGHT RUNNING BY THE NUMBERS 771 people killed in crashes (2015) An estimated 137,000 people injured (2015) 421 communities that have red-light camera programs (2017) Source: IIHS Safety is the responsibility of every driver not just during Stop on Red Week, but every day and every time someone gets behind the wheel. Intersection safety is an extremely important aspect of road safety in our community. Insert local traffic and/or program statistics where available. 4 Stop on Red Week 2017 Toolkit
LETTER to the EDITOR This template is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use. Then, select what publication to pitch based on recent coverage and local interest. It is more effective to pitch to an outlet with an audience that is directly affected by the issue and the information you have available. NOTE: Please publish this letter to the editor/op-ed during National Stop on Red Week August 6-12, 2017. Sample Pitch: Hello (Name): In lieu of National Stop on Red Week, which is devoted to raising awareness about the importance of safe driving, I have written an editorial (attached) that I would like you to consider for publication. Red-light running is a leading cause of urban crashes. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes involving red-light running. In this piece, I have highlighted key stats that showcase the dangers of red-light running and the importance of safe driving. Please let me know if you are interested, or if you need any additional information. I look forward to hearing from you. (Your Name) Dear Editor: Intersection safety is a serious topic of concern in our communities. According to the Federal Highway Administration, 40 percent of all vehicle crashes are intersection-related. The Insurance Institute for Highway Safety (IIHS) found that motorists in urban areas are more likely to be injured in crashes involving red-light running than in any other type of crash. The U.S. Department of Transportation reports that one in three Americans know someone who has been injured or killed in a red-light running crash. Between 2005-2015, an estimated 8,347 people were killed in 7,528 crashes related to red-light running according to the National Highway Traffic Safety Administration (NHTSA). In 2015, 771 people were killed and an estimated 137,000 were injured in crashes involving red-light running. IIHS found that about half of red-light running crash deaths involve pedestrians, cyclists and occupants in vehicles struck by the red-light runners. Perhaps the most tragic part is that these crashes, injuries and deaths are 100 percent preventable if people would simply follow the law and stop on red. We must do everything we can to make intersections safer. National Stop on Red Week is August 6-12. CITY/ AGENCY is committed to reducing the number of red-light runners in our community. IF HAVE STATS: City s road safety program has been very successful at reducing the number of red-light running violations and crashes. We ve seen a XX% reduction of red-light running violations at (photo enforced intersections/ list specific intersection name) and a reduction of XX% in red-light running related crashes at (photo enforced intersections/ list specific intersection name). ALL: National Stop on Red Week serves as an important reminder of the dangers in intersections and the importance of stopping on red. Preventing these crashes is in each driver s control. Together, we can protect our community, families and children by ALWAYS STOPPING on RED. Regards, Elected Official/ Police Chief (multiple names encouraged) 5 Stop on Red Week 2017 Toolkit
PRESS RELEASE This template is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use. STOP ON RED WEEK 2017 Logo Contact: Name, Title Name of City, State Phone, email address CITY/ORGANIZATION RECOGNIZES NATIONAL STOP ON RED WEEK Communities throughout the country unite to STOP red-light running City, State (Date) City/Organization is taking a stand against red-light running and promoting safe driving habits during National Stop on Red Week, Aug. 6-12, 2017. Created by the Federal Highway Administration, National Stop on Red Week aims to educate drivers about the dangers of red-light running and to reduce the number and severity of traffic crashes. American Traffic Solutions is promoting National Stop on Red Week in partnership with City/Organization. Red-light running causes countless injuries and fatalities every year, with a large number of those deaths being innocent pedestrians, cyclists and passengers in vehicles hit by the red-light runner, said City/Organization, elected official, etc. We are joining forces with American Traffic Solutions to help prevent these needless deaths. National Stop on Red Week reminds drivers to always stop on red. By using innovative technologies such as red-light safety cameras at dangerous intersections across the country, we can put an end to deadly red-light running. Every time a driver slows down on yellow and stops on red they are making an important contribution to the safety of their community for the sake of their neighbors and families, said Charles Territo, ATS Senior Vice President of Sales, MarComm and Public Affairs. Red-light running collisions can be averted, and we are proud to join the many community leaders and police officers who are dedicated to repeating the safety message of National Stop on Red week this day and every day. City/Organization is encouraging motorists to spread the message during National Stop on Red Week. By promoting, drivers promise to follow the rules of the road and always stop on red. For more information on National Stop on Red Week and American Traffic Solutions visit,. 6 Stop on Red Week 2017 Toolkit
SOCIAL MEDIA POSTS This template is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use. SATURDAY, AUGUST 5TH Stop on Red Week starts 2MORO! This week is dedicated to driving safely & stopping at red lights. Use to join the convo. National Stop on Red Week 2017 starts TOMORROW! Introduced by the Federal Highway Administration, National Stop on Red Week is dedicated to educating Americans about the dangers of running red lights with the hope of reducing the number of collisions, injuries and fatalities that result from this risky driving behavior. Use to join the convo. Add this graphic to your email signature during NSORW to let others know you are participating & so should they! Add this graphic to your email signature during National Stop on Red Week and let others know that you are participating in National Stop on Red Week and so should they! MONDAY AUGUST 7TH It s NSORW! In 2015, 771 ppl were killed & 137K were injured in red-light running crashes. #ByTheNumbers #ByTheNumbers: In 2015, 771 people were killed and 137,000 were injured in red-light running crashes. It s National Stop on Red Week Spread the message! Get the facts and more at: SUNDAY, AUGUST 6TH Stop on Red Week starts today through Aug 12! Show support using & share this photo. National Stop on Red Week kicks off today and lasts through August 12. Get the tools and facts you need to spread the message about Stop on Red Week here: Don t forget to use the when you post! Red-Light Running Myths & Facts RED-LIGHT RUNNING MYTH RED-LIGHT RUNNING FACT Red-light running isn t dangerous. On average, 719 people died each year in red-light running crashes from 2011-2015. YELLOW-LIGHT FACT YELLOW-LIGHT MYTH Federal guidelines recommend yellow lights last 3-6 seconds. Duration is based on traffic volume, speed, roadway grade & intersection design. Cities shorten the timing of yellow lights to increase revenue from fines. PUBLIC SUPPORT MYTH PUBLIC SUPPORT FACT People don t support red-light running enforcement 55% of drivers support red-light safety cameras in urban areas. RED-LIGHT RUNNING BY THE NUMBERS 771 people killed in crashes (2015) people injured (2015) 421 communities that have red-light camera programs (2017) Top 10 Reasons to. What are yours? One in three Americans knows someone who has been injured or killed in a red-light running crash. Check out our Top 10 Reasons to Stop on Red! What are yours? Tell us using Stop on Red Week 2017 Toolkit 137,000 Source: IIHS National Stop on Red Week: August 6-12 7 An estimated
SOCIAL MEDIA POSTS TOP 10 REASONS TO STOP ON RED On average, three children younger than 12 are killed in traffic crashes every day. The leading cause of death for U.S. teens is motor vehicle crashes. In 2016, nearly 93% of drivers said it was unacceptable to go through red-lights, yet nearly 36% admitted to doing so in the past 30 days. One in three Americans know someone who has been injured or killed in a red-light running crash. Between 2005-2015, an estimated 8,347 people were killed in 7,528 crashes related to red-light running. In 2016, over 600K people ran red lights on a Friday making this day of the week the most deadly for red-light running! Help us spread the word by using. 39% of people are injured in crashes in which motorists run traffic controls. Over half of the deaths in red-light running crashes are pedestrians, bicyclists and occupants in vehicles other than the vehicle running the red light. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes involving red-light running. The most common type of urban crash involves drivers who run red lights, stop signs and other traffic controls. On average, two people died each day in red-light running crashes in the United States in 2015. Visit for more facts. RED-LIGHT RUNNING CAN BE FATAL. Sources: Insurance institute for Highway Safety, AAA Foundation for Traffic Safety, National Highway for Traffic Safety, National Safety Council, Centers for Disease Control and Prevention, U.S. Department of Transportation. National Stop on Red Week: August 6-12 In 2016, Friday was the most popular day for TUESDAY AUGUST 8TH red-light running with over 600k violators. In 2016, more people ran red lights in March than any other month! In 2016, ATS found most red-light running violations occurred in the month of March. Now you know! Use to spread the message! Visit for more facts. In 2016, most red-light running violations occured in MAR MARCH Americans support the use of red-light safety cameras, 55% to be exact, in urban areas via @AAAnews. Americans support the use of red-light safety cameras, 55% to be exact, in urban areas via @AAAFTS. Visit for more facts. 55% SUPPORT red-light safety cameras in urban areas. Red-light running makes us feel. Do you agree? #EmojiEmotions #Emojis Red-light running makes us feel all sorts of emotions including. Share the #emoji that best describes how you feel. Download our toolkit and social media graphics to spread the message this week to #EmojiEmotions #Emojis WEDNESDAY AUGUST 9TH In 2016, over 600K people ran red lights on a Friday making it the most dangerous day for red-light running. 8 Stop on Red Week 2017 Toolkit Source: AAA. THURSDAY AUGUST 10TH 30% of red-light running occurs in the afternoon! Do you notice more red-light runners at this time? In 2016, 30% of red-light violations occurred in the afternoon! Do you notice more red-light runners at this time? Get the facts about red-light running trends and learn how red-light safety cameras can help change driver behavior. Visit www.atsol.com/stop-on-redweek-2017 and remember to use.
SOCIAL MEDIA POSTS RED-LIGHT RUNNING Violations & Time of the Day in 2016 17% 13% 19% 11% 30% 10% occur in the Morning occur during Mid-Day occur in the Afternoon occur in the Evening Guess how many people ran red lights in 2016 according to ATS data nearly 3.8 MILLION! occur at Night occur Late Night Guess how many people ran red lights in 2016 according to ATS data nearly 3.8 MILLION! Do you know why red-light safety cameras are great? Red-light safety cameras are an important step in making streets and crosswalks safer for both pedestrians and motorists. Check out the Top 10 Reasons why red-light safety cameras are great below. TOP 10 REASONS SATURDAY AUGUST 12TH GRAPHIC: Top 10 Deadliest States for Red-Light Running. Is your state on the list? Red-Light Safety Cameras Are Great They cost law-abiding drivers nothing. Fees are paid by red-light running fines. Fines paid by red-light runners fund community needs. They save communities millions annually. They reduce the most serious types of crashes. They do not cause rear-end crashes. Check out the Top 10 deadliest states across the nation for red-light running fatalities. Does your state make the list? Help us spread the message They are more effective at reducing red-light violations than extended yellow light times. Authorities issue red-light running tickets, not machines. 2015 TOP STATES FOR RED-LIGHT RUNNING Courts declare red-light safety camera systems legal. The vast majority of Americans support red-light safety cameras. 113 93 63 4. Arizona... 38 5. N. Carolina... 32 6. New York... 31 7. Colorado... 27 8. Indiana... 25 9. Michigan... 25 10. Georgia... 24 THEY SAVE LIVES. 1. Texas... 2. California... National Stop on Red Week: August 6-12 3. Florida... FRIDAY AUGUST 11TH VIDEO of the Week: The dangers of red-light running are real. VIDEO of the Week: Red-light running is dangerous, reckless, and selfish. Simply put: Don t Run Red Lights. See why in the video below and drive safe! is coming to a close; continue to spread the message to stop on red all year long! Visit www.atsol.com for tools and resources. Today is the last day of Stop on Red Week but you can still be an advocate for road safety. We are dedicated to educating the public about the dangers of red-light running and raise awareness about the benefits of red-light safety cameras and the importance of stopping on red. Visit www.atsol.com for more tools and resources. 9 Stop on Red Week 2017 Toolkit
TOP 10 REASONS TO STOP ON RED 10. On average, three children younger than 12 are killed in traffic crashes every day. The leading cause of death for U.S. teens is motor vehicle crashes. 9. In 2016, nearly 93% of drivers said it was unacceptable to go through red-lights, yet nearly 36% admitted to doing so in the past 30 days. 8. One in three Americans know someone who has been injured or killed in a red-light running crash. 7. Between 2005-2015, an estimated 8,347 people were killed in 7,528 crashes related to red-light running. 6. 39% of people are injured in crashes in which motorists run traffic controls. 5. Over half of the deaths in red-light running crashes are pedestrians, bicyclists and occupants in vehicles other than the vehicle running the red light. 4. In 2015, 771 people were killed and an estimated 137,000 were injured in crashes involving red-light running. 3. The most common type of urban crash involves drivers who run red lights, stop signs and other traffic controls. 2. On average, two people died each day in red-light running crashes in the United States in 2015. 1. RED-LIGHT RUNNING CAN BE FATAL. Sources: Insurance institute for Highway Safety, AAA Foundation for Traffic Safety, National Highway for Traffic Safety, National Safety Council, Centers for Disease Control and Prevention, U.S. Department of Transportation. American Traffic Solutions www.atsol.com media@atsol.com @ATS_RoadSafety +Atsol @ATSolutions ATSRoadSafety Thank you for your support of American Traffic Solutions and all your work to make our roads safer. NATIONAL STOP ON RED WEEK Aug 6-12, 2017 10 Stop on Red Week 2017 Toolkit Use hashtag