corporate brochure
2 CONTENTS 3 The Chairman 4 Match Sponsorship 6 Match Ball Sponsorship 8 Programme Sponsorship 9 Associate Sponsorship 10 Executive Box 12 Club 75 13 Perimeter Advertising 14 Mascot Package 16 Stadium Advertising 18 Player Kit Sponsorship 19 Programme / Team-Sheet Advertising 20 Media Sponsorship 22 Mick George Training Academy 25 Pitch Hire 26 Contacts
3 the chairman I would like to welcome you to Peterborough United s corporate brochure for the 2016-2017 campaign. I am sure by now you are ready for the start of the Football League season after a summer of top quality international football at the European Championships in France and after the conclusion to the Premier League which saw Leicester City lift the title, I personally believe that anything is possible in football. In this corporate brochure, you can view the packages that we offer, allowing you to choose from a wide range of traditional and new availability to entertain your customers, friends, family and future supporters of the club. Social media is also a huge part of the world today and with that development, comes opportunity and we have a number of options tailored to the digital market. From Twitter sponsorship to YouTube advertising, we feel we have the package for you that will provide a platform for you to enhance your brand. The televised tie against West Bromwich Albion in the FA Cup last season demonstrated the opportunities that advertising with Peterborough United can provide. That tie, screened live on BBC 1, was seen by over 6.7 million people worldwide and with highlights at prime time on Channel 5 each weekend; prospective advertisers have a greater potential audience, so why not discuss the packages with our fantastic commercial team? I firmly believe that the ABAX Stadium will be the place to be this season for entertainment and hopefully winning football and I am confident that our hospitality choices will offer great value for investment during the forthcoming campaign. Thank you for your continued support.
4 MATCH SPONSORSHIP The MATCH SPONSORSHIP package offers individuals and companies the opportunity to treat your most valued clients, staff, guests or friends and look after them in one of our many lounges at the ABAX Stadium. As our match sponsor, you are bestowed the opportunity to select the official Peterborough United Man of the Match and get the opportunity to present the bottle of champagne to your chosen player in the sponsors lounge following the final whistle. We have introduced a question and answer session with the first team manager, which is exclusive to the match sponsors and will take place in the sponsors lounge prior to kickoff. You will watch the game in our new sponsors area with padded seats ensuring comfort as well as the best seats in the ABAX Stadium. We feel this will make the whole experience your organisation will receive our most prestigious attraction. YOUR MATCH SPONSORSHIP PACKAGE INCLUDES: Complimentary match day programme for each guest. Opportunities to meet the players. Presentation of a signed, framed, Posh shirt. Commemorative photographs. Four guests to join the teams onto the pitch (pre-match). Three course carvery meal. Half-time tea, coffee and cakes. Reserved car parking. Stadium and dressing room tour. Complimentary gift for each guest. Full-page advert in the match day programme. Your logo on the front cover of the match programme. Your sponsorship announced over the tannoy. Opportunity to distribute promotional literature.
5 pricing Silver graded game - 3,250 +vat gold graded game - 3,350 +vat platinum graded game - 3,500 +vat Contact the Commercial Team commercial@theposh.com 01733 563947
6 pricing Silver graded game - 1,100 +vat gold graded game - 1,150 +vat platinum graded game - 1,250 +vat MATCH ball SPONSORSHIP Our MATCH BALL SPONSORSHIP package has been tailored to introduce you to the exciting market of football sponsorship. We feel that we can enhance your company s profile through your partnership with the football club. Brand awareness is crucial for companies and we feel that this package is ideal for businesses searching for that stepping stone towards developing their brand. The package allows you the opportunity to entertain up to 10 guests with first class hospitality at the match, making it an unforgettable occasion for your party. Stadium and dressing room tour. Complimentary match day programmes. Opportunities to meet the players. Presentation of a signed, match ball. Commemorative photographs. Complimentary gift for each guest. Full-page advert in the match day programme. Logo or name on front cover of the match programme. Your sponsorship announced over the tannoy. Opportunity to share promotional literature. Your Match Ball Sponsorship Package includes: Three course carvery meal. Two guests to join the teams onto the pitch. Half-time tea, coffee and cakes. Reserved car parking.
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8 pricing Silver graded game - 1,100 +vat gold graded game - 1,150 +vat platinum graded game - 1,200 +vat programme SPONSORSHIP PROGRAMME SPONSORSHIP is an affordable and popular package, which allows the chance to entertain up to 10 guests with first-class hospitality, giving you great potential for brand awareness. The match day programme is an award-winning publication and continues to go from strength to strength, now able to be viewed digitally, extending the market potential. This package will allow you to leave a lasting impression through your association with Peterborough United Football Club and enhance your company s image along the way. Your Programme Sponsorship package includes: Two guests to join the teams onto the pitch. Three-course carvery meal. Half-time tea, coffee and cakes. Reserved car parking. Stadium and dressing room tour. Complimentary match day programmes. Opportunities to meet the players. Presentation of a signed, framed, match day programme. Commemorative photographs. Complimentary gift for each guest. Your logo on the front cover of the match programme. Half-page advert in the match day programme. Your sponsorship announced over the tannoy system. Distribute your promotional literature.
9 associate SPONSORSHIP ASSOCIATE SPONSORSHIP is popular with birthday parties and general celebratory days out. This package gives you the opportunity of picking and choosing your matches to ensure an unforgettable day. It also gives you the chance to enhance your company s image at an affordable yet impressive level should you wish to sponsor as a business. You Associate Sponsorship package includes: Stadium and dressing room tour. Half-page advert in the match day programme. Your sponsorship announced over the tannoy. Distribute your promotional literature. Half-time tea, coffee and cakes. Two guests to join the teams onto the pitch. Three-course carvery meal. Reserved car parking. Your logo on the front cover of the match programme. Complimentary match day programmes. Opportunities to meet the players. Presentation of a signed piece of memorabilia. Commemorative photographs. Complimentary gift for each guest. pricing Silver graded game - 110 +vat - per person gold graded game - 115 +vat - per person platinum graded game - 120 +vat - per person Contact the Commercial Team commercial@theposh.com 01733 563947
10 executive box An EXECUTIVE BOX is the perfect way to entertain clients or guests and with over 20 luxury glass fronted boxes situated in the South Stand, all offering superb panoramic views of the pitch, this is a fantastic environment to enjoy the match day experience at the ABAX Stadium. Your executive box can be accessed two hours prior to kick-off and you can relax for up to an hour after the final whistle so you can discuss the 90 minutes with friends or colleagues in the comfort of your own box while the stadium and the surrounding areas clear. YOUR EXECUTIVE BOX SPONSORSHIP PACKAGE INCLUDES: Exclusive use of the executive pay bar. A choice of hot buffets provided for all league matches. Complimentary tea and coffee. Two car parking spaces. Use outside of match days. External advertising space. Space to accommodate up to 12 guests for every league match of the 2016-2017 season. Inside and outside seating. Match Day Programme and team sheet for each guest. Full furnishing including flat-screen TV. pricing all 23 league games - 11,000 +vat cup matches from - 500 +vat
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12 pricing one game - 75 +vat per person all 23 league games - 1,320 +vat per person club 75 The CLUB 75 Lounge, situated in the Noel Cantwell Suite, is the perfect way to enjoy hospitality and mingle with likeminded businesses and supporters. You can watch the game in the comfort of a pitch-view restaurant, a venue focussed on providing the best match day experience for fans and businesses alike. YOUR CLUB 75 PACKAGE INCLUDES: All 23 home league matches. Three-course meal. Half-time refreshments. Match day programme for each guest. Team sheets. Seating inside and outside. Executive bar. Reserved car parking. Live matches shown on a large projector screen. We have worked hard to create a package that delivers everything that you could want. Situated in our Noel Cantwell Suite, Club 75 celebrates The Posh and every year we have been in business from our early beginnings in 1934 through to the present day.
13 perimeter board advertising Perimeter Board advertising at the ABAX Stadium is a great way to expose your brand to a wide and varied demographic. Over 200,000 have passed through the gates at the stadium in the past 12 months and we have also been screened live on Sky Sports and BBC Television with the Emirates FA Cup fourth round replay against West Bromwich Albion watched by 6.7 million people worldwide. For the 2016-2017 campaign, the highlights show will be screened on Channel 5 from 9pm on a Saturday night with viewing figures for this show continuing to rise. This is a primetime audience and with action from every home game, this provides a platform for a high impact, high visibility form of advertising. We are feature in the following media on a weekly basis: Channel 5 Football League Tonight; 1,135,594 average viewers Sky Sports Goals on Sunday; 166,957 average viewers Sky Sports Soccer Saturday; 441,750 average viewers Sky Sports Soccer Special; 120,293 average viewers Sky Soccer Am; 342,000 average viewers BBC Football Focus; 1,390,125 average viewers BBC Final Score; 2,166,864 average viewers pricing crowd facing from 700 +vat pitch facing from 1,000 +vat pitch side from 2,000 +vat Contact the Commercial Team commercial@theposh.com 01733 563947
14 pricing 249 per mascot mascot package Just imagine the thrill of being a child leading The Posh onto the ABAX Stadium pitch. That thrill will provide memories that will last a lifetime. As an official Peterborough United mascot, a youngster will have an unforgettable day or night. From meeting the players in the dressing room, to warming up on the pitch, this package is perfect for birthdays or other special events and not just for the mascot, for the whole family. YOUR MASCOT PACKAGE INCLUDES: Mascot fitted out with a full Posh junior kit. Behind the scenes tour of the ABAX Stadium. Visit the dressing rooms and meet the team. Photographs with their favourite player. Training session on the pitch with a fully qualified coach. Mascot leads the teams onto the pitch. Photographs with Match Officials, Captains and Sponsors on the pitch. Two complimentary match day programmes. Two adult and two junior tickets for the Main Stand (including Mascot). Publication of mascot s photograph (to be provided) in the match day programme. Contact the Commercial Team commercial@theposh.com 01733 563947
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16 stadium advertising lamp post advertising Promote your brand in a unique way at the ABAX Stadium. The landscape at the ABAX Stadium is forever changing and with it, brings unique sponsorship opportunities that can enhance your brand or business. Around the stadium, we have 17 potential sites for advertising and with footfall guaranteed, not just on match days, but throughout the week with functions staged daily, lampost advertising is the brightest way to promote to your target audience. The rate per annum starts from as little as 700+VAT including production with the lamposts split into specific sites around the ground. washroom advertising A Wash Room advert is a cost effective way of getting your message across in a short, snappy way, catching your target audience at the rare time when they literally have nothing to do but stare straight ahead! It is the perfect way to grab the attention of your customer and gives you the ability to deliver as many as 20 targeted messages with an average of a 1,000 consumers per month. PACKAGE INCLUDES: 73 A3 sites across all washrooms at the ABAX Stadium. Copy changes available as and when required. Distribute marketing literature to fans at two matches of your choice. Two complimentary tickets to a league match of your choice.
17 match ball display tower sponsorship Our new match ball display tower takes prime position on the pitch up to kick-off for every home match. It Houses the official match ball ready for the referee to collect as the teams enter the field of play. The display tower which will feature your logo is in a prominent position for the TV cameras giving maximum exposure. Call the commercial team on 01733 865665 for more details. scoreboard advertising The scoreboard at the ABAX Stadium provides an opportunity for targeted marketing at particular moments throughout the 90 minutes including goals, substitutions and extra time. This package works hand in hand with the match day announcer and will showcase your brand/company name to everyone in the stadium at intervals throughout the match. GOAL SPONSOR: Every time a Posh goal is scored, the scoreboard will feature the company logo and will be announced over the tannoy system by the match day announcer along with the goalscorer. 3,000+VAT SUBSTITUTIONS: Every time a substitution is made, the scoreboard will feature the company logo and will be announced over the tannoy system by the match day announcer along with the two players involved. 3,500+VAT fixture card advertising The official fixture cards are available to all supporters from July onwards and are a key item for all Posh fans. The fixtures are released in mid-june and is an exciting event, making the fixture cards an important part of pre-season. They are distributed not just from the club, but at various outlets across Peterborough and beyond. As fixtures run from August through to May, this package has a shelf life of over nine months making it a hugely attractive platform to potential sponsors. 1,500+VAT INJURY-TIME: When the fourth official indicates stoppage time, the scoreboard will feature the company logo and will be announced over the tannoy system by the match day announcer following the amount shown. 2,500+VAT Contact the Commercial Team commercial@theposh.com 01733 563947
18 pricing ONE Kit 350 +vat two kits 600 +vat kit SPONSORSHIP KIT SPONSORSHIP is a great way for your company, organisation, group or individual to gain exposure in a cost effective way and of course, demonstrate your commitment and support of the football club. You can sponsor the home or away kit, or both, and as part of your package you will be invited to an exclusive event at the end of the campaign to receive that kit from your chosen player. This is the perfect taster opportunity to football marketing. YOUR PACKAGE INCLUDES: Sponsorship acknowledgement in every match day programme during the season. Two complimentary tickets to a match of your choice. Invitation to join your player and the rest of the team at an exclusive kit sponsors event. Distribute your company s promotional literature in a number of different ways. Presentation of your sponsored player s official team shirt. Commemorative photographs of the shirt presentation. Personal appearance by sponsored player at a function of your choice. Contact the Commercial Team commercial@theposh.com 01733 563947
19 advertising programme advertising The award-winning Peterborough United match day programme continues to provide the perfect platform for companies to reach a potential targeted audience of around 7,000 on match days and with the introduction of an online version of the programme, this package allows you a superb opportunity to get your brand out there. Our publication offers match statistics, exclusive interviews, information about the opposition and much more. There are opportunities to advertise in the match day programme at some of the most competitive and cost effective prices around while demonstrating your support to the team in the process. team sheet advertising The official Peterborough United team-sheet is distributed to Executive Box Holders, key sponsors, partners, scouts and the media and is a simple and cost effective way of advertising your business or event to close to 1,000 affluent supporters per match at the stadium. The colour copy of the team-sheet is sold on a season to season basis. PROGRAMME ADVERTISING INCLUDES: Copy changes available for each programme. Voucher copy of each match day programme. Different advert locations available. Two complimentary tickets for a league match with all 23 league games of you choice. pricing ONE game 300 +vat three games 600 +vat all 23 league games 2,500 +vat Contact the Commercial Team commercial@theposh.com 01733 563947 pricing per season 350 +vat
20 @theposhofficial media SPONSORSHIP official facebook sponsorship Since his inception in 2004, Facebook has grown to become the biggest social media platform in the world with over 1.19 billion monthly active users on the site and Peterborough United are one of the most popular Football League clubs using the technology. The club has over 38,000 likes on the site with all stories that are launched to the club website being linked via Facebook. The interactive nature of Facebook also allows the users to navigate to other pages with a click of a button making sponsorship of the official Posh page an attractive proposition for any forward thinking company. The deal gives you the flexibility to keep the page fresh with different key messages including an entitlement of one post about your business by the official page per week. In addition, you will be able to link to the business via the static bio and have opportunities to run competitions for our supporters. As a partner, you will also be able to showcase your link with the club by using the crest on your own social media pages and link between the two. We believe this package is perfect for a forward thinking company who wish to utilise the modern media world to highlight the advantages of their company. PRICE: 3,500+VAT FOR 12 MONTHS official twitter sponsorship Since his inception in March 2006, Twitter has grown to become one of the biggest social media platforms in the world with 307 million monthly active users on the site and Peterborough United have over 42,000 followers and that is growing at a rapid rate. All stories that are launched to the club website are linked via Facebook and Twitter is the perfect platform to interact with supporters old and young, both locally and internationally. We believe that the sponsorship of the official Posh Twitter page is an attractive proposition for any forward thinking company. The package includes branding on the cover photo, you will be able to link to the business via the static bio and have opportunities to run competitions for our supporters. As a partner, you will also be able to showcase your link with the club by using the crest on your own social media pages and link between the two and you will be able to tweet once a week from the club s account as part of the package. We believe this package is perfect for a forward thinking company who wish to utilise the modern media world to highlight the advantages of their company. PRICE: 5,000+VAT FOR 12 MONTHS
21 theposhtv SPONSORSHIP The Peterborough United official YouTube channel, ThePoshTV, is the perfect way to share your content to a worldwide audience and with The Posh firmly installed as the entertainers, it is no surprise that viewing figures for videos on the official Posh page are extremely high. In fact, certain videos on our page have been watched over 30,000 times including former loan star Martin Samuelsen, whose goal against Sheffield United was viewed nearly 40,000 times. This makes our YouTube page not only one of the most popular in the Football League, but also hugely attractive to potential sponsors who wish to showcase their business to a massive demographic. Not only would any potential suitors have their company logo on the YouTube site and on the front end of every video, all interviews / features and highlight packages will be directed to our page through Twitter. Our twitter account is followed by over 40,000 people. We believe this package is perfect for a forward thinking company who wish to utilise the modern media world to highlight the advantages of their company. PRICE: 5,000+VAT FOR 12 MONTHS Contact the Commercial Team commercial@theposh.com 01733 563947
22 mick george training academy perimeter advertising boards Peterborough United is more than just what you see at 3pm on a Saturday afternoon at the ABAX Stadium. The football club has Academy sides that run from under 9s through to under 18s and the Mick George Training Academy also plays host to regular development fixtures as well as being a hub for the Posh Foundation. We have opportunities for you to support the next generation of Posh stars and become involved in our community work within the Greater Peterborough area and beyond. THIS PACKAGES INCLUDES: 16ft by 2.5ft advertising board at the Mick George Training Academy. Two tickets to a league match at the ABAX Stadium. A full stadium tour including the opportunity to meet the first team playing staff. Recognition of your sponsorship in every home league match day programme. Full production of your advertising board. Images of training sessions and match footage regularly broadcasted. PRICE: 750+VAT FOR 12 MONTHS
23 minibus sponsorship The football club are a major presence in the city and making sure your brand never stays still, we have introduced Minibus Sponsorship. The Minibus is used by all of our age groups from the under 9s through to the under 21s and when it is not being used to transport the next generation to fixtures, it is used by the Posh Foundation to support our Futsal, Deaf and Women and Girls division. When the Mini Bus is not in use it is parked at the front of the Mick George Training Academy. Your sponsorship will also include the full cost of branding the vehicle up with your logo. There will be a press launch at The Mick George Training Academy featuring editorial promoting your business. This will then be featured in/on; Match Day Programme, Our Official Twitter Page, Our Official Facebook page, Our Official website - www.theposh.com, Mick George Academy Newsletter. PRICE: 2,000+VAT FOR 12 MONTHS ball boy sponsors Peterborough United currently use our Under 16 s and Under 18 s as Ball boys at each home game at the ABAX Stadium. The ball boys are located at strategic points around the stadium and offer great visibility to promote your brand. Each Ball boy will wear a Bib with your logo featured on both the front and back to give your brand maximum exposure. In addition to the above, there will be a press launch with the Under 18 squad featuring editorial promoting your business. This will then be featured in/on; Match Day Programme, Our Official Twitter Page, Our Official Facebook page, Our Official website - www.theposh.com, Mick George Academy Newsletter. PRICE: 2,500+VAT FOR 12 MONTHS Contact the Commercial Team commercial@theposh.com 01733 563947
24 mick george training academy academy training kit partner The Peterborough United Academy consists of five full time members of staff (academy managers, education, physio, sport science) and 13 part time staff. New players are constantly being introduced to the Academy with 144 players currently signed to the programme, which in partnership with Nene Park Academy, is producing the next wave of talent. Our academy is split into three phases: Foundation phase Under 9 s to under 12 s (4 age groups) Youth Development phases Under 13 s to Under 16 s (4 age groups) Scholars Under 18 s (1 age group) THE PACKAGE INCLUDES: Full branding on both the front and back of each tracksuit in your chosen phase. Recognition in every Peterborough United home match day programme. Perimeter board at the Mick George Training Academy. Tour of the ABAX Stadium to include first class hospitality for 5 guests at a league fixture of your choice. In addition there will be a press launch at The Mick George Training Academy featuring editorial promoting your business. This will then be featured in Match Day Programme, Official Wesbite, Official Twitter & Facebook pages, Mick George Academy Newsletter. PRICE: 5K+VAT FOUNDATION PHASE FOR 12 MONTHS 5K+VAT YOUTH DEVELOPMENT PHASE 12 MONTHS 2.5K +VAT SCHOLARS 12 MONTHS
25 pitch hire Jimmy Bullard, Simon Davies, Dwight Gayle, George Boyd, Lee Tomlin, Craig Mackail-Smith, Britt Assombalonga - they have all played and scored at the ABAX Stadium and we are giving you a chance to follow in their footsteps, but be quick, a lot of the allotted times have already been secured. In May 2017, Peterborough United Football Club is offering supporters the chance to demonstrate their skills and don t panic, you won t have to be on a Premier League wage to do so. We have introduced a Pitch Hire package for May (subject to availability) and this exclusive offer is not just us letting you loose on the pitch - you will get changed in the dressing rooms, line-up in the tunnel and enter the pitch to your chosen entrance music. Your friends and family are welcome to share your big day too, and can cheer you on from either the dugouts or the stands. Of course, that will add to the pressure of ensuring that you score, but every footballer is nervous when they cross that white line. Pitch hire starts from just 900 inc VAT for a three hour experience. So what are you waiting for? Whether you re the gaffer of your pub team or just think you and your mates have always been destined to play at the ABAX Stadium, get in touch now as places will be limited. PACKAGE INCLUDES: 3 hour hire (to include 90 minute match). Goals, corner flags, nets. Fully qualified officials. Use of home and away changing rooms. First aider supplied. Opportunity for guests to watch (max 200). Free parking. Opportunity for post-match buffet/refreshments (additional cost). pricing (VAT inclusive) 10am: 900 2pm: 1,000 6pm: 1,100 weekends/bank holidays: 1,200 Contact the Commercial Team commercial@theposh.com 01733 563947
26 contacts ABAX Stadium London Road, Peterborough PE2 8AL Tel: 01733 563 947 Fax: 01733 344 140 www.theposh.com alex harris Commercial Manager alex.harris@theposh.com 01733 563947 horris jones Commercial Executive horris.jones@theposh.com 01733 563947
27 how to find us The ground is located on the outskirts of the city centre, on the A15 London Road. The ground is fairly well signposted around the city centre. From the North/West: Drive into the city centre and follow signs for Whittlesey (A605), which will lead you to London Road. The new stand is quite visible from some distance away, so keep a lookout. From the South: Leave the A1 at the junction with the A15. Take the A15 towards Peterborough and you will eventually come to the ground on your right. Parking: Car parking is available at the ABAX Stadium. Post Code for Sat Nav: PE2 8AL By Train: Peterborough railway station is around a mile away from the ground. Turn right out of station and follow the main road, passing an Asda store on your right. At the traffic lights near to the Rivergate Shopping Centre, turn right. Go over the bridge and you can see the floodlights of the ABAX Stadium, over on your left. Contact the Commercial Team commercial@theposh.com 01733 563947
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