SFT MULTICOAT. Scratches don t stand a chance!

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1 SFT MULTICOAT Scratches don t stand a chance!

2 Scratches don t stand a chance against HOYA s SFT Multi-coat S uper Final Touch (SFT) Multi-coat is a breakthrough in coating technology that is not only anti-reflective, but is three times more scratch resistant than conventional coatings. A single scratch can spoil a lens, reducing the durability of the coating and compromising the overall quality of the lens. To aid in preventing this, HOYA has developed SFT Multicoat so that a wearer s contrast and sharpness in their everyday vision is of a premium standard, providing high levels of comfort and reliability. SFT Multi-coat Technology n Hydrophobic Layer Uniquely designed repelling layer. Dirt, oil and water is repelled resulting in easy to clean lenses that stay cleaner for longer. n Super Scratch Resistant Layers Multi-coating layers are made up of the latest state-of-the-art scratch resistant technology, and advanced antireflection materials. n Hard Coating Layer The unique chemical process and resistance to temperature fluctuations provides superior strength and adhesion.

3 Benefits of SFT Multi-coat to your practice Research has shown that in times of economic uncertainty, consumers tend to look for quality and value, seeking out products that provide long term durability and reliability. SFT is the perfect product to satisfy this need. SFT s scratch resistant, anti-reflection and easy to clean technologies can assist with increasing your bottom line, overall customer satisfaction and loyalty. Benefits of SFT Multi-coat to your wearers Highest Scratch Resistance >> 3 times more scratch resistant than any conventional Anti-Reflection coating Stays Cleaner for Longer >> Repels water, oil, dirt and dust >> Less cleaning dramatically reduces the chance of scratches Superior Anti-Reflection >> Enhanced comfort and clarity of vision due to a reduction in light reflection which eases computer use and night time driving Lightness - 36% Scratch Resistance - 27% Thinness - 12% Impact Resistance - 8% Not Sure - 17% In a recent customer survey, lens wearers rated Scratch Resistance the second most desired feature after material lightness. VCA Vision Watch Survey

4 Comparison Bayer Test Results HOYA SFT MULTI-COAT COMPETITOR H HYDROPHOBIC MULTI-COAT COMPETITOR E CONVENTIONAL MULTI-COAT COMPETITOR F HARDCOATING HOYA s SFT Multi-coat provides 3 times the scratch resistance than conventional multi-coats, providing durability and long term convenience for wearers. SFT Multi-coat Conventional Multi-coat SFT Multi-coat s superior anti-reflection provides sharper vision for wearers by reducing light transmission, and providing higher comfort levels and safety, especially with night time driving. With SFT Multi-coat Without SFT Multi-coat

5 Dispensing tips for SFT Multi-coat SFT Multi-coat has many benefits for wearers making it easier to recommend and dispense in your practice. >> Offer HOYA SFT as a recommendation rather than just a suggestion >> Always recommend HOYA SFT as a complete product included with the lens, not as an add-on >> Make HOYA SFT your primary recommendation How to recommend The lenses I recommend for you are HOYA SFT lenses. The reason I am recommending these lenses is because they are the latest lens technology giving you the clearest vision available. They also filter out 100% of damaging UV light, they are thin and light weight, eliminate reflections so that they look almost invisible, and are comfortable to wear all day, every day. Most importantly, they have super scratch resistance so they are durable and will last you for a long time. How to answer common questions from wearers Q. I have had coated lenses before but they are hard to keep clean A. HOYA SFT lenses have a revolutionary new coating that makes them very easy to clean and they stay clean for longer Tip; You can demo with a sample lens and a HOYA cleaning cloth Q. Are the lenses scratch proof? A. Scratch proof lenses are not possible however HOYA SFT lenses are the most scratch resistant lenses available, 3 times more scratch resistant than regular lenses Q. The lenses are more expensive than what I usually purchase A. They do cost a little more up front however they will remain scratch free for much longer than regular lenses, making them more cost effective in the long term.

6 HOYA s SFT Range Stock Single Vision Hi-Lux Eyas 1.60 Nulux Eyas 1.60 Nulux Eyry 1.70 Hi-Lux Phoenix (NEW!) 1.53 Hi-Lux Eyas Transitions (NEW!) 1.60 Hi-Lux Eynoa (NEW!) 1.67 Nulux Transitions (NEW!) 1.50 Nulux Eynoa (NEW!) 1.67 Grind Single Vision Hi-Lux Eyas 1.60 Hi-Lux Eyas Wrap 1.60 Hi-Lux Eyas Suntech (NEW!) 1.60 Hi-Lux Eyas Wrap Suntech (NEW!) 1.60 Hi-Lux Thin 1.50 Hi-Lux Eynoa 1.67 Hi-Lux Phoenix (NEW!) 1.53 Nulux 1.50 Nulux Eyas 1.60 Nulux Eyas Suntech (NEW!) 1.60 Nulux EP Eynoa 1.67 Nulux Eyry 1.70 Nulux EP Eyry 1.70 Indoor Hoyalux Desk Eyas 1.60 Hoyalux Desk (NEW!) 1.50 Hoyalux ID Cliarc Eyas 1.60 Lecture (NEW!) 1.50 Progressives Hoyalux GP-Wide (NEW!) 1.50 Hoyalux Ex Wide Eyas 1.60 Hoyalux Ex-Wide Suntech (NEW!) 1.60 Hoyalux Summit CD (NEW!) 1.50 Hoyalux Summit CD Phoenix (NEW!) 1.53 Hoyalux Summit CD Eyas 1.60 Hoyalux Summit CD Eyas Suntech (NEW!) 1.60 Hoyalux Summit CD Eynoa 1.67 Hoyalux Summit CD Eyry 1.70 Hoyalux Summit Pro (NEW!) 1.50 Hoyalux Summit Pro Phoenix (NEW!) 1.53 Hoyalux Summit Pro Eyas 1.60 Hoyalux Summit Pro Eyas Suntech (NEW!) 1.60 Hoyalux Summit Pro Eynoa 1.67 Hoyalux Summit Pro Eyry 1.70 Hoyalux FD 1.50 Hoyalux FD Transitions 1.50 Hoyalux FD Phoenix 1.53 Hoyalux FD Eyas 1.60 Hoyalux FD Eyas Suntech (NEW!) 1.60 Hoyalux FD Eyas Transitions 1.60 Hoyalux FD Eynoa 1.67 Hoyalux ID Eyas 1.60 Hoyalux ID Eyas Suntech (NEW!) 1.60 Hoyalux ID Eynoa 1.67 Hoyalux ID Eyry 1.70 Develop your practice with HOYA HOYA is dedicated in providing support to assist you with building and developing your business to increase sales through Local Area Marketing, direct mail, seminars, and promotional activities. For further details please contact your HOYA Sales Consultant.