PLANE DEALER. Page One March 2011 Edition II Issue McShan Lumber Company McShan, Al

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PLANE DEALER Page One Edition II Issue 2413 McShan Lumber Company McShan, Al 205.375.

1 PLANE DEALER Page One Edition II Issue 2413 McShan Lumber Company McShan, Al Fax 2773 We are a family owned and operated company that has produced quality Southern Pine Lumber from our abundant and Sustainable Southern Forests since It is our goal to profitably provide products our customers value anywhere on the globe. We believe it is our duty to extract all the value and quality from every log that passes through our mill and to be good stewards of all the resources that are entrusted to us. We enjoy a worldwide reputation for quality and we strive daily to maintain this hard earned status. IN THIS ISSUE -Band Sawn -Wood Basics Course -Lumber Checkoff - Coopetition -8/4 - Quotes BAND SAWN At McShan Lumber Company, our initial breakdown equipment for logs is a carriage and band saw (actually two carriages and two band saws). This means our logs travel on the carriage, up and down a track as a sawyer examines it and slices off individual boards with the band saw. This is a typical setup for most sawmills that saw for grade but is not common in a high volume, high production commodity mill. For mills that want to make a lot of lumber fast, today s technology allows for equipment that can quickly slice and dice a log in basically a hands free manner. But we re not that kind of mill. We have a different philosophy. Our goal is to extract all the grade and value out of every log that passes through our mill. To do this takes more time more time to saw, more time to dry, more time to plane.

NAWLA WOOD BASICS COURSE TOURS McSHAN LUMBER COMPANY We recently had the pleasure of hosting students from the North American Wholesale Lumber Association s (NAWLA) Wood Basic Course for a tour of

2 NAWLA WOOD BASICS COURSE TOURS McSHAN LUMBER COMPANY We recently had the pleasure of hosting students from the North American Wholesale Lumber Association s (NAWLA) Wood Basic Course for a tour of our mill. According to NAWLA, the Wood Basics Course provides companies and employees the chance to invest in the future. Whether it is a new employee just starting in the industry or a veteran who is moving into a new field, the course provides the student and company with the resources to succeed. The Wood Basics Course is a four-day immersion class that includes both classroom training and field operations. The curriculum encompasses the entire spectrum of the forest products industry: from seed to tree, from production to sales. The course was conducted by nearby Mississippi State University and it was the first time in several years NAWLA has held the course in the Southeastern US. We are proud to be a part of this industry event and wish to thank NAWLA for including us. SOFTWOOD LUMBER CHECKOFF You are probably aware that there is a proposal afoot in our industry to establish a checkoff campaign to establish funds for the promotion of softwood lumber. This program is similar to the Got Milk? Campaign. There have been a lot of questions about when this program will be voted on. Our friends at the Southeastern Lumber Manufacturers Association (SLMA) provided a good update on the program in their recent newsletter: Unless there is some unexpected delay, USDA will publish the Final Proposed Rule and the Referendum (voting) Procedures in the Federal Register in April, for 30 days. USDA will mail ballots to each eligible company (those manufacturing 15mmbf or more) towards the end of April. The referendum (voting) will take place during the first half of May, and the referendum period will last for two weeks. Signed ballots must be mailed back to USDA and received by them before the end of the referendum period. The deadline will be clearly stated on the ballot. The check-off must receive a majority (over 50%) of support from the companies (not mills, one vote per company), and by production. This is to ensure that both smaller and larger companies are in support if it passes. Companies manufacturing or importing 15mmbf or more are eligible to vote; USDA is using 2010 data to determine eligibility. USDA will inform industry about the results of the referendum a week or two after the close of the referendum period. mcshan@mcshanlumber.com fax

COOPETITION In the 2006 Winter Olympics, Norwegian cross-country ski coach Bjoernar Hakensmoen gave up a bronze medal when he handed a ski pole to the struggling Canadian Sara Renner, who snapped

Heart and talent should determine the winner. Canadians showered the Norwegian embassy in Ottawa with flowers, and Renner, the recipient of the rival coach s kindness, sent him a bottle of wine.

3 COOPETITION In the 2006 Winter Olympics, Norwegian cross-country ski coach Bjoernar Hakensmoen gave up a bronze medal when he handed a ski pole to the struggling Canadian Sara Renner, who snapped hers earlier in the (women s cross country team sprint) race. Renner took second, pushing Norway into fourth. In a news article, Hakensmoen said, The equipment shouldn t determine the winner. Heart and talent should determine the winner. Canadians showered the Norwegian embassy in Ottawa with flowers, and Renner, the recipient of the rival coach s kindness, sent him a bottle of wine. But the perplexed coach insisted he was just helping an honored opponent. If you win but don t help somebody when you should have, what win is that? - Leading From the Lion s Den by Tom R. Harper If you win but don t help somebody when you should have, what win is that? - Who doesn t love this story of sportsmanship and decency from the Olympics? These are traits that inspire us and for us to aspire to. While there are few Olympics athletes among us, we often see this type of coopetition in our industry. Daily we get calls from customers and potential customers who are looking for products we may not make or don t have readily available and we often recommend other mills where the product can be found. We aren t unique in doing this as we get many referrals from our coopetition as well. We will even give you our competitor s phone number if we have it handy (although it must be pointed out that one does appear quite lazy in asking someone else to look up a phone number for them in this day and age of Google!) It has also traditionally been an unspoken rule that sawmill people are welcome to visit their competitor s mills. In our experience, only in the rarest of cases has one mill denied a visit to another. Perhaps everyone knows there really aren t any secrets in this business and anybody can buy the same machinery as their competitor. To paraphrase coach Hakensmoen, Heart and talent determine the winner and that s tough to steal or duplicate. So while our industry may face challenges of Olympic proportions, it s good to know we are part of an industry that has Olympic values. If you don t think that s important, ask yourself this-who won the gold in the women s cross country team sprint in 2006 and who are we still talking about today? IF YOU COULD WIN AN OLYMPIC MEDAL, WHICH WOULD YOU PREFER THE SILVER OR THE BRONZE? A study of Olympic medal winners produced some unexpected results. Most people would assume the silver medal winners would be happier than the bronze medalists since they received a higher honor, but that wasn t the case. The bronze medalists, who came in third place, were found to be happier than the silver medalists, who finished in second place. The former Olympians explained how they felt about their medals. The third-place winners were thrilled just to have won a medal. The silver medalists, on the other hand, felt like losers because they didn t come in first place. What happens to you is not nearly as important as how you perceive what happens to you. -Kent Crockett, I Once Was Blind, But Now I Squint mcshan@mcshanlumber.com fax

4 Full Sawn Rough 2 Inch (8/4) Stock 2x12 #2 Rough Yep, we make it. 2x8 #2 Rough mcshan@mcshanlumber.com fax

McShan Lumber Company 800.882.3712 205.375.

5 McShan Lumber Company fax We Produce Octobert 2010

Quotes on Helping One right and honest definition of business is mutual helpfulness~ William Feather The best thing to give your enemy is forgiveness; to an opponent, tolerance; to a friend, your

beautiful compensations of this life that no man can sincerely try to help another without helping himself~ Ralph Waldo Emerson He who says he never needs help, most does~ Malcolm Forbes Being good

6 Quotes on Helping One right and honest definition of business is mutual helpfulness~ William Feather The best thing to give your enemy is forgiveness; to an opponent, tolerance; to a friend, your heart; to your child, a good example; to a father, deference; to your mother, conduct that will make her proud of you; to yourself, respect; to all men, charity~lord Balfour It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself~ Ralph Waldo Emerson He who says he never needs help, most does~ Malcolm Forbes Being good is commendable, but only when it is combined with doing good is it useful. ~Author Unknown It is the greatest of all mistakes to do nothing because you can only do little - do what you can. ~Sydney Smith We make a living by what we get, but we make a life by what we give. ~Winston Churchill Service to others is the rent you pay for your room here on earth. ~Mohammed Ali Our prayers for others flow more easily than those for ourselves. This shows we are made to live by charity. ~C.S.Lewis What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal. ~Albert Pike It's easy to make a buck. It's a lot tougher to make a difference. ~Tom Brokaw McSHAN LUMBER COMPANY, INC. P.O. BOX 27 McSHAN, AL 35471

From Inspiring Stories of Sportsmanship by Brad Herzog, copyright Used with permission of Free Spirit Publishing Inc.

From Inspiring Stories of Sportsmanship by Brad Herzog, copyright 2014. Used with permission of Free Spirit Publishing Inc., Minneapolis, MN; 800-735-7323; www.freespirit.com. All rights reserved. SOccer