FW 2017 PRODUCT RANGE

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Junior Powers
5 years ago
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1 FW 2017 PRODUCT RANGE

2 The ONLY performance brand that fuses SPEED with STYLE

3 WHY ADIDAS BADMINTON? EXCITING, NEW & DIFFERENT DESIGN PLAY AND LAB TESTED TO DEMONSTRATE PEFORMANCE & DURABILITY POWER OF THE ADIDAS BRAND

4 ...VISIBLE + CREDIBLE PRODUCT ENGINEERING CONSUMERS CAN SEE THE VALUE IN THE PRODUCT Patent no. : E.G.G Grommets Elliptical Geometry Grommets

5 ..STRONG ANTI-COUNTERFEIT MEASURES Unique Laser Code that is used to identify each individual racket. Each racket comes with a hologram sticker with scratch off panel that hides a unique code which is entered into: badminton/validate to confirm a genuine racket. The security sticker has many hidden features which help to identify a counterfeit product.

6 .AND VERY CLEAR PRODUCT OFFER WUCHT ÜBERSCHALL STILISTIN SPIELER english translation FORCE SUPERSONIC FEMALE STYLIST PLAYER performance pillar POWER FAST NATURAL PLAYABILITY player type Big hitter Young Lin Dan Rapid attacker Hendra Setiawan Confidence Wang Yihan Game Improver High school social player stroke play Jump smash Quick drive Forehand clear All round product performance Explosive power Aerodynamic speed Vibration reduction Durable playability marketing narrative Shuttle detonator Court demon of speed Power of touch Play it. Love it. Live it

7 POWER RACKET SERIES WUCHT (FORCE)

generates the highest levels of power USP E.G.

8 WUCHT RACKET SERIES CONCEPT Concept Explosive un-natural power Narrative (story) Players demand explosive power adidas Design Philosophy Digital & Crafted Codes Performance Racket generates the highest levels of power USP E.G.G grommets increase string bed movement = greater dynamic responsiveness Strong interlaced triangles Stroke Jump smash Athlete The hard hitter

9 WUCHT P5 ² SPECIFICATION: frame weight: 87g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 30lbs/13.5kg Player Type: mens singles / mens + mixed doubles rear court player Performance: high power attack with stiff shaft and head heavy balance for strong hard hitters SHUTTLE BLITZ Patent no. : E.G.G Grommets ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30 Sep-2017 ² S.M.A.R.T Carbon Thermacyclic Cure C 2 Ports Hex Wing Braid Wrap C 2 Forged Launch Trigger Parallel 76 Force 30 E.G.G. Grommets HOOP SHAFT HANDLE STRINGING

10 WUCHT P3 ² SPECIFICATION: frame weight: 86g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 30lbs/13.5kg ² ARTICLE CODE: RK Player Type: mens singles / mens + mixed doubles rear court player Performance: power attack with slightly lighter feel for quicker response RETAIL INTRO: 30-Sep-2017 SHUTTLE BLITZ Patent no. : E.G.G Grommets ² ² TECHNOLOGY S.M.A.R.T Carbon Thermacyclic Cure C 2 Ports Hex Wing Braid Wrap C 2 Forged Launch Trigger Parallel 76 Force 30 E.G.G. Grommets HOOP SHAFT HANDLE STRINGING

11 NATURAL RACKET SERIES STILISTIN (STYLIST)

12 STILISTIN

NATURAL RACKET SERIES CONCEPT Concept Feel the natural power of the racket Narrative (story) The female athlete needs to tune into the natural energy of the racket adidas Design Philosophy Particles

13 NATURAL RACKET SERIES CONCEPT Concept Feel the natural power of the racket Narrative (story) The female athlete needs to tune into the natural energy of the racket adidas Design Philosophy Particles layered within flowing motion Performance Easy playability, good power, natural vibration reduction usp Absorbs more vibration than traditional rackets Stroke Forehand clear Athlete The confident female

STILISTIN W1 ² SPECIFICATION: frame weight: 80g±2 balance: 285-290mm shaft stiffness: 8.5-9.

head light balance gives this racket excellent maneuverability in defence POWER OF TOUCH ² ARTICLE CODE: RK602501 ² TECHNOLOGY RETAIL

14 STILISTIN W1 ² SPECIFICATION: frame weight: 80g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 28lbs/12kg Player Type: ladies singles and doubles players Performance: natural touch play, the head light balance gives this racket excellent maneuverability in defence POWER OF TOUCH ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30-Sep-2017 ² Impulse Wave Thermacyclic Cure S.M.A.R.T Carbon C 2 Ports Hex Wing Braid Wrap Slim 6.8 C 2 Forged Impulse Cap Sense 76 Force 28 Glide Inserts HOOP SHAFT HANDLE STRINGING

15 W1 Racket Engineering

16 ESSENTIAL RACKET SERIES SPIELER (PLAYER)

17 SPIELER RACKET SERIES CONCEPT Concept story Growing the game Narrative (story) adidas can attract new young players to the sport E08 Battle Code A09 Geo Battle adidas Design Philosophy W09 Rise Performance Lightweight and easy playability USP Styled for performance Stroke P09 = smash / F09 = drive / A09 = clear + push shot / w09 = clear Athlete The new junior starter P09 Easy Motion Touch F09 Breaking Through

18 SPIELER F09

19 F09 Racket Engineering

SPIELER F09 CORE ² SPECIFICATION: frame weight: 77g±2 balance: 295-300mm shaft stiffness: 8.5-9.

20 SPIELER F09 CORE ² SPECIFICATION: frame weight: 77g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 28lbs/12kg Player Type: mens and mixed doubles players Performance: electric speed in a super light frame with head heavy balance for killer smashes SPEED KILLS ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30-Sep-2017 ² S.M.A.R.T Carbon Thermacyclic Cure Micro Quad Wing C 2 Milled Slim 6.8 Air Splitter Mono Strung Aero 80 Force 28 Glide Inserts HOOP SHAFT HANDLE STRINGING

21 SPIELER P09

22 P09 Racket Engineering

SPIELER P09 CORE ² SPECIFICATION: Factory Strung frame weight: 84g±2 balance: 290-295mm shaft stiffness: 8.0-8.

5kg Player Type: mens singles and rear court doubles players Performance: power attack featuring stiff shaft and low torque for fast swing

23 SPIELER P09 CORE ² SPECIFICATION: Factory Strung frame weight: 84g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 30lbs/13.5kg Player Type: mens singles and rear court doubles players Performance: power attack featuring stiff shaft and low torque for fast swing players SHUTTLE DETONATOR ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30-Sep-2017 ² S.M.A.R.T Carbon Thermacyclic Cure Dual Power Rail Quad Wing Power Arc C 2 Milled Slim 6.8 Air Splitter Parallel 76 Force 30 Glide Inserts HOOP SHAFT HANDLE STRINGING

24 Key Visual W09 SPIELER W09

25 W09 Racket Engineering

SPIELER W09 CORE ² SPECIFICATION: frame weight: 82g±2 balance: 285-295mm shaft stiffness: 8.5-9.

26 SPIELER W09 CORE ² SPECIFICATION: frame weight: 82g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 28lbs/12kg Player Type: ladies singles and doubles players Performance: natural power generation and feel created by even balance and slightly heavier frame FEEL ALIVE ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30-Sep-2017 ² S.M.A.R.T Carbon Thermacyclic Cure 3D Reflex Wing C 2 Milled Slim 6.8 Control Pad Sense 76 Force 28 Glide Inserts HOOP SHAFT HANDLE STRINGING

27 PLAYER A09

28 A09 Racket Engineering

SPIELER A09 CORE ² SPECIFICATION: Factory Strung frame weight: 84g±2 balance: 290-295mm shaft stiffness: 8.5-9.

balance and medium weight for all round playability GAME CRAFTER ² ARTICLE CODE: RK605501 ² TECHNOLOGY RETAIL INTRO:

29 SPIELER A09 CORE ² SPECIFICATION: Factory Strung frame weight: 84g±2 balance: mm shaft stiffness: length: 675mm handle size: G5 tension: 28lbs/12kg Player Type: all players Performance: super stability with an even balance and medium weight for all round playability GAME CRAFTER ² ARTICLE CODE: RK ² TECHNOLOGY RETAIL INTRO: 30-Sep-2017 ² S.M.A.R.T Carbon Thermacyclic Cure Hex Wing C 2 Milled Slim 6.8 Air Splitter Compressor 76 Force 28 Glide Inserts HOOP SHAFT HANDLE STRINGING

30 RACKET TECHNOLOGY

31 Introducing S.M.A.R.T Carbon adidas new proprietary construction A formula that defines a rackets playability How adidas will communicate different constructions across different types of rackets Structure e.g unidirectional Modulus e.g 24T Aspect e.g XT Resin - EPX Type - Toray

accurately controls temperature and pressure cycles Precision cutting of the shaft

grommet ports Computer controlled curing of the shaft Improved carbon fibre

within the grommet rail Improved carbon fibre alignment Performance Enhancement

33 Racket Technology Construction Tech logo Name of Technology Features Benefit Thermacyclic Cure C 2 Milled C 2 Ports C 2 Forged Advanced frame molding system accurately controls temperature and pressure cycles Precision cutting of the shaft to create a perfectly even shaft cross section Computer controlled drilling of grommet ports Computer controlled curing of the shaft Improved carbon fibre alignment Improved consistency of shaft flexion Improved alignment of grommets within the grommet rail Improved carbon fibre alignment Performance Enhancement Optimised frame performance and durability Higher shaft performance Increased string bed performance Maximum shaft performance

34 Racket Technology Hoop Geometry Tech logo Name of Technology Features Benefit Hex Wing Quad Wing Micro Quad Wing 6 sided hoop beam profile Rigid box frame hoop profile Stealth like slim beam profile Reduces hoop flexion Creates a strong, hard frame Reduced air drag Performance Enhancement Provides a stable hitting platform for pin point accuracy Enhanced power generation Greater aerodynamic efficiency 3D Reflex Wing D beam hoop profile that reflexes at 3 and 9 o'clock Creates a smooth surface area Dissipates vibration for greater feel and playability

35 Racket Technology Shaft Geometry Tech logo Name of Technology Features Benefit Slim6.8 Slim shaft diameter Faster flex reaction of shaft Braid wrap Carbon braided outer casing Increases shaft multi-directional flex properties Performance Enhancement Improved elastic power Enhanced flex arc

36 Racket Technology Tech logo Name of Technology Features Benefit Dual power rail 2 carbon reinforced tracks positioned at 2 and 10 o'clock Increases dynamic stiffness in key hoop locations Performance Enhancement Drives an increase in power output Hoop Tuning Power arc Carbon reinforced T- Joint Enhances torque transfer from shaft to hoop Greater hoop power Impulse wave Sculpted frame hoop profile at 3 and 9 o'clock Grooves help to dissipate hoop vibration shock More natural playing experience

37 Racket Technology Grommet Engineering Tech logo Name of Technology Features Benefit Glide inserts E.G.G. Grommets Polymer reinforced grommets Elliptical geometry grommets (patented) Reduced friction between grommet and string Increases string bed movement Performance Enhancement Increased string performance Greater string bed dynamic responsiveness

between shuttle and string bed Performance Enhancement Accuracy of shuttle

and 9 o clock Aero 80 Reduced number of strings per square inch Increased

string bed power Optimised aerodynamic efficiency Parallel 76 Horizontal

38 Tech logo Racket Technology Name of Technology Features Benefit Compressor 76 Higher number of strings per square inch Greater surface area connection between shuttle and string bed Performance Enhancement Accuracy of shuttle placement is increased Stringing Patterns Parallel 72 Horizontal strings at 3 and 9 o clock Aero 80 Reduced number of strings per square inch Increased string dynamic stiffness Reduces the effect of string drag Greater elastic string bed power Optimised aerodynamic efficiency Parallel 76 Horizontal strings at 3 and 9 o clock Increased string dynamic stiffness Greater elastic string bed power

39 Racket Technology Tech logo Name of Technology Features Benefit Sense 76 Evenly distributed string pattern Balanced touch and power delivery Performance Enhancement Consistent playability Stringing Patterns Dura 72 Mono strung Low grommet hole count No co-shared string holes and smaller string inserts Reduces potential frame breakage Reduces aero elasticity and drag around hoop Increased frame durability Increased speed and stability through the air

organically curved shape Improved connection between hand and handle Improves energy transmission through the hand Enhanced racket

40 Tech logo Racket Technology Name of Technology Features Benefit Air splitter Aerodynamically optimised top cap Reduces drag around grip Performance Enhancement Increased racket speed Handle Engineering Control pad Impulse cap Increased top cap frontal surface area Smooth organically curved shape Improved connection between hand and handle Improves energy transmission through the hand Enhanced racket proprioception Smooth energy flow and comfort Micro bubble A capsule of micro bubbles in the handle Reduces shock transfer from racket to hand More natural playing experience

41 Racket Technology Handle Engineering Tech logo Name of Technology Features Benefit Launch Trigger 4orces Top Cap Large frontal pad and high elastic inner core material 4 power rails located on the front of the top cap Force generating geometry and construction Quadruple stiffening of the top cap Performance Enhancement Increased swing power Higher reactive shaft power

42 FAST BAG COLLECTION ÜBERSCHALL (SUPERSONIC) F5

ÜBERSCHALL F5 BAG COLLECTION OVERVIEW Concept

(story) A 9 racket thermo can weigh 8kgs with

Reduced weight, reduced injury risk, increased

Athlete The rapid attacker (Hendra Setiawan)

43 ÜBERSCHALL F5 BAG COLLECTION OVERVIEW Concept story Reduced to the max, lightweight Narrative (story) A 9 racket thermo can weigh 8kgs with equipment, this can cause injuries Performance Reduced weight, reduced injury risk, increased performance USP Styled for aerodynamic lightness Athlete The rapid attacker (Hendra Setiawan) Structured edges Coatings adidas Design Philosophy Seamless Functional venting

44 ÜBERSCHALL F5 6 RACKET THERMO BAG ² Functionality: Thermo lining Shoe garage Wet clothes storage External accessories pocket Internal accessories pocket Ruck sack adjustable padded shoulder straps Size: 75 (L) x 31 (H) x 24 (W) ² ARTICLE CODE: BG RETAIL INTRO: 30-Sep-2017 ²

ÜBERSCHALL F5 9 RACKET THERMO BAG ² Functionality: Thermo lining Shoe garage Wet clothes storage Cold drink storage External accessories pocket

45 ÜBERSCHALL F5 9 RACKET THERMO BAG ² Functionality: Thermo lining Shoe garage Wet clothes storage Cold drink storage External accessories pocket Internal accessories pocket Ruck sack adjustable padded shoulder straps Size: 75 (L) x 31 (H) x 34 (W) ² ARTICLE CODE: BG RETAIL INTRO: 30-Sep-2017 ²

46 ÜBERSCHALL F5 BACK PACK ² Functionality: Racket pocket Shoe garage Wet clothes storage Ruck sack adjustable padded shoulder straps Size: 34 (L) x 47 (H) x 20 (W) ² ARTICLE CODE: BG RETAIL INTRO: 30-Sep-2017 ²

47 FAST BAG COLLECTION ÜBERSCHALL F3

48 ÜBERSCHALL F3 BAG COLLECTION OVERVIEW Concept story Lightweight offering Narrative (story) Lightweight for the new high school social player Performance Reduced weight USP Lightweight material / clean brand led design Athlete High school social player

49 ÜBERSCHALL F3 3 RACKET THERMO BAG ² Functionality: External accessories pocket Padded single adjustable shoulder strap Size: 78 (L) x 32 (H) x 12 (W) ² ARTICLE CODE: BG RETAIL INTRO: 30-Sep-2017 ²

50 HOW YOUR PRODUCTS ARE LABELLED There are regional variations not listed above racket warranty booklet (inside headcover) adidas marketing hang tag (China + Korea only) technology inserts security sticker bar code hologram sticker / scratch panel care label (woven inside)

51 Questions / Further info: MURK GROUP Tel: SALES@MURKGROUP.CA Skype: MURK GROUP adidas, the 3-Bars logo and the 3-Stripes mark are registered trade marks of the adidas Group,

FZ FORZA is at the forefront when it comes to badminton racket technology, and this year s racket collection is no exception.

FZ FORZA is at the forefront when it comes to badminton racket technology, and this year s racket collection is no exception. RACKETS & SHUTTLES 2017-2018 Rackets The racket technology has changed a lot the past 25 years, and the advanced technology has contributed to more speed and power in badminton. This also means that we