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1 USTA Advocacy Case Study The United States Tennis Association and the Chicago Park District North Grant Park / Daley Bicentennial Renovation
2 The Challenge The Chicago Park District has proposed to revamp North Grant Park in downtown Chicago. The Park is currently home to 12 tennis courts at Daley Bicentennial Plaza. a The plan pa is to replace what had been a rigidly structured plaza, remove all of the tennis courts, and create a flowing space with diverse landscape thatt offers experiential range thatt can be used all four seasons.
3 North Grant Park / Daley Bicentennial Plaza Tennis Courts in Chicago as Presently Existing Peanut Park
4 The Vision for Renovated Grant Park
5 The Vision for Renovated Grant Park
6 Program Diagram for Renovated Grant Park
7 Site Pan for Renovated Grant Park Peanut Park
8 Existing and Proposed Program Comparison North Grant Park Peanut Park North Grant Park Peanut Park A Key Park District Goal: Attract more kids and their families to the Park and the area.
9 Proposed Passive Axis
10 Proposed Active Axis
11 Proposed Play Gardens
12 Proposed Picnic Gardens
13 Proposed Rock Climbing
14 Proposed Ice Skating Ribbon
15 Proposed Outdoor Cafe
16 Proposed Lawn Valley
17 Creating the Opportunity We requested and obtained a meeting with officials i of the Chicago Park District i t in order to express the USTA s concerns about removal of the courts, to discuss possible alternatives, and to share how the USTA could partner with the Park District on a broader basis throughout Chicago. Following are PDF s of the slides and videos presented at the meeting held on November 18, 2011, as well as a summary of the results of the meeting.
18 Partnering for Chicagoans The Chicago Park District and The United States Tennis Association ILLINOIS
19 Who We Are Suggested Agenda Why We Are Here Overview of USTA & Its Contributions How the USTA Can Help the Chicago Park How the USTA Can Help the Chicago Park District and Chicagoans
20 Who We Are Jon Vegosen Chairman of the Board & President, USTA (Volunteer Position) Founding Member of Funkhouser Vegosen Liebman & Dunn Ltd., a Chicago corporate and litigation law firm; Chicago resident Steven Butzlaff President of the USTA/Midwest Section (Volunteer Position) Senior Vice President, Northern Trust Bank Violet Clark Vice President of the USTA/Midwest Section (Volunteer Position) Partner with Chicago law firm Laner Muchin; Chicago resident
21 Why We Are Here Share concern re: proposed removal of all 12 tennis courts from Grant Park Understand the rationale for the proposed removal Share how USTA can help Explore possibilities at and beyond Grant Park
22 We are NOT here to request money... We are here to offer the USTA's resources and assets to support our common goals and explore a partnership with the Chicago Park District i t
23 Who is the USTA? Governing body of tennis in the U.S. 770,000+ members
24 What is the USTA s mission? To promote and develop the growth of tennis.
25 Owner of the US Open Highest Annual Attended Sporting Event in the World Serena Williams Jimmy Connors James Blake Kim Clijsters Rafael Nadal Maria Sharapova Venus Williams Arthur Ashe Roger Federer
26 2011 US Open Summary Video 120 Seconds
27 But we re so much more than the US Open.
28 The US Open grosses over $200M a year In 2011, the USTA will give back $50M+ to communities across the country
29 Every day, the USTA is making tennis make a difference.
30 Making Tennis Making Tennis Make A Difference
31 Making Tennis Making Tennis Make A Difference
32 Making Tennis Making Tennis Make A Difference
33 Making Tennis Making Tennis Make A Difference
34 Making Tennis Making Tennis Make A Difference
35 Making Tennis Making Tennis Make A Difference
36 Making Tennis Making Tennis Make A Difference
37 A Seamless Youth - Collegiate Continuum The USTA is committed to developing youth in terms of education, fitness, and tennis
38 USTA Serves The USTA s Charitable Arm President Mary Carillo Executive Director Deborah Larkin
39 USTA Serves Overview Video 60 Seconds
40 A Duh Realization: Kid-Size Tennis Make Tennis More Fun, Easier to Learn and More Accessible and Affordable
41 Fields Video 60 Seconds
42 Tennis for the Health of It According to the Cleveland eland Clinic, this country s #1 heart-care center rated by U.S. News & World Report: Tennis is an ideal sport for a healthy heart. Tennis is the perfect antidote for the obesity epidemic that is ravaging g this country.
43 The USTA Has Iconic Endorsers of 10 & Under Tennis Stefanie Graf, Andre Agassi, & Michele Obama
44 Obama, Agassi, and Graf Ball Person PSA 60 Seconds
45 Mrs. Obama s Comments at the 2011 US Open
46 Mrs. Obama Virtues of Tennis Video Footage from the 2011 US Open - 60 Seconds
47 Blended Lines First professional televised matches played on a court with blended lines: Agassi vs. Sampras and McEnroe vs. Lendl Blended Lines
48 Tennis Popularity Has Dramatically Risen: Traditional Sports Change from 2000 to 2010
49 Is our Strategy Working? Low compression, red, orange, & green ball sales are up 93% over last year
50 Is our Strategy Working? Over 4,000 pros/facilities offering 10 & Under programs By the end of 2011, the U.S. will have over yt ee do 0,t eus a eo e 3, /60 courts
51 The USTA Has A Rich Infrastructure a great array of delivery systems, programs, campaigns, and publications that t touch youth of all ages
52 School Tennis
53 Community Tennis Associations Junior Competition
54 Court and Facility Design The USTA has helped many organizations and communities conceive, plan, and design their tennis facilities through: Site Planning and Design Landscape Design Supplier Assistance Virgil Christian g Director, Community Tennis
55 Planning Facility Plan Regional competition Hard court dominant Clay court component Exhibition court Youth programming Available during inclement weather
56 Planning
57 Planning
58 Planning
59 Design
60 Design
61 Court Conversions Centennial Park, Nashville, TN
62 Court Conversions Centennial Park, Nashville, TN
63 Court Conversions Kiest Park, Dallas, TX
64 Court Conversions Kiest Park, Dallas, TX
65 Court Conversions Kiest Park, Dallas, TX
66 Court Conversions Kiest Park, Dallas, TX
67 How the USTA Can Help the Chicago Park District Position the Park District as a key community supporter of healthy activities iti & lifestyles l Bring 10 & Under tennis & traditional tennis courts to more Chicagoans Plan & design facilities & courts in Grant Park & beyond Provide grants for blended d lines in Grant Park & beyond Assist with programming Help bring tennis events to Chicago Help make the Chicago Park District as great as it can be for Chicagoans
68 Next Steps
69 Questions and Answers
70 Advocacy Case Study - Results of the Meeting Very positive. A win-win. The Chicago Park District expressed great interest in what the USTA is doing and in partnering with the USTA. The renovations at North Grant Park will likely proceed, but the Chicago Park District will likely build 8 new traditional tennis courts and 2 QuickStart courts at adjoining Peanut Park. One of the courts may be a show court with hills for seating. The Park District may also build three additional traditional courts in the neighborhood. The Park District is interested in having blended lines on traditional courts and learning about USTA and Section grants. The Park District would like assistance with court and park design. The Park District i is interested in USTA programming especially 10 & Under Tennis programming. Jon Vegosen has introduced key Chicago Park District officials to Virgil Christian and David Slade.
71 The Lesson Cooperative Advocacy Can Pay Off
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