Coordination Commission. Games of the XXX Olympiad, London 2012

Transcription

1 Final Rport of th IOC Coordination Commission

2 Inspir a gnration

3 0 Tabl of Contnts Mssag from th Prsidnt of th Intrnational Olympic Committ, Jacqus Rogg London 0 dlivrd th Happy and Glorious Gams a clbration of Olympism at its bst, not just from th athlts but from gnrous voluntrs, nthusiastic spctators and a host nation, fully ngagd in th Gams and th Olympic Movmnt. Th Lgacis from London 0 ar rich and th Coordination Commission has capturd th many lssons larnt which can nourish futur succss. Forword This rport rprsnts th conclusions of th Coordination Commission s work ovr a svn yar priod including th formal Dbrif Confrnc in Rio d Janiro in Novmbr 0. Thorough valuation of ach Gams rsults in hlpful rcommndations for th IOC, futur organisrs and th many stakholdrs. Excutiv Summary 0 Th succss of London 0 was built around six cor aras of focus: Vision, Govrnanc, Engagmnt, Prparation, Dlivry and Lgacy th rport xplors ach sction in dtail. Vision A simpl, clar vision, consistntly communicatd and shard with all stakholdrs provids th ultimat guid for vryon building a Gams. London had this from bid in 00 through to dlivry and byond into lgacy. Govrnanc Th Organising Committ is at th cntr of a ntwork of partnrs and stakholdrs so a vital arly stp is th stablishmnt of a robust govrnanc systm clar, ffctiv and unifying, but also flxibl nough to volv and rspond to changd circumstancs. Engagmnt London 0 was Evryon s Gams but not by chanc. A highly structurd programm of ngagmnt and brand managmnt xploitd opportunitis in cultur, ducation, torch rlay, voluntring, liv sits and community action all around th UK. Prparation Dlivring th Gams Amidst th complxity of th Gams, London kpt athlts at th hart, informing sport prsntation and vnu planning. A rnwd focus on spctator xprinc impactd th Olympic Park as wll as th host city. Tickting, whilst always complx, and mrchandising nsurd full stadia and halthy rvnus whilst ovrall Gams succss was undrpinnd by ffctiv transport, broadcasting, tchnology and accommodation. Lgacy An arly start on th physical and organisational structurs of th Gams builds momntum and confidnc, whilst consistnt dlivry against dadlins and ffctiv cross functional working prpars a growing tam for th many tsts in th final lad up. All links valid at th tim of final dition (August 0) Th organisrs, stakholdrs and partnrs all larnd from th xprinc of staging th Gams in London as did th IOC. A numbr of spcific rviws and actions ar alrady undrway to prpar futur Gams to build on th succss of London 0. Annxs Positiv lgacis hav to b bakd into th programm arly, and consistntly nurturd whthr in th transformation of London s East End, incrasd participation in sport, cultur and voluntring, or th conomic bnfits of mploymnt, inward tourism and invstmnt and in th UK th arly signs look strong. Equally powrful is th vibrant lgacy for th Olympic brand and th Olympic Movmnt. 0 Lssons Larnd 0

4 0 Mssag from th Prsidnt of th Intrnational Olympic Committ, Jacqus Rogg abl lgacis is Crating sustain mmitmnt of th a fundamntal co Evry city that t. n m v o M ic p Olym Gams bcoms hosts th Olympic rd of th Olympic a w st ry ra o p m a t rsponsibility. t a r g a is It t. n Movm pportunity. Host o t a r g a o ls a It is. rldwid attntion citis captur wo -a-liftim chanc n -i c n o a s a h h Eac clbration of th to showcas th ach crats d n A. it ir sp n a hu m nvironmntal, a uniqu st of ic lgacis that m o n o c d n a l ia soc mmunity, c a n c ha ng a c o ation forvr. a rgion, and a n Jacqus Rogg, IOC Prsidnt Summr 0 was th tim Th Isls of Wondr wlcomd th world and showd th bst of its popl, industry and knowldg. London and th whol of th UK wr ntrustd by th IOC to not only dlivr grat Gams, but also nurtur th Olympic spirit and shar Olympic valus with th widst possibl audinc. Aftr svn yars of hard work, London 0 dlivrd happy and glorious days of sport, motion and inspiration. As promisd in 00, th athlts rmaind a prmannt focus for th organisrs. Vnus wr fantastic, showcasing th bst of sport and th bst of London. Hug nthusiastic crowds floodd into th vnus, and millions of popl lind th strts to gt a glimps of th Olympic Torch Rlay. Th country that invntd modrn sport rinvntd yt again a succssful way of prsnting ach sport in th vnus and across various mdia platforms, thus captivating crowds of all ags, styls and habits.

5 Mssag from th Prsidnt of th IOC, Jacqus Rogg Th tru hros of ths Gams wr onc again th athlts. Thir fats on th fild of play wr matchd only by th xploits of th thousands of wondrful voluntrs or Gams Makrs, who contributd to th joyful atmosphr xprincd across th host city and in all Olympic vnus. With mdals, th imprssiv showing of th British tam was cntral to th succss of ths Gams. It was th rsult of sound planning, invstmnt and ddication. Ths skills, combind with th inspiration of th Gams, ar now bing put to good us ncouraging mor young popl to tak up sport turning inspiration into participation. Ys, London 0 was a goldn summr for London and Britain. It was also a goldn priod for womn in sport and a goldn tim for Olympism as a whol. Mor womn than vr bfor participatd in th Gams, and womn playd a cntral rol within LOCOG itslf. London 0 strtchd out th bnfits of Olympism byond th days of comptition, ngaging th whol of th British nation and participants around th world in a uniqu clbration of sport, cultur and ducation. tangibl nw infrastructur and vnus in a compltly rshapd East London, to grass roots participation in sport or th lss tangibl impact of having inspird a gnration of young popl. Efforts, collaboration and invstmnt must continu, howvr, if all such lgacis ar to b sustaind in yars to com. Amidst th wll-arnd clbration, I am gratful to th Coordination Commission for highlighting th many lssons larnd in London and th actions that th IOC, futur Gams hosts and th widr Olympic family should tak into considration to build futur succss. As a rsult of London 0, our Olympic history has bn nrichd considrably, our Olympic Movmnt has bn rfrshd and our brand is strongr than vr. London 0 showd how confidnt w can b in th powr of th Gams to chang th lif of young popl across th glob. Lt s all continu to work togthr to build a bttr world through sport! Thank you, London. Ths Gams continud a strak of succssful Olympic Gams, which ovr th last dcad undrlind th IOC s approach to managing thir complxity and assisting th organisrs in thir task. Ths Gams will no doubt dlivr many invaluabl lgacis, from th

6 Forword. IOC Coordination Commission. Th IOC Dbrifing of th London 0 Gams

7 Forword This for th Gams of th XXX Olympiad London 0 will b prsntd to th IOC Excutiv Board and th IOC mmbrs at th th IOC Sssion in Bunos Airs, Argntina, in Sptmbr 0 by th Chairman of th Coordination Commission, Mr Dnis Oswald. This rport prsnts th ky findings and lssons larnd from th London 0 Olympic Gams, and covrs th planning, prparation and hosting of th Gams, as wll as th Gams-tim oprations and th Gams lgacis. It also looks at how lasting bnfits from ths Gams could b drawn for th Olympic Movmnt, London and th whol of th Unitd Kingdom. Each sction of th rport concluds with a summary of rcommndations for considration by futur Gams hosts, th IOC and th widr Olympic family. Ths ar brought togthr and summarisd again in a rport coda of Lssons Larnd. S sction 0, pag By valuating ach dition of th Olympic Gams, th IOC aims to continually improv th Gams xprinc by sharing obsrvations, idas and rcommndations with futur Gams organisrs, as wll as all th Olympic Movmnt s stakholdrs. This rport is th final output of th Coordination Commission, and is th culmination of a dtaild post- Gams analysis. It summariss th ongoing Gams valuation procss, which forms part of th IOC s Gams managmnt approach, and complmnts th IOC s intrnal oprational rport.

8 Forword. IOC Coordination Commission Th IOC Coordination Commission consists of rprsntativs of th IOC, athlts, Intrnational Fdrations (IFs), National Olympic Committs (NOCs) and formr Gams organisrs, as wll as tchnical advisors. COORDINATION COMMISSION EXECUTIVES Chairprson and Olympic Gams Excutiv Dirctor COORDINATION COMMISSION MEMBERS IOC GAMES MANAGEMENT TEAM (Staff and IOC Advisors) Its mandat includs monitoring th Gams prparations, assisting th Organising Committ for th Olympic Gams (OCOG) and promoting smooth and fficint working rlations btwn th OCOG and all Gams stakholdrs. Gnral suprvision of all lmnts of th Gams Risk assssmnt and communication to th Organisrs Rporting to th IOC EB and scalating issus for rsolution if ndd By dlgation from th IOC EB, and with th advic of th Olympic Movmnt clints, approving srvic lvls and/ or rcommnding ky changs to srvic lvls to IOC EB Rprsnting IOC in th mdia and host country/city public authoritis Raising prioritis, supporting issu rsolution, maintaining gnral rlationship with Govrnmnt authoritis Liaising with ky Olympic Movmnt clints Vrifying and validating srvic lvls Providing xprtis on spcific aras Rprsnting th IOC within th host city IOC Gams Managmnt tam manags th daily rlationship and coordination with th OCOG and supports th Coordination Commission xcutivs to focus on particular lmnts of th Gams such as: Tchnical audits Day-to-day monitoring (mting of obligations and bid commitmnts, status of progrss) Risk analysis Links with othr clints, commissions (status of progrss, issu rporting) and xtrnal partis (NGOs tc.) Exprtis and support to th Organisrs (transfr of knowldg, xprinc, issus managmnt) Mting of th 0th Coordination Commission of th Gams of th XXX Olympiad in London 0.

9 Forword. Th IOC Dbrifing of th London 0 Gams Th IOC Dbrifing of th London 0 Gams took plac in Rio d Janiro, Brazil, from to Novmbr 0, and brought togthr th London organisrs, rprsntativs of all futur Gams organisrs (including th Candidat Citis for th 00 Olympic Gams) as wll as stakholdr rprsntativs. Th Dbrifing consistd of a combination of plnary sssions and brakout sssions to crat dialogu around ky aras for th bnfit of futur organisrs. Ovr a numbr of months, a widr dbrif procss contributd to th formal sssions in Rio d Janiro with consultations and rports from all OCOG/IOC functions, ky stakholdrs, commrcial partnrs and groups within th widr Olympic family. Th Dbrifing undrlind six ky aras that ar intgral to organising succssful Gams: Vision Govrnanc Engagmnt Prparation Dlivring th Gams Lgacy Ths six thms hav bn chosn to structur this rport. Th IOC Dbrifing of th London 0 Gams in Rio d Janiro, Novmbr 0.

10 Excutiv Summary. Vision. Govrnanc. Engagmnt. Prparation. Dlivring th Gams. Lgacy. Lssons Larnd 0

11 Excutiv Summary Th London 0 Olympic Gams wr undoubtdly a rsounding succss, going far byond th -day fstival of world-class sport and clbrations to inspir lasting chang, transform an ntir ara of East London and ngag billions of popl around th world in th Olympic idals. Th party atmosphr that was cratd by th Gams sprad throughout th host country, prompting IOC Prsidnt Jacqus Rogg to dclar that London had bcom th bating hart of th world for th duration of th Gams. With billions of tlvision viwrs tuning in across th world and passionat fans filling vry Olympic vnu, it was clar that th Gams wr abl to dlivr on thir promis to Inspir a Gnration. Bst of London vido

12 Excutiv Summary. Vision. Govrnanc Th succss of London 0 was rootd in its uniqu vision for th Gams that was prsntd to th IOC ahad of th host city lction in 00 using th powr at th Gams to inspir lasting chang. This solid and maningful vision drov th London 0 Organising Committ and its partnrs throughout th vital planning and arly prparation phas, and formd th bdrock on which ths outstanding Gams wr foundd, nabling th organisrs to stay focusd on thir commitmnts and dlivr an vnt that Inspird a Gnration, dlivrd sustainabl lgacis and always kpt sport at its hart. Th vision was translatd into concrt dlivrabls all along th lifcycl of th projct, and vry ky milston cam as a wlcom illustration of an arly commitmnt to build a Gams for vryon. London 0 s uniqu vision was consistntly shard and nactd by LOCOG and all of its public and privat partnrs, sharing and promoting a singl cohrnt mssag. This vision was bst xprssd by th Gams-tim motto Inspir a Gnration. Much of London 0 s succss was also du to th arly stablishmnt of a strong govrnanc structur by th organisrs. This structur dirctly rflctd th ky focus aras of Gams planning and hlpd stablish propr dcision-making procsss, with ffctiv coordination forums and quick communication of dcisions. Gams organisrs spok with on voic. By clarifying and dfining th xact rols and rsponsibilitis of all ky stakholdrs, including th govrnmnt-fundd Olympic Dlivry Authority and othr public and privat partnrs, th London 0 Organising Committ was abl to dvlop into a world-class organisation capabl of dlivring succssful Gams. Whilst managing a flxibl and rapidly xpanding organisation, th continuity and quality of ladrship was also ky. This was as important in othr London 0 partnrs as it was in LOCOG. Enthusiasm building at th On Yar To Go clbrations in Trafalgar Squar.

13 Excutiv Summary. Engagmnt. Prparation London 0 brought th Olympic Gams to lif through xploiting all facts of Olympism, building a sris of high-profil activitis, participatory vnts and announcmnts in sport, cultur, ducation, Liv Sits and voluntring that ngagd th public and mdia, as wll as Gams partnrs and stakholdrs. From th momnt of winning th bid, but spcially aftr th 00 Gams, ths initiativs hlpd to crat hug lvls of xcitmnt around th Gams. Much of this was achivd through a complx ntwork of partnrships and by pushing hard for a cohrnt but flxibl branding architctur. Athlts, artists and othr ambassadors wr dployd as ffctiv mssngrs in a tightly managd communications stratgy. Through rigorous communication and sharing th mssag and spirit of th Olympic Gams, LOCOG nsurd that London 0 bcam Evryon s Gams, fulfilling on of th bid promiss mad in 00. London 0 njoyd high lvls of public ngagmnt, intrst and support for th Gams both domstically and intrnationally. Through intnsiv planning and prparation, which lvragd th knowldg and xprtis of local and intrnational spcialists, th London 0 Organising Committ was abl to crat a dtaild mastrplan. This nabld LOCOG to implmnt its Gams vision on tim and within budgt, dlivring hugly succssful Olympic Gams. Th arly start mad by th UK Govrnmnt with appropriat lgislation and th ODA on vnu construction was also fundamntal. Th samlss transition from planning to opration was nsurd thanks to an xtnsiv tsting phas, which allowd LOCOG and othr dlivry bodis to rviw thir procdurs, whil th organisrs also bnfitd from th xprincs of prvious Olympic Gams through obsrvation and scondmnt programms. A positiv arly start to LOCOG s commrcial programm raisd th profil of th vnt across th UK and also gav solid foundations to th organisation s budgt and confidnc to th planning procss. UK-wid clbrations marking th handovr crmony from Bijing to London in August 00.

14 Excutiv Summary. Dlivring th Gams. Lgacy Succssfully hosting days of world-class comptition and clbrations was th most visibl achivmnt of London 0, with th organisrs combining brilliant basics and magic momnts. From th organisational xcllnc and inspiring sporting prformancs in stat-of-th-art vnus, to th nthusiastic support that was sn in th Olympic Park, on th strts of London and across th UK, London 0 succssfully craftd and hostd Gams that kpt sport, athlts and th spctator xprinc at th hart of th projct. But th factors bhind London 0 s succsss go byond th staging of an outstanding and mmorabl fortnight of sport, cultur and crmonis - and th contxt surrounding London 0 should not b forgottn. An unprcdntd global financial downturn coupld with ongoing scurity thrats and concrns about th impact of th Gams on such a busy city s transport infrastructur providd a challnging backdrop. Th sds of London s rspons to such challngs wr plantd throughout th 0-yar procss of bidding and prparing for ths Gams. Th focus of London 0 wasn t only about dlivring spctacular Olympic Gams. Organisrs also workd with ky stakholdrs, partnrs and othrs to hlp produc significant lgacis, using th Gams as a catalyst to inspir lasting chang and dlivr social and urban bnfits. From th transformation of East London and th construction of nw sporting facilitis, to th cration of programms to ncourag youth sports participation, th lgacy-focusd approach of th London 0 Organising Committ nsurd that th Gams would provid lasting bnfits for th local community, th host city and th rst of th Unitd Kingdom. It may tak dcads until th tru story of th London 0 lgacy can b told, but as Th Qun Elizabth Olympic Park gradually ropns to th public, th initial obsrvations and rsults ar promising. According to rcnt projctions by th UK Govrnmnt, an ovrall bnfit to th national conomy of btwn GBP bn and GBP bn is xpctd. Thr has bn an qually positiv lgacy for th Olympic Movmnt: its brand and spirit has bn rfrshd, and its nduring potntial to connct to futur gnrations of young popl rinforcd. Ovrall, London 0 cam as furthr proof that sustainabl lgacis do not happn by thmslvs, but must b carfully plannd and nurturd by Gams organisrs and host authoritis at all lvls.

15 Excutiv Summary. Lssons Larnd Th magic momnts dlivrd by London 0 wr mad possibl by th brilliant basics stablishd ahad of th Gams: vnus wr dlivrd on tim, ngagmnt was succssfully drivn through carfully craftd campaigns, ky milstons on th journy to th Gams wr clbratd, and th puls of th nation was rgularly masurd, thus providing invaluabl insight into popl s mood and xpctations. LOCOG s ability to crat and adhr to a powrful vision of th Gams was intgral to its succss and should b notd by futur organisrs. It prmittd London 0 to succd in ngaging popl both in th host country and around th world. Such an innovativ and far-raching ngagmnt stratgy provd to b on of th highlights of ths Gams and rprsnts a ky lsson for futur organisrs. W wr rmindd not just of th hug complxity of managing th Gams, and th vast ntwork of organisations, agncis, companis and supplirs which hav to play thir part, but of th importanc of th Organising Committ to act as an ffctiv hub conncting all th links in th chain and kping an qually ffctiv y on th rst of th partnrs to b sur of thir dlivry.

16 Excutiv Summary Th succss of London 0 was in larg masur th rsult of xcllnt collaboration btwn th IOC and th London 0 Organising Committ (and through LOCOG with its many partnrs and stakholdrs). Ths Gams dmonstratd th importanc of intgrating th IOC s approach and rcommndations into Gams prparation and dlivry. By insisting on what maks th Olympic Gams so uniqu and by mphasising th importanc of what happns byond th fild of play, th IOC hlpd dvlop a rich, wll-positiond vnt, which inspird millions of spctators and billions of fans around th world. Ovrall, th London 0 Olympic Gams undrlind th succss of th IOC s Gams managmnt modl, which was dvlopd following th Salt Lak City 00 Olympic Wintr Gams, and provids a solid basis from which th IOC can conduct an assssmnt of its Gams approach and of its own oprations. Howvr, for th IOC, thr will always b opportunitis to improv, b it in dfining th Gams framwork, monitoring th prparations, assisting OCOGs, valuating th whol lifcycl of th Gams or cooprating at Gams tim. For xampl, th nds and xpctations of public partnrs will hav to b considrd and communicatd mor carfully by th IOC as thy ar ky playrs in dlivring th Gams. Thy rquir information, knowldg from past Gams and arly guidanc. Mor gnrally, th approach of th IOC to shar information and knowldg with th Gams organisrs must also includ considring mor carfully th local contxt of ach Gams dition and th OCOG s larning curv, as nds and rquirmnts can vary considrably from on phas of th organisation to anothr. As always, th IOC is considring such improvmnts to its Gams managmnt approach in a spirit of xcllnc and continual improvmnt. In ach sction of this rport w hav highlightd a numbr of spcific rcommndations for ways in which th lssons and xprincs from London can bnfit futur Gams.

17 Vision. Crating a vision Rcommndations 0 0

18 Vision London s ability to crat a powrful vision of th Gams, and stick to it consistntly from th day thy won th right to host th Gams until th day thy ndd, is dfinitly somthing futur organisrs should tak away. Dnis Oswald, Chairman, IOC Coordination Commission for London 0 Succssfully dlivring a projct on th scal of th Olympic Gams rquirs vryon involvd to b alignd to a clar and consistnt vision a vision which is quantifiabl and masurabl if ncssary to stakholdrs, th mdia and to tax-payrs. With unparallld lvls of intrst and a complx ntwork of stakholdrs, it is crucial that vryon involvd in organising th Gams is unifid in thir objctivs, from concption through to final dlivry. In 00, as h addrssd th IOC Sssion in Singapor shortly bfor th vot to dcid th host city of th 0 Gams, Sbastian Co outlind a bold and uniqu vision for an Olympic Gams in London. This vision to us th powr of th Gams to inspir lasting chang wnt far byond simply hosting a mmorabl -day vnt: it aimd to captur th imagination of young popl, whil also crating physical, sporting and social lgacis. This complling vision for th London 0 Olympic Gams providd a clar dirction for th Organising Committ, guiding its dcisions and inspiring its stakholdrs throughout th planning and prparation phas. London s vision also hlpd th Organising Committ to crat its Gams mastrplan, which shapd th imag of th Gams and providd th foundations for its various achivmnts and innovations, which includd dlivring a uniqu Gams-tim xprinc for all ky clint groups, including athlts and spctators. LOCOG also succssfully and consistntly rpatd ky mssags in a vry disciplind and coordinatd way, using vry mmbr of its organisation, vry possibl ambassador and vry programm or activity dployd by th organisrs. It communicatd its Gams vision to all ky stakholdrs, including th public and th mdia, which was crucial to sprading th mssag of th Gams to young popl around th world. By consistntly dlivring against its vision throughout th planning phas, LOCOG was abl to succssfully dlivr during th Gams thmslvs and also looks st to ralis its lgacy ambitions. Sbastian Co, Chairman, London 0 Bid Limitd. London 0 Dlivring on a vision vido

19 Vision. Crating a vision Dvloping a vision at th outst nabls host citis to focus on thir bid promiss and guid all stakholdrs and Gams partnrs towards wll-dfind objctivs. This vision will bcom th Organising Committ s compass, guiding it and its stakholdrs throughout th planning and prparation phass lading up to th Gams. Whn tough dcisions to prioritis rsourcs ar ndd or thr ar forks in th road to b navigatd towards th Gams, a clarly articulatd vision can b spcially valuabl. On of th ky qustions for any host city, whn dvloping a vision, is how to mbd lgacy within th Gams concpt from th vry bginning, nsuring that th Gams can b usd as a catalyst to inspir lasting chang and dlivr positiv social, conomic and urban transformations. Th Gams offr a uniqu opportunity to act as a catalyst for chang, acclrating invstmnt and improving xisting infrastructurs, but th lgacy vision should always srv th long-trm intrsts of th local communitis within th host city. London 0 s vision sought to transform East London by providing nw facilitis, whil th Gams wr also usd to hlp improv th quality of lif of local rsidnts, ncourag popl to liv halthy lifstyls, incras accss to sport and promot th Olympic valus. Whilst th Organising Committ must b th kpr of th Gams vision, it will not b around to dlivr all aspcts of lgacy, so mbdding both vision and lgacy planning into partnrs and stakholdrs stratgis from th arlist stag is vital. London s vision also aimd to bring popl togthr and ngag thm with th Gams. At th hart of th vision, th focus should always rmain on sport and th athlts, as wll as dlivring a uniqu xprinc for all clint groups at Gams tim.

20 vision Rcommndations In addition to articulating a clar, complling and masurabl vision at bid stag, mbd it within all actions and communications throughout planning priods. Ensur th vision is shard and co-ownd by OCOG partnrs and stakholdrs, spcially thos which can dlivr aspcts of lgacy. Us th vision to hlp prioritis and guid difficult dcisions on rout to th Gams. And b consistnt with it! 0 0

21 Govrnanc. An arly start. Inspirational ladrship. Evolving and adapting. On tam, on goal Rcommndations 0

22 Govrnanc Ensuring that a Gams vision bcoms a rality rquirs a strong govrnanc modl. Organising th Gams is always a collaborativ ffort, and difficult choics oftn nd to b mad. Having an ffctiv govrnanc modl in plac nsurs that an organising committ and its dlivry partnrs hav th ncssary structur, lvrag and stability to support thir dcision-making, but thy must also b abl to volv throughout th Gams planning lifcycl. Organising committs thrfor nd to stablish th systms, procsss and procdurs that allow thm to oprat fficintly, whil also crating a framwork that supports fast and ffctiv progrss. Th chart blow dmonstrats th ky rlationships at th hart of th London govrnanc structur. LOCOG hld th ky rlationship with th IOC, but liaisd across th othr ky bodis: th Olympic Dlivry Authority, th UK Govrnmnt, Th London Mayor s Offic and th British Olympic Association via th ovr-arching Olympic Board. Although th Board opratd at a high lvl, it providd a focus for hadlin programm stratgy and ky issus which dmandd a multi-agncy approach. Olympic Programm Govrnanc LOCOG stablishd a strong corporat govrnanc structur arly on in th Gams planning procss, succssfully clarifying and dfining th xact long-trm goals of th organisation, as wll as th rols and rsponsibilitis of all ky stakholdrs, including th govrnmnt-fundd Olympic Dlivry Authority, which was rsponsibl for constructing vnus and th nw Olympic Park. Svral ky dcisions had actually bn takn during th bidding stag alrady and laws passd accordingly. ioc locog olympic dlivry authority (oda) Govrnmnt olympic xcutiv (Go) Gratr london authority (Gla) british olympic association (boa) olympic board

23 Govrnanc LOCOG s own Board was also stablishd arly on, and rprsntd all ky stakholdrs plus rprsntativs from communitis around th Olympic Park, th Chair of th Athlts Committ and Cultural Olympiad Board (both committs of th LOCOG Board) and th Chair of th Nations and Rgions Board (not a formal committ of th Board). By placing a strong focus on govrnanc from th outst, LOCOG was abl to lay th foundation upon which its organisation was built, nabling it to nsur that all th dpartmnts and working groups ncssary to succd wr in plac. LOCOG also undrstood how bst to lvrag th xprinc and xprtis of th IOC by making it a ky part of its govrnanc modl. Having dsignd and implmntd a nw govrnanc structur for th Gams, which dirctly rflctd th oprational structur and ky focus aras of th projct, LOCOG was abl to dirct dcision-making to groups of dirctors and managrs with th ncssary xprinc, and nsur th Gams budgt was alignd with ky aras and activitis.

24 Govrnanc Throughout most of th priod until Gams tim, four cor LOCOG managmnt committs ovrsaw its ky activitis: Th Gams Oprations Committ Th Crmonis Committ. Th Communications and Engagmnt Committ Th Organisation Committ In addition, th Dal Approval Group workd with th committs to nsur that all significant transactions and commitmnts by th OCOG to pay or rciv valu wr subjct to appropriat rviw and approval. Th Gams Oprations Committ was accountabl for dlivring all aspcts of Gams oprations to stag grat Gams within a balancd budgt. Th Committ was chaird by th Dirctor of Gams Oprations and its rmit includd ovrsight of City Oprations (including co-host citis); Gams Srvics; Broadcasting; Scurity Oprations; Prss Oprations; Anti-Doping; Accrditation; Tchnology for Gams Dlivry; Tsting; Paralympic Intgration; Vnu Dlivry and Vnu Managmnt; Villags; Gams Workforc; Look and Fl Excution; Oprational Halth and Safty; and Sustainability. Th Crmonis Committ was rsponsibl for ovrsing th crativ dvlopmnt and dlivry of th Opning and Closing Crmonis for th Olympic Gams and Paralympic Gams. Th Committ was chaird by th Chairman of th Board of Dirctors, with th Dirctor of Crmonis as Dputy, and includd within its mmbrs Sir Charls Alln, who was also a mmbr of th LOCOG Board. Th mission of th Communications and Engagmnt Committ was to inspir, xcit and ngag audincs on thir journy to London 0 and, during its post-gams opration, to focus on nabling lgacy, including th production of official rports on th Gams. Th Committ was chaird by th Communications and Public Affairs Dirctor with a rmit including ovrsight of Brand and Brand Protction; Crmonis; Cultural Olympiad; Govrnmnt and Community Rlations; Enabling Lgacy; Liv Sits; Markting Communications; Nations and Rgions; Nw Mdia; Torch Rlay; and Voluntring. Th mission of th Organisation Committ was to dlivr an organisation that was lan, adaptabl, and focusd on dlivring oprational xcllnc whilst achiving a balancd budgt. Th Committ was chaird by th Chif Financial Officr with a rmit including Popl; Financ; Tchnology (othr than Gams-tim); Scurity (othr than Gams-tim Scurity Oprations); Facilitis; Information Knowldg Managmnt; Programm Managmnt; Dissolution; and Risk Assuranc. List of mmbrs in Annx LOCOG s govrnanc modl also supportd th volution of th organisation throughout th Gams planning phass, nabling its structurs and procsss to adapt whn ncssary, whil still maintaining th ovrriding objctiv of succssfully dlivring on th original Gams vision. Ths organisational and managmnt structurs wr fundamntal to th succssful dlivry of th London 0 Gams. Chart in Annx

25 Govrnanc. An arly start. Inspirational ladrship Th challng of dlivring th Gams on tim and within budgt mant that LOCOG rcognisd th importanc of maximising th full svn yars of Gams prparations. In ordr to maintain planning momntum and dirction in th vry important arly stags of Gams prparations, LOCOG stablishd a high-lvl post-bid Gams transition tam, which includd svral snior figurs from th succssful bid tam, to work in clos collaboration with th IOC, th Mayor of London and cntral and local govrnmnts to nabl Gams prparations to start as arly as possibl. This quick-thinking approach saw outlin lgislation for funding, rsourcs, initial dlivry platforms and lgal powrs bing introducd into th UK Parliamnt within just nin days of London winning th bid. In addition to arly planning, LOCOG succssfully dmonstratd th importanc of building an organisation filld with high-calibr popl who mbodid th original Gams vision. Th ability of th snior managmnt to s thir rols and rsponsibilitis volv with th diffrnt phass of th organisation also provd critical to London 0 s succss. By mbodying th Gams vision, th LOCOG ladrship tam was abl to convy its commitmnt to th Gams concpt to th ntir organisation, drawing on its xprinc to promot innovation and inspir othrs. As Organising Committs grow throughout th Gams prparation phas, it is important that thir ladrship tam continus to inspir and mpowr as nw popl join and th projct dvlops. Th rol of th OCOG s xcutiv managmnt is critical, sinc it carris th mssag and th vision across th organisation, among th partnrs and stakholdrs and across th host communitis and country. Maintaining a high dgr of continuity in snior ladrship rols in th OCOG and major partnrs and stakholdrs is particularly valuabl in hlping th organisation matur and grow rady to mount th Gams. As th figurhads of th London 0 Gams, Sbastian Co and Paul Dighton and thir xcutiv dirctors playd an intgral rol in ngaging and inspiring popl, both within LOCOG and among th Gams stakholdrs. Thy prsntd a consistnt tam for much of th svn yars of planning, as did many of th ky ladrs in th ODA, govrnmnt and othr partnrs. This nsurd that all Gams partnrs and thir tams wr focusd on dlivring th Gams vision.

26 Govrnanc. Evolving and adapting As prparations progrss and th Gams approach, an OCOG s workload also incrass. Organising committs thrfor nd to b as adaptabl as possibl, rviwing and rfining thir organisational structurs and dcision-making procsss. LOCOG s ladrship and govrnanc structurs succssfully supportd th volution of th organisation throughout Gams prparations, nsuring that all dcisions wr mad at th right lvl and th impacts wr fully considrd across th ntir organisation. Of critical importanc was th way LOCOG focusd in th arly stags of its work on building an organisation that was dsignd to dlivr th Gams. This mant strong ladrship all along th way to th Gams, and th ncssary flxibility in its structur and popl to mov from planning to oprations, radinss and dlivry.

27 Govrnanc. On tam, on goal Organising Committs play a cntral rol in th dlivry of all facts of th Gams and must act as a facilitator throughout th prparation procss idntifying bst partnrships, brokring rlationships and looking at improvmnts. Ths rlationships and partnrships, both intrnal and xtrnal, rquir th right organisational structurs and must rflct th oprational rquirmnts of th Gams. Som host city partnrs and stakholdrs may wish to dal dirctly with th IOC, but it is important that th Organising Committ is th strong focus for all such communication and managmnt. It nds to b st up to manag this. Public and privat partnrships ar critical to staging th Gams. LOCOG succssfully championd this, and cratd th structurs and nvironmnt for ths two groups to coxist happily. Spcialist or crossfunctional tams within th OCOG to manag govrnmnt rlations, community and commrcial partnrs and othr ky stakholdrs ar of vital importanc and can b most ffctiv if mbddd arly. As th Gams approachd, all LOCOG s tams and stakholdrs wr prpard, thir rols and rsponsibilitis wr practisd and adjustd, and bhaviours wr adoptd and adaptd as ncssary. By dvloping a solid govrnanc structur, LOCOG was abl to nhanc th collaboration btwn all Gams stakholdrs. Adopting this on tam approach at an arly stag and maintaining it through th planning, tsting and radinss phass, was a ky factor in London s succssful dlivry of th Gams. Givn th growing complxity of planning and staging th Gams and th vital importanc of th domstic govrnmntal agncis and partnrs, th IOC should considr furthr ways to ducat and brif this widr group about th rols thy will play. Whilst this should b xpditd arly in th procss (and might usfully involv furthr transfr of knowldg from prvious host partnrs) it should not undrmin th primacy of th OCOG in th communications procss.

28 Govrnanc Rcommndations Th Organising Committ should b th drivr of a clar and robust govrnanc structur put in plac arly, but flxibl nough to volv from a planning organisation to an oprating on. Mak an arly start with nabling lgislation, and bringing partnrs and stakholdrs into th govrnanc procss. High-calibr ladrship is clarly vital, spcially in hlping th organisation to grow, but don t undrstimat th importanc of continuity in ky ladrship positions, within th OCOG and its partnrs and stakholdrs. Spcialist or cross-functional tams within th OCOG to manag rlations with th govrnmnt, community and commrcial partnrs can b spcially hlpful in nsuring a on-tam approach. Th IOC can usfully augmnt th brifing and ducation it givs to othr domstic dlivry partnrs (spcially local/national govrnmnt) about thir rols, contributions and xpctations. 0

29 Engagmnt. Evryon s Gams. Budgt and Brand constraints or opportunitis?. Byond Sport. Sprading th Word 0 Rcommndations 0

30 Engagmnt succss of th th, G O C O L r o F simply th rsult Gams was not on; ays of comptiti d t n a lli ri b a f o s to an ambitiou it was largly du gy gagmnt strat n v ti c a ro p d n a Gams to vrythat brought th across th UK. s p t rs o o d s n o man Dnis Oswald, Co ordination Comm ission Chair Whn London won th right to stag th Gams, organisrs rvald thir plans for London 0 to b Evryon s Gams raching young popl all around th world, conncting thm with th inspirational powr of th Gams and inspiring thm to participat in sport. To achiv this ambitious vision, LOCOG mbarkd on a comprhnsiv ngagmnt programm aimd at incrasing public intrst and support for th Gams both domstically and intrnationally. To do this it mbracd th thr pillars of Olympism sport, cultur and ducation and sought to mak thm spcially rlvant to young popl throughout th UK and worldwid. 0 Through a sris of high-profil vnts and initiativs, LOCOG sought to bring th Gams to lif for th public and mdia, as wll as Gams partnrs and stakholdrs, hlping to crat hug lvls of xcitmnt in th build-up to London 0. As a rsult of its ngagmnt initiativs, London was abl to dlivr vnus full of passionat fans during th Gams, with. million tickts sold for th Olympics, whil strts and parks throughout th host country wr filld with cultural activitis, fstivals and prformancs. Almost on third of th UK adult population lind th strts for th Torch Rlay, whilst thr wr a similar numbr of attnds and participants for London 0 s Cultural Olympiad. pr cnt of UK schools and collgs lctd to join th London 0 Education Programm, and ovr million young popl ngagd with th Intrnational Inspiration programms in 0 countris. At Gams tim as many popl attndd th 0 Liv Sits around th UK as bought tickts for th sporting comptitions. Many thousands mor bcam local ladrs, voluntr Gams Makrs or ran thir own strt partis and clbrations. 0

31 Engagmnt. Evryon s Gams Throughout th build-up to London 0, LOCOG workd hard to shar th mssag and spirit of th Olympic Gams with th public, nsuring that London 0 fulfilld on of its bid promiss and bcam Evryon s Gams. In ordr to build public xcitmnt and intrst in th Gams, LOCOG rcognisd that it had to build a fan bas and kp thm ngagd throughout th svnyar prparation priod. From th outst, London 0 was dsignd to b inclusiv and accssibl, with hundrds of programms cratd to nabl millions of popl to participat in sport, art, cultur, halth and ducation projcts both in th UK and th rst of th world. A wid rang of fstivals and intractiv vnts linkd to th sporting, cultural and ducational valus of th Gams allowd vryon to participat and ngag in th Gams. 0 As part of th Evryon s Gams philosophy, LOCOG also implmntd a carfully considrd tickt pricing policy to allow as many popl as possibl to watch th Gams. Tickts wr mad availabl for GBP 0 in all Olympic sports and crmonis, whil a pay your ag initiativ was also run for young popl. S Tickting in sction. Othr initiativs includd spcial tickt allocation programms for community groups, and th biggst vr ntwork of Olympic Liv Sits, with mor than 0 giant scrns placd throughout all th rgions of th UK to nabl vryon to shar in th spirit of th Gams. Ths Liv Sits allowd thos without Gams tickts to gt involvd in th Olympic xprinc, with various ntrtainmnt and activitis also taking plac. In total, mor than ight million popl visitd th Liv Sits during London 0, with ths clbrations hlping to mak th Gams a truly national vnt, nsuring that vrybody flt part of th Olympic xprinc and njoyd th fstival atmosphr that th Gams cratd. LOCOG built and opratd th larg Liv Sit on th Olympic Park dirctly. All of th othrs wr opratd and fundd by local govrnmnt authoritis or thir agnts undr guidlins issud and ovrsn by LOCOG. London 0 Fstival Engaging hug audincs across UK through Cultur. s for vryon m a G r w s Th pl of all faiths, Gams for po ckgrounds; culturs, and ba nctd millions Gams that con ith sport and w l p o p g n u yo of munitis and ducation in com world. citis around th ing Committ Sbastian Co, Chairman, Lond on 0 Organis

32 Engagmnt wsom. W v a s it ; n fu t a r g It s a coupl of days bn in th Park bst tim vr. th g n vi a h r w a nd hill watching th Just sitting on th n incrdibl. b s a h n r sc big d ood vibs aroun Thr ar such g wnt to watch w n h W. c la p this s th bst crowd th hocky, it wa in a hocky match r fo n s r v I v s so frindly and my lif. Evryon a good tim. g n vi a h s n o ry v Africa Stuart Graingr, or from South Olympic spctat Park Liv, th popular Liv Sit at th hart of th Olympic Park. 0

33 Engagmnt LOCOG s Gams Makr voluntr programm was also on of th main succsss of th Gams. A ky dcision was th way voluntring was marktd to th public. Past Gams hav sn sizabl attrition as a rsult of disillusionmnt ovr th xact rol voluntrs wr xpctd to play. LOCOG s approach was to gnrat xcitmnt but b xplicit about th work involvd, rsulting in a voluntr workforc that had com through th rcruitmnt procss with no illusions about th job thy wr xpctd to do. Th invitation procss was dividd into two phass, th first for disabld groups and sports spcialists, th scond for th gnral public. Forty-six larg disabld groups wr proactivly targtd. This two-phas approach provd vry succssful in attracting th sports spcialists rquird, and a much highr proportion of disabld applicants than for any prvious Gams. A clos rlationship with a TOP commrcial partnr for this programm providd additional support on promotion of th voluntring opportunity to th widst audinc and xprtis in training and othr rlatd aras. LOCOG workd closly with th Nations and Rgions Group to ncourag applications from outsid London, in kping with its commitmnt that ths Gams wr for vryon, and nin rgional rcruitmnt cntrs mant applicants didn t hav to travl to London to b intrviwd. Nvrthlss, th programm was most popular in East London, whr th biggst proportion of voluntrs was rcruitd from th Host Boroughs. 0 In total, mor than 0,000 popl applid for voluntr rols. Of ths, 0 pr cnt said that London 0 had inspird thm to voluntr for th first tim. That numbr was rducd to th 0,000 Gams Makr voluntrs who wr traind, initially bing introducd to th ovrall 0 plans and thn with rol-spcific training. In som spcialist aras it was concludd that mor training would hav bn bnficial, or that th voluntrs could hav joind th programm arlir, but ovrall th Gams Makrs mad a hug impact on th Gams, gnrating positiv mdia covrag throughout th world as th nthusiastic, frindly and wll informd fac of th Gams, offring a wondrfully warm wlcom to th world. Throughout its ngagmnt initiativs, LOCOG succssfully drw on th xprinc and xprtis of various Gams stakholdrs, including corporat and public partnrs, which wr abl to xpand th rach of ths programms. All ths initiativs hlpd to tak th Gams xprinc to nw audincs, ngaging thm in th Olympic idal throughout th build-up to th Gams and hlping to crat a positiv atmosphr and spctacular nvironmnt during London 0. This, alignd with th aw-inspiring sporting prformancs during th Gams, providd th platform to inspir a gnration.

34 Engagmnt. Budgt and Brand constraints or opportunitis? Whilst such activitis rquir appropriat rsourcs to dlivr, and ddicatd budgts within th Organising Committ ar vital, a numbr of ky ngagmnt aras (particularly in cultur, ducation and Liv Sits) can largly function with th facilitation of xtrnal partnrs and thir own rsourcs. LOCOG lvragd its own spnd on cultur and ducation many tims ovr with invstmnt and in-kind support from partnr organisations of various kinds. LOCOG dirctly opratd only on of th 0 Liv Sits, and this was havily supportd by a ky domstic partnr. Givn a sufficintly arly start, high lvl buy-in to th programm and appropriat invstmnt in high-calibr ladrs to coordinat th initiativs within th Organising Committ, many ngagmnt programms will b adoptd with nthusiasm by xtrnal partnrs. A furthr vital ingrdint in th ngagmnt stratgy, howvr, is appropriat brand managmnt. LOCOG cratd a strong and cohrnt brand idntity, including a numbr of sub-brands, and managd thm, alongsid its communications activitis with car and proactivity. In ordr to acknowldg and rward non-commrcial xtrnal partnrs that joind in th programm with thir own projcts, thr was th Inspir Mark. Across cultur, sport, ducation, nvironmntal and community sctors, th Inspir Mark was awardd to mor than,000 projcts ngaging upwards of 0 million popl. For schools that showd spcial commitmnt to th London 0 Education Programm, thr was th Gt St Ntwork plaqu, and for individuals and community groups who wantd to mount thir own vnts and clbrations, thr was Join in and Local ladrs. Th cultural London 0 Fstival rquird a particularly flxibl branding hirarchy in ordr for,000 vnts to b incorporatd into th programm. Such programms startd with a high dgr of control and limitation but wr xtndd and bcam mor flxibl whn it provd that commrcial or rputational risks wr modst and managabl. 0 % of th schools across UK took part in th Gt St programm, raching mor than six-and-a-half million childrn Athlt Andy Turnr participatd in ngaging childrn through th programm. Such programms will nd to b snsitiv to th local markt and contxt in ach host city but th IOC is opn to proposals from ach Organising Committ that balanc th nds of carful brand protction with th qually important nds of xtrnal agncis that can hlp to ngag widr populations with thir own contributions. Intrnational Inspiration rachd out ovr to million young popl in 0 countris around th world.

35 Engagmnt. Byond Sport On of th ky concrns for Gams organisrs is how thy rach out byond sport and ngag popl who hav no prvious intrst in th Gams. Traditions such as th Olympic Torch Rlay, th Cultural Olympiad and th Opning Crmony can play an intgral rol in this. Months bfor th Gams hav vn startd, th Olympic Torch Rlay hlps gnrat xcitmnt across th ntir host nation, ngaging popl and making thm fl a part of th Olympic xprinc. Th London 0 Olympic Torch Rlay succssfully st th ton for th UK-wid clbrations during th Gams. In an,000-mil journy, taking in mor than,000 communitis, th torch cam within an hour s journy of mor than pr cnt of th UK population, dlivring on th bid promis to xtnd th rach of th Gams byond London to th whol of th UK. In total, mor than million popl lind th strts of th UK to s th Olympic flam, undrlining its powr to ngag popl in th Gams. Th Rlay was built on a strong and spcific vision, closly alignd to th ovrall vision for th Gams. It put a strong focus on young popl and sought to clbrat community hros from all parts of th UK, whilst oprating on sustainabl principls. Thr of th LOCOG Domstic/ y has bn abso Th Torch Rla h nthusiasm lutly fantastic. T f wn by millions o and support sho n this countr y w o d d n a p u l p p o hlming. has bn ovrw Jrmy Hunt, Br itish Cultur Scr tar y (at Gams tim ) IOC TOP partnrs supportd th Rlay. Th rout was plannd on th basis of local consultation groups in all aras of th UK, and bnfitd by rsponding to thos communitis which chos to invit LOCOG to bring th Rlay to thir locations. Th rout was furthr rfind by four sparat hard drivs covring vr mor dtail of ach sction of th cours. Aftr a comptitiv procss, th torch itslf was cratd by young dsignrs from th East End of London and was nginrd and manufacturd in th UK. It won a numbr of prstigious dsign awards, opratd with unprcdntd rliability and bcam highly soughtaftr, with most torch barrs lcting to buy th torch thy ran with. 0

36 Engagmnt Currnt and past Olympians wr also slctd to run with th torch along with a modst numbr of clbritis. Commrcial partnrs wr gnrally snsitiv to th goals of th London Torch Rlay and playd an invalu abl rol in funding, promoting and augmnting th programm, which undrlind th importanc of torch barr slction and schduling. Torch Rlay vido 0

37 Engagmnt Similarly, th Cultural Olympiad which ss host citis and nations organis a sris of cultural vnts in th build-up to th Gams also allowd LOCOG to includ vryon in th London 0 xprinc, whthr thy wr sports fans or not. 0 hld in all cornrs of th host nation. Evry art form and many aspcts of UK hritag faturd with most sharing a focus on young popl and intrnationalism. An annual Opn Wknd, ach summr from 00 onwards, ncouragd arts and cultural bodis (and latr thir sporting countrparts) to opn thir doors, fr of charg, to invit nw participants to sampl thir activitis. Ovr th priod thr wr millions of visitors to thousands of vnts. LOCOG s own budgt for th Cultural Olympiad was significantly augmntd with funding from xtrnal organisations such as Th Lgacy Trust, th Olympic Lottry Distributor and Arts Council England (and countrparts in Scotland, Wals and Northrn Irland) as wll as a numbr of commrcial partnrs. LOCOG Cultur vido In 00 a Cultural Olympiad Board was formd as a committ of th LOCOG Board, bringing major figurs from th UK s cultural sctor on board to hlp plan th final two yar lad-up to th Gams. LOCOG lctd to start its cultural programm dirctly aftr th Bijing 00 Gams. Th two ky drivrs for this wr th tim takn to dvlop and fund major cultural projcts; and th opportunity to maximis th priod availabl to xploit th programm. Th four-yar London 0 Cultural Olympiad providd a uniqu opportunity to showcas th cultur of th host nation and to clbrat th univrsality of th Gams through thousands of vnts including concrts, artistic prformancs and xhibitions which wr Cultural clbrations rachd a crscndo with th UK-wid London 0 Fstival th largst vr arts fstival hld in th UK. Stagd ovr thr months at mor than 00 vnus, it faturd,000 vnts and,000 artists, with mor than. million popl taking part. Th London 0 Fstival had a major impact on th xprinc of all thos in th host city and othr vnus, but also strtchd out to vry nation and rgion of th UK including to many small Th London 0 Fstival invitd many thousands of popl around th UK to ring blls at day-brak on th th July to mark th Opning Crmony of th Gams.

38 Engagmnt rmot rural communitis. Dspit th many disparat organisations involvd, a sophisticatd branding matrix nsurd that it rmaind an intgral part of th London 0 programm. An xtrnal appraisal of th Cultural Olympiad and th London 0 Fstival, carrid out by th Univrsity of Livrpool, concludd that larg nw audincs and groups of participants attndd or participatd in cultural vnts or xprincd cultur in nw ways for th first tim as a rsult of th programm. Univrsity of Livrpool wbsit Final Rport Education was also a cntral part of London s vision of inspiring young popl all around th world through th powr of th Gams, with LOCOG building its ducation stratgy around th Gt St programm, which gav schools th tools to intgrat th Gams valus into thir own activitis. By offring xciting Gams-rlatd stimuli such as films, puzzls and Gams, as wll as opportunitis to rciv visits from th mascots and athlts, LOCOG nabld schools to ngag with th Gams in whatvr way thy chos. In total, mor than pr cnt of th schools in th UK took part in th Gt St programm, raching mor than six-and-a-half million childrn. Th programm was complmntary to th IOC s own Olympic Valus Education Programm. Th cor of Gt St was cratd and run by th LOCOG Education Tam whilst, from this cntral hub, a complmntary ntwork of Gt St Plus strands was cratd by LOCOG commrcial and public partnrs. Schools and collgs could progrss from univrsally opn accss to cor matrials into a growing community of thos who dmonstratd positiv commitmnt to th programm and thus gaind widr bnfits. Th majority of schools and collgs progrssd into th highr lvl of participation, and an indpndnt survy by Nilson rportd strong tachr and pupil fdback. Gt St programm vido 0 World Sport Day Part of th Gt St programm, ncouragd school childrn to larn about diffrnt Olympic Tams and National Culturs. pr cnt of tachrs agrd that thir pupils wr inspird by th Gams and th valus. pr cnt also said that Gt St had a positiv ffct on tamwork and pupil motivation. pr cnt said that Gt St had a positiv impact on boosting moral and improving school atmosphr. pr cnt said Gt St had had a positiv ffct on pupil attainmnt. Mor than 00 national Olympic tams rcivd spcific support from UK schools. 0,00 schools participatd in World Sport Day.

39 Engagmnt To rach young popl in othr parts of th world, LOCOG and its partnrs, UK Sport, UNICEF and th British Council, introducd th Intrnational Inspiration programm th first global sports dvlopmnt and lgacy programm dlivrd by an Olympic host city which taught sport, ducation and lif skills to mor than million childrn and young popl in 0 countris. Th Olympic Truc was also xploitd to good ffct both domstically and intrnationally. Many ducation and community projcts around th UK, including a spcial strand in th Gt St programm, adoptd th Truc to xplor sport s rol in conflict rsolution. Artists also drw inspiration from th Olympic Truc for works in th Cultural Olympiad. Intrnationally this was highlightd by th univrsal support gnratd within th Unitd Nations for th London 0 Olympic Truc Rsolution. All UN mmbr stats co-sponsord th Rsolution, making it th most sponsord rsolution in UN history. Cmnting th UN s growing rlationship with th Olympic Movmnt, th UN Scrtary-Gnral, Ban Ki-moon, latr ran with th Olympic torch outsid th Houss of Parliamnt in London and was thn on of th flag-barrs whn th Olympic flag was brought into th Opning Crmony. Intrnational Inspiration Programm vido On of thousands of UK schools clbrating th culturs of th world on World Sport Day. 0

40 Engagmnt. Sprading th Word Olympic Committs and Sporting Fdrations ngaging and sharing contnt during th Gams. LOCOG s Gams vision and communications stratgy drov th way in which th organisrs communicatd to th watching world, as thy informd, inspird and xcitd thm about London 0. London 0, ovr a priod of svn yars, garnrd. million subscribrs on social mdia platforms. Combind with th IOC s xisting,00,000 fans, th IOC and LOCOG rachd th largst vr dirct fan bas in Olympic Gams history. Communication was stratgically positiond at th highst lvl of th organisation. It nabld th organisrs to spak with on voic, dlivring consistnt and rlvant mssags. It also allowd LOCOG to tak wll-informd dcisions and actions throughout th somtims snsitiv stags of its lifcycl. LOCOG s comprhnsiv stratgy idntifid ky communication platforms, including nwly mrging social mdia channls, which wr thn xploitd to maximum ffct in ordr to shar th Gams journy with rcord numbrs of popl around th world. London 0 st nw bnchmarks in ngagmnt and intraction, raching mor than 0 million popl dirctly, including 0 pr cnt of onlin Britons, across social mdia, mail, th wb and apps. Indd th social ntworking Gams can now b said to hav firmly arrivd and in a mannr which has provd to b largly complmntary to nduring traditional mdia. London 0 witnssd th widst ngagmnt on social mdia compard to any othr Olympic Gams so far, with thousands of athlts, ovr 0 National 0 On micro blogging ntworks (Twittr and Wibo), th London 0 Gams wr twtd ovr half a billion tims. Facbook, manwhil, stimatd that Gamsrlatd contnt attractd 00 million incrmntal liks. Btwn th IOC and LOCOG s Facbook pags, ovr. billion imprssions wr rcordd on thir combind nws fds. London 0 s official wbsit also rcivd million visits during th Gams from 0 million uniqu usrs making it th most-visitd Gams wbsit in history whil million popl downloadd a London 0 mobil app. Throughout Gams prparations, LOCOG conductd innovativ rsarch that allowd it to rgularly gaug th public s xcitmnt for London 0, nabling it to customis its communication campaigns and mssaging accordingly. London also rachd out to popl through its innovativ, modrn brand, which rflctd th dynamism and youthful xubranc of th British capital. 0

41 Engagmnt Th official mblm of th Gams, which was unvild in 00 with som controvrsy, formd th hart of th London 0 brand idntity and was basd on th numbr 0 th yar of th Gams. Dspit a numbr of application challngs, th flxibility of th mblm allowd it to b adaptd to fatur a numbr of diffrnt colour schms, including thos of th official partnrs and th flags of ach compting nation at th Gams. Around th world, nw digital broadcasting platforms, along with nhancd traditional Olympic broadcasting ntworks and opportunitis, also hlpd produc th biggst-vr global audincs for th Gams, with approximatly. billion popl watching Olympic covrag. This providd nw ways for vryon to ngag with and participat in th Gams, making London 0 mor accssibl to mor popl than any prvious Gams. Th mblm also formd th basis of a uniqu and cohsiv Gams brand, which was applid to wll ovr 0,000 individual itms, from th tickts and th buttons on th 0,000 Gams Makr uniforms, to th dsign of th mdals, strt drssing and vn gardning guids for local authoritis. This innovativ us of th brand across all aspcts and assts of th Gams provd to b on of th ky succsss of London 0, crating a consistnt imag for th Gams, which mad it instantly rcognisabl to popl throughout th host nation, incrasing thir ngagmnt with th Gams. Raching out to th UK s Nations and Rgions Broadcast covrag of th Gams also playd a major rol in bringing London 0 to vryon. Within th UK, th BBC succssfully built nthusiasm for th Gams through Olympic-rlatd programming, which includd unprcdntd onlin covrag of th Torch Rlay, faturing liv straming of vry momnt of th Rlay for th first tim vr. Building on a procss startd during th bid, London 0 stablishd a ddicatd Nations and Rgions structur with a small bspok tam at LOCOG and a ntwork of dvolvd committs and support tams in ach of th UK s nations and rgions. Rprsntd on a Nations and Rgions Board (Chaird by Sir Charls Alln), ths groups actd as catalysts, communications bridgs, and local rprsntation for London 0 on a wid rang of Gams activitis, from cultur to ducation, Torch Rlay consultation to businss/ tourism opportunitis, and training camps to sport participation programms. Thir clos links with local govrnmnt and myriad local and rgional bodis hlpd to build widsprad support for and participation in London 0. 0

42 0 ngagmnt Rcommndations Futur OCOGs and bid citis to fatur comprhnsiv ngagmnt plans drawing on sport, cultur and ducation, and including th torch rlay and liv sits, in ordr to activat around th host nation and intrnationally. Th IOC to build ngagmnt planning into futur Gams managmnt systms as an agnt of intgration and to organis its various functions in ordr to support it. OCOGs and thir partnrs to allocat and protct a ddicatd budgt to support ngagmnt programms; but qually important is th nd to support ngagmnt with a flxibl branding approach that nabls xtrnal partnrs to b fully involvd. Work closly with all partnrs to nsur that th vision for th Torch Rlay is supportd and that intrnational torch barrs running as part of th Partnrs quota ar slctd according to that vision. Start th cultur and ducation programms as arly as possibl to maximis opportunitis for lgacy and allow for longr build-up. Considr a hub and spok structur for activations such as cultur and ducation in which th OCOG crats and manags th cntral cor but nabls xtrnal partnrs to mak ky contributions. Communications and Markting functions to b pivotally locatd at th hart of Organising Committs and fully intgratd with th ngagmnt programms. Mak provision for furthr growth and dvlopmnt of social and digital mdia. Encourag rights-holding broadcastrs, spcially in th host nation, to activat arly and positivly around th ngagmnt agnda. Th IOC to facilitat th futur dvlopmnt of th liv sits initiativ by xtnding guidanc for futur OCOGs/host citis. Th support of rights-holding broadcastrs, and accss to thir contnt fds, is an important fatur in th succss of liv sits. Establish a ntwork of supporting groups around th rst of th host nation to promot Gams links and opportunitis to widr communitis.

43 Prparation. Putting th plans in plac. Building a tam. Passing th tst. Crmonis. Cross-Functional Task Forcs 0 Rcommndations 0

44 Prparation Whn th London 0 Olympic Gams burst into lif in spctacular fashion at th Opning Crmony on July 0, it markd th culmination of svn yars of intnsiv planning and prparations, vr sinc London won th right to host th Gams in 00. By succssfully drawing on th knowldg and xprtis of local and intrnational xprts and with th invaluabl support of ky stakholdrs and partnrs LOCOG was abl to put in plac th ncssary plans to dlivr what was promisd in Singapor in 00.. Putting th plans in plac As wll as having a clar vision for th Gams xprinc and lgacy, LOCOG also ndd a strong plan for th Gams oprations, which would b intgral to dlivring London s bid promiss. As soon as it won th bid, LOCOG focusd on ky long-trm Gams programms, such as th commrcial programm, which nsurd that arly rvnu strams wr availabl to provid funding and rsourcs throughout Gams planning. Othr main considrations in this arly foundationplanning phas includd dvloping th vnu mastrplan, as wll as finalising th long-trm lgacy plans for ach vnu, such as th cration of th Olympic Park, which would transform th East End of London. Th Olympic Dlivry Authority mad an qually swift start on construction, and its arly and consistnt momntum undrpinnd th whol projct. Th govrnmnt conductd a substantial rviw of th Gams budgt arly on in th prparation phas, and although this gnratd many discussions initially, th rst of th prparation wnt vry smoothly. Th ODA s rcord of construction and dlivry on tim and budgt was imprssiv, particularly so givn th challngs of a highly pollutd sit and th global financial turmoil 0 impacting on privat sctor invstors. In th nd, th ODA dlivrd th Olympic Park to LOCOG at th nd of 0, with som ky vnus vn arlir. A numbr of vnus won dsign and sustainability awards, and th ODA compltd construction with an unprcdntd halth and safty rcord. ODA annual rport Th ODA mad an qually valuabl contribution in documnting and sharing its xprincs, particularly in rlation to saf and sustainabl dvlopmnt by crating th Larning Lgacy Wbsit. Larning Lgacy Wbsit LOCOG carfully plannd for ach stakholdr s spcific nds, rquirmnts and xpctations so that it knw what was ssntial to dlivr to ach clint group to nsur an optimal Gams xprinc. This includd a strong focus on th spctator xprinc, which hlpd crat a positiv atmosphr in th vnus during Gams tim. Throughout this procss, LOCOG bnfitd from th xprincs of prvious Olympic Gams, including obsrvations mad during th Bijing 00 Gams.

45 Prparation. Building a tam LOCOG rcognisd that in ordr to dlivr grat Gams, it ndd an organisation full of fantastic popl, who wr rady and willing to work as hard as possibl to dlivr mmorabl Gams. Organising Committs chang dramatically ovr th svn-yar priod of prparations. An organisation that starts as th siz of a family businss bcoms a conglomrat on th scal of a significant multinational corporation. From its rapid volution from th bid tam, LOCOG startd with fwr than 0 popl in 00/, but by 0 was rsponsibl for an army of around 00,000 popl including staff, voluntrs and contractors. Just wks aftr th Gams, thos numbrs droppd back to hundrds and thn tns, and by Jun 0 LOCOG was closd. Thr was mphasis on intrnal communication and ngagmnt with rgular staff brifing sssions, workshops and ngagmnt days. As tams grw and wr gographically mor strtchd, a sophisticatd intrant and cascad brifing systm was introducd. Throughout this lifcycl, an OCOG s staff must oftn adapt thir rols and rsponsibilitis as thy sk to mak a samlss transition from planning and tsting through to dlivry. In particular, th ladrship tams nd to b quippd to transition thir own rols and to support othrs as thy mov from phas to phas. LOCOG succssfully built a tam that was capabl of this thanks to rcruiting a balanc of popl with prvious Gams xprinc and xprtis, alongsid thos who wr abl to bring frsh nthusiasm and insights to th organisation. Rcruiting popl without major vnt xprinc nabld LOCOG to approach th Gams from a diffrnt prspctiv, challnging th way things ar normally don at th Gams. Drawing on th xprtis of thos with xisting Gams xprinc, manwhil, nsurd that all partnrs and stakholdrs wr confidnt th Gams wr in good hands, building trust and crdibility to LOCOG s plans. Gams Makrs training sssion at Wmbly Arna.

46 Prparation. Passing th tst Thr can b no rharsals for th whol of th Olympic Gams vrything must b plannd and prpard mticulously ahad of th Opning Crmony, whn billions of ys around th world will b focusd on th host city for days. To nsur a samlss transition from planning to opration, LOCOG implmntd an xtnsiv tsting phas, which nabld it to rviw its procdurs ahad of th Gams. As part of its prparations, LOCOG implmntd a bspok programm of xrciss, including tabl-top discussions, command-post xrciss and liv play xrciss, in ordr to tst all aspcts of Gams-tim planning. Th xrcis programm simulatd a rang of scnarios that could hav potntially impactd on th smooth running of th Gams including long quus at vnus or transport disruption and also tstd how diffrnt agncis would work togthr to dal with thm in a swift and ffctiv mannr. 0 In th lad-up to London 0, th city also mbarkd on th most xtnsiv programm of tst vnts vr organisd for an Olympic Gams, which wr dsignd to nsur that vry sport was flawlssly dlivrd at Gams tim. London s ambitious programm of tst vnts was mbddd in a bid commitmnt to stag such an vnt for vry sport and vry vnu ahad of th Gams. This vision was dvlopd as part of LOCOG s athlt-cntrd approach, which placd a high priority on prformanc on th fild of play. In th months lading up th Gams, a total of sport tst vnts wr hld as part of th London Prpars sris, including vnts undr th auspics of Intrnational Fdration and intrnational invitational vnts, spcifically cratd and organisd by LOCOG. By schduling th tst vnts in clos proximity to on anothr, which includd running a numbr of vnts concurrntly, LOCOG was abl to rplicat th logistical and infrastructural challngs that it xpctd to fac during Gams tim. This nhancd its larnings from th vnts. Th tst vnts also playd a crucial rol in building public xcitmnt in th lad-up to London 0 by allowing popl to ngag with th Gams and xprinc lit lvl sport in Olympic vnus. On of th London Prpars Tst Evnts. tsting and LOCOG s dns pt provd to b c n o c s s in d a r l 0 s succssfu part of London of Th importanc. ry liv d s m a G sporting fild th s, u n v th tsting s forc and srvic rk o w th y, la p f o drstimatd. should not b un pic Gilbrt Flli, Olym Gams Excutiv Dirctor, IOC

47 Prparation Th xtnsiv tsting phas provd instrumntal in th final dlivry of th Gams, as it was th first tim that th organisation had com togthr to dlivr sporting vnts, nabling vryon involvd, including Gams transport and scurity tams, to xprinc working with thir Gams-tim collagus and tst th procdurs that wr in plac. Th Qun s Jubil clbration in Jun 0 also providd an xcllnt opportunity to tst transport and safty masurs on a larg scal. Ths lssons wr thn shard across th ntir organisation, nabling LOCOG to mak any ncssary adjustmnts to its Gams-tim plans. Th London Prpars sris is ssntially about putting our plans into practic. Ths vnts ar our opportunity to try out our nw vnus, tst nw tchnology and quipmnt and walk our xtndd tams through thir rols and rsponsibilitis. Paul Dighton, Chif Excutiv Officr, London 0 Organising Committ BMX Tst Evnt on th Olympic Park.

48 Prparation. Crmonis In ordr to nsur th Gams got off to a strong start, thr was a particular focus on planning for th Opning Crmony. Indd, as much ffort was invstd on th logistical aspcts of planning for th Crmony day as for th crativ and protocol parts of th Crmony itslf (particularly givn th rlativly lat start tim). Task Forc (a snior cross-functional group, st up almost two yars bfor th Gams and Chaird by LOCOG s Dirctor of Crmonis) was chargd with ovrsing and intgrating transport, scurity, city oprations, dignitary managmnt and clint xprinc on July, and mountd its own programm of xrciss, simulations and rharsals. LOCOG was dtrmind that mdia hadlins should concntrat on th Crmony itslf rathr than any failurs in logistics or blmishs in th city planning and so it turnd out. Th athlts attnding th Crmonis bnfitd from bing abl to walk dirctly to and from th Stadium to th Athlts Villag without th nd for buss or a holding vnu. LOCOG also lind th rout with carfully slctd groups of school childrn from all around th UK, offring vry tam a group of ddicatd supportrs. A giant scrn was rctd outsid th Stadium so that athlts waiting to march in th parad could s th Crmony taking plac.

49 Prparation Som athlts found th p.m. start for th Opning Crmony too lat and many would mak a strong cas for bing satd in th Stadium from th start rathr than joining th Crmony only in tim for th parad, futur OCOGs should considr this in th futur. Th Opning and Closing Crmonis thmslvs wr cratd with an innovativ hybrid production modl in which th crativ tams and xcutiv producr(s) wr mployd dirctly by LOCOG. Dlivry was partially out-sourcd to a production company slctd by opn procurmnt, which thn spawnd a transparnt, singl purpos company ( London 0 Crmonis Limitd ) managd in partnrship with LOCOG. This modl cratd an appropriatly flxibl nvironmnt for world class crativ talnt to oprat whilst maintaining clos LOCOG ovrsight and financial control. Crativ dvlopmnt bgan with a nationwid consultation rsulting in a contxtual brif which was shard with all ky stakholdrs. LOCOG s stratgy was to rcruit th bst British artistic and crativ talnt, who had nvr workd on th Gams bfor, and surround thm with a highly xprincd production tam who had. Hiring rnownd talnt, such as th Oscar-winning film dirctors Danny Boyl and Stphn Daldry, brought a frsh prspctiv to th crativ lmnts of th shows. It guarantd that thr would b a tru British fl to th crmonis. It also brought a sns of rassuranc to th public and stakholdrs alik. A major innovation in th Olympic Opning Crmony was that th Athlts Parad was significantly shortnd, thus following on of th IOC s arly rcommndations. It was dcidd to limit th numbr of officials taking part and so cut th ovrall show tim. In addition it was agrd that for th crativ sgmnts th liv tlvision imags would b shot by a local dirctor working undr th ovrall control of OBS. By uniting all crmonis Opning and Closing, Mdal and Wlcom, as wll as th Torch Rlays in on dpartmnt, LOCOG was abl to bring cohrnc, consistncy and fficincy to th crativ and oprational approachs across both Gams, and dlivr rsults that drw rcord worldwid audincs and critical acclaim from domstic and intrnational audincs. Bhind th scns vido Opning Crmony vido Closing Crmony vido

50 Prparation Th iconic Cauldron dsign (by Thomas Hathrwick) aimd to bring th Olympic flam as clos as possibl to athlts. Indd it was symbolically built by th tams as thy paradd into th Stadium, and aftr th Gams was dismantld and individual ptal burnrs distributd to NOCs (and NPCs) around th world. Th trad-off for th cauldron s modst siz, nvironmntal sustainability and proximity to athlts in th main stadium was that it was not visibl from all aras of th Olympic Park or byond, thrfor not allowing all spctators and visitors to tak photos. Youthful crativity undrpinnd th 0 Victory Crmonis. Many of th dsign lmnts (costums, podiums and trays) wr cratd by studnts of th Royal Collg of Art. Th much trasurd Olympic and Paralympic mdals wr dsignd by David Watkins and Lin Chung aftr a national comptition for profssional dsignrs and sculptors. Victory Crmony vido. Cross-Functional Task Forcs As with th Opning Crmony, LOCOG mad ffctiv us of cross-functional Task Forcs. Ths groups, non-hirarchical in natur, brought togthr ky individuals from various aras of th Organising Committ and many xtrnal agncis, in ordr to tackl major issus which wr byond th scop of a singl tam or function. Othr xampls includd Spctator Exprinc and City Exprinc. Som groups lastd for longr priods of planning and tsting, whilst othrs cam togthr brifly in ordr to rsolv spcific issus. Th chair and mmbrship of such groups was govrnd not by sniority or protocol, but by pragmatic ability to contribut to practical solutions. 0

51 0 Prparation Rcommndations An arly start on ky programms such as mastrplanning, construction, and commrcial hlps momntum and build confidnc. A particular focus is rquird on th spcific logistical and crativ challngs of Opning Crmony day. Early tam building with othr stakholdrs (including govrnmnt, commrcial partnrs, NOCs, IFs, transport and scurity agncis) also builds firm foundations for th OCOG. Th cauldron should b placd in a way that allows most visitors and fans to tak photos. OCOGs bnfit from a judicious mix of prvious Gams xprinc and frsh local prspctivs. Tst vnts hav multipl bnfits in prparing th OCOG, partnr organisations and th public for th Gams. Futur OCOGs to optimis th xprinc of athlts at th Opning Crmony in consultation with th Athlts Commission. Mak good us of cross-functional Task Forcs to rsolv ky issus whr scop crosss functional and organisational boundaris.

52 Dlivring th Gams. Sport and th Athlts. Vnus. Spctator xprinc. Tickting 0. Mrchandising/Rtail. Broadcast Srvics. Transport. Tchnology/Enrgy. Accommodation.0 Procurmnt Rcommndations 0

53 Dlivring th Gams From stablishing a solid govrnanc modl and raising rvnus, to planning, tsting and dlivring srvics and oprations, thr ar many aspcts that must b considrd whn planning a Gams. Organisrs must idntify what lmnts ar ky to making th Gams succssful and focus on dlivring ths ssntial oprations in th bst way possibl. LOCOG succssfully drw on prvious Gams xprincs to dlivr sport that was complling and inspirational, with vnus full of passionat fans. By placing sport and th athlts at th hart of th projct, building world-class vnus and crating an njoyabl spctator xprinc, LOCOG focusd on dlivring brilliant basics, stting th stag for magical Olympic momnts that would inspir a gnration. positiv points, y n a m n s av I h sh public s such as th Briti grat Gams dsir to mak a mpic Villag, and also th Oly was amazing. which I thought rtabl during th I flt vry comfo Th atmosphr ll. w s a n o ti ti p c om nt and positiv was vry plasa Sarah Mnzs, Brazilian judo go ld mdallist 0

54 Dlivring th Gams. Sport and th Athlts Ld by doubl Olympic champion Sbastian Co, LOCOG s vision for th Gams nsurd that athlts and sport wr an intgral part of th projct from th vry bginning from th initial bid and throughout th planning and dlivry phass. Undrlining this approach was th cration of th London 0 Athlts Committ, which nsurd that athlts wr givn a voic on th LOCOG board. Through th Athlts Committ, which was chaird by Olympic tripl jump champion Jonathan Edwards, currnt and formr athlts wr abl to play an intgral rol in th planning of th Gams, providing valuabl guidanc on aras that wr important to thm, including facilitis in th Olympic Villags, vnus and pr-gams training vnus. In particular LOCOG was, through discussion, abl to rduc th numbr of training vnus ndd, and thus rduc costs. 0 London 0 s athlt-focusd approach was also vidnt in th carful planning of th sports comptitions. Through clos collaboration with th IFs, LOCOG was abl to nsur that th nds of ach sport wr incorporatd into Gams planning from th outst, including in vital aras such as vnu dsign and ovrlay. In particular, LOCOG larnt that a on siz fits all approach to sporting comptitions and vnus ndd to b modifid to mt th nds of ach sport. Early ngagmnt with ach IF is qually important in ordr to fully undrstand how th nds of ach sport should b mt. Anothr larning point is rlatd to Rul 0 (advrtising and manufacturrs idntification), whr it is apparnt that th IOC nds to bring mor clarity and thn communicat consistntly with th rst of th Olympic family. LOCOG took an innovativ approach to sport prsntation, ngaging with ticktholdrs at a vry arly stag by inviting thm, through its wbsit, to discovr mor about th sport for which thy had purchasd tickts. During th Gams thmslvs, LOCOG also providd spctators with th chanc to larn mor about th sports thy wr watching at ach vnu to nsur thy got th most out of thir Olympic xprinc.

55 Dlivring th Gams n G a m s ha s b th to p -u ild u b Th nd w wr rally rally xciting, a tickts. W wnt m so t g to y p ha p swimming and th f o m so h to watc g was rally xcitin It. g n zi a m a s a it w it smd lik insid th vnu ring for vryon h c s a w n o ry v y hich countr y th ls, no mattr w d sms rally fir n o ry v E. m o fr r w which is grat. s, m a G th t u up a b o Pat Rodgrs, Ol ympic spctator from th USA By using in-vnu prsntrs and xplanatory vidos, fans wr guidd through th sports thy wr watching, whil stadium announcrs providd xprt analysis during th vnts thmslvs. Spctators wr also abl to purchas an in-ar radio in svral vnus, providing a running commntary to hlp thm undrstand and connct to th sport. Within th vnus, spctators also bnfitd from thatrical lighting and an xtnsiv music programm to kp thm ntrtaind btwn vnts, whil som vnus also njoyd liv prformancs from popular acts as part of th Rock th Gams sris. LOCOG s partnrship with a major music agncy was a strong asst. LOCOG s innovativ approach to sports prsntation not only maintaind th intgrity of ach sport, but also raisd ntrtainmnt lvls to a nw high. Thr is now scop for futur Gams to go vn furthr in this ara. Thatrical lighting usd to nhanc sport prsntation at slctd vnus. 0

56 . Vnus By rcognising that grat athlts rquir grat stags on which to prform, LOCOG cntrd much of its fforts on dlivring vnus packd with nthusiastic fans, whil also nsuring that othr ssntial athlt srvics such as accommodation, food and transport allowd thm to compt at thir bst during th Gams. Immdiatly aftr it won th bid to host th 0 Gams, LOCOG rviwd its vnu mastrplan to nhanc th Olympic Park xprinc for both th athlts and spctators, which includd placing ky vnus and th Olympic Villag clos to public transport hubs. This also rsultd in th complx rlocation of two sports, which took som tim and considrabl ngotiations to rsolv. Th organisrs also dsignd innovativ ovrlays for vnus and th ntir host city, crating a truly mmorabl xprinc for athlts and spctators. Cntral to LOCOG s vnu mastrplan was th ida of placing sport at th hart of th city, showcasing London by using a mix of nw vnus, dsignd to provid a lasting lgacy, such as th Coppr Box and th Vlodrom; world-rnownd xisting vnus, such as Wmbly, Wimbldon and Lord s Crickt Ground; and tmporary arnas in iconic sttings, such as Hors Guards Parad and Grnwich Park. Dlivring th Gams On of LOCOG s chif concrns was fulfilling a commitmnt from th bid to avoid laving any whit lphants by building prmannt vnus only whr thy would hav a provn lgacy. To achiv that, xisting vnus wr usd whr appropriat, whil organisrs also built mor tmporary vnus than any prvious Gams. location of London 0 vnus Glasgow Nwcastl Manchstr Cardiff Covntry London Wymouth L Vally Whit Watr Cntr Hadligh Farm Wmbly Cntral Zon Wmbly Arna Wmbly Stadium Olympic Park Lord s Crickt Ground Earls Court Hyd Park ExCl Hors Guards Parad Grnwich Park Hampton Court Wimbldon North Grnwich Arna Rivr Zon Th Royal Artillry Barracks 0

57 Dlivring th Gams Existing buildings, such as ExCL, and locations such as Grnwich Park and Hyd Park wr convrtd to dlivr spctacular vnus for th Gams, bfor bing rturnd to thir pr-gams condition. Th construction of th Olympic Park, manwhil, allowd London to transform th East End of London, crating a lasting lgacy. Similarly, nw vnus, such as th r-sizd Aquatics Cntr, th Vlodrom and L Vally Whit Watr Cntr, look st to provid long-trm bnfits for local communitis. Much of London s vnu dvlopmnt progrssd smoothly and in good tim, whilst a minority of tmporary ovrlay was compltd clos to th dadlin. Important lssons wr larnt about th nd for clos suprvision of contractors, timly intgration of clint nds and th balanc of incrasd scurity vrsus workabl accss to vnus during construction. In th final months bfor th Gams, lins of workrs had to wait to progrss through slow moving scurity procsss, causing tnsion and dlays, somtims with matrial and financial implications. Ths factors, combind with poor wathr conditions in th months bfor th Gams, could hav jopardisd th sound arly progrss mad on vnu dvlopmnt. 0

58 Dlivring th Gams Although th final rsults of vnu scurity wr outstanding, th wll-publicisd issus with on major contractor dmonstratd th vulnrability of organisrs to singl contractors dlivring such larg, mission-critical aspcts of th Gams. Carful considration of such issus nds to b a factor in procurmnt dcisions as wll as in th managmnt of ky contracts. Fdback also suggsts that futur OCOGs should furthr cntralis thir provision of CAD drawings to hlp clints and vnu dvloprs idntify nds and facilitis as arly as possibl, with all clints showing disciplin about communicating thir rquirmnts in a timly way. 0. Spctator xprinc On of th most significant innovations of London 0 was its focus on spctator xprinc, which saw pr cnt of Olympic fans who attndd vnts saying th xprinc had mt or xcdd thir xpctations. From th outst, spctators wr tratd as a cor clint group in prparations and planning for th Gams, rflcting th important rol that thy play in crating a magical atmosphr in th vnus and communicating th Gams-tim xprinc. LOCOG s stratgy was to focus on dlivring a mmorabl, onc-in-a-liftim nd-to-nd xprinc for spctators and th widr public. Prdictabl factors such as transport, food concssions and mrchandis outlts wr important, spcially for thos attnding th Gams. Equally vital wr th rang of city xprinc assts such as Liv Sits, Cultural Evnts, Road Evnts and th Torch Rlay, all of which incrasd th impact and positiv xprinc of th Gams for thos who did not hav tickts to accss th sporting comptition vnus. During planning, LOCOG conductd xtnsiv rsarch to dtrmin who its likly customrs would b, what thir xpctations would b and whr thy would b travlling from. Spctator Exprinc vido

59 Dlivring th Gams By undrstanding th likly nds and rquirmnts of th Gams-tim crowds, LOCOG was abl to crat a vision of ach spctator s Olympic xprinc, from purchasing thir tickts right through to thir attndanc at Gams tim. Th final phas of pr-gams prparation was to rviw this vision against th physical rality of th Olympic Park and othr vnus, onc th Gams ovrlay was in plac. Th aim was to nsur an fficint, rliabl and smooth visitor xprinc, concntrating on crucial Gamstim oprations such as scurity and transport, whil also providing fans with a uniqu Olympic xprinc, which includd sports dmonstrations and othr lmnts of th ntrtainmnt programm. LOCOG s rsarch continud at Gams tim, with dparting spctators complting a qustionnair, which allowd organisrs to produc vnu-by-vnu rports on a daily basis. Thrfor, if food quus wr too long at a crtain vnu, or th toilts blow standard at anothr, managrs could b told and could addrss th issu as quickly as possibl. This customr-focusd approach allowd LOCOG to provid spctators with a mmorabl Olympic xprinc, which contributd to th positiv atmosphr surrounding th Gams. n rally good b av h s d w ro c Th r has bn and th atmosph rally loving it. r w so, g n zi a am aving a grat h b to s m s Evryon s ar fantastic. u n v th d n a tim a Sarah d Young, or from Australi Olympic spctat 0

60 Dlivring th Gams. Tickting For th first tim in th history of th Gams, conscutiv morning and vning athltics sssions wr sold out, whil th. million football tickts that wr sold mad th London 0 comptition th biggst football tournamnt vr hld in th UK, clipsing th World Cup and th Europan Championships. 0 Tickt Prics Th succss of th London 0 tickting programm, which was th largst and most complx tickting opration vr undrtakn in th UK, saw pr cnt of all Gams tickts sold, raising GBP million for LOCOG s oprating budgt. In total, approximatly. million tickts wr sold for th Olympic Gams out of a possibl. million. 0 uld ritish popl wo W knw th B nd s, and th dma m a G th c ra mb satiabl. Many for tickts was in n sold out b v a h ld u o c ts vn To s a packd many tims ovr. orning sssions stadium in th m an td and cratd was unprcdn s hr in th vnu sp o tm a ry a in rd o xtra whol Gams. right through th itt Sbastian Co, Chairman, Lond on 0 Organis ing Comm To mak th Gams as accssibl as possibl, London 0 tickts wr availabl at a wid rang of prics, starting at just GBP 0. In total, LOCOG mad GBP 0 tickts availabl for vry sport, with. million tickts pricd at GBP 0 or lss, whil two-thirds of all tickts wr availabl at GBP 0 or lss and 0 pr cnt of tickts wr on sal at GBP 00 or lss. For th first tim at an Olympic Gams a concssion programm was introducd across all sports. This saw young popl (agd and undr) pay thir ag, and popl agd 0 and ovr pay just GBP for a tickt. A total of, concssion tickts wr sold for th Gams. To allow such a stratgy of affordabl tickts, othr highdmand tickts wr placd at a vry high pric, which did not go without causing a numbr of challngs with som Olympic partnrs, which at tims flt thy had bn chargd twic to b prsnt at th Gams.

61 Dlivring th Gams 0 Hospitality Programms Ticktshar A mor comprhnsiv packag of hospitality packags was offrd in London than for prvious Gams. Th London 0 Ticktshar schm saw a total of 0,000 Olympic and Paralympic tickts donatd to schools and othr good causs, fundd through a lvy on London 0 hospitality packags that wr sold by Prstig Tickting. Th schm dlivrd,000 tickts to schools through th London 0 Gt St Education Programm, including,000 to London schools. A furthr,000 tickts wr distributd to good causs through th British Olympic Association, th British Paralympic Association, Tickts for Troops and Sport England. An additional 0,000 tickts wr donatd to th schm for rgional football matchs. Local tachrs and pupils from th Gt St programm wr also givn th opportunity to fill any last-minut mpty sats at ky vnus. A Prstig tickting programm offrd a wid rang of succssful in-vnu hospitality packags whilst as an official partnr of London 0, Thomas Cook sold a rang of UK Gams Braks, which includd official tickts to London 0 vnts, accommodation, som mals and transfrs to vnus. Jt St Sports also sold a rang of fully inclusiv official Olympic Gams packags including tickts, accommodation, food and bvrags, and transportation.

62 Dlivring th Gams Athlts Frinds and Family Programm Tickt R-sal/Rcycling In lin with staging a Gams with th athlts as th priority and following rcommndations from th IOC and its Athlts Commission, LOCOG put in plac a tickting programm that offrd vry athlt compting at th Gams th chanc to buy up to two tickts for frinds and family for ach sssion in which thy wr compting. This was th first tim an Organising Committ had cntralisd th procss to includ vry athlt in vry sssion in vry sport, complmnting what th athlts wr abl to accss through thir NOCs. All tickt-holdrs for th Gams wr abl to r-sll thir tickts through LOCOG, at fac valu. This nabld popl whos circumstancs had changd to gt thir mony back without rsorting to th black markt. In total, 0,000 Olympic and Paralympic tickts wr r-sold in this way. A tickt-rcycling programm was introducd at th Olympic Park and for tnnis sssions at Wimbldon during th Olympic Gams. Spctators laving arly had thir tickts scannd and ths wr thn r-issud to othr popl waiting outsid, who could thn ntr th vnu for th rmaindr of th sssion. In total,, tickts wr rcycld in this way, hlping to gt mor tickts into th hands of mor spctators. 0

63 Dlivring th Gams Accssibility London 0 offrd mor tickts on sal for popl with disabilitis than any prvious Olympic Gams. Tickts for whlchair usrs also includd a tickt for a carr or companion, whil th Ticktcar schm saw additional tickts for carrs at no cost for thos tickt holdrs with high dpndncy car nds. In total,, whlchair and companion sats wr allocatd for th Olympic Gams. London 0 Tickting Facts.m tickts availabl conscutiv athltics sssions sold out. million tickts at 0 or lss Two thirds of all tickts availabl at 0 or lss 0% of tickts on sal at 00 or lss 0,000 tickts distributd to good causs Such ovr-dmand and th rsulting disappointmnt for many potntial purchasrs rsultd in clos mdia and public analysis of all tickting procsss. Thr was particular mdia focus on th ballot procss for public applications, intrnational distribution of tickts and, in th arly days of th Gams, whn Olympic family sating aras wr not always wll usd. Tickt sals gnratd 0m in rvnu Ovrall LOCOG s tickting stratgy was highly succssful, and LOCOG provd to b an xcllnt partnr to implmnt what th IOC had larnt from th way tickting was handld at rcnt Gams ditions. Howvr, a bi-product of attractiv pricing, markting and accssibility was xtrmly high dmand and in almost all aras dmand outstrippd supply. % of tickts sold 0 LOCOG put in plac a sophisticatd programm, via its communications and markting channls, to offr thos who applid but faild to scur tickts, othr opportunitis to participat, including invitations to join a Local Ladrs community programm, or to attnd thir narst Liv Sit. LOCOG provd to b an xcllnt partnr to implmnt what th IOC had larnt from th way tickting was handld at rcnt Gams ditions. For its part, th IOC has now rviwd its arrangmnts for th intrnational distribution of tickts and is also considring a numbr of proposals for bttr managmnt of th sating bowl, spcially as it rlats to Olympic family aras.

64 Dlivring th Gams. Mrchandising/Rtail From th traditional soft toys of th Olympic mascots, to a kg commmorativ gold coin worth GBP 00,000, th London 0 licnsing programm faturd a vast array of products to suit all tasts and budgts and provd to b a succss with Olympic fans, with ovr 00 million products sold. Offring 0,000 diffrnt product lins across 0 product catgoris, it was th biggst and most comprhnsiv licnsing programm in Olympic history, gnrating almost GBP billion in rtail sals and raising ovr GBP 0 million in rvnu to support th staging of London 0, whil also promoting th Olympic Gams and showcasing th idntity of th host city. 0

65 Dlivring th Gams 0 Th London 0 Licnsing Programm bnfitd from on of th most comprhnsiv rtail oprations vr initiatd for an Olympic Gams, with rtail locations at vry Olympic vnu and th largst vr Olympic Mgastor oprating within th Olympic Park. Svn rtail stors wr also opratd in ky travl dstinations, such as Hathrow Airport, Paddington Station and St Pancras Intrnational, whil shops also opratd in Canary Wharf and th Royal Opra Hous during Gams tim. In total, thr was,00 m of rtail spac within th Olympic Park, including th,000 m London 0 Mgastor, as wll as thr Suprstors and an additional shop in th Athlts Villag, which was th largst mrchandis stor vr opnd within an Olympic Villag. A London 0 Shop at Hyd Park providd a furthr,00 m of Olympic rtail spac during Gams tim, in addition to th 0 rtail offrings availabl at all sporting vnus. A 0-day mobil rtail opration also supportd th Olympic Torch Rlay. Th wbsit also providd a fully-fldgd onlin shop supportd by a mobil sit (via th London 0 App), and fully intgratd activity on Facbook and Twittr. Non-vnu rtail oprations boastd mor than,000 m of rtail spac, with shops around th UK via John Lwis th Official Dpartmnt Stor Providr including a 00 m flagship shop in John Lwis Oxford Strt stor. London s xprinc also dmonstratd th importanc of th Licnsing function bing fully involvd in th dvlopmnt of ky intllctual proprty assts such as th mblm, mascots, pictograms and Look of th Gams. Th rlationship btwn th OCOG and licnss is also vital. Licnss will b mor succssful if fully involvd, as partnrs, in th dvlopmnt procss.

66 Dlivring th Gams. Broadcast Srvics Onc again, th broadcastrs nsurd that th Olympic Gams wr th most watchd vnts in th world and thy did so with furthr innovations in quality, capability, nw mdia provision and th natur of th quipmnt dployd. A ky to this succss was th rol th IOC playd via its broadcasting ntity, Olympic Broadcasting Srvics (OBS). London 0 had a global rach of. billion popl th highst in Olympic Gams history in 0 countris and trritoris around th world. OBS producd mor covrag than vr bfor, which was providd to th IOC s Rights-Holding Broadcastrs (RHBs). Th RHBs in turn broadcast approximatly 00,000 hours of Olympic covrag across mor than 00 tlvision channls around th world during th Gams far xcding th,00 hours that wr broadcast during th Bijing 00 Olympic Gams. 0 Digital covrag also grw considrably in th four yars sinc Bijing, with intrnt, mobil and othr digital platforms xcding tlvision covrag for th first tim. In total, official broadcast partnrs dlivrd ovr. billion vido strams globally on mor than 0 wbsits and othr digital platforms during th Gams. For th first tim, th IOC also broadcast liv and on-dmand Olympic Gams contnt on its YouTub channl in trritoris in Asia and Sub-Saharan Africa, providing mor than,00 hours of broadcast covrag and dlivring a total of. million vido strams during th Gams, including. million liv strams. Th dbut of liv D covrag includd both th Opning and Closing Crmonis, as wll as athltics, gymnastics, swimming and diving vnts, with mor than 0 hours of D covrag bing mad availabl to RHBs. Making of London 0 vido

67 Dlivring th Gams Although London markd anothr landmark in broadcast covrag, it rmains clar that OBS and OCOGs nd to work xtrmly closly throughout thir planning, and this is facilitatd by a fully mpowrd OBS tam working in th host city and a snior broadcast champion in th OCOG, both in plac arly nough during vnu dsign and planning. OBS and som Rights-Holding Broadcastrs hav particular nds to accss vnus and th widr Olympic Park during th final construction phass, and this can prov complx if not plannd wll in advanc. OCOGs will nd arly brifing about OBS rquirmnts, whilst OBS will rspond flxibly to local contxt. OBS Control room. 0

68 Dlivring th Gams. Transport In advanc of th Gams thr was much dbat that London s busy road ntwork and havily usd public transport infrastructur might not adapt to th complx prssurs of Gams traffic and th vry diffrnt nds of ach clint group. Th rality was rfrshingly succssful. Public transport, and spcially th undrground Tub ntwork, was particularly ffctiv, with a numbr of clint groups which would prviously hav rlid on buss or cars (including th T and T srvics) rvrting to public transport for rasons of spd and convninc. Mticulous dmand and srvic planning (by tams within LOCOG, Transport for London and othr transport oprators), additional signag and usr ducation all hlpd to mak public transport on of th succss storis of th London Gams. 0 This in turn rlivd th prssur on th Olympic Rout Ntwork and th T-T car srvics, whr London provd, onc again, that satllit navigation systms ar not always to b rlid upon and that th quality of voluntr drivr training is a dfining factor. London dlivrd considrabl public transport systm improvmnts btwn bing awardd th Gams in 00 and staging th Gams in 0, including th Olympic Park rgnration concpt, major rail transport improvmnts, with all urban vnus accssibl by at last on Tub station, and innovativ traffic managmnt stratgis. Th major public transport improvmnts wr tstd and dlivrd for succssful oprations prior to Gams tim and wr supportd by both prmannt signag and Olympic ovrlay signag.

69 Dlivring th Gams During Gams tim th public transport systm workd fficintly ovr xtndd hours with rail transport journys systmatically fastr than road transport journys. Signag, transport voluntrs and a comprhnsiv communications stratgy nsurd th succss of th public transport systm. London 0 achivd a high lvl of Olympic clints opting to us rail transport through th provision of Olympic Oystr Cards providing fr public transport to nominatd accrditd clints and th rliability and succss of th public transport systm, in particular journy tim. Th intgration of all stakholdrs and dlivry partnrs across th diffrnt mods of travl was critical to th succss achivd. Th communication plan includd both intrnal intgration and xtrnal public communications to nsur th mssag was intgratd and supportd srvic dlivry. Th London road ntwork is irrgular and quit condnsd, with limitd artrial or multi-lan corridors. Th Olympic Rout Ntwork (ORN) undrwnt a numbr of itrations during th planning phas du to th physical road dsign and th community and political tolranc thrshold. Th final systm dlivrd was quit diffrnt from th initial dsign and was a mor flxibl systm than usd prviously, with portions of th ORN bing on or off dpnding on th road traffic loads for public and Olympic traffic. This flxibl systm basd on usag and traffic loads rsultd in many of th ORN ky routs bing off during th lad-up to th Opning Crmony and daily changs that had to b managd basd on traffic load and also th Torch Rlay and multipl road vnts that occur during a Gams. 0

70 Dlivring th Gams London 0 also dsignd and dlivrd a comprhnsiv travl dmand managmnt programm (TDM) as part of its traffic managmnt stratgy. Th initial targt was 0- pr cnt with a rportd 0- pr cnt rduction achivd in th first wk of th Gams. Th masurs includd xpandd school and businss holidays, work-at-hom programms, pak travl tim avoidanc, and rduction or rmoval of fright, dlivry and construction traffic. Th srvic dlivry plan was coordinatd through a numbr of coordination cntrs, and coordination btwn agncis, stakholdrs and dlivry partnrs was succssful and providd a solid platform for London 0 to intgrat thir srvics and rquirmnts within th London transport oprations. Th provision of transport srvics for accrditd clints ovrall was also gnrally dlivrd wll. 0 0

71 Dlivring th Gams Managing tmporary transport systms for an Olympic Gams is a significant task and cannot b undrstimatd. Rsourc rquirmnts includd approximatly,00 coachs/buss and drivrs and,00 vhicls and drivrs for srvics and,00 for allocation and additional rsourcs for th Markting Partnr Coach Programm and a taxi hir company for an on-call mix of vhicls and drivrs to support srvics such as arrivals and dparturs for th mdia and IFs. Transport srvics wr providd to narly 00 locations, including Olympic vnus, hotls, training vnus and othr dsignatd sits. Dsigning th srvics and managing th rsourcs ar th cor srvic dlivry accountabilitis of th OCOG. Som clint groups flt lss wll srvd, including th Markting Partnrs, who rlid on coach srvics, and OBS, who struggld with th T srvics to and from th Olympic Park. In particular th T srvic around th Park did not mt th nds of ths and othr clints who rvrtd to th gnrally xcllnt public transport ntwork. Dspit th ovrall succss of th London 0 transport programm, ths aras provid a rmindr of th importanc of taking a clintfocusd viw of transport managmnt. Givn th complx nvironmnt in London (and particularly at its vry busy airports), th Arrivals and Dparturs function for accrditd clints and thir gusts was succssful. Early stimats that 0 pr cnt of all th,000 clints would us th Official Port of Entry (Hathrow Airport) provd corrct, and Hathrow s plans to cop with this wr rsilint and largly ffctiv. Planning with th Official Port bcam asir onc Hathrow also bcam a Gams Sponsor. Dparturs planning was only compltd during Gams tim, with LOCOG concrnd that clints would dlay input of thir data into th onlin systm. Futur OCOGs may nd to bolstr an onlin Arrivals and Dparturs systm with clint lads who liais closly with ach group to monitor thir plans. London s main challng was to ovrlay a tmporary Gams transport systm on top of on of th world s busist public transport ntworks, but in othr host citis th tasks will diffr. It should b mphasisd that optimal transport solutions will dpnd significantly on local conditions and facilitis in ach host city, so flxibility of approach from th IOC and clint groups will continu to b important. 0

72 Dlivring th Gams. Tchnology/Enrgy Tchnology rprsnts a major invstmnt for ach OCOG, and on of th most mission-critical aspcts of th Gams. In London it workd wll du to a strong Tchnology Projct Offic that intgratd all nds and facilitis. High calibr staff displayd a good knowldg of th issus and th tchnology ndd. Fdback from LOCOG has suggstd that th IOC rviw possibl duplication btwn th OCOG and supplis of valu-in-kind support from TOP partnrs, and that th natur of TOP support can b furthr optimisd. 0 As dmands for nw tchnology applications continu to grow xponntially it will b vital to maximis and intgrat th ffctivnss of th OCOG and partnr s tchnology facilitis. Th provision of nrgy to vnus was mor challnging, with th tams having to rspond rlativly lat to a sris of last-minut nds and unrsolvd issus. Adquat forward planning for nrgy nds and sufficint ddicatd staff planning for ach vnu will b important. London 0 Tchnology vido London 0 Enrgy vido

73 Dlivring th Gams. Accommodation LOCOG contractd a rcord numbr of rooms som,000 vry night, with a total of ovr on million room nights. This was a function of th high dmand for various clint groups to com to London, and th strong ongoing rlationship and arly planning btwn th LOCOG Accommodation Function and th major hotl chains (and othr providrs). It should also b notd that London bnfitd from th fact that many visitors and journalists had xisting contacts or placs to bas thmslvs and thrfor did not nd to accss th official pool of Gams hotls. An innovativ onlin booking systm workd wll, allowing clints to mak thir own bookings, amndmnts and to input rooming lists. Clustring clints togthr (such as th concntration of mdia around th Bloomsbury ara) was ffctiv bcaus it hlpd to support scurity and transport oprations. LOCOG consistntly trid to minimis th amount of ovr-night rooms ndd for th workforc, but this rsultd in a rlativly lat and significant incras in th numbr ndd, with th Accommodation Function having to rsort to th lat us of cruis linrs. In a highly dynamic nvironmnt (with stimatd numbrs varying throughout th planning priod) this vital function copd wll du to xprincd snior staff and ach of th tam having a strong focus on a group of clints. 0

74 Dlivring th Gams.0 Procurmnt LOCOG saw Procurmnt as a ky profssional function and alignd it closly with th Commrcial Programm. Indd LOCOG was th first to staff th function with crtifid spcialists and blivd that thy scurd bttr valu and highr calibr supplirs as a rsult. Th ComptFor onlin platform, cratd for LOCOG/ODA procurmnt, was adoptd by othr bodis and is likly to hav a lgacy of its own. Such was th mdia scrutiny and public intrst, th London 0 procurmnt procsss wr closly analysd. Th OCOG s rigorous approach rsultd in fwr lgal challngs and a supply chain that dlivrd conomic bnfits around th UK. Howvr, in a minority of cass thr wr tnsions btwn commrcial dals and oprational nds. Th Procurmnt Function also cam undr high prssur whn th volum of goods and srvics rquird rachd its pak in th final yar bfor th Gams. All Functional Aras nd to timtabl th priod takn for profssional procurmnt into thir planning horizons. 0

75 0 Dlivring th Gams Rcommndations An Athlts Committ at th cor of th OCOG hlps to kp athlts at th hart of th Gams. Fornsic ovrsight of contractors/supplirs is important, spcially whr on supplir dominats a mission-critical ara of th Gams. Vnu dsign and sport planning rquir arly ngagmnt with ach Intrnational Fdration and for th spcific nds of ach sport to b takn into account. Furthr cntralisation of CAD srvics is ndd for th OCOG and clints. Furthr clarification and communication on Rul 0 is rquird from th IOC. Innovation in sport prsntation has a major impact on spctator xprinc, and OCOGs can bnfit from working with a major music/ thatrical vnt partnr. Vnus at th iconic hart of a host city ar particularly ffctiv, whilst a snsitiv balanc of r-usd facilitis and nw build (with pr-plannd lgacy) continus to b important. A pragmatic ovrsight is rquird to stablish a workabl balanc btwn incrasd scurity and accss to vnus for thos installing ovrlay in th immdiat run-up to th Gams. An arly focus on spctator xprinc and nd-to-nd clint rviws will bring significant bnfits to all. A rviw of tickting and hospitality arrangmnts for th Olympic family is undr way within th IOC. To maximis mrchandising succss, intgrat th licnsing function in th cration of cor IP assts such as mblm, mascots, pictograms and Look, and work in partnrship with licnss who can bring thir own xprtis. Early appointmnt of a ddicatd broadcast champion in th OCOG and an mpowrd OBS tam in th host city will facilitat th clos partnrship and flxibility ndd btwn OBS and th OCOG. Continud on nxt pag

76 Dmonstrat flxibility to optimis transport solutions according to th natur of ach host city, giving carful considration to us of public transport whr possibl. 0 Clustring accommodation around ach clint group is attractiv to usrs and othr functions. Mak ralistic stimats of workforc dmand for accommodation. Maintain a strong clint focus in planning and rviwing all transport solutions. B wary of ovr-rlianc on satllit navigation/gps functions whilst maximising training for voluntr drivrs. Rviw th bst intgration of OCOG and TOP partnr tchnology solutions. Plan nrgy nds arly and provid sufficint ddicatd nrgy managrs for ach vnu in th planning priod. Build rlationships with hotl providrs arly and crat flxibility in thir modls to cop with dynamic dmand. Employ profssional procurmnt staff to ovrs a rigorous procss that is fully intgratd with th nds of th various Functional Aras as wll as th Commrcial Programm. Th timtabl to dlivr a profssional procurmnt procss nds to b factord in by all OCOG Functional Aras that us th srvic.

77 Lgacy. Building for th futur. Dvloping sport, cultur, ducation and voluntring. A boost for th Economy and Employmnt. Transforming London. Hosting sustainabl and inclusiv Gams. Lgacy for th Olympic Movmnt Rcommndations 0

78 Lgacy In addition to providing mmorabl Gams for th athlts and spctators, th London 0 vision aimd to us th Gams as a catalyst to advanc th long-trm dvlopmnt of London and th UK. This approach was focusd on sustainabl dvlopmnt, social chang and community transformation; inspiring young popl through sport, art, cultur, and ducation programms; and making th Olympic valus and sport mor rlvant to th livs and intrsts of millions of young popl across London, th UK and around th world. By kping lgacy at th hart of th projct and planning byond th -day vnt balancing Gams rquirmnts with th long-trm nds of th local communitis LOCOG was abl to inspir lasting chang and dlivr positiv social and urban transformations. Gams hav Th London 0 s a catalyst for a d rv s ly iv it dfin, d improvmnts dvlopmnt an tangibl, which in d n a l ib g n ta both s hav takn dcad would othrwis is no doubt to achiv. Thr of London and that th citizns nfit from th b ill w in ta ri B t a Gr g tim to com. Gams for a lon Jacqus Rogg, IOC Prsidnt 0

79 Lgacy. Building for th futur Throughout th planning and construction procss for London 0, LOCOG and its partnrs always kpt sustainability and lgacy at th hart of th projct. Th building of prmannt vnus for London 0 was thrfor approvd only if thr was th potntial for long-trm us. Ths includd th nw L Vally Whit Watr Cntr, which is now a cano cntr for th public and lit athlts, and th Vlodrom, Olympic Stadium, Aquatics Cntr and Coppr Box in th Olympic Park, whr facilitis ar bing adaptd for futur us. Ths and othr nw vnus will provid opportunitis to ngag young popl in sport for dcads to com, and nabl London to host major intrnational sporting vnts in th futur. n as bn a gold h 0 n o d n o L ill lav this Gams, and it w lgacy. countr y a goldn Br David Camron, itish Prim Minis tr L Vally Whit Watr Cntr. 0

80 Lgacy Whr possibl, LOCOG also incorporatd xisting facilitis and vnus into its plan for hosting th Gams. Th Olympic sailing vnu at Wymouth and Portland was alrady hosting world-class sailing vnts, and th improvmnts rquird for th Gams hav cratd stat-of-th-art facilitis for lit training, comptition and community us. A programm that introducs young popl in th local ara to tak up sailing has also bn introducd. Othr tmporary vnus wr cratd at som of London s most famous landmarks, such as th bach vollyball arna at Hors Guards Parad and th qustrian cours in Grnwich Park. Ths providd a stunning backdrop to th xcitmnt of th sports comptitions, promotd th bst imags of London across th world, and wnt a long way in nhancing national prid and promoting London as a travl and businss dstination to intrnational visitors. Although most of th 0 Liv Sits rctd around th UK for th Gams wr tmporary facilitis, narly 0 wr built as nduring community facilitis at th hart of citis in all four of th UK nations. Thy will continu to provid nws, information and rlays of major local, national and intrnational sporting and cultural vnts. Liv bands clbratd th lgacy of voluntring at th Join in vnt, July

81 Lgacy. Dvloping sport, cultur, ducation and voluntring Th Olympic Gams ar not only about th rcordbraking achivmnts of th world s gratst athlts; thy can also provid long-trm sporting, ducational and cultural lgacis, which provid bnfits long aftr th Gams hav finishd. From nw stat-of-th-art sporting facilitis to incrasd participation in organisd sport, th Gams can crat a varity of sporting lgacis and ar a powrful tool to hlp promot and dvlop sport not only in th host city itslf, but also in th host rgion and host country. To this nd, th many nw or upgradd training facilitis proposd in London and across th UK in th final lad-up to th Gams providd an invaluabl asst to rinforc local community sport. Th London 0 Olympic Gams providd a catalyst for gratr intrst and participation in sport throughout th UK, and, in his capacity as lgacy advisor to British Prim Ministr David Camron, Sbastian Co has vowd that th bnfits of th Gams will b apparnt in a dcad s tim as part of his 0-yar mission to dlivr th Olympic lgacy. Alrady, as a rsult of th Gams, mor than 00 sportspcific projcts in communitis throughout th UK ar dvloping sport participation and physical activity schms for popl of all ags. Th UK s Taking Part survy in 0 showd that. pr cnt of th population wr ithr motivatd to do mor sport or mor intrstd in sport bcaus of th UK hosting th Gams and actual participation rats hav also shown Gams-rlatd incrass. Taking Park Survy Information A Sport England survy shows that during th yar to April 0,. million popl in England playd sport at last onc a wk. That s an incras of mor than. million ovr 00/ th first yar of th survy. Who plays sport? Rport 0 bginning of a th ly n o is is h T xtraordinary v ri d ill w t a th s procs w ast London. But E in n o ti ra n g r prid, that th h it w y, a s y d a can alr mad a lasting v a h s m a G 0 bttr to th dif frnc for th on and th UK. d n o L f o y m o n o c yor of London Boris Johnson, Ma

82 Lgacy A yar on from th start of London 0, th survy for th BBC of, adults, conductd by ComRs, aimd to undrstand public prcptions of Olympic lgacy and what impact th vnt has had on communitis. It found that, of thos polld: % said thy ar mor activ as a rsult of th Gams; % said th Gams had a positiv impact on sports facilitis; % said th Gams had improvd thir local conomy; % said th Gams had rsultd in improvd public srvics. BBC Rport Th impact on childrn and young popl appars to b vn mor significant. Ovr a third ( pr cnt) of childrn agd to 0, along with half ( pr cnt) of thos to and a quartr ( pr cnt) of thos agd to indicatd that th Gams had motivatd thm to do mor sport. For childrn, th ffct of th opportunitis and motivation providd by th Gams can b sn on participation lvls. According to th latst Taking Part data, sports participation in th wk bfor th survy was conductd had risn for thos agd to 0 (to.0 pr cnt) and to (to. pr cnt) compard to 0/. 0

83 Lgacy Th Cultural Olympiad and London 0 Fstival also inspird young popl, with 0 pr cnt of thos agd to saying that thy wr motivatd to do mor cultural activitis bcaus of th Gams in 0, compard to. pr cnt for th adult population. Th 0 cultural programm also spawnd a raft of cultural lgacy initiativs including an apprntic schm which offrs young popl nw mploymnt opportunitis within th arts, Th Lgacy List promoting cultural lgacy on and around th Olympic Park and spcial funding to dvlop th disability arts movmnt. Ovr 0 pr cnt of th 0,000 tachrs who ngagd with th Gt St Education Programm said thy wantd to continu th programm aftr th Gams and, as a rsult, th British Olympic Association (in partnrship with th British Paralympic Association) has r-launchd a lgacy vrsion of Gt St and a nw community xtnsion of th programm calld Gt St to Mak a Chang, gard towards supporting to yar olds who want to champion sport and balancd halthy lifstyls in thir community. Othr organisations hav takn up th challng to Inspir a Gnration. Th nw Join in trust will clbrat and nabl voluntring and facilitat th army of Gams Makrs to ngag with local and national sport, community and arts vnts. Th Spirit of 0 trust has scurd significant UK lottry funding in ordr to fund a sris of lgacy projcts 0 around th UK including Join in and Gt St to Mak a Chang. Th Sportd foundation has also rcntly launchd with a spcific rmit to hlp ralis th sporting lgacy from London 0. Such groups hav bn assistd by an agrmnt to nabl thm to hav managd accss to th larg and valuabl databas of Gams supportrs hld by LOCOG. Som. million popl rgistrd on LOCOG databass from bid tim, through to th Gams. Aftr carful appraisal of data protction lgislation and guidlins, LOCOG has passd th data to UK Sport and two othr rlatd, not-for-profit agncis. UK Sport and its partnrs hav committd to maintain contact with this larg group of popl to hlp thm xploit lgacy opportunitis aftr th Gams in sport, cultur and voluntring. Gt St to Mak a Chang Join in Sportd Spirit of 0 Th Lgacy List UK Sport Intrnational Inspiration Sports stars and clbritis support th Join in campaign.

84 Lgacy Th Gams Makrs thmslvs wr inspird to continu voluntring indd, pr cnt said, in a survy aftr th Gams, that thy would incras thir voluntring in th nxt months, with pr cnt of thos on th London Ambassadors programm indicating that thy would voluntr on futur programms. Both groups rportd that th xprinc had incrasd thir skills pr cnt highlightd gaining customr srvic skills, pr cnt tamwork skills and pr cnt communication skills. Thr is arly vidnc of a gnral incras in voluntring in th UK post-gams, with th Taking Part survy showing a small incras in participation in voluntring during th yar of th Gams; whil data on th xtnt to which th Gams motivatd popl to do mor voluntary work showd a significant incras during th Olympic yar, with. pr cnt of thos survyd btwn January and Dcmbr 0 rporting that th Gams had motivatd thm to do mor. Th ongoing challng for th UK will b to continu to turn inspiration and potntial into activ participation and long-trm sustainabl dvlopmnt. Runion of Gams Makrs to support Join in. 0

85 Lgacy. A boost for th conomy and mploymnt Th UK Govrnmnt s mta-valuation of th 0 Gams projcts an ovrall positiv conomic impact for th UK of btwn and bn, GVA (gross valu addd). UK Govrnmnt rport on London 0 Lgacis This was drivn from a numbr of sourcs. Firstly, th public invstmnt of GBP. bn, largly in rdvlopmnt of London s East End, augmntd by LOCOG s GBP bn privat sctor spnd on staging th Gams, both of which cratd positiv conomic impacts throughout th UK, particularly in th construction sctor, but also in manufacturing and srvics. Th Gams also providd a catalyst to crat or bring forward rlatd dvlopmnts in th East End of London such as th Wstfild Shopping Cntr nighbouring th Olympic Park. Indd, of th 0,000 prmannt jobs cratd to oprat Wstfild Stratford City, around,000 wnt to locally unmployd Nwham rsidnts. Furthrmor,, host borough rsidnts wr mployd by LOCOG as part of its Gams-tim workforc ( pr cnt of whom wr prviously unmployd) and,000 host borough rsidnts wr part of th Gams-tim contractor workforc in rols such as catring, rtail and scurity. Th provision of nw conomic opportunitis has and will continu post-gams, as th Olympic Park is xpctd to rmain as a hub of mploymnt. Th London Lgacy Dvlopmnt Corporation (LLDC) xpcts to support,00 construction jobs through th transformation of th Olympic Park with in xcss of,000 nd-us jobs cratd through th businsss occupying th rang of mploymnt spac (including icity th convrtd prss and broadcast cntr) and th managmnt and opration of th vnus and facilitis on th Park. A scond sourc is inward invstmnt to th UK rsulting from th Gams. Th UK Govrnmnt targtd GBP bn worth of such invstmnt by 0 and has alrady scurd GBP 0 bn. 0

86 Lgacy Th third sourc is tourism, whr it is blivd that Gams visitors brought an xtra GBP 00 m (xcluding tickt sals) of incom and th prospcts of furthr lifts in th yars to com as a rsult of th positiv profil for th UK prsntd by th Gams. Th sam govrnmntal valuation concluds that th Gams brought a significant boost in mploymnt, adding up to btwn,000 to,000 yars of mploymnt by 00. Mor spcifically, btwn,000 and,000 worklss Londonrs gaind short or longr trm jobs as a rsult of th Gams. Byond th quotd data, th UK Govrnmnt blivs thr will b widr bnfits to th conomy as a rsult of factors such as: 0. Improvmnts to London s transport infrastructur;. Th potntial comptitivnss and rsourc fficincy bnfits from th diffusion of th sustainability good practic around th Gams, with vidnc that this is alrady occurring within th vnts and construction industris;. Th innovation, skills and rputational bnfits UK businsss hav gaind from dlivring Gams contracts;. Th widr bnfits of ComptFor in influncing firms to compt for non-gams contracts and to dvlop nw products and procsss;. Changs in working practics by London businsss brought about by th Gams, such as mor flxibl working arrangmnts.

87 Lgacy. Transforming London Th dcision to hold th Gams in East London providd th springboard for a massiv rgnration projct, which rsultd in th construction of th Olympic Park, transforming an undr-dvlopd ara of London and vastly improving th quality of lif and opportunitis for th local communitis. Th rgnration of East London and particularly Stratford, th sit of th Olympic Park, will bring many long-lasting bnfits to th ara and th popl who liv thr. Following th Gams, th Olympic Park has bn transformd into th Qun Elizabth Olympic Park, which has sn prmannt vnus convrtd for vryday us, as wll as nw roads and bridgs built, all with th aim of furthring th rgnration that has alrady takn plac in East London. Larg aras of th Park and som vnus r-opnd for public and comptition us in th summr of 0, launchd by a sris of sporting and cultural vnts to mark th first annivrsary aftr th Gams. Th incrasd focus on th ara brought by th Gams coupld with an improvmnt in transport links, such as th high-spd Javlin train, and nw facilitis, such as a major shopping cntr will bring gratr visitor numbrs and continud invstmnt to th local boroughs. Th Olympic Villag, manwhil, will also provid a prmannt lgacy for th whol of London, crating a brand nw rsidntial quartr of th city, to b known as East Villag. Th Villag will b transformd into, nw homs, including, affordabl homs, providing ssntial nw housing for mor than,000 popl in East London. Nw parklands, opn spac, transport links and community facilitis will also support th communitis that dvlop in th ara aftr th Gams. as rial landscap h st u d in r rm fo is Th transformd into bn compltly nvironmnt and ly d n ri -f ily m a fa rting xcllnc. a cntr for spo ndon if Excutiv, Lo Paul Dighton, Ch itt mm Organising Co 0 0

88 Lgacy at w honourd th d u ro p ly g u h I am stainability our ambitious su d succdd in commitmnts an nd stting nw raising th bar a ny aras. This a m so in s rd a d stan n g xtra; it was a wasn t somthin at w did and h w f o rt a p l ra g int rat Gams. g h c su r liv d s hlpd u if Exc Paul Dighton, Ch itt Organising Comm utiv, London 0. Hosting sustainabl and inclusiv Gams Sustainability was a ky considration throughout all of LOCOG s activitis, vr sinc London won th bid to host th 0 Gams in July 00, with organisrs succssfully mbdding sustainability principls and objctivs in all aras of Gams planning. Som of LOCOG s major achivmnts includd th cration of th Olympic Park, which is th largst nw urban parkland in Europ for 0 yars. Pollutd soil and watrways wr cland, local wast was largly rcycld and r-usd in nw constructions and many stat-of-th-art nginring and architctural solutions wr succssfully implmntd with nw vnus such as th Vlodrom. Th cntrpic Olympic Stadium was th lightst, most sustainabl and most adaptabl vr constructd, showing how th Gams can rspond to important issus such as sustainability. Th athltics track will b rtaind aftr th Gams, as promisd, providing inspiration and a landmark vnu for young popl and athlts of all lvls, and nsuring a long-trm lgacy for th sport, including hosting th IAAF World Championships in 0. 0

89 Lgacy 0 London 0 was also th first Olympic Gams to masur its carbon footprint ovr th ntir projct trm, whil it was also th first Gams to commit to and dlivr a zro wast to landfill targt through th stratgic Zro Wast Gams Vision. Evn th Olympic Cauldron was dsignd to b mor modst in its us of nrgy and with lgacy in mind by bing dissminatd to th tams of athlts around th world who hlpd to assmbl it during th Opning Crmony. In addition, London 0 was th inspiration for th dvlopmnt of a sustainability managmnt systm standard for vnts, which was introducd as a national standard in 00 as BS 0. This was updatd in 00 and subsquntly bcam suprsdd by its intrnational standard quivalnt, ISO 0, which has rapidly bcom th intrnational standard of choic for th global vnt sctor in how vnts ar dlivrd, marking anothr significant lgacy of th Gams. Th Lgacy of London 0 s cauldron saw ach of th ptal burnrs givn to th rspctiv noc/npc. Sb Co prsntd Rio 0 prsidnt, Carlos Nuzman, with th Brazil ptal in Novmbr 0.

90 Lgacy Sustainability was built into th procurmnt procss of th goods and srvics rquird for th Gams as an intgral part of th valu for mony dfinition to nsur that sustainability was not sacrificd in favour of lowr prics. Th focus was on local sourcing, with ovr pr cnt of th spnd bing xclusiv to th UK. Of th supplirs, 0 pr cnt wr small and mdium sizd ntrpriss, with 0 pr cnt mploying fwr than 0 popl. Ths businsss rprsntd a rang of nationalitis and rgions across th UK. Th London 0 food policy focusd on th halth, thics and sustainability of th food providd, with mnus dsignd to rflct sasonal British food. Th policy has inspird chang within th British catring and hospitality industry and cratd th Food Lgacy Pldg, which advocats and supports th standards st by th Gams. To promot halthy ating, mals wr basd around whol grains, fruit and vgtabls and had a rducd fat, sugar and salt contnt. Mat and poultry all mt with th Rd Tractor Farm Assurd Standard (which nsurs th sourc and wlfar of th animals) ggs wr fr-rang, fish was sustainabl, and bananas, ta, coff and sugar wr all Fair-Trad. As part of its plans to stag th most inclusiv Gams possibl, LOCOG s mploymnt and voluntring stratgy was dsignd to includ popl from all backgrounds, mbracing th multicultural divrsity of London and addrssing unmploymnt, whil also crating a workforc that was rprsntativ of th six East London Host Boroughs and providing qual opportunitis to all gndrs, ags, faiths and sxual orintations, as wll as thos with disabilitis. In total, on in fiv LOCOG mploys cam from an thnic minority background, and mor than,000 disabld popl occupid Gams-tim rols, whil mor than 0 pr cnt of th paid workforc livd in th six East London Host Boroughs that surround th Olympic Park. At th pak of th Gams, around pr cnt of popl dirctly mployd by LOCOG wr unmployd prior to thir involvmnt in th Gams, with schms put in plac to improv th profssional skills of th unmployd and thir mploymnt prospcts aftr th Gams. ss a massiv succ Th Gams wr mindd London r y th y, it c th for d British popl and thy rmind ir whn thy put th o d n a c y th t a wh v w r going to ha minds to it. And to and w r going y c a g l l a ic ys h ap is on of th 0 E n o d n o L r mak su postal districts in l b a n io sh fa st mo ing that way. o g s it d n a l, a it th cap London Mayor Bo 0 0 ris Johnson

91 Lgacy. Lgacy for th Olympic Movmnt In addition to th many lgacis in London and th rst of th UK, th 0 Gams will lav a sris of highly positiv lgacis for th Olympic Movmnt. Th Olympic brand has bn rfrshd and xpandd and mad mor agil, flxibl and rlvant to nw gnrations. Brand managmnt and brand xtnsion wr takn to nw lvls in London. Th London Gams and th London Olympiad found nw ways to ngag widr audincs byond thos in th host city, byond traditional sports fans and byond thos with tickts to attnd. Futur hosts will want to shar thir Gams, as London did, with thir whol nation, and intrnationally by using a sophisticatd ngagmnt stratgy, including not just sport, cultur, ducation, voluntring and businss opportunitis, but by crativ us of clbrity ambassadors and working th nw mdia channls as hard as possibl. London s motto to Inspir a Gnration appars to hav dlivrd. Ovrall, rsarch with British young popl undrtakn on bhalf of Lgacy Trust UK showd a grat dal of positiv fling about th Gams and thir ffcts, with pr cnt of survy rspondnts bliving that th Gams had mad a positiv diffrnc to th UK and pr cnt agring that it had transformd th livs of young popl, inspiring thm to aim highr, work hardr and gt mor involvd in sports and othr activitis. Th sam impact on young popl was flt byond th UK. NBC s covrag of London 0 provd hugly popular with young popl in th USA. Ovrall viwrship for girls, agd -, was up pr cnt compard to Bijing 00, whil ovrall viwrship among tnagrs as a whol was up pr cnt. In total, tn viwrship of th London Gams was mor than six tims highr than traditional broadcast viwing. 0

92 Lgacy This impact, combind with othr IOC stratgic youth initiativs including th Youth Olympic Gams, shows graphically th potntial, givn appropriat focus and actions, for th Movmnt to continu to connct with young popl. London also lft us with prcious mmoris to tak forward of a nw spirit of clbration and fun around th Gams a spirit w saw in th Gams Makrs, at th Liv Sits, in th Crmonis, and in th Athlts Villag and th rst of th Olympic Park and th othr vnus. W saw it also in th innovations of sport prsntation whr sports, old and nw, found frsh audincs, xcitd by clar xplanations and som of th skills drawn from th world of show businss. 0 Futur hosts will also b gratful that London showd how innovation and succss dos not always hav to com at a high cost, or simply by bing th biggst or th most xpnsiv. Playing to local strngths, local cultur and a youthful sns of fun playd an important part. Th 0 Tam Wlcom Crmonis wr largly handd ovr to young popl from th UK s National Youth Thatr. Thir sns of xubranc, crativity and gnuin warmth pitomisd th ral wlcom that most athlts and visitors aspir to as thy arriv at any Gams. It was fitting that th birthplac of so many modrn sports was also th vnu that gav so much to rfrsh and nourish th modrn Olympic Movmnt. London 0 Tam Wlcom Crmonis vido National Youth Thatr prformrs in th popular Tam Wlcom Crmonis.

93 0 Lgacy Rcommndations Construct long-trm vnus only whr thr is plannd long-trm us. A strong focus on sustainability and divrsity will not only bnfit th Gams, but also hlp to crat nw bnchmarks for th host nation and byond. Tmporary vnus at th iconic hart of host citis rais intrnational profil and may nhanc inward tourism and invstmnt. Rsponsibl and halthy food policis should b intgral to th xprinc for athlts, spctators and all othr clint groups at th Gams. Establish and mpowr agncis to tak forward th lgacy of voluntring, ducation, cultur and sport participation and plan for this wll bfor th Gams. Maximis opportunitis affordd by th Gams for mploymnt and conomic bnfits and communicat thm clarly. Build lgacy into vry aspct of Gams planning. Plan for r-purposing th Olympic Park and aim to r-opn it for public us as soon as possibl aftr th Gams.

94 0 Lssons Larnd 0. Ky Factors bhind London s Succss Dlivr your Vision Commit to Solid Govrnanc Focus on Prparation 00 Engag all your Stakholdrs 0 Transform through Lgacy 0 0. IOC-spcific lssons 0 0

95 Lssons Larnd From nthralling crmonis and inspiring sporting prformancs, to th organisational xcllnc and incrdibl atmosphr cratd, th London 0 Olympic Gams njoyd many grat succsss. Howvr, just lik vry Olympic Gams Organising Committ bfor it, LOCOG had to fac a numbr of challngs on its path to th 0 Gams. Th shr siz and complxity of an vnt lik th Olympic Gams mans that thr will always b lssons to b larnd, and many hav bn notd in this rport, whilst four in particular ar worth highlighting: Govrnanc and focus on dlivring Voluntring, training and profssional srvics Balancing clint srvics and rvnu targts Ovrlay planning and dlivry 0

96 Lssons Larnd 0 Govrnanc and focus on dlivring Voluntring, training and profssional srvics Balancing clint srvics and rvnu targts It took LOCOG a considrabl ffort to rmain focusd on dlivring th Gams. This is a long journy and, givn that an OCOG ssntially doubls in siz vry yar, snior and middl managmnt tams nd to b grat ladrs. Thy must shar th vision and stratgic objctivs within th ntir organisation and with ach dlivry partnr. As th lad ambassadors of th Gams, thy must train and inspir th rst of th organisation as it dvlops. Indd, an OCOG changs dramatically ovr th svn-yar priod of prparations for th Gams, as it movs through th planning and dlivry phass. But th OCOG dosn t dlivr th Gams alon. Public and privat partnrships ar critical to staging th Gams, and th OCOG has to crat th structurs and nvironmnt for ths two groups to work togthr, succssfully dlivring th Gams. It is critical that th OCOG rmains cntral to th Gams dlivry and acts as a facilitator throughout th procss, looking at gaps, idntifying bst partnrships, brokring rlationships. In th cas of London 0, LOCOG snior managmnt had to spnd a trmndous amount of ffort and tim on stablishing a clar govrnanc systm and building confidnc btwn all th partnrs involvd in th projct. Whil th smiling facs of thousands of Gams Makrs contributd largly to th Gams succss, it also turnd out that many among thm provd vry good at gnric tasks but lackd training and xprtis in mor spcific rols and functions. As a rsult, mor on th job training and bttr idntification of xpctd skills ar ndd, as wll as a wll-balancd rotation btwn voluntrs. London s xprinc also showd how th rcruitmnt, training, orintation and brifing of xtndd workforc (partnrs, contractors and stakholdrs) should b closly monitord by th OCOG. LOCOG oftn facd a challng whn balancing th nd to satisfy its clints xpctations with th nd to mt its budgt objctivs. Gnrating rvnu whil mting srvic rquirmnts and satisfying stakholdrs xpctations is not an asy task. London s xprinc also undrlind th importanc of nsuring a clos intgration btwn th OCOG Partnr Srvicing tam and th rlvant Functional Aras to nsur appropriat srvic lvls, smooth dlivry and facilitation of issu rsolution whn ndd. Partnr Srvicing must rmain fully intgratd into Functional Ara dlivry. On profssional srvics, thr is a nd for rflction as scondd xprts, in many cass, hlpd th planning and dlivry of th Gams, whil in som Functional Aras, thy wr prcivd as bringing too much unncssary complxity on rason bing that this staff oftn has littl Gams xprtis, but spcific and advancd profssional skills lik projct managmnt. Ovrlay planning and dlivry In ordr to minimis costs and nsur timly dlivry, it is important that ovrlay planning is compltd on tim. In London, budgt considrations dlayd that procss for a long tim, which ngativly impactd th vnu dlivry schdul. Balancing budgt and oprational considrations will rmain challnging, but OCOGs must nsur that th timly dlivry of vnus and ovrlay is guarantd.

97 Lssons Larnd 0. Ky Factors bhind London s Succss Looking back at th London 0 xprinc, it is clar that th Gams succdd thanks to th organisrs focusing on svral main aras, which combind to crat a mmorabl summr of sport and to dlivr lasting lgacis. Ths ky factors must b carfully considrd by futur organisrs whn hosting th Olympic Gams. Dlivr your Vision Commit to Solid Govrnanc Focus on Prparation Engag all your Stakholdrs Transform through Lgacy 0

98 Lssons Larnd Dlivr your Vision London s accomplishmnts wr firmly rootd in its solid and maningful vision for th Gams, which hlpd kp sport at th hart of th projct whil also striving to ngag vryon in th Gams and provid lasting lgacis for th city and th UK as a whol. By dfining its cor valus and dciding on a uniqu and clar vision for th Gams from th bid phas onwards LOCOG was abl to idntify clar objctivs and rols and nsur alignmnt throughout th projct, crating continuity and consistncy and hlping to translat th vision into concrt dlivrabls throughout th lifcycl of th projct. Th London 0 vision and commitmnts wr systmatically shard and rpatd, again and again and mor importantly th organisrs dlivrd on thir vision! Th importanc of th vision in shaping th dirction, dcision-making and dlivry of all ky Gams programms, projcts and prparations, from th bid onwards, is an ssntial lsson for futur bidding citis, Organising Committs and stakholdrs. 0

99 Lssons Larnd Commit to Solid Govrnanc Th succss of London 0 dmonstratd how important a solid govrnanc modl is for Organising Committs whn undrtaking such a massiv and complx challng. This includs a clar and arly dfinition of rols and rsponsibilitis within th projct, ffctiv and wllcoordinatd dcision-making procsss, proactiv communication of dcisions and a succssful and samlss flow btwn dcisions takn and thir implmntation in th fild. By focusing arly on building an organisation that is dsignd to dlivr th Gams, an OCOG is abl to build gratr flxibility into its structur, whil also crating strong ladrship to guid th Committ and its stakholdrs through th rapid changs of nvironmnt it has to adapt to during th Gams lifcycl. A solid govrnanc modl also implis a strong and critical coordination rol by th Organising Committ, which must rmain th dirct countrpart of th IOC and th intgrator of th ntir Olympic projct. Succss can only b achivd through consultation and intgration with all rlvant dlivry partnrs and Olympic stakholdrs, including Intrnational Fdrations and National Olympic Committs as wll as th IOC. 0

100 Lssons Larnd Focus on Prparation Th succss of London 0 was th rsult of intnsiv planning by tams who wr wll prpard, nabld and mpowrd by a ladrship whos confidnc in th dlivry of th Gams was th rsult of stratgis and plans that wr carfully dvlopd, tstd and rviwd. London also bnfitd normously from th xprinc of prvious Olympic Gams and th tools and procsss dvlopd by th IOC ovr th last dcad, as wll as comprhnsiv tsting of oprations, popl and scnarios. Th importanc of maximising th full svn yars of Gams prparations was paramount to dlivring th Gams on tim and within budgt. 00 0

101 Lssons Larnd Engag all your Stakholdrs London s succss was also du to th organisrs capacity to us thir brand, programms, sub-brands, activitis and milstons to snd a consistnt mssag and ngag as many popl as possibl across th nation and byond. By crating a succssful and flxibl brand and aligning it to th Olympic brand, LOCOG managd to inspir a futur gnration and ngag thm with th Olympic Movmnt, crating long-trm bnfits. By bing inclusiv and raching out byond sport, th whol of th UK was rady to host th Gams and to clbrat this uniqu -day fstival. 0 0

102 Lssons Larnd Transform through Lgacy London succssfully nsurd that its arly ambitious yt ralistic commitmnts wr kpt with rgard to sustainability and lgacy. From th outst, LOCOG was planning byond th Gams to balanc th rquirmnts of th -day vnt with th long-trm nds of local communitis. Ultimatly, futur Gams organisrs must rcognis that vry prmannt construction should bnfit th local community and vrything must b don with lgacy us in mind. 0 0

103 Lssons Larnd 0. IOC-spcific lssons London 0 was th first OCOG to fully bnfitd from th IOC s Gams managmnt approach stablishd in 00. Ths Gams dmonstratd th importanc of intgrating th IOC Gams modl, and th IOC guidanc and rcommndations into vry stp of th Gams prparation and dlivry. Thr will always b opportunitis to improv, particularly in th aras of dfining th Gams framwork, monitoring th prparations, assisting OCOGs, valuating th whol lifcycl of th Gams and cooprating at Gams tim, but th London 0 Olympic Gams undrlind th succss of th IOC s Gams managmnt modl, which provids a basis from which th IOC can conduct an assssmnt of its own oprations. 0 0

104 Lssons Larnd Howvr, th IOC is facing vr mor challnging and mor dmanding OCOGs which all volv in diffrnt culturs and contxts. This placs an normous prssur on th IOC s structur and rsourcs. Th boundaris of th Gams managmnt systm ar bing strtchd and this rquirs constant adaptation by th IOC and a larg lvl of flxibility. As LOCOG has shown succssfully, OCOGs ar now xpanding th ralm and rach of th Gams, xploring nw trritoris and activations which th IOC must b awar of and dvlop to b proprly quippd to support and monitor. With this in mind, th IOC idntifid a numbr of important lssons and itms to furthr study in ordr to continu improving its Gams managmnt approach, to maintain its lading and guiding rol, and to nsur th succss of all futur ditions of th Olympic Gams. Among th many ky lssons for th IOC s own businss improvmnts, som of th following hav alrady faturd in th main rport but ar worth furthr mphasis hr and ar all bing tackld as part of th ongoing Gams valuation procss. As a concrt rsult, changs ar bing mad to th Olympic Gams Rfrnc Contnt (including th Tchnical Manuals and Mastr Schdul), and many tools dvlopd by th IOC ar bing improvd or nhancd. Laying down th foundation Promoting widr participation Building on tam focusd on oprations Intgrating planning and oprations Clarifying sport-spcific rols and rsponsibilitis Clarifying application of Rul 0 (advrtising on clothing) Optimising th IOC Gams Coordination Offic (GCO) Maximising th sating bowl Promoting an intgratd spctator xprinc approach Improving an intgratd vnu dsign and ovrlay approach Undrstanding th rgular growth in spac and quipmnt rquirmnts Ensuring data collction and usag rights Addrssing tickting risks Communication at Gams tim Gtting th bst out of Coordination Commission and Projct Rviws 0 0

105 Lssons Larnd Laying down th foundation Building on tam focusd on oprations Mor than vr bfor, th IOC undrstood th importanc of planting som critical sds in th minds of Gams organisrs in th arly phas of th projct. Bid citis and OCOGs in th arly phas of thir lifcycl must b closly coachd and advisd. Having a clar vision for th Gams from day on of th bid phas is critical, as wll as sticking to this vision and making sur it is rlntlssly rpatd and translatd into concrt actions. Lgacy must b mbddd dp into this vision, and th OCOG must b ncouragd to constantly ngag with its many stakholdrs, using th various Gams assts, programms and tools. Th many public and privat rlationships and partnrships stablishd by th OCOG must bcom oprational. Th right organisational structurs must rflct th oprational rquirmnts for th Gams, spcially to mobilis, train and dploy staff from functional tams into vnu-basd tams to dlivr sports vnts at Gams tim. Th on tam approach is th only way for OCOGs to dlivr samlssly. It is critical to crat th on tam physically as arly as possibl and tak it through planning, tsting and radinss phass. Th IOC will nd to dfin how it can furthr support th OCOGs in dvloping this on tam approach with thir partnrs. Promoting widr participation Following London 0, th IOC ralisd it had to rviw and strngthn its approach to ngagmnt, ncouraging OCOGs to xpand thir rach and bring th Gams to vryon. This includs a mor proactiv str to futur OCOGs to propos various ways to participat in and clbrat th Gams and lvrag Liv Sits opportunitis within thir Gams contxt. 0 Intgrating planning and oprations Planning should ovrs th whol organisation plans across th board, but should not b an ntity acting in isolation. Planning and oprations should not b sparatd, but should b intgratd as much as possibl. 0

106 Lssons Larnd 0 Clarifying sport-spcific rols and rsponsibilitis Maximising th sating bowl It is rcommndd to rviw th rols and rsponsibilitis of th OCOG, IFs and th IOC, and to undrstand that a on siz fits all approach must b modifid to ncompass oprational diffrncs btwn diffrnt sports. Thr is a nd for a chang in th paradigm of such rlationships. A working group has bn stablishd to look at th accrditd sating stratgis across all th clints, including flxibl sating options, us of loungs as ovrflow, IF sating and hospitality spacs, tc. Th scop of tribuns and vnu mdia cntrs rmains a challng. It is rcommndd to rviw th scop of facilitis and srvics providd to th prss for futur Gams. Th way in which th mdia now work with an incrasing rlianc on mobil applications and tablts will undoubtdly chang how facilitis ar plannd. Clarifying application of Rul 0 (advrtising on clothing) Th IOC ralisd that it had to clarify its intrnal procss, rols and rsponsibilitis for th application of Rul 0. Mor comprhnsiv and consistnt ruls must b dvlopd. Thr is a nd to nsur spcific prparation of IOC staff in rgard to Rul 0, and how it applis to thm and thir stakholdrs, making sur vryon is sharing th sam ky mssags. Optimising th IOC Gams Coordination Offic (GCO) Th IOC ralisd that part of th IOC GCO modl should b xtndd outsid Gams tim. During th Gams, th GCO should b staffd with ddicatd rsourcs (as opposd to rsourcs rsponsibl for monitoring svral functions at Gams tim), as it would improv fficincy and handovr btwn shifts. 0 Promoting an intgratd spctator xprinc approach London 0 s succss undrlind how OCOGs must nsur that a ddicatd and mpowrd spctator clint function is abl to coordinat and ovrs th bst intrsts of spctators throughout Gams planning and dlivry. In London, th Olympic Park and all sport comptition vnus wr thoroughly rviwd by LOCOG to maximis spctators xprinc and mitigat ky oprational challngs. OCOGs should rgularly conduct such rviws from a spctator s prspctiv throughout th vnu planning procss. LOCOG also brought a nw dimnsion to th spctator xprinc by planning th spctators nd-to-nd journy, from th tim a potntial spctator starts looking for tickt-rlatd information up to th momnt (s)h rturns hom aftr th Gams.

107 Lssons Larnd Improving an intgratd vnu dsign and ovrlay approach Undrstanding th rgular growth in spac and quipmnt rquirmnts Data collction and th usag of data hav bcom incrasingly important in our complx world. Upon th occasion of th Gams, vast amounts of data ar bing collctd and thr is a nd to guarant that such data is transfrabl and usabl by th IOC and othr authorisd partis aftr th Gams. Addrssing tickting risks Th IOC is working on improving th Olympic tickting programm. Dcisions wr takn rgarding NOCs that (or whos Authorisd Tickt Rsllrs) mismanagd thir tickt allocation during th London Gams. Furthr rviw of th outcom of th London xprinc is bing conductd and rcommndations ar bing mad to th Excutiv Board. As a continuation of th IOC Gams Study Commission, th IOC must kp a clos y on th continud incras in spac, quipmnt and IT solutions rquirmnts. Positiv dvlopmnts, such as th innovativ and succssful sports prsntation dlivrd in London, do not go without significant impacts on th cost, siz and complxity of th Gams. Following a succssful initial xprinc in London, a numbr of ky mtrics must continu to b collctd to allow th IOC to bttr undrstand th us of spac and quipmnt with a viw to guiding futur OCOGs into propr scoping and budgting. Ensuring data collction and usag rights Th various stakholdr rquirmnts in th dsign procss must b bttr intgratd in th arly stag of dsign. Som clar intgratd dsign timlins should b stablishd across all stakholdrs for spcifications and timly dcision-making. A cntralisd and consistnt approach to Computr Aidd Dsigns (CADs) and maps/drawings/graphics is also ndd in ordr to dlivr timly and prcis vnu maps. This is critical for a succssful intraction btwn th OCOG, th vnu dlivry authority, ovrlay supplirs and OBS. 0 0

108 Lssons Larnd Communication at Gams tim Th IOC must continu to lvrag th high profil of th Gams to communicat a broadr vision of Olympism in th immdiat run-up to and during th vnt. Thr is a hug amount of communications nois during th vnt itslf, but whr possibl th IOC should lvrag th strngth of th vnt and th inspirational brand to pass mor long-trm mssags to a widr public. Th saturatd communication nvironmnt at Gams tim nvrthlss calls for carful planning of both contnt and timing. Th IOC is currntly rconsidring its approach to communicat to athlts at Gams tim in a mor appropriat and targtd mannr, as wll as xploring possibilitis to communicat to th widr public and th fans, including in th Olympic Park. 0 Gtting th bst out of Coordination Commission and Projct Rviws LOCOG, th IOC and othr participants in Coordination Commission and Projct Rviw mtings rportd that thy playd a crucial rol in th succssful dvlopmnt of th Gams. LOCOG blivd that th Coordination Commission was most important in stting milstons to rsolv and rport ky issus whilst also bringing th full rang of snior stakholdrs to th tabl. Projct Rviws wr thought to b particularly valuabl whn oprating in a workshop format and ncouraging th intgration of various OCOG tams to work on crossfunctional thmatic issus. 0

109 Annxs. IOC Rlatd 0 Summary of th Commission s activitis 0 Composition of th Commission Exprts IOC Coordination Chronology of Commission visits Olympic Gams Knowldg Managmnt workshops Th London 0 Gams valuation procss Rports and rcommndations Th IOC Dbrifing of th London 0 Gams LOCOG Transfr of Knowldg (TOK). LOCOG rlatd. Link to xtrnal documnts 0

110 Annxs. IOC rlatd Summary of th Commission s activitis History of th Commission Th Coordination Commission for th London Gams was cratd in Sptmbr 00. Composd of mmbrs and its Chairman, Dnis Oswald, th Commission mt for th first tim in 00. Its 0th and final mting was hld in 0. Othr mtings with th organisrs Th Chairman and th Excutiv Dirctor of th Coordination Commission also hld additional mtings with th LOCOG snior ladrship, mmbrs of th LOCOG Board of Dirctors and authoritis rprsntativs, accompanid on som occasions by th IOC Prsidnt. Furthrmor, small Commission dlgations and rprsntativs of th IOC administration paid rgular visits to London in ordr to monitor th dvlopmnt of th projct and obsrv th tst vnts. 0 0

111 Annxs Composition of th Commission 0 Exprts IOC Coordination Dnis Oswald Prsidnt IOC Mmbr Svral xprts also contributd to th Commission s work in thir rspctiv aras of xprtis: Gilbrt Flli Excutiv Dirctor Vinc Adams Transport (flt and oprations) IOC dirctors and staff rgularly attndd th Commission s mtings. All administrativ tasks wr carrid out on bhalf of th Commission by: Patrick Baumann IOC Mmbr ASOIF rprsntativ Philipp Bovy Transport Infrastructur Gilbrt Flli Excutiv Dirctor Linda Coady Sustainability Pirr Ducry Had of Coordination John Dowling Coats IOC Mmbr Brad Copland Look of th Gams Antony Scanlon Had of Coordination Anita L. Dfrantz IOC Mmbr Gary Kmpr Photo srvics Elisa Castlli Gams Coordination Managr Nawal El Moutawakl IOC Mmbr Barry O Nill Transport (bus oprations) Jnnifr O Brin Gams Coordination Managr Frank Frdricks IOC Mmbr IOC Athlts Commission rprsntativ Ptr Ryan Scurity Alx Gilady IOC Mmbr Maurn Swny Protocol Oprations Grant Thomas Vnus and infrastructurs Patrick Jarvis IPC Rprsntativ Svral othr xprts also contributd to th Commission s work. Gunilla Linbrg IOC Mmbr NOC Rprsntativ Sr Miang Ng IOC Mmbr Sam Ramsamy IOC Mmbr Austin Saly IOC Mmbr Irna Szwinska IOC Mmbr Ptr Tallbrg IOC Mmbr Wi Wang CEO of BOCOG (Bijing 00) Zaiqing Yu IOC Mmbr

112 Annxs 0 Chronology of Commission visits Th main visits by th Coordination Commission and/ or IOC administration wr as follows: 00 - August First visit Novmbr Orintation Sminar 00 - April st Coordination Commission mting Octobr Projct rviw 00 Fbruary - March Projct rviw - Jun nd Coordination Commission mting 00 - March Projct rviw 0- May rd Coordination Commission mting Novmbr Projct rviw 00 - January Projct rviw - April th Coordination Commission mting 0 Sptmbr Projct rviw - Novmbr th Coordination Commission mting 00-0 April Projct rviw - July th Coordination Commission mting - Novmbr th Coordination Commission mting 0 - Fbruary Projct rviw 0 March - April th Coordination Commission mting July On-Yar-to-Go Clbration (with th IOC Prsidnt), August Projct rviw - Sptmbr Projct rviw - Octobr th Coordination Commission mting - Novmbr Vnu-by-vnu walkthrough 0 0 January Projct rviw -0 March - 0th Coordination Commission mting

113 Annxs Olympic Gams Knowldg Managmnt workshops Mor than 0 OGKM workshops wr organisd by th IOC for LOCOG and its partnrs btwn 00 and 0. Each of ths workshops provd xtrmly usful in transfrring knowldg and xprincs from prvious Gams ditions, which ultimatly had to b applid to a British contxt. Nam of th workshop Dat Orintation Sminars Novmbr 00 Environmnt and Sustainability July 00 Transport May 00 Vnu Managmnt - Vnu Oprations Novmbr 00 Accommodation Octobr 00 Evnt Srvics March 00 Scurity July 00 Sport May 00 Sport - Sport Planning and Oprations - Sport Training March 00 Command, Control and Communications (C) Jun 00 Halth Car January 00 Information and Knowldg Managmnt March 00 Tickting March 00 Transport April 00 City Oprations Jun 00 Information and Knowldg Managmnt Fbruary 00 IOC Srvics and Protocol Jun 00 IOC Srvics and Protocol Fbruary 00 Mdia - Prss Oprations Dcmbr 00 Olympic Torch Rlay Octobr 00 Sport March 00 IOC Srvics and Protocol Novmbr 00 Arrivals and Dparturs Sptmbr 00 Financ Dcmbr 00 Rat Card Sptmbr 00 Transport Jun 00 Signag March 0 0

114 Annxs Th London 0 Gams valuation procss Th IOC Olympic Gams Dpartmnt coordinats th Gams valuation procss, consolidating and analysing th findings and fdback from all Olympic stakholdrs to maintain and thn furthr dvlop th succssful managmnt and hosting of th Olympic Gams. Th valuation procss is an ssntial componnt of th IOC Gams managmnt approach, as it nabls th IOC to undrstand and furthr nhanc th uniqunss and rlvanc of th Olympic Gams xprinc as wll as to idntify ways of optimising Gams planning and oprations. Th framwork of th valuation procss was stablishd bfor th Gams, in ordr to dfin th paramtrs and dlivrabls from ach Olympic stakholdr group; to facilitat obsrvations at Gams tim and to stramlin th follow-up procss. As a complmnt to th valuation rports, a sris of intrviws, focus groups and survys wr conductd during and around th London Gams in ordr to bttr assss th various Gams clints xprinc. Following th collation of all rports and survys, an intnsiv procss of consolidation was undrtakn immdiatly aftr th clos of th London Gams, rsulting in a stratgic and tactical rport with rcommndations for furthr improvmnt of th Gams managmnt and dlivry. Th discussions during th IOC Dbrifing of th London 0 Gams (Rio, Novmbr 0) wr part of th procss, and th outcoms of this vnt wr subsquntly includd in th list. Th London 0 Gams valuation procss thn movd into chang managmnt, with th rcommndations now bing implmntd through various channls, including th updat of th IOC Tchnical Manuals, Mastr Schdul and othr rfrnc documnts. A numbr of obsrvations or idas rquir furthr analysis and ar still bing assssd as part of th IOC 0 Gams managmnt approach with a viw to managing and anticipating risks and opportunitis prsntd by futur ditions of th Olympic Gams. 0

115 Annxs 0 Rports and rcommndations As part of th London Gams valuation, th following rports and information wr rcivd and consolidatd: Rports and survys covring th main constitunts and stakholdrs: NOCs (athlts and officials), IFs, mdia, partnrs, tc. Post-Gams rports from othr obsrving OCOGs Rports/list of rcommndations from th IOC administration covring most of th Gams functions Rports containing th rsults of gnral public survys Rport and rcommndations mad during th IOC/LOCOG Excutiv Dbrifing Rcommndations mad during th London Gams Dbrifing. Most of th rcommndations will b includd in th updatd vrsion of th Tchnical Manuals. A total of Tchnical Manuals, plus nin Guids, will b publishd ahad of th lction of th 00 host city in Sptmbr 0. UK ska band, Madnss on of th many famous prformrs clbrating London 0 at th Closing Crmony.

116 Annxs Th IOC Dbrifing of th London 0 Gams Th IOC Dbrifing of th London 0 Gams took plac in Rio btwn and Novmbr 0. This vnt srvd as a ky componnt of th IOC s transfr of knowldg programm, with th objctiv of discussing th lssons larnd with futur Gams organisrs and stakholdrs and rflcting on how to us ths lssons to advanc th Gams. Th vnt was split into two parts: A thr-day programm focusing on tchnology-spcific sssions A four-day programm covring all othr aspcts of th Gams. Approximatly,000 dlgats attndd th ntir vnt, including rprsntativs from th Organising Committs and partnrs of Rio 0, Sochi 0 and PyongChang 0, plus rprsntativs from th 00 Candidat Citis. A dlgation of approximatly 0 LOCOG staff, ld by CEO Paul Dighton and Chairman Sb Co, contributd to th vnt and gav a forthright assssmnt of thir Olympic xprinc and rcommndations for futur Gams, in an opn and candid way. Rprsntativs from diffrnt Gams stakholdr groups wr invitd, and mad important contributions to th sminar. Approximatly 0 diffrnt sssions focusing on various lmnts of Gams organisation wr hld ovr th ntir svn-day programm. 0

117 Annxs LOCOG Transfr of Knowldg (TOK) LOCOG has workd to collct th TOK information according to th Mastr List of Dlivrabls providd by th IOC. In accordanc with th bnfit and contribut philosophy of th IOC knowldg managmnt approach, and whilst bnfiting from a varity of transfr of knowldg srvics mad availabl by th IOC, ach OCOG must at th sam tim dlivr a numbr of TOK itms. All th information (including knowldg rports, documnts, statistics, tc.) was collctd and cntralisd by a ddicatd tam within LOCOG. Othr itms transfrrd includ imags (photo/vido), tchnology solutions, objcts and publications. This procss was compltd by th nd of Q 0, with most of th contnt now availabl for accss by futur OCOGs. Paralll to this, LOCOG has bn putting th final touchs to th Official Rport of its Gams. Th Official Rport will b prsntd during th IOC Sssion in Bunos Airs in Sptmbr 0. 0

118 Annxs 0. LOCOG rlatd Th LOCOG Board was mad up as follows (mmbrship shown as of summr 0): Lord Moynihan (formr Chairman of British Olympic Association) Mmbrship of th Committs of LOCOG Board (as of summr 0) Chairman: Lord Co Adam Pngilly (Formr athlt, Mmbr of IOC Athlts Commission and IOC Mmbr) Audit Committ Timothy Rddish (Chair of th British Paralympic Committ) Stphn Lovgrov Dputy Chairman: Sir Kith Mills Chif Excutiv Officr: Lord Dighton Chif Financial Officr: Nil Wood Othr Dirctors Hr Royal Highnss Th Princss Royal (UK IOC Mmbr) Sir Charls Alln (Chair of LOCOG Nations and Rgions Board) Sir Craig Rdi (UK IOC Mmbr, and now Vic-Prsidnt of th IOC) Sir Craig Rdi Martin Stwart (Chair of LOCOG Audit Committ) Justin King Sir Robin Wals (Mayor of Nwham, Host Borough, and Chair of LOCOG Rmunration Committ) Sir Kith Mills Scrtary: Trry Millr (LOCOG Gnral Counsl) Dr Muhammad Abdul Bari (community rprsntativ) Lord Tony Hall (Chair of Cultural Olympiad Board) Andrw Hunt (CEO of British Olympic Association) Justin King (CEO of Sainsburys plc and nominatd by Mayor of London) Stphn Lovgrov (Govrnmnt appoint to th Board) Sir Charls Alln Rmunration Committ Sir Robin Wals (Chairman), Martin Stwart Jonathan Edwards CBE (Chair of LOCOG Athlts Committ) Sir Robin Wals Sir Craig Rdi Sir Philip Cravn (Prsidnt of IPC and IOC Mmbr) Martin Stwart (Chairman)

119 Annxs 0 Athlts Committ Cultural Olympiad Board (COB) Committ Th objctiv of th Committ was to inform, challng and monitor th Committ s plans for all srvic lvls and policis which might affct th athlts xprinc of th Gams. Th Committ mmbrs wr: Th Cultural Olympiad Board Committ was stablishd in Novmbr 00 as a formal Committ of th Board and continud to oprat as such until its xistnc was brought to an nd by th Board in Sptmbr 0. Th Committ had th purpos of giving stratgic dirction and ovrsight to th Cultural Olympiad programm. Jonathan Edwards (Chairman, Olympian and consultant to LOCOG. LOCOG Board Mmbr) Andrw Hunt (CEO of th BOA) Dbbi Jvans (LOCOG Dirctor of Sport) Baronss Tanni Gry-Thompson (Paralympian and LOCOG consultant) Simon Clgg (Chif Excutiv of Ipswich Town Football Club) Ptr Kn OBE (Dirctor of Prformanc, UK Sport) Ailn McGlynn OBE (Paralympian) Shirly Robrtson (Olympian) Simon Mason (Olympian) Stphani Cook (Olympian) Ad Adpitan (Paralympian) Karn Pickring (Olympian) Tim Hnman (Olympian) Tim Brabants (Olympian)

120 Annxs Th Committ was chaird by: Tony Hall (CEO of th Royal Opra Hous) and its mmbrs wr: Jud Klly (Artistic Dirctor, Southbank Cntr) Alan Davy (Chif Excutiv, Arts Council England) Vikki Hywood (Excutiv Dirctor, Royal Shakspar Company) Nicholas Knyon (Managing Dirctor, Barbican) Munira Mirza (Advisor on Arts and Cultur to Mayor of London) Nicholas Srota (Dirctor, Tat) Mark Thompson (Dirctor Gnral, BBC) Nil MacGrgor (Dirctor, British Musum) Jant Paraskva (Chair, Olympic Lottry Distributor) Dugald Macki (Chair, Lgacy Trust UK) Jacki Brock-Doyl (Dirctor of Communications and Public Affairs for LOCOG) Bill Morris (Dirctor of Crmonis, Education and Liv Sits, LOCOG) Grg Nugnt (Dirctor of Markting, LOCOG) Nick Allot (Managing Dirctor, Camron Mackintosh Ltd). 0 0

121 Annxs. Link to xtrnal documnts London 0 Dlivry Organisations Rols and Rsponsibilitis Final LOCOG Annual Rport Final ODA Annual Rport Govrnmnt Lgacy Rport Gams Vido Catalogu 0