print, online and newsletter integrated media kit 2O18 Photo of Nan Giordano by Quinn Wharton for Dance Teacher

Transcription

1 print, online and newsletter integrated media kit 2O18 Photo of Nan Giordano by Quinn Wharton for Dance Teacher

2 Targeted Media That Delivers We partner with more than 400 display advertising clients each year on the most effective campaigns to fit their marketing needs. Our editors are accomplished journalists, performers, active dancers and teachers they know the life of the readers. We also have contributors from all over the world. Our publications curate the most authoritative, reliable and viral content in the industry. Our advertising team is made up of industry specialists. Promoting your brand is not as simple as one-size-fits-all. We offer custom packages to fit your needs and budget. Let the expertise and innovation of DanceMedia be your guide and partner in the wide world of dance.

3 is a proven advertising vehicle 74% of Dance Teacher subscribers visited an advertiser s website as a result of reading a print ad in Dance Teacher 67% of Dance Teacher subscribers are more likely to click an online ad if they ve seen the advertiser s print ad Your Website Here Harvey Study 2017

4 20,000 print circulation inspiring dance educators in every sector of the industry! Published Since: 1980 Who is the Dance Teacher subscriber? 85% Dance teachers that have been teaching dance for an average of 16 years 33% Studio owners 53% Save back issues, which gives your marketing message continued exposure! 74% Visited an advertiser s website as a result of reading an ad in Dance Teacher How are Dance Teacher subscribers involved in dance? 85% Teacher 33% Studio owner 20% Professional dancer 54% Choreographer 26% Artistic director 42% Bought/ordered a product or service as a result of reading an ad in Dance Teacher Third-Party Subscriber Survey

5 Dance Teacher subscribers are your bulk buyers! Influence Purchase Power Purchase Power Dance Teacher subscribers influence their students bodywear purchases: 72% Leotards 67% Tights 43% Warm-ups And shoe purchases: 78% Ballet slippers 63% Jazz shoes 55% Pointe shoes 56% Tap & character shoes Dance Teacher subscribers plan to purchase the following every year: 73% Ballet slippers 70% Costumes 53% Jazz shoes 68% Leotards 33% Pointe shoes 45% Tap & character shoes 69% Tights 53% Warm-ups Dance Teacher subscribers plan to purchase the following every year: 38% Ballet barres 33% Computer software 61% Conferences/workshops 29% Flooring 59% Ongoing training 68% Performances 27% Studio insurance 59% Teacher training Third-Party Subscriber Survey

6 Dance Teacher subscribers are your bulk buyers! What types of dance do Dance Teacher subscribers teach? 84% Ballet 48% Contemportary/lyical 36% Hip hop 67% Jazz 46% Modern 55% Tap Dance Teacher subscribers teach in the following sectors: 12% College/university 17% Community recreational/after school 12% Dance company affiliated school 19% K-12 setting 77% Studio 20% Summer intensive Costumes 70% Order Costumes During which months do teachers typically order costumes? 40% January 20% February 19% March 16% April 9% May 5% June 5% July 12% August 24% September 35% October 24% November 31% December Average annual costume order = $48, Conventions/Competitions How often do teachers attend new competitions and/or conventions? 13% 3 or more new annually 21% 2 new annually 33% 1 new annually 34% Every few years On average, these teachers take 37 dancers with them to each dance competition/ convention over the course of the year! Third-Party Subscriber Survey

7 In Every Issue: Technique: How I Teach: Take a mini master-class! A master teacher demonstrates a signature move or their take on a classic element of technique. Ask the Experts: Smart suggestions from seasoned pros to help studio owners, competition team directors and K 12 teachers meet the challenges they face daily. Music: Reader favorite! Discover new options for music in class and for performance, with suggestions from popular choreographers and celebrity teachers. Teachers Tools: Teachers share, colleague to colleague, the strategies and materials that make them successful in their careers and classes. History: A complete lesson plan, making it easy for teachers to introduce dancers to the rich heritage of their artform. DT Notes: A roundup of essential dance news, opportunities, awards and resources. Theory & Practice: A how-to guide that delves into the practical matters of teaching, from managing student dynamics to perfecting pirouettes. Ask Deb: Online exclusive! Movement analyst Deborah Vogel answers questions and busts popular myths about strengthening and conditioning practices. Dance Teacher subscribers never miss reading a single issue! Dance Teacher Summit is Dance Teacher magazine s annual event. It brings the magazine to life through a mix of movement sessions, seminars and workshops led by top master teachers.

8 Dance Teacher readers LOVE I love to reread issues. I use audition, competition, and intensive dates for scheduling. I like that Dance Teacher targets issues that teachers in multiple genres have, so I know I will always take a little nugget of knowledge out of each issue. -studio owner I reference articles while teaching and use the ads to help guide me to new competitions or conventions, as well as vendors. -teacher The Technique, History, Theory & Practice, and Business articles are so informative. They give me valuable information to learn from teachers who have been teaching for many years and have plenty of experience and expertise. -teacher I love the How I Teach articles. I always jot down at least one new idea on how to teach something differently. -studio owner I enjoy seeing various teachers on the cover. Dance Teacher connects us in yet another way. It s fun to have students read some of the articles. Thanks! -teacher I love Dance Teacher! It is so nice to hear from other teachers how they have overcome struggles, and to hear that so many of the things I deal with are common to all teachers. I m so glad that I decided to subscribe. The info is invaluable and has helped me in teaching, as well as my own dancing. Thank you! -teacher My favorite section is history! I use it to teach my students about dancers, choreographers and important people in the dance world. -teacher I use Dance Teacher to help inspire/motivate my lessons, as well as gaining new tips and tricks for teaching. -studio owner Harvey Study 2017

9 2O18 E DI TOR I A L CALEN DAR (subject to change) January February March April May June Summer Study Guide Careers (Teacher Training Guide) The Healthful Dancer Taking the Stage (Choreography and Recital Prep) Savvy Studio Management Your Best Self (Inspiration for Teachers) Jazz Shoes Leotards Ballet Slippers Tights Tap Shoes Pointe Shoes 10/31/17 11/6/17 11/28/17 12/4/17 12/26/17 1/2/18 1/30 /18 2/5/18 2/27/18 3/5/18 3/27/18 4/2/18 July August September October November December Dance Annual Directory Back-to-School Higher Ed Guide Competitions & Conventions Costume Guide Community Dancewear for Teachers Dance Bags Holiday Costumes Travel Bags 2019 Costume Preview Competition/Convention Yearbook 5/1/18 5/7/18 5/29/18 6/4/18 6/26/18 7/5/18 7/31/18 8/6/18 8/28/18 9/4/18 9/25/18 10/1/18 We offer ad sizes to fit all budgets. Rates are based on size, frequency and color. All ads run in both print and digital editions. Please contact acogan@dancemedia.com for a package to best fit your needs.

10 Print Rates Circulation: 20,000 Ad Size 12x 6x 3x 1x full page color $3,730 $4,290 $4,930 $5,665 1/2 page color $1,960 $2,250 $2,590 $2,975 1/3 page color $1,365 $1,575 $1,805 $2,075 1/6 page color $715 $825 $945 $1,085 Ad Size 12x 6x 3x 1x 1/2 page b&w $1,665 $1,915 $2,200 $2,530 1/3 page b&w $1,160 $1,340 $1,535 $1,765 1/6 page b&w $605 $700 $805 $920 sponsored post button Online Rates 91,527 monthly visits, of which 65,905 are unique visitors* dance-teacher.com Premium Offering Your branded content feature including headline, body, live links and up to 3 images and/or video Content created by client Posted on social media outlets to drive traffic to your branded content 2 newsletter sponsored posts to drive traffic to your branded content Package investment: $4,525 *average of 3 months as of Feb Newsletter Rates 9,802 newsletter subscribers $750 newsletter button $ newsletter sponsored post

11 advertising specs material requirements Ad Size Trim Bleed 2-Page Spread Bleed 16" x " 0.125" for Dance Magazine 2-Page Spread Bleed 18" x " 0.125" 2-Page Spread Nonbleed 15.5" x " 0" for Dance Magazine 2-Page Spread Nonbleed 17" x " 0" Full Page Bleed 8" x " 0.125" for Dance Magazine Full Page Bleed 9" x " 0.125" Full Page Nonbleed 7.5" x " 0" for Dance Magazine Full Page Nonbleed 8.5" x " 0" 2/3 Vertical 4.625" x " 0" 1/2 Horizontal 7" x " 0" 1/2 Vertical 3.5" x " 0" 1/3 Horizontal 4.625" x " 0" 1/3 Vertical 2.25" x " 0" 1/6 Horizontal 4.625" x 2.25" 0" 1/6 Vertical 2.25" x " 0" Ad Size Trim Bleed 2-Page Spread Bleed 21.5" x 14.5" 0.125" 2-Page Spread Nonbleed 20.5" x 13.75" 0" Full Page Tab Bleed 10.75" x 14.5" 0.125" Full Page Tab Nonbleed 10.25" x 13.75" 0" Full Page Jr. 7.5" x 10" 0" 1/2 Vertical 4.875" x 13.75" 0 1/2 Horizontal 10.25" x 6.625" 0 1/3 Vertical 3.5" x 13.75" 0 1/3 Horizontal 6.5" x 6.625" 0 1/6 Vertical 3.25" x 6.667" 0 All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com. GENERAL GUIDELINES FOR ADS Make sure all ads are built correctly to spec and scaled at 100%. All support files fonts and images must be linked. All images must be CMYK. No RGB images accepted. (Convert all images to CMYK in Photoshop before placing them in your layout program.) All images must be high-res. Images at 150 dpi or less will not be accepted. Maximum ink density should be set to standard 300% or less on all images. No Pantone colors (convert to process). No spot colors (convert to process). Make sure White type is NOT set to overprint. If using InDesign, set your Appearance of black preference to both display and output blacks Accurately. Crop marks should be ON for partial ads. Please label your PDF accordingly: title/year/month/ad size/client. Example: dancemagazine1801_13v_ballet.pdf Need help? Please adportalhelp@dancemedia.com or call Suzi Schmitt at