Central City TDM Programme. An intervention

Transcription

1 Central City TDM Programme An intervention Presentation to the Active Living and Environment James Young, TDM Project Leader Greater Christchurch Partnership Jillian Frater

2 Central City Rebuild Pre-earthquake : 51, numbers: 31,380 Approx 4500 People moving into the central city 2016/17 3,800 Movers plus 1000 Ara employees in program Behaviour change opportunity when moving = Now People Going or Projected to go through the program (includes 1000 Ara employees)

3 ChCh Travel Modes -NZ Census 7% 3% 4% 3% % Car Bus Bike Walk Carpool

4 Accessible City Targets 2010 morning peak trips* 2010 mode share 2041 morning peak trips* 2041 mode Share Cycle 2,800 5% 12,600 16% Public Transport 5,700 10% 26,100 32% Car passenger 13,600 25% 10,300 13% 10,000 more cyclists 20,400 more on bus Car driver Total 33,300 60% 32,200 40% 55,400 81,200 $ 62 million in benefits if we hit this target for the movers

5 Behaviour Change- its complex Individual Circumstance Barriers Benefits Confidence Norming A good experience Connection Leadership Reinforcement

6 Your requirements defined Approval to Proceed Team Formed Greater Christchurch Healthy Commuter Programme Assess Facilities Survey Staff Present to Staff One to Ones with staff Supply Product/ Initiatives Join the City Commuting Community Self Service Internet Pages

7 The presentation There s no parks Driving makes you fat, poor and unhappy Other modes are great for you

8 The interview- It s the interviewees thoughts. 1. Have you ever thought about taking another way? 2. What is the BENEFIT of that? 3. Whats stopping you (BARRIER)? 4. Would you like to try it 2 days a week? 5. Would you COMMIT to that?

9 Geographical pattern BELFAST Direct bus routes to city What people say REDWOOD CASEBROOK MARSHLAND HAREWOOD BISHOPDALE RUSSLEY BURNSIDE BRYNDWR YALDHURST AVONHEAD SOCKBURN HORNBY WIGRAM HALSWELL PAPANUI ST ALBANS MERIVALE RICHMOND ILAM FENDALTON AVONSIDE RICCARTON PHILLIPSTOWN WOOLSTON ADDINGTON SYDENHAM MIDDLETON WALTHAM SOUTHSHORE SPREYDON HILLMORTON Bus/bike 30 mins Bus/bike 20 mins SOMERFIELD MAIREHAU Bus/bike 15 mins VERY GOOD OPTIONS OPAWA ST MARTINS BECKENHAM OAKLANDS HOON HAY HUNTSBURY CASHMERE GOOD OPTIONS QUEENSPARK PARKLANDS BURWOOD NORTH BEACH AVONDALE SHIRLEY NEW BRIGHTON ARANUI BEXLEY LINWOOD REDCLIFFS HEATHCOTE MT PLEASANT SUMNER PREBBLETON WESTMORLAND OCCASIONAL OPTIONS 5 min walk buffer VERY LIMITED OPTIONS LYTTELTON Graphics: Richard Moreham

10 What are the main motivators to change?

11 What are the main motivators to change? Plus $ and uncertainty of finding a park

12 What are NOT motivators to change? Congestion

13 What are NOT motivators to change? Health (a bonus, but rarely a motivator)

14 What are NOT motivators to change? Environment

15 What are NOT motivators to change? Cost of motoring

16 Plus an additional 14% saying they would like to try another non-car mode

17 Travellers by Mode- excluding single occupancy vehicle 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Bike Bus Carpool Walk Other

18 SRB Christchurch Commuting Community CPH MOE MOH EY AURECON Crombie Lockwood BNZ Cavell Leitch ACC Justice Fire Corrections Police St John MSD MBIE DOC BECA Christchurch Commuting Community = Cultural Change ARA

19 Champions Hui Launch Day and One to Ones Segmentation Menu of Initiatives to suit tastes Cycle How to Guides Bike Map Bike Check Bike Workshop Confidence rides Challenges Prizes Events Bus How to Guide Metrocard Interchange Tour Airport Bus Card Loyalty Programme Challenges Prizes Carpool How to Guide Smart Travel App Find a friend Challenges Prizes Walk How to Guide Smart Travel App Find a friend Walk NZ Step Challenge Prizes Green Prescription Sensibel Feedback Champions Group Input and Feedback

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21 Size of the Prize- Achieving AAC Targets In Program Parking building cost avoided $ 53,760,000 $ 909,440,000 Walking/Cycling Health Benefit $ 3,061,555 $ 51,791,309 Decongestion Benefit $ 946,176 $ 16,006,144 Farebox Recovery ECAN $ 1,588,752 $ 26,876,388 Parking Costs Saved $ 2,838,528 $ 48,018,432 Vehicle running costs saved $ 2,497,905 $ 42,256,220 Benefits $ 62,195,011 $ 1,052,132,273 Benefits derived from NZTA costings