2012 PEDESTRIAN TRAFFIC STUDY COUNT AND SURVEY OVERVIEW

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1 2012 PEDESTRIAN TRAFFIC STUDY COUNT AND SURVEY OVERVIEW

2 Background 9/13 Full Sun, 81 9/14 Sun & Clouds, 77 (showers 6-6:30) 9/15 Full Sun, 73 Counts from 7:00AM to 7:00PM Added night counts from 7:00PM -11:00PM Nine locations (8 consistent) Survey s collected 481 Incentive: No incentive offered

3 Methodology Pedestrian Traffic Counts Counted: Pedestrians & wheelchairs Not Counted: Bicyclists, Skateboarders, Children too small to walk Pedestrians had to cross over the reference point (imaginary line) where the counter was stationed Each pass of a pedestrian was counted. Someone crossing by a counter twice was counted twice Both sides of street counted Pedestrian Surveying Pedestrians chosen randomly within 1 block of a counting location. Response Rate: 30% - This means 10 people had to be approached to gain 3 surveys (7 of 10 said No Thanks ) Time to Complete: Average = 7 minutes Many interviews were conducted on the move, walking beside busy pedestrians. Margin of n=481 is +/- 4.47%

(near 6 th ) Market Square (Dunkin Donuts) Blvd of the

4 5 th Avenue (Wood & Market) 6 th Avenue (D-Tree) Market Square (near Moe s) Smithfield (near Fifth Avenue) Penn (near 6 th ) Market Square (Dunkin Donuts) Blvd of the Allies (near Wood) Penn (near 9 th ) Liberty (near 10 th )

5 PEDESTRIAN COUNT AND DEMOGRAPHICS

6 Pedestrian Traffic Count Totals 30,000 28,711 25,000 20,000 20,227 15,000 16,671 13,078 14,237 15,635 14,459 10,000 10,411 11,393 8,990 9,231 9,643 5,000 0 Total 2012 count: 172,686

7 Thursday Traffic Count Total Thursday total: 71,938 8,000 7,361 7,000 6,483 6,000 5,526 5,000 4,815 4,000 3,000 2,000 2,855 2,781 2,719 2,414 1,913 1,756 1,839 1,654 1,679 3,624 2,642 2,368 2,502 2,467 2,727 2,964 3,153 2,347 1,877 1,472 1,000 0 Morning traffic peaks from 7:31 8:30 A.M. The mid-day peak is the busiest time of the entire day, and reaches its high mark at 12:31 1:00. The afternoon rush builds at 4:00 and peaks from 5:00 5:30 P.M. Volume drops steadily after 5:30 P.M.

8 7,000 Friday Traffic Count Total Friday total: 68,439 6,000 5,992 5,864 5,000 4,000 4,316 4,677 3,000 2,000 2,735 2,736 2,294 2,121 2,099 1,948 1,863 1,757 1,745 3,369 2,767 2,693 2,840 2,870 3,016 3,156 2,457 2,197 1,699 1,228 1,000 0 Morning traffic peaks from 7:30 8:30 A.M. The mid-day peak is the busiest time of the entire day, and reaches its high point from 12 12:30 P.M. Afternoon traffic peaks from 5:00-5:30 P.M. Volume drops steadily after 5:30 P.M. Very high winds and rain showers at 6:00 P.M. may have suppressed some Happy Hour traffic.

9 Saturday Traffic Count Total Saturday total: 32,309 2,500 2,000 2,149 2,022 2,036 1,869 1,737 1,657 1,710 1,500 1,000 1,4961,5151,497 1,534 1,586 1,439 1,380 1,464 1,283 1, , Saturday s pattern differs significantly from the weekday pattern. Morning volume builds consistently by each half-hour until 11:30. Mid-day is flat with no lunch hour peak. Traffic spikes after 3:30 and then trends downward (slightly) through 7:00 P.M

10 Pedestrian Count By Location 60,000 50,000 45,570 40,000 33,124 30,000 26,334 30, ,000 19,218 17,722 14,497 10,000 6,421 - MSq (2) Fifth Ave Smithfield Liberty 6th 9th Ross Blvd of Allies - Wood Street Fifth & Liberty posted the largest volume increases over 2010

11 Evening Traffic Count Counting extended until 11 PM on Friday and Saturday Friday 7:00 11:00 PM Location Count % of Total MSq Moe s 1,669 38% 9 th 1,137 26% Smithfield % MSq Dunkin % Total 4,339 Saturday 7:00 11:00 PM Location Count % of Total MSq Moe s 2,129 40% 9 th 1,488 28% Smithfield % MSq Dunkin % Total 5,295 Saturday night s traffic total is 20% higher than Friday night

12 Pedestrian Demographics - Age 40% 30% 25% 20% 20% 14% 19% 14% % 5% 2% 0% <

13 Pedestrian Demographics - Gender 80.0% 60.0% 47% 53%% 40.0% % 0.0% Male Female

14 Pedestrian Demographics - Income 80% 60% 40% 33% % 23% 19% 16% 9% 0% <25K 25-49K 50-74K 75-99K 100K +

15 Demographics - Income by Location 100% 80% Highest % of <$50K < $50K $50K - $99K $100K + Lowest % of <$50K + 60% 40% 28% 20% 4% 11% 8% 17% 10% 22% 22% 0% Blvd of Allies Penn@9 Smithfield 5th Ave 6th Ave Liberty@10 Market Sq Penn@6 Pedestrians surveyed at Penn & 6 th, Market Square, and Liberty & 10 th have higher income profiles than those surveyed at Blvd of the Allies, Penn & 9 th, and Smithfield.

16 Pedestrian Demographics - Residence 80% 60% 48% 40% 34% % 15% 8% 0% Downtown City of Pgh AGH County Other

17 Purpose of Visit Work 48% School 12% Shopping 6% Bus Transfer 5% Personal 4% Business Trip 4% Meeting Friends 4% Eating Out 3% Live Downtown 3% Pitt Game 3% Work reasons cited by half of surveyed pedestrians (work + business trip/visit = 52%). Thursday Friday Saturday Work 57.6% 56.9% 35.3% School 15.2% 14.9% 4.4% Other 21.8% 22.4% 56.6% Bus Transfer 5.5% 5.7% 3.7% Total 100% 100% 100% Hanging out 2%

18 Purpose of Visit Work 48% School 12% Shopping 6% First 3 top-of-mind stores Bus Transfer 5% Personal 4% Business Trip 4% Meeting Friends 4% Eating Out 3% Live Downtown 3% Pitt Game 3% Hanging out 2% Macy s 78% Burlington 45% CVS 12% Foot Locker 9% Brooks Brothers 5% Larrimor s 5%

19 Purpose of Visit by Location 100% 90% 80% 70% Work School Other Bus Transfer 3% 5% 4% 7% 5% 13% 19% 23% 33% 30% 33% 8% 30% 5% 4% 42% 0% 21% 60% 50% 5% 13% 14% 9% 10% 42% 40% 30% 20% 69% 68% 57% 51% 49% 48% 44% 37% 10% 0% 6th Ave 5th Ave Smithfield MSq Blvd Allies Highest Work % Lowest Work %

20 RETAIL AND RESTAURANT AWARENESS

21 Top-of-Mind Retailer Awareness Macy's 78% Burlington 45% CVS Foot Locker Brooks Brothers 5% 9% 12% Top 10 in 2010 Macy s 87% Larrimor's Rainbow Sneaker Villa Jos. A. Bank Rite Aid 5% 5% 5% 5% 5% Burlington 37% Saks 29% CVS 18% Rite Aid 7% Payless The Exchange Saks Radio Shack GNC 4% 4% 3% 3% 2% Brooks Brothers 7% SW Randall Toys 7% Jos A Banks 6% Larrimor s 5% S.W. Randall Verizon 2% 2% Heinz Healy 3% 0% 15% 30% 45% 60% 75% 90% Macy s and Burlington dominate top-of-mind awareness Similar set of stores as 2010 Awareness for Men s clothiers remains high

Top-of-Mind Food & Drink McDonald's 30% Primanti's Wendy's Starbucks 13% 15% 20% Mentions <5% Capital Grille 3.7% Meat & Potatoes 3.7% Subway Chipotle Dunkin' Donuts 7% 10% 13% Max & Ermas 3.

22 Top-of-Mind Food & Drink McDonald's 30% Primanti's Wendy's Starbucks 13% 15% 20% Mentions <5% Capital Grille 3.7% Meat & Potatoes 3.7% Subway Chipotle Dunkin' Donuts 7% 10% 13% Max & Ermas 3.2% Sbarro 2.6% Bravo Franco 2.4% Dibella s 2.4% Oyster House NOLA 7% 7% Morton s 2.4% Sonoma 2.4% Olive or Twist 2.2% Arby's Jimmy John's Moe's 6% 6% 6% Vallozzi s 2.2% Au Bon Pain 1.9% Ruth s Chris 1.9% Seviche 1.9% Bruegger's Noodle's 7-Eleven 5% 5% 5% Peppi s 1.7% Tambellini s 1.7% Nicholas Coffee 1.5% Sharp Edge 1.5% McCormick & Schmick's Six Penn 5% 5% Tavern % Wingharts 1.5% 0% 5% 10% 15% 20% 25% 30% 35% Most frequent mentions are fast food, casual dining, & coffee shop chains.

23 Awareness of Food & Drink Establishments by HH Income Under $50k $50k - $99k $100k + McDonald s 38% Primanti s 29% NOLA 19% Subway 20% Starbuck s 19% Primanti s 19% Wendy s 19% McDonald s 18% Chipotle 17% Primanti s 16% Oyster House 11% McCormick & Schmick s 11% Starbuck s 14% NOLA 9% McDonald s 11% Chipotle 11% Noodle s & Company 7% Starbucks 11% Arby s 8% Bruegger s 6% Capital Grille 9% Dunkin Donuts 7% Capital Grille 6% Jimmy John s 9% Moe s 7% Chipotle 6% Meat & Potatoes 9% Oyster House 6% Subway 6% Six Penn 9% 7-Eleven 6% Bravo Franco 5% Bruegger s 7% Noodle s & Company 5% Dunkin Donuts 5% Dunkin Donuts 7% Bruegger s 4% McCormick & Schmicks 5% Nine on Nine 7% McCormick & Schmick s 4% Meat & Potatoes 5% Oyster House 7% Sbarro 4% Morton s 5% Sonoma 7% Italics indicates all income groups named the establishment. These establishments have notable share of mind with pedestrians of all income levels.

24 Desired Store Types 30% 25% 23% 20% 16% 15% 10% 5% 8% 6% 5% 3% 3% 2% 2% 2% 1% 1% 0%

25 Types of Stores wanted Almost half of all pedestrians would be satisfied with the addition 3 types of stores: Grocery Clothing Department

Clothing Nordstrom 12% Forever 21 6% H & M 6% JC Penney 6% Banana Republic 4% Marshall s 4%

26 Specific Stores wanted Almost half of all pedestrians would be satisfied with the addition 3 types of stores: Grocery Giant Eagle 47% Whole Foods 19% Bottom Dollar 8% Trader Joe s 6% Clothing Nordstrom 12% Forever 21 6% H & M 6% JC Penney 6% Banana Republic 4% Marshall s 4% Victoria s Secret 4% Target 4% Department Nordstrom 29% Dillard s 11% Kohls 11% Nieman Marcus 11%

27 30% Desired Store Types 25% 23% 20% 16% 15% 10% 5% 8% 6% 5% 3% 3% 2% 2% 2% 1% 1% 0% Target: 53% Walmart: 43% K Mart: 4% Dick s: 53% REI: 11% Steelers : 11% Loews: 100% Taco Bell: 31% KFC: 23% Burger King: 16% Chick-Fil-A: 8% Panera: 8%

28 MODES OF TRANSPORTATION AND COMMUTING

29 Means of travel to Downtown 6% 3% 3% 3% 15% 48% Bus Car (Alone) Walk "T" Other Car (Pool) Bicycle 26% All statistics within +/- 1% of 2010 findings

30 Means of travel to Downtown 6% 3% 3% 3% 15% 48% Bus Car (Alone) Walk "T" Other Car (Pool) Bicycle 26% 54% use Public transportation 53% Ped Study 54% TNA

31 Means of travel to Downtown % Pt. +/- Bus or T 53% 54% +1 Drove Car 26% 26% 0 Walked 14% 14% +1 Car/Van Pool 4% 3% -1 Biked 2% 3% +1

32 Other Means of Travel Car Alone: 8% Bus: 23% T: 8% Bike: 15% Car Alone: 18% Car Alone: 17% Bus: 4% Bus: 18% 6% 3% 3% 3% Car Alone: 10% Bus: 13% T: 2% Bike: 2% 15% 26% 48% Bus Car (Alone) Walk "T" Other Car (Pool) Bicycle Bus: 11% T: 4% Car Pool: 4% Walk: 2% Car Alone: 11% T: 2% Car Pool: 1% Walk: 2% Secondary means of travel into Downtown when not using Primary means

33 Parking Tendencies 1. Gateway Center 18% 2. Cultural District 23% 3. Strip District 1% 4. Central Core 29% 5. Grant Street Corridor 11% 6. Uptown 4% 7. First Side 6% 8. Station Square 3% 9. North Shore 5%

34 North Shore Connector Awareness Are you aware of the North Shore Connector? 13% 87%

35 North Shore Connector Awareness Are you aware of the North Shore Connector? 13% Are you aware the NSC is free to and from Downtown? 87% 15% 85% 74% of all pedestrians are both aware of the NSC and aware it is free.

36 North Shore Connector Awareness Have you ever used the North Shore Connector? 47% 53%

2% Prefer to walk/bike 10% Not safe/afraid 4.

3% Haven t had a chance 3.5% Don t live near it 1.

Entertainment 50.6% Sporting Events 33.1% Parking 16.

37 North Shore Connector Awareness Have you ever used the North Shore Connector? No...Why? No need or reason 61.2% Prefer to walk/bike 10% Not safe/afraid 4.7% Didn t know it was free/lack of information 5.3% Haven t had a chance 3.5% Don t live near it 1.8% Don t gamble 1.2% 47% 53% Yes What purpose? Entertainment 50.6% Sporting Events 33.1% Parking 16.3% Restaurants 15.0% Other 8.1% In 2010, 45% said they would be likely to use the NSC

38 Safety concerns of bikers/walkers 50% 45% 44.4% 40% 35% 30% 28.2% 25% 20% 15% 10% 5% 17.9% 11.1% 11.1% 7.7% 7.7% 5.1% 5.1% 5.1% 5.1% 11.1% 11.0% 11.1% Walkers Bikers 0% not get hit sketchy people safer intersections not get stabbed crazy bikers bikes on sidewalks

39 Increasing bike ridership 66.8% are Definitely NOT likely to ride a bike Downtown 18% are Probably or Definitely Likely to do so What would encourage you to ride more often? More bike lanes 76% Better trail connections 50% Slower car speeds 38% More bike racks 29% Bike parking in my building 28% Shower/locker facilities 19%

40 ECONOMIC IMPACT

41 Average Weekly Spending 12.0% 6.4% 10.1% 34.2% Retail Food & Drink Service Providers Entertainment Sporting Events 37.0% Retail Food & Drink Service Prov. Entertainment Sports Events $37 $40 $7 $11 $13 $ average spending per week

42 Spending Demographics - Age $180 $160 $140 $153 $19 $164 $24 $120 $100 $80 $60 $40 $20 $- $110 $109 $19 $33 $11 $97 $15 $4 $17 $9 $7 $7 $72 $6 $9 $9 $52 $6 $50 $6 $6 $4 $42 $45 $37 $31 $52 $53 $38 $38 $25 $31 $51 < $7 $22 $20 Sporting Events Entertainment Service Providers Food & Drink Retail

43 Spending Demographics - Gender $140 Total = $119 $120 $100 $13 $11 $5 Total = $99 $13 $80 $60 $40 $47 $10 $8 $36 Sporting Events Entertainment Service Providers Food & Drink Retail $20 $43 $32 $- Male Female Spending gap decreases by $6 from 2010

44 $250 Weekly Spending - Income Group Sports Events Entertainment Services Food & Bev Retail $200 $221 $150 $111 $125 $100 $79 $89 $50 $0 Under $25K $25-$49K $50-$74K $75-$99K $100K+ HH income is positively correlated to weekly Downtown spending. Like 2010, the highest income group spends 3 times more than the lowest income group

45 Weekly Spending - Pedestrian Type $300 Sports Events Entertainment Services Food & Bev Retail $260 $250 $200 $150 $146 $110 $100 $93 $87 $86 $50 $0 Resident Business Visit Shopping Work School Bus Transfer Downtown residents spend significantly more than other groups. Workers are spending less than half the amount residents spend per week in Downtown. Versus 2010, DT residents are spending twice as much w/ Food & Bev establishments.

46 Weekly Spending - By Location $150 Sports Events Entertainment Services Food & Bev Retail $129 $125 $111 $100 $102 $102 $101 $98 $91 $80 $75 $50 $25 $0 Mkt Sq 10th Blvd Allies 6th 5th Ave Smithfield 9th 6th Ave Market Square and Blvd of the Allies, which posted the lowest averages in 2010, move to the top in th holds steady as an area frequented by heavier spenders.

Weekly Spending - By Residence Sports Events Entertainment Services Food & Bev Retail $300 $260 $250 $200 $150 $102 $95 $92 $100 $50 $0 Downtown Allegheny County Neighbor

47 Weekly Spending - By Residence Sports Events Entertainment Services Food & Bev Retail $300 $260 $250 $200 $150 $102 $95 $92 $100 $50 $0 Downtown Allegheny County Neighbor Counties City of Pgh Those living in the surrounding area ( suburbs ) report spending more than City residents a change from Downtown residents spending outpaces all other groups.

48 Weekly Spending - Retailers 70% 60% 50% 40% 38% % 27% % 10% 5% 14% 10% 6% 0% Do Not Spend $1 to $5 $6 to $20 $21 to $50 $51 to $100 More than $100 The average amount spent per week with retailers is $5 higher than in : $ : $ : $ : $37

49 Weekly Spending - Food/Drink 60% 50% 40% 30% 30% 35% % % 11% 7% 12% 5% 0% Do Not Spend $1 to $5 $6 to $20 $21 to $50 $51 to $100 More than $100 The average amount spent per week at food & drink establishments dips slightly but remains high versus earlier results of 06 and : $ : $ : $ : $40

50 Weekly Spending - Service Providers 100% 80% 77% 60% 40% % 0% 10% 8% 3% 2% 0% Do Not Spend $1 to $5 $6 to $20 $21 to $50 $51 to $100 More than $100 Average amount spent with service providers is flat; up $1 versus the 2010 measure. 2006: $4 2008: $4 2010: $6 2012: $7

51 Weekly Spending - Entertainment 80% 70% 63% 60% 50% 40% 30% % 10% 0% 16% 12% 6% 2% 1% Do Not Spend $1 to $5 $6 to $20 $21 to $50 $51 to $100 More than $100 Average amount spent on entertainment drops in 2012, however a new category sporting event was added in 2012 that may have influenced this category. 2010: $ : $11 Income Under $25K $7 $5 $25K - $49K $5 $8 $50K - $74K $13 $9 $75K - $99K $19 $15 Over $100K $42 $32

52 Weekly Spending - Sporting Events 80% 70% 60% 58% 50% 40% % 20% 10% 8% 19% 12% 0% 2% 1% Do Not Spend $1 to $5 $6 to $20 $21 to $50 $51 to $100 More than $100 Sporting event spending averages out to $13 per week, or about $50 per month. This equates to several games per year (depending on the venue/sport). AGE Under 25 $ $ $ $11 HH INCOME Under $25K $ 7 $25K - $49K $10 $50K - $74K $16 $75K - $99K $25 Over $100K $29

53 DOWNTOWN PERCEPTIONS

54 Favorite Public Spaces 5% 3% 7% 20% 52% Market Square Point State Park PPG Plaza Katz Plaza Mellon Square Market Square #1 Average of 3.1 visits per week <24 visit most frequently at 3.4

Mellon Square Why is this your favorite space?

View/Scenery Skating ink Lots to do/variety

55 Favorite Public Spaces 5% 3% 7% 20% 52% Market Square Point State Park PPG Plaza Katz Plaza Mellon Square Why is this your favorite space? top 5 reasons Market Square Point State Park PPG Plaza Open/Outdoors Open/Outdoors Water/Fountain Restaurants/Food Relaxing/Quiet/Peaceful Location - close/convenient Lots of people/enjoy watching View/Scenery Skating ink Lots to do/variety Green space/grass Open/Outdoors Places to sit Water/Fountain Buildings/architecture

56 Use of Riverfront Parks 6% 16% 45% Daily Weekly 14% Monthly A few times per year Never 20% Almost half have never accessed or used the system

57 Perceptions of Safety - Daytime Very safe 67.9% Safe 23.7% Somewhat safe 6.7% Not too safe 1.3% Not safe at all 0.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 91.6% feel safe or very safe

58 Perceptions of Safety - Nighttime Very safe 25.4% Safe 23.9% Somewhat safe 2.9% Not too safe 13.9% Not safe at all 7.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 49.3% feel safe or very safe

59 Perceptions of Downtown Like most about Downtown Top 5 represent 39% of responses Accessible/convenient location The people Buildings and architecture Its cleanliness Lots to do Dislike most about Downtown Top 5 represent 46% of responses Too much traffic Too little/difficult parking Businesses close early Perceived riff raff Dirt/litter

60 Perceptions of PDP 80% General Awareness of PDP 60% 60% 67% 63% 62% 40% 20% 0% Associated with: Top 5 represent 46% of responses Cleaning up Downtown Developing improving Downtown City events/activities Help Downtown businesses Good/great organization/people

61 DAILY COUNTS BY LOCATION

62 BLVD OF THE ALLIES THURSDAY Hour Total for Thursday Total count: 2, = 1,

63 BLVD OF THE ALLIES FRIDAY Hour Total for Friday 160 Total count: 2, = 1,

64 BLVD OF THE ALLIES SATURDAY Hour Total for Saturday 150 Total count: 1, = 1,

65 5 th AVENUE THURSDAY 1, Hour Total for Thursday Total count: 13, = 10, ,

66 5 th AVENUE FRIDAY 1, Hour Total for Friday 1,600 1,400 Total count: 14, = 12, , ,

67 5 th AVENUE SATURDAY Hour Total for Saturday Total count: 4, = 3,

68 MKT SQ DUNKIN THURSDAY 1, Hour Total for Thursday 800 Total count: 6, = 10,

69 MKT SQ DUNKIN FRIDAY Hour Total for Friday Total count: 5, = 11,

70 MKT SQ DUNKIN SATURDAY Hour Total for Saturday 200 Total count: 2, = 2,

71 MKT SQ MOE S THURSDAY 12 Hour Total for Thursday 2,750 2,500 2,250 2,000 Total count: 14, = 10, ,750 1,500 1, ,

72 MKT SQ MOE S FRIDAY 12 Hour Total for Friday 1,600 1,400 1,200 Total count: 10, = 10, ,

73 MKT SQ MOE S SATURDAY 12 Hour Total for Saturday Total count: 5, = 2,

74 SMITHFIELD THURSDAY 1, Hour Total for Thursday 1,000 Total count: 12, = 10,

75 SMITHFIELD FRIDAY 1, Hour Total for Friday 1,000 Total count: 12, = 13,

76 SMITHFIELD SATURDAY Hour Total for Saturday Total count: 4, = 4,

77 6 th AVE (D-Tree) THURSDAY 250 Total count: 2, Hour Total for Thursday

78 6 th AVE (D-Tree) FRIDAY Hour Total for Friday 300 Total count: 2,

79 6 th AVE (D-Tree) SATURDAY 12 Hour Total for Saturday Total count: 1,

80 9TH THURSDAY 12 Hour Total for Thursday Total count: 5, = 4,

81 9TH FRIDAY 12 Hour Total for Friday Total count: 5, = 5,

82 9TH SATURDAY Hour Total for Saturday Total count: 3, = 2,

83 6TH THURSDAY Hour Total for Thursday Total count: 6, = 7,

84 6TH FRIDAY Hour Total for Friday 500 Total count: 6, = 7,

85 6TH SATURDAY Hour Total for Saturday 400 Total count: 4, = 4,

86 10TH THURSDAY 12 Hour Total for Thursday Total count: 7, = 7,

87 10TH FRIDAY 12 Hour Total for Friday Total count: 8, = 8,

88 10TH SATURDAY Hour Total for Saturday Total count: 3, = 2,

89 <End of Survey> Further details are available by contacting the Pittsburgh Downtown Partnership

Pedestrian Traffic Study Pittsburgh Downtown Partnership October 2010

Pedestrian Traffic Study Pittsburgh Downtown Partnership October 2010 Prepared by: STRATEGIC METRICS GROUP www.strategicmetricsgroup.com 412.480.4332 1 PRESENTATION OVERVIEW Methodology and Sampling Pedestrian