Bicycle Travel in Oregon

Transcription

1 Bicycle Travel in Oregon

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5 Top Outdoor Recreation Activities by Participation Rate Running, jogging & trail running 51.5 million Freshwater, saltwater & fly fishing 46.2 million Road biking, mt biking & BMX 43 million Car, backyard & RV camping 42.5 million Hiking 34.5 million Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

6 Outdoor Recreation Activities Outdoor Recreation Activities by Frequency of Participation by Frequency o Participation Running, jogging & trail running Road biking, mt biking & BMX Birdwatching 56 average outings / cyclist = 2.4 billion outings / year Freshwater, saltwater & fly fishing Hiking # of average outings / year Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

7 A Bike-Obsessed Culture Has Been Brewing Outdoor Recreation Participation Report 2011, National Bike Dealer s Association 2010 Report

8 THE BIG ROUND HAIRY #s Travelers in Oregon who participated in a planned bicycle-related activity while on the trip made travel expenditures of approximately... $400 million in 2012 (approximately $1.2 million is spent per day) The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

9 THE BIG ROUND HAIRY #s Travelers who participated in bicycle-related activities spent... $175 million on accommodation & food services $54 million on groceries $72 million on motor fuel $32 million on event fees $28 million on bicycle repairs, clothing & gear The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

10 THE BIG ROUND HAIRY #s In addition, this bicycle-related travel spending directly supported approximately... 4,600 jobs $102 million in earnings The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

11 THE BIG ROUND HAIRY #s The bicycle-related travel spending also generated... Local and state tax receipts of nearly $18 million in 2012 This includes lodging taxes, motor fuel, and travelgenerated state income tax The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

12 THE BIG ROUND HAIRY #s The bicycle traveler spends $124 more per trip in Oregon than the average traveler this is about 20% more, on average. The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

13 Where are they from? California 8% Idaho 1% Other US States 14% Washington 10% Oregon 67%

14 Party-Trips by Type, 2012 Day road ride As a recreational activity Organized non-competitive group ride Sanctioned bicycle race Day mountain bike ride Independent bicycle touring Organized group tour Other cycling event 106 (9%) 91 (8%) 80 (7%) 51 (4%) 39 (3%) 10 (1%) 351 (31%) 422 (37%) Thousand Trips Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

15 Oregon s Tourism Regions

16 Party-Trips by Region, 2012 Portland Metro Willamette Valley Gorge/Mt.Hood Central Coast Southern Overnight Eastern 20 5 Day Thousand Trips Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

17 Spending Day vs. Overnight overnight = 3 x the impact Overnight Trips $310 Million 78% Day Trips $90 Million 22%

18 Total Trip Expenditures by Category, 2012 Restaurants/Bars/Lounges Accommodations Fuel/Gas/Transportation/Parking Groceries/snacks Bicycle Event Fees Bicycle related repairs/clothing/gear All other retail Airfare (if applicable) Recreation and Entertainment $17 $18 $16 $13 $8 $1 $10 $3 $15 $41 $50 $13 $67 $22 $81 $27 Overnight Day $0 $50 $100 Millions

19 Bicycle-Related Travel Expenditures by Region: The Oregon Coast Recreation and entertainment, $1,421 Bicycle event fees, $3,426 All other retail, $2,918 Accommodations, $13,454 Bicycle related repairs/clothing/gear, $4,088 Fuel/gas/transportation/ parking, $9,462 Groceries/snacks, $7,840 Restaurants/bars, $13,665

20 Total Trip Expenditures by Type, 2012 As a recreational activity $152 Day road ride $81 Sanctioned bicycle race Organized non-competitive group ride Independent bicycle touring Day mountain bike ride Organized group tour Other cycling event $38 $37 $35 $28 $27 $2 $0 $50 $100 $150 $200 Millions

21 Average Trip Expenditures (by Party) Overnight Trips Day Trips Type of Bicycle Activity Average Trip Cost Average Trip Length (Nights) Average Trip Cost Organized group tour $ $109 As a recreational activity $ $131 Sanctioned bicycle race $ $144 Independent bicycle touring $ $144 Day mountain bike ride $ $125 Organized non-competitive group ride $ $168 Day road ride $ $98 Other cycling event $ $158 Overall $ $116 Note: average expenditures by party; average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

22 Total Trip Expenditures by Region, 2012 Portland Metro $56 $33 Willamette Valley $57 $22 Central $70 $6 Coast $49 $8 Gorge/Mt.Hood $30 $16 Southern Eastern $15 $1 $33 $6 Overnight Day $0 $50 $100 Millions

23 Total Trip Expenditures by Region, 2012 PORTLAND GORGE MT.HOOD WILLAMETTE VALLEY CENTRAL EASTERN COAST SOUTHERN $70 M + $50 Mto $70 M $25 Mto $50 M under $25M

24 Bicycle-Related Share of Travel Spending, 2012 PORTLAND (2.3%) GORGE MT.HOOD (14.8%) WILLAMETTE VALLEY (5.1%) CENTRAL (11.6%) EASTERN (4.6%) COAST (3.6%) SOUTHERN (4.2%) 10 % + 4%to 10 % 1%to 4%

25 Who are they? 65% are men 46% are % are % have a Bachelors or Masters degree 58% have household income above $75k 9% have household income above $200k

26 Who are they: Mt. Bike Day Riders 78% are men 68% are % are % have a Bachelors or Masters degree 64% have household income above $75k 10% have household income above $200k

27 Who are they: Other Activities Hiking 83% Exploring the town 75% Eating at an establishment 71% Visiting a farmers market 62% Visiting a microbrewery 58%

28 How did they learn about cycling in OR? Internet search 83.5% From friend/relative who lives in Oregon 40.9% Other cycling website 33% Cycling magazine article 23.1% TravelOregon.com 21.2% RideOregonRide.com 19.2% Social media website 18%

29 THE BIG ROUND HAIRY #s Travelers in Oregon who participated in a planned bicycle-related activity while on the trip made travel expenditures of approximately... $400 million in 2012 (approximately $1.2 million is spent per day) The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

30 THE BIG ROUND HAIRY #s The bicycle traveler spends $124 more per trip in Oregon than the average traveler this is about 20% more, on average. The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

31 Full report available at: Industry.TravelOregon.com (under Research and Reports) The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

32 Presented By: Kristin Dahl Director, Destination Development Travel Oregon