The Supplement Checker App A critical tool for more responsible supplement use in sports. Herman Ram inado Workshop, Lausanne, March 20, 2018

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1 The Supplement Checker App A critical tool for more responsible supplement use in sports Herman Ram inado Workshop, Lausanne, March 20, 2018

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3 Two target groups in NL 1. Organized sports (under WAD Code) 2. Fitness (no Code; use of substances is a health issue) o > 1,700 fitness centers o 2.5 million members o Doping use: ± 8% o Supplement and sports nutrition use: ± 60%

4 Supplements.. Can be a gateway to doping use Can be contaminated with doping Can be spiked with doping But can also be an healthy alternative for doping

5 Could not analyze 5% Positive, Safety warning 5% 38% Positive, others 33% Negative 45% Minimal levels 12%

6 Estimated current situation in NL Maybe useful Contains doping Useless or Unproven

7 Problem High prevalence of use Doping risk of supplements seems to increase Little knowledge among fitness athletes and instructors Supplement market is enormous and divers..it s a jungle

8 Field of supplements is a jungle

9 Goals More responsible supplement use: Awareness that supplements can have health risks More knowledge about supplements No use of supplements with doping No use of ineffective supplements Prevention of pill mentality Show what could be effective and how

10 Considerations Doping is more a taboo in fitness centers; supplements are not Has strategic advantages > opens doors Support from Netherlands Food and Consumer Safety Authority, Health Care Inspectorate, NL Active

11 Criteria (design) application Target group: fitness athletes, but also other athletes No supplements, but ingredients (± ingredients > ± 950) Claims and qualifications Quick review and easy searchable Plus background information Quiz, News and Alerts

12 Claims Muscle growthꜛ Energyꜛ Supports health Fat lossꜛ Water lossꜛ Sleepꜛ Joint recoveryꜛ Appetiteꜛ Testosteroneꜛ Estradiolꜜ Cortisolꜜ Insulinꜛ Concentrationꜛ Growth hormoneꜛ Uptake active substancesꜛ

13 Qualifications Works Insufficient evidence Doesn t work Prohibited by law Doping Dangerous Dubious Effectiveness Peculiarities

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22 Promotion Kick-off 11 August 2017 Item in RTL News (commercial broadcaster) Facebook / Instagram campaign (11-18 August 2017) Costs: 560 Reached: Video watched >10 seconds: Clicks for downloads: 1.706

23 Results 14.4K downloads 38.1K sessions (5 minutes per session on average) 122K actions (primarily searches for ingredients and claims) Most popular ingredient: Creatine (4.8K times) 5 th most popular ingredient: Boron (the only ingredient marked works as testosterone booster)

24 The way forward (1) Currently, there is only a Dutch version available Ideally, every athlete should be able to consult the app in his/her own language The contents of all versions should be the same The now developed technology should be utilized Cooperation within inado should enhance the product

25 The way forward (2) It would be logical to develop an English version as the second version of the app Developing that English version would basically consist of two things: a translation of the contents, and the development of an interface that will enable us to manage both versions in a centralized and harmonized way A rough estimate is that this would cost around

26 The way forward (3) After the English version, an unlimited number of other language versions could be developed Developing further versions would basically consist of only one thing: a translation of the contents A rough estimate is that this would cost around for each version Maintenance of any language version costs roughly /year

27 The way forward (4) Some of the questions to be answered (in the near future): Who s interested? Who s willing and able to invest? Who can cooperate on a specific language version? What is the role of inado?

28 Thank you for your attention! Download app: Supplementenwijzer