Welcome to Chalk Couture

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2 Welcome to Chalk Couture Dear Designer, Congratulations and welcome to our Chalk Couture family! It is our hope that this opportunity meets all your expectations and that your Chalk Couture business is both successful and uplifting as you and your customers find new ways to beautify your homes and your lives. We know that life can get a little hectic sometimes, which usually means less time spent with family and friends. Our goal is to not only provide beautiful home decor, but to offer a flexible opportunity for fun, hardworking people like you! Earn as much income as you desire, run your business the way you want, and spend more time with your loved ones. This Designer Start-up Guide is designed as a quick reference to help point you in the right direction as you begin this new journey. We encourage you to work closely with your Sponsor, and take advantage of the resources available to you in your Designer Office. Please follow these new Designer steps to help guide you as you jump head-first into your new Chalk Couture business: 1. Please contact your Sponsoring Designer if you have any questions, and make sure they add you to the Active Designer Forum Page on Facebook. This is a great place to collaborate with and get support from other Chalk Couture Designers. 2. Explore the contents of your kit, start getting familiar with our products, and begin creating your own masterpieces! As a Chalk Couture Designer, you need to not only understand the products we offer, but also how they work. Take advantage of the Active Designer Forum to share your designs or ask any questions you may have about your projects. Remember that social media is a wonderful tool that can be uplifting and inspirational when used correctly. 3. Take a tour of your Designer Office. This is an exclusive part of your website that allows you to track commissions, see team growth and so much more. We will also store all training and marketing documents here to help support you in your business. We are so excited to have you part of our growing Chalk Couture family, and we could not make this company successful without you! Here at Chalk Central, we offer support over the phone during regular business hours (9am - 5pm MT), weekly calls and communications, and we are available via at support@chalkcouture.com to answer any questions you may have regarding your new business. Best wishes for your success, The Chalk Couture Team

3 The Chalk Couture Story Tara Roark, Founder & CEO The concept for Chalk Couture was born years ago after I purchased a very large frame from an art store in Boise, ID. While contemplating the use for this new frame, I decided to create a large magnetic chalkboard to easily display my photography, among other things. This new framed chalkboard immediately became a statement piece in my family s living room and also became the first step toward dreaming up Chalk Couture. I already had a passion for creating beautiful home decor, but I just knew that my giant chalkboard was going to take my creativity to a whole new level. My first mission was to find decorative magnets to place on my new board, however when I set out to make this happen, I couldn t find anything other than the kids plastic, colored refrigerator magnets. My next step was to start looking for large letters and accessories that I could glue magnets to the back of, but it became pretty impossible to find what I needed. During this time, I was attending the University of Utah and majoring in Design. I took a fabrication class and learned all about the different ways to have things made. I also learned how to create a design on my computer and send it to a manufacturer. Then all of a sudden, voilà...i had magnets! I started creating new pieces for my chalkboard, and I was completely addicted. I began taking my larger-than-life chalkboard to craft fairs to sell other pieces of artwork I had created. I would write the prices of the art on my chalkboard, but it quickly became obvious that people were more interested in the chalkboard than the art itself. It was then that I truly realized I had something special. I knew there was a market for beautifully designed chalkboards, and I was just the person to get it out there! With the help of our loving family and friends, we set out to sell our unique magnetic chalkboards, decorative magnets and accessories. We attended local expos, trade shows and even small farmers markets, and learned that there was an even larger market for people who wanted to create their own masterpieces. We saw a large need to expand our concept to encompass all crafting skill levels, so we created our Chalkology Paste and Chalk Transfers. I formulated Chalkology Paste at home, in my kitchen, and after many tears, laughing fests, and paste explosions, Chalkology Paste was created! We have since perfected the formula and the manufacturing process of the Chalkology Paste. We have come so far with many different types and sizes of Chalkboards, over thirty different colors of Chalkology Paste and hundreds of Chalk Transfers! We have new products being introduced constantly, and we are so happy that our dream has finally turned into a beautiful reality. Our Designers have taken our business to a whole new level and we couldn t thank you all enough for everything you do. I absolutely love everything about Chalk Couture, and I hope that is reflected in the quality and creativity of our Chalk Couture products.

4 Instructions on Product The Chalk Transfer is a reusable adhesive silkscreen that can be used on chalkboards, windows, mirrors, tile, whiteboards, appliances, painted furniture and so much more. Tips for prepping the Chalk Transfer Cut the design down into its individual parts, if applicable. Write a word, letter, an X, or place a sticker on the back to ensure replacement on the correct side after use. (Always place the sticky side of Chalk Transfer to the shiny side of the backer whether it is white or clear) Use a blow dryer to warm the back of the Chalk Transfer before peeling it from the backer the very first time of use. This will help ensure that no damage will be caused to the Chalk Transfer. If using on glass, hard, or glossy surface, or a non Chalk Couture Chalkboard, you will need to press the Chalk Transfer to some sort of fabric terrycloth towel to get a little fuzz on the back of the Chalk Transfer, then adhere to the surface. This prevents the Chalk Transfer from bonding too strongly to the surface, ruining the Chalk Transfer. This is very important to teach your customers! Cleaning and storing Chalk Transfer After peeling the Chalk Transfer away from the surface, rinse off the Chalkology Paste immediately. This can be done in the sink or in a cookie sheet (which works well with larger Chalk Transfers and helps ensure the Chalk Transfer won t stick to itself by accident). After all visible Chalkology Paste is washed off, wipe both sides with a disinfecting wipe to remove any Chalkology Paste residue. Lay the Chalk Transfer, sticky side up, out to dry. Once the Chalk Transfer is dry, replace it on the backer (on the shiny side) and smooth it out using a Chalk Couture Squeegee. Chalkology Paste and Use Chalkology Paste is a water-soluble crafting paste that goes on wet, dries hard and washes off of nonporous surfaces with water, if used on natural wood that is not painted, there may be residue that cannot be removed. It is used with our Chalk Transfers to give a beautiful, unique design each time. Once it is dry it will not smear or smudge and has a durable yet smooth finish. It can be layered, glittered (while it s wet) and even written on once it is dry. Chalkology Paste has a two-year shelf life If Chalkology Paste has thickened, add a small amount of water and stir well. Do not freeze Clean the rim after use to ensure the lid can be tightened completely for best storage results. Use the liner included in the jar every time to keep the Chalkology Paste from drying out. Chalkology Paste doesn t adhere well to plastics or our powder-coated chalkboards (circle, bracket, and square hanging chalkboards). Waxing with the Paste Wax on these surfaces has helped with adhesion of the Chalkology Paste, but if you do try using on any plastic surface we cannot guarantee it will work. However, if you feel like being creative try it out and see what wonders await.

5 Apply Chalkology Paste with a Chalk Couture Squeegee, spread a liberal amount over the entire design, once the design is covered completely scrape the excess Chalkology Paste off the Chalk Transfer and put it back into the container. The more excess you remove, the better the results you will have. Do not let the Chalkology Paste dry on the Chalk Transfer. Make sure to peel the Chalk Transfer away from the surface before it dries. You can use damp paper towels to keep the Chalkology Paste moist if you are working on a larger project. Please check out the videos on our Chalk Couture YouTube Channel for more instructions along with tips and tricks, and don t forget to post your amazing designs on social media and tag #chalkcouture

6 Your First Chalk Couture Order Welcome to your first little taste of Chalk Couture! We hope you find the items in this kit helpful. $99 Starter Kit (more than $200 in retail value)* 1 Designer Start-up Guide 1 Chalk Couture Apron 6 Chalk Transfers (various sizes) 1 Small Squeegee 1 Angled Squeegee 1 Mini Bracket Board 4 Chalkology Paste (2 oz. Jars) 1 9 x 12 Aiden Chalkboard 1 Pack Thank You Cards *Contents subject to change. You will receive an from Chalk Central with a 50% off coupon that will allow you to purchase even more fantastic product as you get ready to take off on your new business venture! When it comes to choosing product for your Chalk Couture business there are a few things you should keep in mind. Ask yourself the following questions and depending on your answers, we ve created suggested product that you may want to order using your new Designer Coupon.

7 Do you plan to sell at tradeshows or events? Do you want to carry inventory, so you always have product on-hand for your customers? If yes, consider the following types of items for your initial order: 36 2 oz. of Jars Chalkology Paste oz. Jars of White Chalkology Paste (Tip: this is the most popular color of paste) 2 18 x 24 Framed Porcelain Chalkboards 2 24 x 36 Framed Porcelain Chalkboards 3 Round Hanging Magnetic Chalkboards (Tip: paste the Chalk Couture Logo on this Chalkboard for display at expos) 3 Bracket Hanging Magnetic Chalkboards 5-10 Small Chalk Transfers (Tip: order different Chalk Transfers than what came in your Starter Kit, so you have a variety) Medium Chalk Transfers Large Chalk Transfers 2-3 Jumbo Chalk Transfers 5-10 XL Chalk Transfers 5-10 XXL Chalk Transfers Small Squeegees Angled Squeegees This list of products will help get you started at your first event or tradeshow. The products that tend to sell the most, are the larger Chalk Transfers, and those designs that you display in your booth. After the first event, reevaluate what sold well in your area and restock as needed. Do you plan to teach Create & Take workshops? Do you want to host in-house or online workshops? If yes, consider these items for your initial order: 24 2 oz. Jars of Chalkology Paste (Tip: choose colors based on the Chalk Transfers you choose for the Create & Take) 5 2 oz. Jars of White Chalkology Paste (Tip: this is the most popular color of paste) 20 Small Chalkboards (Tip: choose your shape depending on the Chalk Transfers you choose for the Create & Take) 10 Angled Squeegees 10 Small Squeegees 4-5 Small Chalk Transfer (Tip: choose something that fits the upcoming season) 4-5 Medium Chalk Transfer (Tip: choose something that fits the upcoming season) 1 Pack of 50 Thank You Cards 1 Round Hanging Magnetic Chalkboard (Tip: paste the Chalk Couture Logo on this Chalkboard for display) 1 Chalk Couture Logo Chalk Transfer (Tip: use this logo to paste on the round Chalkboard for display) This list of products may help you get started at your first couple of Create & Take as long as your attendees are sharing the Chalk Transfers, Chalkology Paste, and Squeegees amongst themselves. You may need to add or you can also choose to charge each attendee for their own supplies, just be sure to order for each and charge each attendee accordingly. We hope these lists help you with your first official order as a Designer, but if you have any questions, don t hesitate to reach out to your Sponsor or Advisor, post questions in the Active Designer Forum on Facebook, or contact us here at Chalk Central. We want to ensure you feel comfortable with your new business and we are here to help however we can!

8 Prepping for your Projects When setting up for your projects, whether they be personal, expo displays or Create & Take projects, we ve created a checklists to help you prepare. Project Supply Checklist Chalkology Paste Chalk Transfer Sharpie or sticker (to mark the back side of the backer) Scissors Squeegee Blow dryer (if layering) Q-tips Paste Wax (if doing project on powder coated metal boards or other craft store chalkboards) Paper towels (These can be used damp to lay on the Chalk Transfer/Chalkology Paste to keep a section of the Chalkology Paste from drying out while working on other areas.) Spray bottle (Can also be used to keep the Chalkology Paste from drying out when using multiple colors on a large design. Just a light spray should be sufficient) Partly damp washcloth (for touch ups and wiping squeegee clean if needed) Full sheet pan with water in it. (Submerge Chalk Transfer in water after use. This will help you avoid having the Chalk Transfer stick to itself before you re able to rinse it, but don t let it sit in the water for too long.) Empty sink for easy rinsing of Chalk Transfer Disinfectant wipes

9 We wish you the best of luck as you jump head first into your new Chalk Couture business. Your Designer Start-up Guide also includes information on the following programs that you will want to review as you begin your jouney with Chalk Couture: Career Plan - This is how you get paid! Designer Debut - Get started now and earn a little extra in your first three full months with Chalk Couture. Hostess Rewards - Reward you Hosts and Hostesses for successful workshops to keep them coming back for more. Please remember that your Sponsoring Designer is there to help you, and we here at Chalk Central are here to support you as well. Please reach out with any questions you may have, and we look forward to following your journey! Chalk Central 6046 State St Murray, UT (844) support@chalkcouture.com