Media Kit. Published by:

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1 Media Kit Published by:

2 FEBRUARY MARCH APRIL Incorporating Incorporating Incorporating Bay boys INFORMED FISHERMEN PROFITABLE FISHERIES SUSTAINABLE FISH The next generation of Chesapeake crabbers takes the plunge INFORMED FISHERMEN PROFITABLE FISHERIES SUSTAINABLE FISH Sound salmon Seining in the southern waters of Washington s Puget Sound 2015 DIESEL DIRECTORY New engines Power quiz Fuel savers NORTHERN LIGHTS Hatching a plan to grow geoducks FISH ON THE FLY Spotter pilots get the big picture TEST OF ENDURANCE Repower presses on time and luck National Fisherman has a reliable audience that turns to our pages year after year to stay up to date on the latest fishing news, regulations and products. From vessels to foul weather gear to onboard technology, readers turn to National Fisherman for the information they need to make sound purchasing decisions. Whether online or in print, our national reach coupled with our comprehensive regional coverage means there's no better way to reach your customers in the fishing industry than by advertising in National Fisherman. INFORMED FISHERMEN PROFITABLE FISHERIES SUSTAINABLE FISH 2015 Yearbook Chesapeake pearls, magnifying MPAs, Pebble patrol, snapper shares & more SEAFOOD SUMMIT Collaboration nation A Note from Jessica Hathaway, National Fisherman Editor For more than 50 years and across generations, National Fisherman has been the only source for national and local coverage of the commercial fishing industry. As we have expanded our reach to include daily online coverage, twice-weekly e-newsletters and our quarterly special issues of North Pacific Focus, we have been able to reach even deeper into every corner of the industry. Across all platforms, National Fisherman is the most direct route to your customers. From fleet owners to skiff captains, our readers turn to us when it s time to buy. Don t miss your opportunity to make the list.

3 National Fisherman Subscribers BY REGION No. Central 4.3% New England 18.2% No. and So. Pacific 34.7% Mid-Atlantic 11.5% North Pacific Focus So. Central 5.4% So. Atlantic 23% Even if you re well established in the commercial fishing market, reaching more than 27,000* subscribers across the nation can enhance and revitalize your business, strengthen current relationships and bring in new business. More than 27,000 * subscribers across the country use National Fisherman to: Get new regulation information Shop for communications equipment Research new fishing technology Buy a boat or improve their existing boat Buy or research wheelhouse electronics Repower their vessel Identify websites for online research Get trade show/event information Network with other fishermen Look for new products Learn gear repair/improvement techniques National Fisherman is audited by a third party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available on *National Fisherman Verified Statement June 2015

4 Truth in Commercial Fishing Circulation National Fisherman is THE magazine to advertise in no matter what region you are trying to target. Our market penetration in every part of the country is unsurpassed and out-circulates even the leading regional publications. And in Alaska, the most productive fishing grounds in the world, National Fisherman has more subscribers than any other commercial fishing magazine. North Pacific Focus 9,700 10,388* 9,109* 5,649** National Fisherman 3,838** Fishermen s News 3,679** Pacific Fishing West Coast Subscribers s 7,043* National Fisherman Commercial Fisheries News New England & Mid-Atlantic Subscribers National Fisherman No Regional Publications Southern Subscribers When you re trying to get in front of a regional audience, you want the magazine that delivers real subscribers. Don t count on pass-along readership; it s difficult to qualify. When you re choosing a place for your marketing dollars, no other publication can stand up to National Fisherman. *National Fisherman Verified Audit Statement June 2015, total circulation 27,074. **Publisher s Statement of Ownership December 2014 Issue

5 National Fisherman Readers * 62% actively use the magazine when making purchasing decisions 88% are involved in purchasing decisions After seeing an advertisement in National Fisherman 54% 99% of readers bought a product or service either contacted the company directly or visited their website When National Fisherman readers are evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following: Navigation electronics Size of Vessels Owned/ Worked On feet 40% feet 8% Over 73 feet 8% 25 feet or less 37% feet 26% Fishfinding electronics Transmissions/gearboxes Paints/coatings Fishing gear Fuel/lubricants Fuel additives Hatches/doors /windows Watermakers Percent Importance of Brand Name as Purchasing Factor 44% of National Fisherman readers OWN 2 OR MORE VESSELS *National Fisherman Reader Survey, Publisher s Own Data

6 Supplement to July 2015 OUR TOWN: KODIAK BOATBUILDING \ SKIFFS A FAMILY SET FOR LIFE THE LONG HAUL \ KINGS SALMON AND SENSIBILITY Presented by WINTER EDITION 2015 The strength of the National Fisherman brand Did you know? National Fisherman provides the same high quality information, products and services covered on the pages of the magazine every month in online and face-to-face environments. The Pilothouse Guide and the North Pacific Focus offer down-to-the-docks coverage from the Pacific Northwest and Alaska presented with the editorial quality you have come to expect from National Fisherman. North Pacific Focus provides an in-depth look at the news and includes cutting-edge boatbuilding technologies, bright spots, challenges and human interest stories. The Pilothouse Guide is the most complete & and useful port-by-port reference for commercial fishermen operating from Nome to EMERALD ISLE FILE Sausalito and beyond. Captains, cooks, engineers and crewmen rely on it to navigate their stay ports. Port services In the news Classic tales & more! Pilothouse Guide Circulation: 10,000 North Pacific Focus Circulation: 9,700 Pacific Marine Expo is held each November in Seattle. Advertising in the show issue or the Show Daily published at the event will extend your reach to the thousands of buyers who attend the tradeshow each year. Pacific Marine Expo Attendance in 2014: 8,850 NationalFisherman.com has become an important resource for today s online buyers and features breaking industry news and events, blogs, market reports and more. The newly redesigned website delivers the high quality, authoritative information commercial fishermen have come to expect from National Fisherman. Average Page Views/month: 34,230 Average Visits/month: 14,155 Fish enews is a twice weekly update straight from the editors of the magazine. Our industry-focused newsletter provides several advertising options to reach highly engaged readers. Newsletter Subscribers: 10,000 This unique collaboration brings your advertising and our editorial knowledge to life, in front of the highest qualified industry buyers. You can count on National Fisherman for full market coverage in print, in person and online.

7 National Fisherman.com Rates Maximize your market reach and complement your print campaign by advertising on NationalFisherman.com. LEADERBOARD 728 x 90 3:1 RECTANGLE 300 x 100 MEDIUM RECTANGLE 300 x 250 MEDIUM RECTANGLE 300 x 250 3:1 RECTANGLE 300 x 100 Fish enews advertising Ad Unit Name Size (pixels) Max File Weight Animation Cost Medium Rectangle 300w x 250h 40k none $250 3:1 Rectangle 300w x 100h 40k none $150 Site display advertising Ad Unit Name Size (pixels) Max File Weight Animation Cost Leaderboard 728w x 90h 40k 15 sec max $65/CPM Medium Rectangle 300w x 250h 40k 15 sec max $55/CPM 3:1 Rectangle 300w x 100h 40k 15 sec max $45/CPM Format: Animated GIF, GIF, JPG or SWF* files accepted. For Fish E-News, only non-animated JPG or GIF files are accepted. *SWF files require a backup image and ActionScript 2.0 clicktag instructions. Rich Media Advertising Looking for a unique way to advertise online? A floating ad will get you noticed. Floating Ad: $1,500/month or $750/week Sponsored Send your company s message directly to members who have asked to receive communications about events and offerings. You provide text and a graphic. We ll take care of the rest. Opt-in membership - 10,000. Rates starting at $1,000.

8 Rates Display Advertising Black & White 12x 7x 4x 1x Full Page 3,970 4,260 4,550 4,840 Junior Page 3,375 3,620 3,870 4,115 1/2 Page 3,095 3,320 3,550 3,775 1/3 Page 2,180 2,340 2,500 2,660 1/4 Page 1,705 1,830 1,955 2,080 1/6 Page 1,270 1,365 1,455 1,550 Four Color 12x 7x 4x 1x Full Page 5,235 5,525 5,815 6,105 Junior Page 4,640 4,885 5,135 5,380 1/2 Page 4,360 4,585 4,815 5,040 1/3 Page 3,065 3,225 3,385 3,545 1/4 Page 2,590 2,715 2,840 2,965 1/6 Page 2,155 2,250 2,340 2,435 Cover Rates 12x 7x 4x 1x C2 6,425 6,800 7,180 7,555 C3 6,030 6,380 6,725 7,075 C4 6,625 7,015 7,410 7,800 4-C charge 1/2 page and larger $1,265 4-C charge 1/3 and smaller $885 2-C charge 1/2 page and larger $395 2-C charge 1/3 page and smaller $295 PMS color charge full page or fractional $565 Rate Card No. 87 Effective January 1,

9 Ad Specifications Sizes and Dimensions Display Ad Configurations Full Page Trim Size - 8 1/8" x 10 7/8" Bleeds - Bleed size: 8 3/8"w x 11 3/8"h. Two-page spread: 16.75" x "h. Keep live area, including test, a minimum of 3/8" from trim edges of 8 1/8" x 10 7/8" Sizes and Dimensions (for live matter): Unit Vertical Horizontal (width x height) (width x height) Full page 7" x 10" (non-bleed) 2/3 Page 4 9/16" x 10" 7" x 6 ½" 1/2 Page 3 5/16" x 10" 7" x 4 7/8" Junior Page 4 ½" x 7" 1/3 Page 2 3/16" x 10" 7" x 3 ¼" 1/3 Page Square 4 9/16" x 4 7/8" 1/4 Page 3 5/16" x 4 7/8" 7" x 2 3/8" 1/6 Page 2 3/16" x 4 7/8" 4 9/16" x 2 5/16" 1/6 Page Square 3 5/16" x 3 3/16" Requirements & Material Specifications Preferred File Format: High resolution, print-ready PDF Other Acceptable formats - Ads should be created in In Design and must include all postscript printer and screen fonts. We accept supporting files for graphics, logos and art in the following applications. Adobe Illustrator (v 11.0 and higher) eps/ai (PC or MAC) (All fonts should be converted to outlines, all logos should be embedded). Adobe Photoshop (v 9.0 and higher) eps/tiff/pcx (PC or MAC) Text should be created in separate vector based program for optimum resolution. Adobe Acrobat (v 7.0 and higher) Note: The resolution for pixel-based graphics must be no lower than 300 dpi. The resolution for line art (including all headlines and text) must be 1200 dpi for optimum resolution. Production Charges - Production charges will be incurred for file preparation, or other services that may be required by the publisher to make the ad print ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match. 1/2 Page (Vert.) Full Page 1/6 Page (Horiz.) Junior Page 1/4 Page (Vert.) 1/6 Page (Square) 1/3 Page (Vert.) 2/3 Page (Vert.) 1/6 Page (Vert.) 1/3 Page (Horiz.) 2/3 Page (Horiz.) 1/4 Page (Horiz.) 1/3 Page (Square) 1/2 Page (Horiz.) Proofs If proofs are requested, copy and artwork must be submitted 10 days prior to ad closing date. All corrections on proofs due by closing date. Proofs are provided on request only for ads requiring production work.

10 Issue Important Dates Special Feature/ Highlight Tradeshow Advantage JAN * Ad Close: Nov. 2, 2015 Materials Due: Nov. 6, 2015 Publication Date: Nov. 23, 2015 Best New Gear, Crew Shots FEB Ad Close: Dec. 4, 2015 Materials Due: Dec. 11, 2015 Publication Date: Dec. 30, 2015 Diesel Directory East Coast Commmercial Fishermen's & Aquaculture Trade Expo - January 15-17,, Ocean City, MD Mass. Lobstermen's Association - January 21-24,, Falmouth, MA Fish Canada WorkBoat Canada - January 22-23, Moncton, NB MAR * Ad Close: Jan. 4, Materials Due: Jan. 8, Publication Date: Jan. 29, Trawl Technology Miami Int'l Boat Show - February 11-15,, Miami, FL APR Ad Close: Feb. 1, Materials Due: Feb. 5, Publication Date: Feb. 29, Yearbook Maine Fisherman's Forum - March 3-5,, Rockport, ME Seafood Expo North America - March 6-8,, Boston, MA Maine Boatbuilder's Show - March 18-20,, Portland, ME MAY Ad Close: Feb. 29, Materials Due: Mar. 4, Publication Date: Mar. 24, Refrigeration & Processing Commercial Marine Expo - April 27-28,, New Bedford, MA Comfish - April, Kodiak, AK JUNE Ad Close: Apr. 1, Materials Due: Apr. 8, Publication Date: Apr. 27, Boatbuilding Vigor Seattle Maritime Festival - May, Seattle, WA PILOT- HOUSE GUIDE Port Section Ads: AD CLOSE: Apr. 1, MATERIALS DUE: Apr. 8, Display Ads: AD CLOSE: Apr. 8, MATERIALS DUE: Apr. 15, Pacifc Marine Expo - Nov ,, Seattle, WA Fishermen's Fall Festival- Sept., Seatlle, WA Publication Date: May 27, JULY * Ad Close: Apr. 29, Materials Due: May 6, Publication Date: May 27, Fishfinding AUG Ad Close: June 3, Materials Due: June 10, Publication Date: June 29, Winches & Haulers SEPT Ad Close: July 2, Materials Due: July 8, Publication Date: July 28, Communication Electronics Maine Boats, Homes, & Harbors Show - August, Rockland, ME NOR-Fishing - Aug ,, Trondheim, Norway OCT * Ad Close: July 29, Materials Due: Aug. 5, Publication Date: Aug. 29, Marine Power Fishermen's Fall Festival - Sept., Seatlle, WA Commercial Fishermen's Festival - Sept., Astoria, OR Working Waterfront Festival - Sept., New Bedford, MA NOV Ad Close: Sep. 2, Materials Due: Sep. 9, Publication Date: Sep. 28, Radar DEC Ad Close: Sep. 30, Materials Due: Oct. 7, Publication Date: Oct. 28, Pacific Marine Expo Show Coverage Ft. Lauderdale Boat Show - Nov., Fort Lauderdale, FL Pacific Marine Expo - Nov ,, Seattle, WA JAN 2017* Ad Close: Oct. 31, Materials Due: Nov. 4, Publication Date: Nov. 23, Best New Gear, Crew Shots International WorkBoat Show - Dec. 1-3, 2015, New Orleans, LA FEB 2017 Ad Close: Dec. 2, Materials Due: Dec. 9, Publication Date: Dec. 29, Diesel Directory East Coast Commmercial Fishermen's & Aquaculture Trade Expo - TBD, Ocean City, MD * Special Advertising Section: Buyer s Guide

11 Reserve ADVERTISING Your PLANNING CALENDAR Advertising Schedule Now! Display Advertising Susan Chesney Western U.S. & Canada, Far East & Pacific Rim Phone: Kristin Luke Eastern U.S. & Canada, Midwest U.S., Europe & Africa Phone: Classified Advertising Adam Shaw Phone: Toll free: Susan Chesney Western U.S. & Canada, Far East & Pacific Rim Alaska Utah Arizona Washington California Wyoming Colorado British Hawaii Columbia Idaho Alberta Iowa Kansas Minnesota Montana Nebraska Nevada New Mexico North Dakota Oklahoma Oregon South Dakota Jeff Powell Southern U.S., Mexico, Central & So. America Phone: Adam Shaw Mid South Atlantic Phone: Jeff Powell Southern U.S., Mexico, Central & So. America Alabama Florida Georgia Louisiana Mississippi Texas Mexico South America Central America Editorial/Publishing Office 121 Free Street Portland, ME Phone: Fax: Wendy Jalbert Production & Advertising Project Manager Phone: Kristin Luke Eastern U.S. & Canada, Midwest U.S., Europe & Africa Ontario Quebec Newfoundland New Brunswick Nova Scotia Prince Edward Island Europe Connecticut Illinois Indiana Maine Maryland Massachusetts Michigan New Hampshire New Jersey New York Ohio Pennsylvania Rhode Island Vermont Wisconsin Adam Shaw Mid South Atlantic Kentucky North Carolina South Carolina Tennessee Virginia Washington D.C. West Virginia Delaware Arkansas Missouri