OUR READERS ARE YOUR CUSTOMERS.

Transcription

1 OUR READERS ARE YOUR CUSTOMERS. FLORIDA RANKS # 1 IN Angler Participation Angler Expenditures Economic Impact Boat, Motor, Tackle & Accessory Sales Annual Fishing Trips Fishing World Records 2018 MAGAZINE MEDIA KIT

2 The Largest Fishing Magazine In Florida! # 1 WITH SUBSCRIBERS! ANYONE WHO FISHES IN FLORIDA OR WISHES THEY DID, READS FLORIDA SPORT FISHING! STATEWIDE COVERAGE & BEYOND! FSF HEADQUARTERS POMPANO BEACH, FL FLORIDA SPORT FISHING READERS: Visit advertiser s websites & social networks Purchase products or services seen in ads Make purchasing decisions based on recommendations 95% are male. Average age: 38 99% use the Internet Average household income: $113,879 79% fish more than 36 days per year 81% own an outboardpowered boat 98% utilize marine electronics 99% have fished fresh and saltwater # 1 ON NEWSSTANDS! FLORIDA SPORT FISHING DISTRIBUTES MORE COPIES ON NEWSSTANDS THAN ANY OTHER FISHING MAGAZINE IN THE STATE! * Bimonthly distribution with 60-day shelf life equals twice the exposure for half the price! Florida Sport Fishing is prominently displayed on newsstands at international airports, supermarkets, convenience stores, bookstores, boating accessory stores, national retailers, boat shows, tournaments and bait & tackle shops across Florida and beyond with additional distribution in every coastal state around the country, Canada, The Bahamas and the Caribbean. *on a per issue basis DIGITAL SUBSCRIPTIONS AND BACK ISSUES AVAILABLE TO READERS WORLDWIDE! Mac & PC Smartphones Tablets Powered by FSF DIGIMAG AIRPORT DISTRIBUTION: Miami Int l, Ft. Lauderdale/ Hollywood Int l, Palm Beach Int l, Ft. Myers, Sarasota, Tampa, Orlando, Jacksonville, Pensacola, Tallahassee & Panama City BOAT SHOWS & EVENTS: Ft. Lauderdale Int l Boat Show, Palm Beach Int l Boat Show, Miami Int l Boat Show, Ft. Myers Boat Show, Suncoast Boat Show, Naples Boat Show, Stuart Boat Show, Reel Animals Boat Show, ICAST NEWSSTAND RETAILERS: FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

3 Florida Sport Fishing maintains a flexible editorial schedule in order to provide our readers the most up-to-date information. Each exciting bimonthly issue is jam packed with a healthy mix of informative editorials and intelligently written columns relevant to inshore, offshore and freshwater fishing and boating across Florida and beyond all complimented by The Florida Magazine Association s Best Overall Design award, spectacular photography, and easy to-follow illustrations. Feature Editorials: From around the state Gear Guide: New and innovative products Baitfish Profiles: Tips for catching and rigging live bait Pro s Tip: Advice from leading anglers Rigging Station: Keeping anglers connected Leaderboard: Tales from the top tourneys Boat Previews: Latest models and innovations Safe Boating: Skills every boater must know Service & Repair: Minor fixes to major retrofits Captain s Kitchen: Savor fresh Florida seafood Marine Electronics: Latest navigation, fish-finding and entertainment systems Insider Secrets: What s hot and what s not Freshwater Advisor: Tips for sweet water success Tackle Wars: Head to head reviews Destination Fish: Explore the world s richest seas RATE BASE: 70,000 (net rate per issue) Ad Size 1x 3x 6x (One Year) 1/8 Page $393 $368 $343 1/6 Page $524 $491 $458 1/4 Page $787 $737 $687 1/3 Page $1049 $983 $916 1/2 Page $1574 $1474 $1374 Island $1999 $1849 $1699 2/3 Page $2099 $1966 $1832 Full Page $3149 $2949 $2749 Junior Spread $3149 $2949 $2749 Full Spread $6298 $5898 $5498 Cover 2 & 3 $3749 $3549 $3349 Cover 4 $3999 $3799 $3599 PRODUCTION SCHEDULE (Editorial theme subject to change) Issue Theme Ad Close Art Due On Sale Jan./Feb Gear Guide Nov. 11, 2017 Nov. 16, 2017 Dec. 19, 2017 Mar./Apr. Shallow Water Issue Jan. 09, 2018 Jan. 17, 2018 Feb. 16, 2018 May/June Offshore/Big Fish Issue Mar. 13, 2018 Mar. 20, 2018 Apr. 19, 2018 July/Aug. Gulf Coast Issue May 11, 2018 May 16, 2018 June 20, 2018 Sep./Oct. Boat Show Issue July 17, 2018 July 21, 2018 Aug. 22, 2018 Nov./Dec. Best of FSF Sep. 18, 2018 Sep. 22, 2018 Oct. 23, 2018 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

4 2018 WEBSITE ADVERTISING SCHEDULE & RATES WEBSITE ADS DIGIMAG TELEVISION # 1 ONLINE EXPERIENCE THOUSANDS OF PAGES! 1 MILLION+ PAGE VIEWS ANNUALLY! ROS WEB BANNERS (Design services included) Type Size 1 Rate2 (min 50k impressions) Leaderboard $13 CPM Leaderboard Winner Golden Web Award Half Page $13 CPM Med. Rectangle $9 CPM Homepage Peel Custom $15 CPM Regional Fishing Reports EXPANDABLE WEB BANNERS (Design services included) Type Size 1 Rate2 (min 50k impressions) Leaderboard Med. Rectangle SITE SKIN Rate 2 (min 50k impressions) $30 CPM to 728x to PREMIUM EXPOSURE $15 CPM $11 CPM BRAND BLOCKING (Home Page) Includes Skin, (1) Leaderboard, (1) Half Page, (2) Med. Rectangle Rate $700/week SOCIAL/DIGITAL CAMPAIGNS $199 MO. ALL FOUR ASSETS Facebook Instagram Twitter Newsfeed 183,000 Fans 60,000 Followers 12,000 Followers 80,000 Monthly Viewers EXCLUSIVE BLASTS (Guaranteed delivery to active Florida anglers/boaters) Site Skin Custom Size Both Sides Medium Rectangle Half Page Inshore, Offshore & Freshwater New Gear, Hot Destinations & Useful Rigging Techniques The Latest Tackle, Electronics, Apparel & Accessories Boat Previews, Events, Recipes, Humor & So Much More Size 1 600xVariable 600xVariable Rate $999/100,000 recipients $2499/300,000 recipients (can be divided into 3 separate blasts) 1. expressed in pixels 2. cost per thousand impressions SPECS Standard IAB Guidelines ( All units launch new browser window Accepted file formats.fla,.jpg,.gif,.swf,.png,.html Maximum load size not to exceed 30k Animation length not to exceed 15 seconds ACCEPTED DELIVERY MODES , File Transfer Service, CD/DVD or Flash Drive. TO: website@floridasportfishing.com FILE TRANSFER SERVICE: You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.) FLORIDA SPORT SPORT FISHING FISHING READERS ARE ARE YOUR YOUR CUSTOMERS! CIRCULATION PAGES 70,0005,000+ FREQUENCY BI-MONTHLY VIEWS 1 MILLION+ READERSHIP ANNUALLY 200,000+

5 SCHEDULE & RATES WEBSITE ADS DIGIMAG TELEVISION New in 2017 Florida Sport Fishing DigiMag Easy To Navigate Digital Magazine with and Weblinks Automatically Identified. CONNECT WITH CUSTOMERS LIKE NEVER BEFORE! With an easy to use, friendly interface, Florida Sport Fishing s new digital magazine draws readers in and encourages engagement with your advertisement 24/7/365, and on any device. Users customize their experience in ways that add value to the online experience. Easy To Use & Viewer Friendly With Exclusive Bonus Content! RATES (Per Issue) Ad Size 1x 3x 6x (One Year) Full Page $799 $699 $599 Presentation Page $1998 $1998 $1998 Vertical Margin Ads, 120x396 pixels (20) DIGITAL AD ENHANCEMENTS (Per Issue) Enhancement $399 $349 $299 Video/Photo Slide Show $199.mp3 audio/music file $99 PRODUCTION SCHEDULE Issue Ad Close Art Due Launch Jan./Feb. Nov. 30, 2017 Dec. 05, 2017 Jan. 1, 2018 Mar./Apr. Jan. 31, 2018 Feb. 06, 2018 Mar. 1, 2018 May/June Mar. 31, 2018 Apr. 05, 2018 May. 1, 2018 July/Aug. May 31, 2018 June 05, 2018 July 1, 2018 Sept./Oct. July 31, 2018 Aug. 07, 2018 Sept. 1, 2018 Nov./Dec. Oct. 02, 2018 Oct. 09, 2018 Nov. 1, 2018 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

6 2018 TELEVISION OPPORTUNITIES FORGET WHAT YOU VE SEEN. Florida Sport Fishing TV is unlike anything on the air, bringing you a fresh, reality based approach to modern outdoor entertainment, while satisfying the state s three million resident and visiting angler s insatiable appetite for the latest tips, tricks, tactics and techniques. Each exciting episode encompasses a healthy mix of high-energy, on-the-water action with informative sponsored segments that keep viewers glued to their seats, all while the reality of what really unfolds on the water keeps the audience hooked and coming back for more! CLICK FOR TRAILER WEEKS OF PRIMETIME 52TELEVISION EXPOSURE! NEW SEASON STARTS JULY 2018 TELLY AWARD 9X WINNER! WHY FLORIDA SPORT FISHING TV? National Exposure! Year-round exposure across all of Florida and beyond. Product Placement! Viewers are many times more likely to purchase products used and endorsed by professionals. Trust! Backed by a nationally distributed print publication anglers and boaters trust. Exclusivity! No competitive product or service permitted to participate. SPORT FISHING ACROSS FLORIDA. # 1 In Angler Participation # 1 In Angler Expenditures # 1 In Economic Impact # 1 In Boat, Motor, Tackle & Accessory Sales # 1 In Annual Fishing # 1 In Fishing World Records EXCLUSIVE PARTNERSHIPS AVAILABLE. Ask your account executive for detailed information and rates on this exceptional opportunity to partner with Florida Sport Fishing TV. JULY 2018-JUNE 2019 #1 OUTDOOR NETWORK IN FLORIDA 9 Million Households Three to Five Airings Weekly FLORIDA FLORIDA SPORT SPORT FISHING FISHING READERS READERS ARE YOUR ARE YOUR CUSTOMERS! CUSTOMERS! CIRCULATION 70, WEEKS FREQUENCY OF EXCLUSIVE BI-MONTHLY PRIMETIME READERSHIP TV EXPOSURE 200,000+

7 BLEED ADS *Add an 1/8" bleed (.125") to trim size on all four sides. Please keep live matter 3/16" (.1875") from the trim. Ad Size Trim Size Full Size (w/bleed) Width Height Width Height Full Page Bleed* 8.375" " 8.625" " 2-Page Spread Bleed* 16.75" " 17" " Junior Spread Bleed* 16.75" " 17" " 1/2 Page Bleed* 8.375" " 8.625" " NON-BLEED ADS Ad Size Width Height Island 4.375" " 2/3 Page Vertical " 9.875" 1/2 Page Vertical " 9.875" 1/2 Page Horizontal 7.375" " 1/3 Page Vertical 2.25" 9.875" 1/3 Page Square " " 1/4 Page Vertical " " 1/6 Page Vertical 2.25" " 1/6 Page Square " 3.167" 1/8 Page " 2.25" ISLAND ACCEPTED GRAPHIC FORMAT PDF X/1 a:2001 No application files will be accepted All color spaces must be process (CMYK) or grayscale. No RGB, LAB, spot colors, or embedded ICC profiles accepted. RGB, LAB, and ICC based colors must be converted to CMYK for print. All bitmap/raster elements must be at a resolution of 300 dpi. All fonts must be embedded. All files should have marks indicating trim and bleed. All marks must be outside the trim and bleed area of the document. For bleed ads, keep all live matter 3/16" from trim on all sides. Non-bleed ads must have a continuous border. ACCEPTED DELIVERY MODES , File Transfer Service, CD/DVD or Flash Drive. TO: production@floridasportfishing.com FILE TRANSFER SERVICE: You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.) SHIP MATERIALS TO: Florida Sport Fishing Attn: Production Department 750 E. Sample Rd., Bldg. 10, Ste. 5 Pompano Beach, FL MATERIAL STORAGE: Storage media and SWOP proofs will not be stored. PROOFS Kodak or Epson SWOP certified proof is required with ad submission for accurate color reproduction. If a proof is not provided, color reproduction is not guaranteed. Laser or inkjet proofs are not accepted. SEND PROOFS TO: Florida Sport Fishing Attn: Production Department ARTWORK TERMS AND CONDITIONS Florida Sport Fishing will not be held responsible for errors in reproduction if files are submitted incorrectly as pertaining to the above guidelines and/or a SWOP certified color proof is not provided. No liability is assumed for reproduction quality of any material received after the ad closing date listed on our production schedule (for a copy of our production schedule contact your account executive). Charges will apply for any production work necessary to create a pressready file. These charges will be billed to the client/agency. ADVERTISING TERMS AND CONDITIONS The contents of advertisements are subject to publisher s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at anytime. Publisher shall not be liable for any costs or damages if, for any reason, publisher fails to publish an ad or for errors in ad placement, or in the index of advertisers. No cancellations of space will be accepted after the closing date. Covers and inserts cannot be cancelled. PRINTING INFORMATION TRIM SIZE: SPECIALTY ADVERTISING PRINTING: Heat-Set Web Offset Gatefolds, spadeas, inserts, blow-in cards, and other forms BINDING: Perfect Bound of specialty advertising are accepted subject to publisher s COLORS: CMYK Process 750 E. Sample Rd., Bldg. 10, Ste. 5 approval and may not contain third-party advertisements. FLORIDA INK LIMIT: SPORT 300% FISHING READERS Pompano ARE YOUR Beach, CUSTOMERS! FL CIRCULATION Contact 70,000 your account FREQUENCY executive for BI-MONTHLY rates and specifications. READERSHIP 200,000+ CONTACT: For more information sales@floridasportfishing.com on artwork submission contact: production@floridasportfishing.com