Gulf Coast Fisherman Media Kit

Transcription

1 Gulf Coast Fisherman 2009 Media Kit

2 Gulf Coast Fisherman EDITORIAL PROFILE Gulf Coast Fisherman (est. 1976) is a year around reference guide for the saltwater fishermen of both the coastal and offshore waters of the Gulf of Mexico. Its key feature is the Wells Daily Fishing Forecast which fishermen have used consistently since 1957 to plan their fishing in advance. The proven accuracy of the information published has created exceptional reader loyalty and is used extensively by readers in planning their fishing trips months in advance. All editorial is intended to provide readers informative and how to articles on when to fish, fishing, camping, boating, traveling and equipment handling. PERSONNEL Publisher/Editor: Gary Ralston Production Manager: Janna Ralston Circulation: Jonell Wisenbaker Advertising: Newsstand: Warner International Printing Consultant: John Miller, Banch Smith Printing CONTRIBUTING EDITORS David Ayers, Robert Brodie, Pete Copper, Jr., Capt. Fred Everson, John Hook, Patrick Lemire, Jim Martin, Chester Moore,Jr., Colby Sorrells, Mike Thompson, Kyle Tomek ADVERTISING CONTACTS Larson Enterprises th Street, West DesMoines, IA Dave Larson (515) Fax: larson6@mchsi.com Anne Marie Edwards (515) Fax: (515) edwardscomm1@aol.com COMMISSIONS/TERMS A 15% commission will be granted to recognized agencies when camera-ready copy is provided. Payment must accompany all orders unless credit has been established. Our terms are net 30 days GENERAL POLICY All advertising material is subject to the approval of the publisher. No cancellation of space orders will be accepted after space closing deadline. Contracts with ad cancellations prior to completion will be short rated to the lowest earned rate. Rebate of credit earned by reaching a higher frequency discount level will be applied to the advertiser s account. No advertising which violates commonly accepted procedure or the intent for which Gulf Coast Fisherman is published will be accepted. Advertisers and their agencies assume liability for all content, including text, representations and illustration, of advertisements published and for all claims arising therefrom made against the publisher. RATES B&W Rates 1X 4X Full Page...$ $1190 Covers add: 2nd:+20%, 3rd:+15%, 4th:+25% 2/3 Page... $ $990 1/2 Page...$745...$670 1/3 Page...$470...$420 1/4 Page...$370...$330 1/6 Page...$255...$230 1/8 Page...$190...$170 One Inch...$60...$48 Classified - Recreation & Travel Section One Inch...$42...$42 Color Standard color (ROP): Earned rate plus $145. Matched Color: Earned rate plus $235. Four Color: Standard Process Colors: Earned rate plus $360. Available for 1/4 to full page units. Other Bleed: Full page - earned rate plus 10%, all other 15% SPECIAL PAGES - POSITIONS Forecast Adjustment, Advance Planning Calendars, and Offshore Forecast pages are prime locations due to frequent reference by fishermen. These and other specified positions are priced at earned rate plus 10%. MECHANICAL REQUIREMENTS (offset) DIMENSIONS Single page Spread ads Trim size is 8 1/2 X 11. Trim size is 17 X 11 Bleed size - 8 3/4 X 11 1/4 Bleed size is 17 1/2 X 11-1/4 Keep live matter within Keep live matter within 8 X 10 1/2 area. 16 1/2 X 10 1/2 area.. Standard column size: 2 1/4. Unit Size Column Inches 1 Page...7 1/4 X /3 Page V...4 3/4 X /2 Page H...7 1/4 X 4 7/ /2 page V...4 3/4 X 7 3/ /2 page V...3 1/2 X /3 page H...4 3/4 X 4 7/ /3 page V...2 1/4 X /4 pge H...4 3/4 X 3 3/ /2 1/4 page V...3 1/2 X 4 7/ /2 1/6 page V...2 1/4 X 4 7/ /8 page H...3 1/2 X 2 3/ /2 1/8 page V...2 1/4 X 3 5/ /2

3 PRINTING SPECIFICATIONS Preferred Material Electronic Specifications: Resolution 300 DPI. Create in Quark or Pagemaker for Mac, or Adobe PDF. Photos saved in TIFF. Text saved to Pagemaker. All printer fonts and screen fonts used in the ad must be included with the file. Nominal charge for basic art and layout by Gulf Coast Fisherman staff. Outside creative references and promotion also available. ADVERTISING CLOSING DATES Issue Close On Sale Winter (Jan-Feb-Mar) November 1 December 15 Spring (Apr-May-Jun) February 1 March 15 Summer (Jul-Aug-Sep) May 1 June 15 Fall (Oct-Nov-Dec) August 1 September 15 CIRCULATION INFORMATION Established in Gulf Coast Fisherman readers are distributed throughout the entire south. Distribution is through subscription, tackle stores and newsstands concentrated in the five Gulf Coast states: Florida, Alabama, Mississippi, Louisiana and Texas. Single copy $4.50. Subscription rates: One year: $15.00; Two year: $28.00; Three year: $ SHIPPING/MAILING/ /FAX Mail insertion orders and payments to Larson Enterprises, th St., West DesMoines, IA To contact our advertising representatives: Dave Larson (515) Fax: larson6@mchsi.com Anne Marie Edwards (515) Fax: (515) edwardscomm1@aol.com all advertisements to gcf@gulffishing.com. For regular mail delivery, send to Gulf Coast Fisherman, P.O. Box 8, Port Lavaca, TX Phone/Fax: (361) Overnight deliveries should be sent to Gulf Coast Fisherman, 211 Oakglen Dr., Port Lavaca, TX The Saltwater Fisherman s Bible Since 1976

4 Gulf Coast Fisherman - Overview Gulf Coast Fisherman magazine (est. 1976) is an information resource for fishermen of the Gulf and adjoining bays. In addition to feature articles and departments covering all aspects of fishing coastwide, its key feature is the Wells Daily Fishing Forecast, the oldest and most reliable forecast of when and where to fish ever published for the Gulf Coast. The Wells Daily Fishing Forecast was first published by Harold Wells in 1957 and has been in continual print since that time. The magazine is distributed from Florida to Texas via newsstand and tackle stores. Subscribers are located throughout the Gulf Coast, and across the entire U.S. STRATEGIC PLANNING The Wells Daily Fishing Forecast, unique to Gulf Coast Fisherman, is used by thousands of fishermen and professional fishing guides, as well as many commercial fishermen to plan fishing trips in advance. Each issue of the magazine contains three months of the Wells Daily Fishing Forecast in addition to tide tables and fishing calendars. ( As a matter of background, the Forecast was conceived by the magazines founder, Harold Wells, in 1957 and has been in continual print since.) The importance of the Forecast to our advertisers is that it boosts readership of the magazine to a much higher level than similar publications with only editorial attraction. Every time one of our readers plan to fish they will consult the magazine several times to determine the best time to fish. And our readers fish an average 30 times per year. HOW TO EDITORIAL While some readers buy the magazine exclusively for the Forecast, the majority look forward to the feature articles on saltwater fishing about the Gulf Coast found in each issue. These fishermen stay in touch with the tackle and techniques being used coastwide and know they can rely on Gulf Coast Fisherman to deliver. Our readers are educated, trend conscious and emulated by their peers. For marketing purposes these are the top of the line consumers for anyone wishing to reach the saltwater fishing market on the Gulf Coast. GCF FACTS Publisher: Harold Wells Gulf Coast Fisherman, Inc. Years in Print: 31 years Frequency: Quarterly Cover Price: $4.50 (annual subscription $15.00) Paid Circulation: 13,500 Market: The entire Gulf Coast and bordering states. Editorial Profile: All editorial provides informative and how to features on bay and offshore fishing, camping, traveling and tackle. Key Attractions: Wells Daily Fishing Forecast. These tables have been relied on by thousands of fishermen since 1957.

5 Reader Profile Over 98% of readers own at least one boat Length of boat is Boat s value is in $10,000 to $45,000 range Fishes over 30 times per year Spends $1,000 to $2,500 per year on fishing Annual income between $60,000 and $90,000 90% graduated from or attended college Primary age group is % male Sailing, boating hunting and/or swimming is favorite pasttime (other than fishing) Most have ordered products by mail/online in the last 12 months. Average amount spent per order is $50 to $99 Fish with artificial baits Fish fresh water at least 1-5 times per year Rods, reels and boating accessories are most commonly purchased items. Enjoy a wide variety of fishing - bay fishing and offshore 1-2 other fishermen accompany most readers on a trip Occupation is in business professions Lives within 75 miles of the coast Circulation Current circulation totals over 13,500 avid saltwater fishermen who don t go fishing without first checking the Wells FishingForecast. This unique Forecast alone expands our readership many times beyond that which can be offered by any other saltwater fishing magazine. These readers are top quality prospects with 98% who live on the coast owning boats and fishing on the average of thirty times per year. And, a high percentage are from the business, medical and legal professions. If they need your product or service, they can afford to buy it! These influential fishermen also affect the buying decisions of others, so when they say I saw it in Gulf Coast Fisherman, you can bet someone else is always listening. The following is a percentage breakdown of all readers by state: Texas 54% Louisiana 23% Mississippi 8% Alabama 7% Florida 6% All other states 2%.

6 Editorial Profile Features Fishing activity on the Gulf Coast closely follows the four seasons. Each issue of Gulf Coast Fisherman is devoted to the particular season at hand and will feature gamefish that are typically pursued at that particular time of year. Bay fish include flounder, redfish, trout, tripletail, drum, and sheepshead. Offshore species typically covered includesnapper, bull reds, dolphin,and amberjack. Special boat rigging techniques, key skills such as platform poling, shallow water boat handling over flats and stalking fish are included in the mix as well. Departments Paddling Out - This department is devoted to the sport of kayak fishing. Subject matters includes tackle and baits for kaykers, safety, preparation, finding fish and getting the most out of the sport through sharing it with others. Rod & Reelin - Focuses on little known but successful offshore bait and tackle rigging techniques mostly developed by the author. Equipment Notebook - Specializes in teaching boaters how to properly maintain their boat and equipment, including hardware and electronics installations. The Bay Naturalist - Takes marine biology and mixes it with sport fishing. The Fly Guy - Tossing flies at saltwater fish has been lifelong passion for Pete Cooper, Jr. Pete has written several books on the subject and his knowledge with readers. The Baithook - Very fishy humor that is always guaranteed to give readers a chuckle. Product Review - Includes some of the latest products we feel useful to saltwater fishermen and boaters. Gulf Coast Closeup - Fishing in little known and out of the way places. Key Features of Gulf Coast Fisherman Magazine Wells Daily Fishing Forecast (Trusted by fishermen since 1957) Monthly Fishing Calendars Monthly Tide Charts Advance Planning Calendars Astronomical Data The Saltwater Fisherman s Bible