WIND WATER SALT & SAND. Charleston s premier maritime publication M e d ia K i t

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1 WIND WATER SALT & SAND Charleston s premier maritime publication M e d ia K i t

Tideline s Mission: To explore and celebrate our treasured maritime way of life.

We focus on a wide range of issues and pursuits that define a vibrant coastal community: Maritime

.. and, of course, fishing, boating, and watersports of all kinds.

2 Tideline s Mission: To explore and celebrate our treasured maritime way of life. Tideline is a free magazine published by The Post and Courier every month. We focus on a wide range of issues and pursuits that define a vibrant coastal community: Maritime news and business, science and conservation, coastal culture and cuisine... and, of course, fishing, boating, and watersports of all kinds. Tideline was launched in 2007 as a bi-monthly magazine with a part-time staff of Post and Courier employees. Due to popular demand we have expanded into a monthly publication, and now have a full-time staff dedicated only to Tideline. Everyone on our editorial staff is passionate about the outdoors and passionate about creating a quality publication with content strategically targeted to our growing audience. That audience includes a powerful group of consumers who have a high income level and place a high priority on spending their time and money enjoying a variety of water-related activities.

articles and a variety of standing features

Standing departments deliver the Lowcountry s

3 Features What s inside? Tideline focuses entirely on local topics, local events and local people. Tideline features compelling, full-length articles and a variety of standing features covering boating, fishing, watersports and other aspects of coastal life. Our coverage follows the seasons and anticipates popular activities during publication dates. Standing departments deliver the Lowcountry s important news related to coastal business, environment and development. Casting Off Maritime News tight lines lowcountry fishing surf & sand lowcountry beaches currents science & conservation boats & boaters on the water coastal cuisine bounty of the sea

Readership Charleston and its surrounding counties are filled with fun-loving people devoted to a coastal way of

by the thousands in fishing boats, sailboats, kayaks and canoes.

surveyed go fishing or boating at least once a month go boating or fishing more than once a week Tideline readers

Income level of Tideline readers: Under $30,000 7% $30K - $74,999 27% $75K - $99,999 20% $100K - $199,999 37%

go swimming 29% also go kayaking or canoeing 26% also go surfing 23% also go water skiing In the next 12 months,

4 Readership Charleston and its surrounding counties are filled with fun-loving people devoted to a coastal way of life. People live as close to the water as they can get, flock to the beaches on the weekend and take to the water by the thousands in fishing boats, sailboats, kayaks and canoes. From a recent survey of Tideline readers: 80% 80% 25% of Tideline readers surveyed own a boat of Tideline readers surveyed go fishing or boating at least once a month go boating or fishing more than once a week Tideline readers have a high income and spend a lot of time and money on the water. Income level of Tideline readers: Under $30,000 7% $30K - $74,999 27% $75K - $99,999 20% $100K - $199,999 37% $200,000 Plus 9% In addition to boating, Tideline readers participate in other water sports activities: 57% also go swimming 29% also go kayaking or canoeing 26% also go surfing 23% also go water skiing In the next 12 months, Tideline readers plan to purchase: 69% plan to purchase fishing equipment 58% plan to purchase boat accessories 37% plan to purchase marine electronics 32% plan to purchase a boat 24% plan to charter a fishing trip or guide

Distribution You can find Tideline at nearly 200 locations across

at nearly 200 locations around the Lowcountry, a number that grows

Chosen with our readership in mind, distribution sites include

Summerville Walterboro Goose Creek North Charleston Mount Pleasant

5 Distribution You can find Tideline at nearly 200 locations across the Lowcountry Tideline is distributed free in stand-alone racks at nearly 200 locations around the Lowcountry, a number that grows with every edition. Chosen with our readership in mind, distribution sites include marinas, waterfront restaurants, boat dealerships and sporting goods retailers. Moncks Corner Georgetown Litchfield Pawleys Island McClellanville Summerville Walterboro Goose Creek North Charleston Mount Pleasant Isle of Palms Ravenel Johns Island Charleston Folly Beach Edisto Beach indicates where you can find a copy of Tideline Okatie Beaufort Bluffton Fripp Island Hilton Head

takes the great coverage from the print publication and expands it with additional features and online

6 Online Surfing......and Fishing, Boating, Kayaking... tidelinemagazine.com Your ad in Tideline comes with great additional exposure on tidelinemagazine.com. Tideline online takes the great coverage from the print publication and expands it with additional features and online extras.we have also recently launched an online community where users can interact to share photos, videos, fishing reports and more.

7 Mechanical Specifications & Rates M6 $135 Color $100 B&W Eighth Directory Listing M5 $175 Color $140 B&W Quarter Directory Listing M2 $250 Color $210 B&W Button Ad Half Page horizontal M3 Half Page vertical $250 Color $210 B&W Button Ad 5.25 wide x deep 5.25 wide x deep wide x deep 5.25 wide x 11 deep M1 $450 Color $410 B&W Full Page M1 $475 Inside Front/Back or Page 3 M1 $495 Back Cover Banner Ad Skybox Ad Skyscraper Ad Skybox Ad wide x 11 deep wide x 11 deep wide x 11 deep 10% discount for a 6-month contract. 15% discount for a 12-month contract. Advertising Deadline Publication Date Tuesday, December 23, 2008 Tuesday, January 6, 2009 Tuesday, January 20, 2009 Tuesday, February 3, 2009 Tuesday, February 17, 2009 Tuesday, March 3, 2009 Tuesday, March 24, 2009 Tuesday, April 7, 2009 Tuesday, April 21, 2009 Tuesday, May 5, 2009 Tuesday, May 19, 2009 Tuesday, June 2, 2009 Tuesday, June 23, 2009 Tuesday, July 7, 2009 Tuesday, July 21, 2009 Tuesday, August 4, 2009 Tuesday, August 25, 2009 Tuesday, September 8, 2009 Tuesday, September 22, 2009 Tuesday, October 6, 2009 Tuesday, October 20, 2009 Tuesday, November 3, 2009 Tuesday, November 24, 2009 Tuesday, December 8, 2009 Format: TAB Section Code: XTID Paper: 40 lb. 80 bright Quantity: 16,000 per issue date For more information or to reserve your ad in Tideline, please contact Coleman Faircloth at (843) , coleman@tidelinemagazine.com.

your tree tight lines grouper fishing may take a hit scientists

year OctOber 2008 A special publication Of the post And courier

com PLUS Great white washes ashore Shooting oysters Fish tagging

AnD courier com WIND WATER SALT & SAND Charleston s premier

8 FREE! Tideline Catch em up! shrimp baiting season in full swing wind water salt & sand FREE! tis the season! Check out all the new gear and gadgets Santa could leave under your tree tight lines grouper fishing may take a hit scientists shed new light on cobia Currents Nesting turtles do well this year OctOber 2008 A special publication Of the post And courier tidelinemagazine.com PLUS Great white washes ashore Shooting oysters Fish tagging hits the skids December 2008 A special publication of the post AnD courier tidelinemagazine.com WIND WATER SALT & SAND Charleston s premier maritime publication Tideline is a publication of The Post and Courier. 134 Columbus Street, Charleston, SC Matt Winter, Editor (office) (mobile) matt@tidelinemagazine.com Coleman Faircloth, Advertising Account Executive (office) (mobile) coleman@tidelinemagazine.com

MAGAZINE & READER INFORMATION

MEDIA KIT 2015/16 MAGAZINE & READER INFORMATION DISTRIBUTION BlueWater enjoys an average readership of 42,000 per issue. BlueWater is published as a hard-copy magazine as well as a digital magazine seven