2016 Media Kit. updated

Transcription

1 2016 Media Kit updated

2 We live for race day. For the people who breathe life into cars that are the stuff of dreams and for the drivers who dare push to the edge, race day is our day of celebration. We live for the competition from which there emerges one winner, and many who achieve greatness in the attempt. We live for race day, because there s always a great story to be told.

3 In print, digital and online, Our audience members are the core passion-drivers for the sport and RACER s content feeds their engagement and influence, connecting them with the brands active in motorsport. Our coverage of motorsport from the highest levels to the entry levels is unmatched in North America, and RACER covers the topics that matter as much to industry insiders as they do for the fans.

4 RACER magazine & RACER.com Audience Overview Magazine Circulation 1 35,007 Average Monthly Page Views Average Monthly Users 2 2,296, ,217 2 Average Monthly User Sessions 2 920,591 54% of our audience read both the magazine and website 1 - BPA audited paid and qualified circulation, December Google Analytics, January - May 2016 RACER brand properties are BPA Audited

5 RACER magazine & RACER.com Social Media Overview* Likes 225,548 Views 4,664,429 Followers 30,600 Followers 22,300 *Through June 1, 2016

6 2016 Issue Themes* N o 275 /April 2016 Preview Issue It s a new season and fans are eager to look ahead at all the products, services and participants that will be a part of the competition in each series. N o 276 / May Heroes Issue In this issue we celebrate those who have made their legend in motorsport. We all have heroes. We want to be like them and it begins with the brands that helped get them there. N o 277 / June Great Teams Issue Drivers may win the race, but they don t do it alone. Motorsport is team sport, and that includes technical partners, suppliers and the rest that make this sport go. N o 278 /July The Legendary Races The Indy, Monaco and Le Mans all take place berween 3 weeks in May and June, so it s only fitting that this issue celebrates the legendary races. N o 279 / August Great Cars Issue Celebrating all the great and iconic race cars across the landscape of motorsport. It s the ideal issue to link automotive brands with those that have set the bar for greatness. N o 280 / September The Speed Issue This issue looks at everything from aero to power to weight in the neverending quest to go faster. For brands who are all about pursuit and passion for speed, this issue is a must. N o 281 / October Technology Issue Coinciding with the trade show season, this is the ideal issue to feature new products and technologies launching for the year ahead. N o 282 / November Champions Issue After another hard fought season of racing, we toast the champions who prevailed across all major forms of racing. Raise a glass to your own brand in this special issue. Tentative & Subject to Change

7 2016 Key Dates* Issue Space Materials Mails Digital Season Preview January 27 February 10 March 4 March 7 Heroes March 2 March 16 April 8 April 11 Great Teams April 6 April 20 May 13 May 16 Legendary Races June 17 June 21 July 7 July 11 Great Cars July 20 July 25 August 5 August 9 Speed August 11 August 19 September 2 September 6 Technology September 7 September 21 October 11 October 15 Champions November 2 November 16 December 9 December 14 *Tentative & Subject to Change Tentative & Subject to Change

8 Print Rates Spread Full Page Two-Thirds Page Half Page 1x $5997 $3146 $2256 $ Digital* $6900 $3700 $2500 $1900 One-Third Page $1189 $1500 Quarter Page $799 $975 Contact your sales representative for multi-insertion package rates. *Includes digital impressions on RACER.com, Daily Bulletin and Social Media Platforms

9 Online Rates Run of Site: $12 CPM / under 100K impressions $Negotiable CPM / +100K impressions Available Sizes: 728 x x x x 100 Available Sizes: Prestitials: 640 x 480 / $2000 per week Page Skin: $750 per day / home page $500 per day / other channels Mobile: 728 x 90/ $600 per week Product Listing: $200 / Listing in Product Section 300 word max 10 image max Rotation on RACER Daily Bulletin Rotation on home page in product section

10 Digital Content The RACER Daily Bulletin brings all the racing news to the inbox of over 12,000 core passion drivers and industry insiders while the digital edition of RACER delivers dynamic advertising options RACER Daily Bulletin x 90; 300 x 250 & branded content sections available for monthly or weekly rates starting at $500 RACER Digital Issue: Cover Sponsorship / $1000 Blow-in 500 x 300 / $400 Leader Board 728 x 90 / $300 Belly Band 500 x 175 / $400 Audio-Video 200mb max / $500

11 We live for race day. Paul Pfanner Founder, President & Executive Publisher Racer Media & Marketing, Inc Red Hill Ave. Irvine, CA Main: RACER.COM /RACERmagazine Bill Sparks COO Laurence Foster Editor-in-Chief John Chambers Global Sales Director +44 (0) Mark Glendenning Editor, RACER.com Nicole Szawlowski Advertising Director Alison Sneag Associate Editor Sarah Vega Advertising Sales Associate George Tamayo Associate Creative Director