GOLF MOBILE APP DEVELOPER
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1 Media Kit 2017
2 Who Is SwingxSwing?
3 Who is SwingxSwing? GOLF MOBILE APP DEVELOPER SwingxSwing has grown into the top-rated golf GPS & scorecard app in the world with over 3.8 million registered users should be a another big yearwith a complete re-design of the app, tee times integration, and the launch of its golf training app! Premium App Partnerships MEDIA KIT 2017
4 Who is SwingxSwing? GOLF MEDIA & ENTERTAINMENT PUBLISHER With a loyal cult following, the SwingxSwing Clubhouse provides a 1mm+ golfer subscriber base with daily golf news & entertainment, generating millions and millions of clicks, visits, and page views for the Clubhouse website and its sponsors. MEDIA KIT 2017
5 Who is SwingxSwing? GOLF RESEARCH & ANALYTICS FIRM Data-driven decisions are the norm for media buyers, and marketers are expected to focus on ROI at all times. We have all the tools for you to survey, research, plan, and execute a multi-platform marketing campaign. MEDIA KIT 2017
6 Who Is SwingxSwing s Audience & Why Do You Want Them?
7 Who is SwingxSwing s Audience & Why Do You Want Them? BY THE NUMBERS... The adult male golfer is sports advertising s most coveted demographic. Not only do we have 1mm+ engaged, adult male golfers, but we skew higher in every important characteristic. AGE & SEX ON THE GRID EDUCATION 82% 95% 99% 75% 81% 64 or Younger Male Smartphone Users Engage on Social Media College or High Educated HOUSEHOLD INCOME WIDE EYES ACTIVE HANDS $120K 4.0m+ 1.2m+ 72% 500k+ Average Page Views per Month Clicks Per Month Generated by Marketing Play 20+ Rounds per Year In-Season Rounds Played per Month MEDIA KIT 2017
8 Who is SwingxSwing s Audience & Why Do You Want Them?...BUT THEY RE (VERY IMPORTANT) PEOPLE TOO! 51% 64% 61% Senior Level Executives Buy Golf-Related Items Online Buy Their Apparel Online 46% 50% Take 1 or More Vacations per year. 1/3 Travel to Foreign Courses. Own or Plan to Buy a Wearable Device MEDIA KIT 2017
9 How Does SwingxSwing Deliver That Community To Its Partners?
10 M ARKETING 2017 SwingxSwing Moving Forward
11 MEDIA KIT 2017 Smart Marketing Execution
12 How Does SwingxSwing Deliver That Community To Its Partners? CLUBHOUSE NEWSLETTER 1mm+ subscribers and daily distribution (15% open rate / 25% CTR) Two native ads available daily (headline, sub-headline, 600x318 image) Three banner ads available daily (two 970x250s and one 300x250) Franchise sponsorships & geo-targeting / filtering available DEDICATED BLASTS 1mm+ golfer reach (in-season 10% OR and 5% CTR) One (1) dedicated available per week Geo-targeting and re-targeting / filtering available CLUBHOUSE WEBSITE Nearly 1mm visitors, 2.5mm visits, and 4mm page views per month Banner ad sizes available: 300x250, 728x90, 300x600 Article page takeover and widget integration available Banner Ad MEDIA KIT 2017
13 How Does SwingxSwing Deliver That Community To Its Partners? ENGAGED APP USER BASE Nearly 600,000 rounds & scorecards per month in-season Scorecard sponsorships and in-app round sponsorships available Daily instructional video sponsorship available SOCIAL MEDIA NETWORK Branded content and impressions campaigns available Stable of golf social media stars with 1mm combined followers SWINGCAST Reach the millennial golfer or aspiring golfer World s first golf video gaming channel on Twitch (Amazon) 120+ hours of live video per month with an engaged audience On-air sponsorships & product placements available MEDIA KIT 2017
14 What Are SwingxSwing s Golf Research & Analytics Services?
15 What Are SwingxSwing s Golf Research & Analytics Services? HIGH IQ MARKETING & EXECUTION Our favorite golf instructor, Gary Gilchrist, always says, A dream without a plan is false hope. Whether you re an early-stage company, a growing business with a new product launch, or a mature business looking to pivot, no one attacks a market without research, data, and a plan - all of which we can provide. We help orchestrate your success through fine-tuning your brand message and delivering that message across a variety of platforms with real-time reporting and the ability to shift quickly if necessary. MEDIA KIT 2017
16 What Are SwingxSwing s Golf Research & Analytics Services? PARTNERSHIP WITH SPORTS & LEISURE RESEARCH GROUP We've partnered with the top golf research group in the world, Sports & Leisure Research Group, to provide our clients with a myriad of tools that we can customize based on their goals and budget. We can execute a variety of research techniques to help our customers evolve beyond simple clicks and pages, and instead, access and understand their customers so they can sell to them. Focus Groups On-Site Intercepts Retail Simulations Online Purchase Diaries Executive Interviews Phone Surveys ONLINE RESEARCH Face-to-Face Interviews Sponsorship ROI Assessment Communications Effectiveness Testing Proprietary Research Panels Brand Perception Tracking MEDIA KIT 2017
17 Contact Information
18 MEDIA KIT 2017 Contact Information
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