North America Media Overview

Transcription

1

2 Series Profile Lamborghini Squadra Corse is a specialist team within Lamborghini s R&D department dedicated to motorsport including GT3, the Super Trofeo series and all customer driving programs. With the launch of the new Huracán Super Trofeo EVO, the Super Trofeo North America series provides the perfect first race experience for young, developing, and gentleman drivers, with the Lamborghini GT3 providing an outlet for more experienced racers wanting to compete with the Lamborghini marque worldwide. Lamborghini Super Trofeo North America is entering its sixth season as one of the most exciting racing series, joining Lamborghini Super Trofeo Europe, Asia and, and the new Middle East Winter Series. In North America, Super Trofeo races alongside what is known as some of the premier sportscar racing including the top-tier IMSA SportsCar Championship. 25-plus car grids compete on some of the most iconic circuits including Watkins Glen International and Laguna Seca, ensuring thrilling competition combined with the luxury entertainment and hospitality the Lamborghini brand is known for.

3 North America Media Overview

4 2018 Race Schedule Lamborghini Super Trofeo North America Mid- Ohio Lexington, OH May 4-6 Road America Elkhart Lake, WI Aug. 3-5 MRLS Monterey, CA Sept. 7-9 Watkins Glen Watkins Glen, NY June 28- July 1 VIR Alton, VA Aug Autodromo Vallelunga Piero Taruffi Vallelunga, Italy Nov Autodromo Vallelunga Piero Taruffi Vallelunga, Italy Nov

5 DEDICATED ONLINE MEDIA COVERAGE SPORTSCAR365.com Providing dedicated coverage of all Lamborghini Super Trofeo series Dedicated Homepage tab for the series On-site coverage at each 2016 LBSTNA event including Weekend Notebook, Race Reports and Photo Galleries Specified driver column Banner advertising available About Sportscar365.com: 27 million views since 2013 launch from 205 different countries 3.4 million unique viewers Avg. 750,000 page views per month Avg. 115,000 unique viewers per month

6 DEDICATED ONLINE MEDIA COVERAGE Squadracorse.Lamborghini.com Page Views: 1,422,585* Sessions: 337,106* Users: * Global series overview, driver lists, standings and press releases. Dedicated PR presence in hospitality all weekend long *Based on 2017 Data

7 EVERY RACE ON LIVE STREAM Each and every race is broadcast on the following platforms: Squadracorse.Lamborghini.com IMSA.com Torque.TV Radiolemans.com Commentary by international team of presenters from Radio Le Mans including John Hindhaugh & Jeremy Shaw.

8 WIDE REACH BROADCAST PLATFORM Exclusive agreement with Torque.TV (MotortrendOnDemand) and CBS Sports Network 60 million household reach Each Broadcast is hosted by Justin Bell All races up to the final two rounds will be aired in midweek prime time (7-11 pm) or weekend afternoons Exclusive broadcast of one hour highlights on CBSSN within 10 days of event Exclusive broadcast of highlight show on MotortrendOnDemand.com online/digital platform Guaranteed coverage of all events in Bloomberg Power (350 million reach) Guaranteed coverage of all events in Motorsport Mundial and Max Power (650 million households per week) Highlights include pit lane, track and podium ceremony footage

9 WIDE REACH BROADCAST PLATFORM Advertising / Sponsor Opportunities include: Broadcast presenting sponsor rights - $75,000 Three, 30-second commercial slots per 1 hour broadcast - $2,500 per slot Additional Commercial Assets include (Price on Application): Hat/Timing & Scoring Ticker Driver Comparison Weather Current Standings Billboards Top 10 Points/Race Results Driver/Team Stats Track Facts Pole Position (w/headshot)

10 FAN DEMOGRAPHICS

11 CONNECT WITH HARD TO REACH CUSTOMERS Passion for brands, high education level and high net worth are unique characteristics of an active fan base. Providing you an unparalleled access to connect with these consumers. The typical fan is a highly educated, affluent, married male, 52 years of age Average Household Income of $109,000 31% of fans have a net worth of $750,000 or higher 57% have a bachelor s degree or higher Professional/Managerial Occupations: 132 index vs. TV average

12 Market to highly affluent customers Average household income of the active fan base is $109,000 HHI $100K+: 137 index vs. Nielsen average HHI $200K+: 213 index vs. Nielsen average Under $25k $25k-$50k $50k-$75k 66% of the active fan base has a HHI over $75,000* $175k+ $125k-$175k $75k-$125k *39% of US population has HHI of $75,000+

13 A TRULY LOYAL FANBASE 75% are likely to try a sponsor s product or service. 73% are likely to consciously support a sponsor s product or service. 63% are likely to recommend a sponsor s product or service. 83% state sponsorship of race series makes them feel good about a product.

14 TOTAL MEDIA VALUE: $1.55M 1,235 mentions with a reach of Million

15 SOCIAL MEDIA REACH k Followers 171.5k Likes #LSTNA #SuperTrofeo 11.5k Followers 9.4k Subscribers 250k+ views 1.1M Followers 200K Interactions Per Month +837K since Jan. 1

16 EXCLUSIVE PARTNER ACCESS

17 EXCLUSIVE PARTNER ACCESS Provide an unforgettable experience for clients and guests with: Hot pit access Garage and paddock tours Pre-race fan walks Hot lap experiences Pit lane and tire demonstrations Victory lane celebrations Private hospitality suite

18 HOSPITALITY SUITE INLCUDES Finely catered food Café and Bar selections Ample lounge seating Elevated, shaded viewing deck Luxury amenities Lamborghini Collezione Boutique Weekend Packages starting at only $299 To register, visit

19 FOR MORE INFORMATION Ruthie Forbes Press Office Lamborghini Super Trofeo North America 6325 Digital Way, Suite 300 Indianapolis, IN Chris Ward Senior Manager, Motorsports 2200 Ferdinand Porsche Drive Herdon, VA