PARTNER PROGRAM MITJET SERIES SUPPORT RACE TO 2016 FORMULA 1 RUSSIAN GRAND PRIX APRIL 1 MAY 2016

Transcription

1 PARTNER PROGRAM MITJET SERIES SUPPORT RACE TO 2016 FORMULA 1 RUSSIAN GRAND PRIX APRIL 1 MAY 2016

2 2016 FORMULA 1 RUSSIAN GRAND PRIX will take place at Sochi Autodrom. Live broadcast of all the races on Match TV channel! Guests at the Sochi Autodrom will have opportunity to attend various events for 3 full days: Entertaining programs every day Mitjet 2L Arctic Cup 2 races (Saturday & Sunday) SMP Formula 4 2 races (Saturday & Sunday) 2016 FORMULA 1 RUSSIAN GRAND PRIX

3 Mitjet Series Russia history starts in January 2015 and just after 16 months will take part as a Support Race to 2016 FORMULA 1 RUSSIAN GRAND PRIX at Sochi Autodrom. Currently Mitjet national championships take place in 5 countries: France, Italy, Denmark, USA and Russia. The series is very popular among professional and amateur category drivers.

4 First FORMULA 1 RUSSIAN GRAND PRIX has been organized on OCTOBER More than spectators visited the Sochi Autodrom during the race weekend. Second FORMULA 1 RUSSIAN GRAND PRIX took place on OCTOBER Around people have filled the tribunes at once and the summarized auditorium during the four exciting days was more than spectators and guests.

5 Race Weekend Thursday 28 APRIL* Pit Lane walk for all 4-day ticket holders Friday 29 APRIL* Mitjet 2L free practice SMP F4 free practice FORMULA 1 free practice Saturday 30 APRIL* Mitjet 2L qualifying SMP F4 qualifying FORMULA 1 qualifying Mitjet 2L race 1 SMP F4 race 1 Sunday 1 MAY* Mitjet 2L race 2 SMP F4 race 2 FORMULA 1 race (53 laps or 120min)

6

7 In numbers

8 2015 FORMULA 1 RUSSIAN GRAND PRIX was one of the most spectacular sport events and the main motorsports event of the year in Russia: Over 400 journalists have visited this event, including Reuters, Associated Press, AFP, R-sport, Interfax and many others. Live broadcast of the races on Russia 2, Sky Sports, RTL, Canal+ and other accredited TV channels. Preparations for the Event have been made by the best Russian specialists and international experts with a solid experience in organizing the GRAND PRIX. During the race weekend of 2015 FORMULA 1 RUSSIAN GRAND PRIX over visitors were registered at the Circuit: On the first day, Thursday, around people came to Sochi Autodrom. On the second day, Friday visitors. On the third day, Saturday, fans came to see the Formula 1 qualifying. On the fourth day, Sunday, over visitors came to see the Formula 1 race visitors were present at the Olympic Park at this time in the whole. The number of visitors FORMULA 1 RUSSIAN GRAND PRIX show a swift development of motorsports in Russia as well as the increasing Formula 1 interest.

9 In numbers

10 According to the statistics received from RBK Research 99,4% of the audience visiting 2015 FORMULA 1 RUSSIAN GRAND PRIX were completely pleased with the event organization. Main reason for visiting 2015 FORMULA 1 RUSSIAN GRAND PRIX was a personal interest. Many visitors have stated that they came to see the event out of the experience of last year. Most of spectators visiting 2015 FORMULA 1 RUSSIAN GRAND PRIX are constant viewers and fans of international motorsports events: 48% of them never miss a race, and other 24% are watching the Championships from time to time. 15% of the visitors have confessed, that they are not cheering for Formula 1, but came to Sochi Autodrom after their friends recommendations. According to the survey results, around 60% of the fans who were present at the race in 2015, will be there in 2016 and other 23% have not yet decided if they visit the Sochi Autodrom during the next race. *The statistics have been acquired with a hybrid method collecting data, including in-field direct contact to visitors of the 2015 FORMULA 1 RUSSIAN GRAND PRIX and an online-questionnaire after the competitions.

11

12 Sponsors and partners ArcticMorGeo (AMG) Arctic World Club "Nashi" Production Center RosEvroBank Bontel group GARS Telecom SMP Racing Yokohama Motul World Business Channel Avto 24 Sportbox.ru Sport-FM

13 Sponsorship gradation Partners status for Mitjet Series support racr to 2016 FORMULA 1 RUSSIAN GRAND PRIX 2016 opens new horizons in the achievement of your company's marketing goals. It is undoubtedly a unique opportunity to associate the name of your brand with a high status, prestige and international level. General Sponsor Official Sponsor Special Sponsor Media Sponsor

14 Sponsorship packages General Sponsor Official Sponsor Special Sponsor Media Sponsor Brand placement on the race cars of the Series (sills, face bars, splashers) Check diagram Check diagram Check diagram Check diagram Brand placement on the drivers race equipment Check diagram Check diagram Check diagram Check diagram Brand placement on the uniforms of the Series personnel, equipment, official transport vehicles Placement of the Sponsor logo on the advertising and print products of the Series 100% of the products 50% of the products 30% of the products 30% of the products Placement of the Sponsor logo on the souvenirs of the Mitjet Series Placement of the Sponsor logo and information about the Partner in the press release and post release Expression of gratitude to the Sponsor at the Support Race events (press-conference, presentation, banquet)

15 General Sponsor Official Sponsor Special Sponsor Media Sponsor Expression of gratitude to the Sponsor at the Support Race events (press-conference, presentation, banquet) Establish a special Sponsor prize for the live Award Ceremony Demonstration of Sponsor's advertising videos in the Platinum Mitjet Lounge during the FORMULA 1 weekend Providing a media-report to the Sponsor following the results of Formula 1 "Race Taxi Mitjet" gift certificate to feel the Sochi Autodrom with professional driver at the wheel 30 laps 20 laps 10 laps 5 laps Mitjet Racing School certificate 5 days / persons 3 days / persons 2 days/ persons 1 day / 1 person Representatives of the Sponsor in the VIP-lounge during the event 4 persons 3 persons 2 persons 1 persons Representatives of the Sponsor in the Mitjet Series paddock, boxes, pit lane, award ceremony Representatives of the Sponsor at the tribunes of Sochi Autodrom during the Mitjet Series events

16 SPECIAL 77 OFFICIAL 77 SPECIAL OFFICIAL OFFICIAL OFFICIAL SPONSOR LOGO PLACEMENT CAR SCHEME

17 Branding OFFICIAL OFFICIAL SPECIAL SPECIAL SPONSOR LOGO PLACEMENT DRIVER SCHEME

18

19 Sponsorship advertising

20 Media coverage MITJET SERIES RUSSIA 2015 VISITORS AT EVENTS TV MEDIA LIVE BROADCAST OF THE RACES ON TV AND INTERNET PRINT MEDIA AND INTERNET PEOPLE (June - December) OVER PEOPLE (May - December) VIEWS (May - December) OVER READERS (May - December) SOCIAL NETWORK PRESENCE MITJET.RU WEBSITE ATTENDANCE RADIO ADVERTISING BILLBOARDS ON THE FEDERAL HIGHWAY SOCHI - KRASNAYA POLYANA IN HIGH WINTER SEASON VIEWERS (May - December) VIEWS (November - December) LISTENERS (November - December) TOURISTS (MOSTLY FROM CITIES WITH OVER ONE MILLON POPULATION) MASSIVE SHOWBILL DIRECT MARKETING PROGRAM IN SOCHI EVENT FLYER DISTRIBUTION PRINT OF POSTERS FOR THE SIGNING SESSION DISTRIBUTION OF PROMOTION MATERIALS BY SERIES PARTNERS SOCHI RESIDENTS AND GUESTS (November - December) FLYERS (November - December) POSTERS (June - December) "ELITE REALTY", "YACHT SPORT" (May - December)

21 The F1 FORMULA 1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, ГРАН-ПРИ РОССИИ, RUSSIAN GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved. INFO@MITJET.RU