April 26-29, 2018 $225,000 INVITATIONAL GRAND PRIX April 28, 2018

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1 April 26-29, 2018 $225,000 INVITATIONAL GRAND PRIX April 28,

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3 2018 Kentucky Three-Day Event Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships at the brand new Kentucky Horse Park. The 1978 World Three-Day Event Championships, held for the first time in the United States, were an unprecedented success. Individual World Champion Bruce Davidson of Pennsylvania retained the world title and the popular team of riders and horses from Canada were the winners of the Team Gold Medal. Shortly after the conclusion of the World Championships, the American Horse Shows Association asked EEI to host the first major threeday event, setting the wheels in motion for the 1979 Kentucky Horse Trials and similar events thereafter. Today, the Kentucky Three-Day Event is the only CCI4* Eventing competition in the Western Hemisphere and one of six 4* Eventing competitions in the world. Furthermore, the Kentucky Three-Day Event is one of three Eventing competitions included in the Rolex Grand Slam of Eventing series. In order to win the Rolex Grand Slam of Eventing, the athlete must consecutively win the Kentucky Three-Day Event, Badminton Horse Trials and Burghley Horse Trials. To date, only two equestrian athletes have accomplished this great feat Kentucky Three-Day Event Champion, Michael Jung and Fischerroncana FST of Germany. Jung and Fischerroncana FST also won the 2015 and the 2016 Kentucky Three-Day Event making them the second pair in event history to consecutively win the Kentucky Three-Day Event three times in a row. 3

4 National Coverage The Kentucky Three-Day Event was first shown on NBC television May 9, 2004, a first for an Eventing competition in the U.S. outside of an Olympic Games. The ratings for this program were much greater than NBC expected, so much so that the network agreed to air the competition program for another two years was NBC s 13 th year airing the Kentucky Three-Day Event program and continues to receive top ratings. Below are the NBC broadcast ratings for the 2017 Kentucky Three-Day Event program. 90-minute program with two airings post event The 90-minute program aired on Sunday, May 7 th, the day after the 2017 Kentucky Derby NBC traditionally hires Kenny Rice, Donna Brothers and Melanie Smith Taylor for on-air talent and coverage The program was the 4th highest viewed show on NBC for the day, following two F1 racing programs and one sailing program Over the 90 minute program, 1.6 million viewers tuned into to watch the event coverage From year to year, the Kentucky Three-Day Event program has been the U.S. Network TV s highest rated equestrian (non-horse racing) program 4

5 Famous Eventing Competitors at Kentucky Michael Jung (GER): Jung won the Kentucky Three- Day Event in 2015, 2016, and 2017 making him the first competitor to ever consecutively win three times. Additionally, Jung holds the first ranked position on the FEI World Eventing Athlete list as well as competed and won the Individual Gold Medal at the 2016 and the 2012 Summer Olympics. Phillip Dutton (USA): Dutton has competed annually at Kentucky for the past several years. His most recent and notable accomplishment is winning the Individual Bronze Medal at the 2016 Summer Olympics. In addition, Dutton was a member of the United States Eventing Team at the 1996 and the 2000 Summer Olympics, in which the United States won the Team Gold Medal both times. Dutton is currently ranked third on the FEI World Eventing Athlete list. William Fox-Pitt (UK): Fox-Pitt, a remarkable Olympic-level Eventer from Great Britain, is one of the most distinguished athletes to compete at Kentucky. Fox-Pitt has impressively won Kentucky three times; once in 2010, in 2012 and again in Formerly ranked first (2014) on the FEI World Eventing Athlete list, Fox-Pitt has represented his country on multiple world championship and Olympic teams. 5

6 Current Sponsor Portfolio The Kentucky Three-Day Event is one of the premiere equestrian events in North America, attracting top competitors from around the world, garnering crowds in excess of 80,000 annually, and generating national media coverage. Our current event partners include: 6

7 Kentucky Three-Day Event Sponsorship Opportunities We are pleased to offer a variety of sponsorships designed to fit our sponsors marketing objectives and budgets. All sponsorships are sold on a first-come, first-served basis. Multi-year sponsorships are also available, as well as custom sponsorships tailored to fit your brand. Sponsorship at the Kentucky Three-Day Event will provide your company with a significant amount of exposure and opportunities to network with spectators, owners, competitors, and other sponsors. Sponsor Village is the premiere display location and in close proximity to Rolex Stadium, the main arena for competition. Your logo here The following pages contain current sponsorship inventory. For more information and details on a particular sponsorship, or to explore a custom sponsorship, please contact us for more details! 7

8 Sponsorship Description Sponsor Fee K3DE Presenting Sponsorship This three-year agreement includes significant exposure in advance, during and on the live broadcast. Naming rights to be incorporated in event promotions, Kentucky Three-Day Event, Presented by. Sponsorship includes promotions and hospitality. Est. $250,000+ CSI3* Grand Prix Title Sponsorship NEW to the best weekend all year, EEI has added a show jumping competition. Title sponsorship of the CSI3* Grand Prix is a two-year agreement and includes significant exposure onsite and on the live stream, arena branding, branded jump in the arena, participation in the awards ceremony and hospitality. As well, naming rights to the incorporated in event promotions, Kentucky CSI3* Grand Prix. Est. $275,000+ CSI3* Grand Prix Presenting Sponsorship CSI3* Grand Prix and K3DE Branded Show Jump Similar to the CSI3* Grand Prix title sponsorship opportunity, this sponsorship is a two-year agreement and includes exposure onsite and on the live stream, branded show jump, naming rights included in event promotions Kentucky CSI3* Grand Prix Presented by. The Kentucky Three-Day Event and the Kentucky CSI3* Grand Prix offers 3 opportunities for show jump exposure. EEI has three different sponsorship levels available for branded show jumps. Each opportunity includes arena signage, tickets, exposure on the live stream and potential exposure on the national broadcast. $125,000+ $15,000-$35,000 CSI3* Grand Prix Live Stream Presenting Sponsorship This opportunity will receive a significant amount of branding and recognition during the live stream coverage of the CSI3* competitions. Additional benefits include hospitality, PSAs and signage. $20,000 Patron Club Located ringside to Rolex Stadium, the Patron Club is a 40'x148' ticketed hospitality tent open Thursday-Sunday with 400 patrons paying $625-$795 per ticket. Sponsor will receive a branded tent in a highly visibility area, ability to promote and brand within tent, extensive sponsor promotions and hospitality. $75,000 Patron Plus Located ringside to Rolex Stadium, Patron Plus is the premiere hospitality tent with 120 patrons paying $1,650-$1,850/day. This exclusive hospitality tent includes four days (Thurs-Sun) of gourmet food and beverage service, VIP parking and golf cart chauffeur service. Sponsor will receive a branded tent, ability to promote and brand within tent, extensive sponsor promotions and hospitality $35,000 8

9 Sponsorship Description Sponsor Fee Official Product Sponsor The Kentucky Three-Day Event is pleased to offer a variety of "Official" product naming rights in categories such as; uniforms, bedding, beverages, services, and more. Sponsors will receive significant branding exposure and a generous hospitality package is included. $25,000+ Private Chalet Corporate Bleacher/Scrim Walnut Arena Charging Station Lounge ADA & Spectators Shuttles Patron Plus Concierge/Registration Table This hospitality package includes a Private Chalet for up to 24 guests, located ringside in Rolex Stadium. This exclusive option is perfect for entertaining clients and associates, with a direct view of the stadium. Perfect for vendors, this sponsorship includes a 20'x20' Corporate Tent located within the highly trafficked and popular Sponsor Village, located adjacent to Rolex Stadium. Sponsorship includes extensive sponsor promotions, an advertisement in the official program, social media exposure, and hospitality for six. Sponsor will receive major visibility by providing scrim banners to be placed on the East, South and West sides of Rolex Stadium. This visual sponsorship includes sponsorship promotions and hospitality for two. Sponsor has the ability to brand the warm-up arena situated adjacent to Rolex Stadium. Sponsorship includes arena signage, sponsor promotions and hospitality for two. This sponsor will provide a great amenity for the 80,000 spectators needing to charge their devices while at the Kentucky Three-Day Event. Sponsorship includes signage in the Charging Station Lounge, sponsor promotions and hospitality for two. Your company's logo will be branded on each of the 13 ADA shuttles and 4 spectator shuttles, continuously moving spectators throughout the event. Sponsorship includes significant branding and visibility, key exposure by providing a great amenity, signage and digital exposure, and hospitality for four. Reach the high-end spectators/equestrians in the Patron Plus Tent by providing exclusive concierge service and branding within the Patron Plus Tent. Includes hospitality for two. $18,000 + Food & Beverage $16,500 $15,000 + scrim banners $15,000 $15,000 $12,500 $10,000 9

10 Sponsorship Description Sponsor Fee Horse Inspection All competitors are subject to a horse inspection, and this area receives much media coverage and is widely attended by spectators. Sponsor will receive sponsorship signage, promotions, and hospitality for two. $10,000 Boot Shine Sponsor provides a great amenity of boot shine service, guaranteed to be popular amongst the equestrian audience. Includes signage at Boot Shine, sponsor promotions and hospitality for two. $10,000 Spectator Bags Gold Medal Silver Medal Bronze Medal Lexington Custom Sponsorship Sponsor has the ability to provide bags for spectators as they enter the gates, with promotional materials. Bags act as mini walking billboards throughout the Kentucky Three-Day Event, perfect for brand visibility. Sponsorship includes promotions and hospitality for two. Sponsor will receive hospitality for eight, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors signage located at each ticket gate. Sponsor will receive hospitality for six, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors signage located at each ticket gate. Sponsor will receive hospitality for four, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors signage located at each ticket gate. Sponsor will receive hospitality for two and a 1/4 page ad in the Official Program. Have an idea? We'd love to hear it! Let us work with you to create a custom sponsorship experience for your company $10,000 + bags (Quantity TBD) $8,500 $7,500 $6,500 $3,000 Varies 10

11 The Kentucky Three-Day Event is the premiere equestrian event in the United States and continues to attract top domestic and international competitors. With the addition of the CSI3* Invitational Grand Prix, Equestrian Events, Inc. is pleased to introduce new partnership opportunities for the Best Weekend All Year. We invite your company to renew your sponsorship with the 2018 Kentucky Three-Day Event and to consider new opportunities with the CSI3* Invitational Grand Prix. To further discuss your partnership with these premiere events, please contact: Layson Griffin Director of Development EQUESTRIAN EVENTS, INC Karla DiNardo Sponsorship Representative EQUESTRIAN EVENTS, INC