2013 Partnership Opportunities

Transcription

1 2013 Partnership Opportunities 43rd Annual $200,000 American Gold Cup FEI World Cup Qualifying Competition CSI 4* - W September 11-15, 2013

2 Stadium Jumping, Inc. Exhibitor friendly services, first class personnel, and top quality equestrian competitions are the reputable trademarks of one of the nation s oldest, and most respected horse show production companies, Stadium Jumping, Inc. President Michael Morrissey michael.morrissey@stadiumjumping.com Management & Vendor Operations Matt Morrissey, matt.morrissey@stadiumjumping.com Sponsorships & Advertising April Wehle aprilw@stadiumjumping.com For over four decades, Stadium Jumping has produced some of the countries groundbreaking events including: Winter Equestrian Festival American Invitational American Gold Cup Charlotte Jumper Classic Lake Placid Horse Show I Love New York Horse Show New Albany Classic Tampa Bay Classic Trader's Point Charity Horse Show National Horse Show World Cup Finals Olympic Games Show Jumping Selection Trials FEI World Equestrian Games Selection Trials Publications Mary Silcox mary.silcox@stadiumjumping.com Competitions Susan Morrissey susan.morrissey@stadiumjumping.com PROUDLY AFFILIATED WITH th Ave. West Suite 406 Bradenton, Florida Office: Fax:

3 American Gold Cup The American Gold Cup is one of the most prestigious and iconic equestrian sporting events in the world of International Show Jumping. Founded in 1970 and originally held in Cleveland, OH, the show enjoyed success in Tampa, FL, Philadelphia, PA and eventually it s home for more than twenty years, the Devon Horse Show grounds, in Devon, PA. In 2012, the American Gold Cup moved to the luxurious and historic Old Salem Farm in North Salem, NY, where it experienced record-breaking show entries, spectators and accolades. Following last years enormous success, the American Gold Cup will return for its 43 rd year to Old Salem Farm, the state-of-the-art equestrian sports training and event facility widely recognized by competitors as a premiere venue for its picturesque show grounds, equine-friendly facilities, and unique grass Grand Prix field. Over the course of five days elite equestrian athletes, horse owners, young riding hopefuls and enthusiastic fans gather to enjoy the extraordinary show jumping event. Amongst a fanfare of family-friendly activities, spectators delight in exceptional shopping on boutique row, celebrity sightings, the signature JustWorld International horseless horse show, and much, much more. Highlighting the event, the $200,000 American Gold Cup Grand Prix showcases world-class equestrian competition s sheer equine power, speed and excitement. The world governing body of equestrian sport, the Fédération Equestre Internationale (FEI), has designated the Gold Cup as a CSI 4* and a World Cup Qualifier competition, which only a handful can claim in the United States. Carrying the prestigious designation, our Sunday Grand Prix event is of the utmost importance for riders aspiring to compete at the 2014 World Cup Finals in Lyon, France.

4 Old Salem Farm 190 June Road North Salem, New York miles north of Manhattan 3 train stations 10 minutes from the show with direct lines to Grand Central Old Salem Farm is a state-of-the-art equestrian facility located forty-five minutes north of New York City in the charming town of North Salem, New York. Over $30 million of improvements were recently completed, making the 120-acre property a first class show facility. In 2012, the North American Riders Group voted Old Salem Farm one of the top 25 show venues in North America. The most extraordinary feature on property is the historic and pristine grass Grand Prix field. Riders celebrate competition on this field and place a high value on successfully navigating the difficult natural and man-made challenges offered including; the bank, grob, ditch, open water, lush oak trees, and rolling terrain. "It's one of the great competitions of our country. A lot of people have been really behind getting the Gold Cup to this venue because we believed what's been done here at Old Salem [with the renovations and improvements] is pretty special. - McLain Ward

5 Why Sponsor? Equestrian consumers represent a discerning and attractive marketing group; educated and affluent families that embrace the equestrian lifestyle, and professionals that drive purchasing decisions. Equestrians have proven passionate loyalty to products and services that support their common interests. Many of our exhibitors have competed in this show on an annual basis for several years. Old Salem Farm's beautifully manicured grounds, list of elite horses and riders, and fantastic social gatherings draw spectators from New York City, Westchester County, and beyond. They delight in strolling the pristine grounds, shopping on Boutique Row, and sampling food and beverage selections, while watching horses compete for hundreds of thousands of dollars in prize money. "Over the last two or three years, it ranks among the top shows in North America, and if they keep it up, the world." - Hunter Harrison Owner, Double H Farm CEO, Canadian Pacific Railway Products Average Annual Expenditure Horse Feed $371 million Trailers $337 million English Tack and Saddlery $145 million Fencing $144 million Stable Supplies $132 million Equine Medicines and Drugs $115 million Equestrian Apparel $73 million Vitamin and Mineral Supplements $47 million Blankets and Sheets $36 million Horse Health Care Products $36 million Grooming Products and Equipment $30 million Hoof Treatment $26 million Dewormers $20 million Fly Control $15 million Helmets $10 million Leather Care Products $7 million "It's excellent. I'm a big fan of Stadium Jumping and I think they do an incredible job and I can't wait to come back next year. - Alex Cherubini President, EquiFit "It's a five-star facility, without question. We all grew up and spent the majority of our lives going to Gene Mische shows and watching him take this sport from relative nothing to the sport that it is today. There's a sense of history and tradition and I'm glad that Stadium Jumping has such a marquee event." - Peter Leone Olympic Silver Medalist Source: United States Equestrian Federation

6 Why Sponsor? Show Jumping is engaging, high profile and fast-paced. Through various highly effective media outlets, your sponsorship affiliation with the American Gold Cup, World Cup Qualifier, will be viewed throughout the state, nationwide and even internationally. This show jumping event provides a unique opportunity to participate in Westchester s finest equestrian heritage. Westchester County is the second wealthiest county in New York State and seventh nationally. 83% are women 66% have a college degree Average income of $185,000 38% have a net worth of over $500,000 Market value of the average home is $594,000 22% own two or more homes Own three vehicles Spend an average of 30 nights per year in a hotel 80% make or influence purchasing decisions at work 40% own a farm, 66% of those are 10+ acres Own an average of four horses Compete at least six times per year

7 Junior - Amateur - Young Jumper National riders are invited to compete in American Gold Cup amateur, junior, and young jumper classes. $25,000 High Junior/Amateur Owner Classic $10,000 Adult Amateur Jumper $5,000 NAL/WIHS Children s Classic $5,000 7 & 8 Year Old Jumper Qualifier $3,500 6 Year Old Jumper Qualifier $2,500 5 Year Old Jumper Qualifier $2, m Jumper $1, m Jumper High-Medium-Low Schooling Jumper Classes ASPCA Maclay Zone 2 Regionals A new feature this year, junior equitation riders (18 and under) are invited to compete in the ASPCA Maclay Zone 2 Regional Championships in hopes of qualifying for the esteemed ASPCA Maclay finals held at the Alltech National Horse Show in Lexington, Kentucky.

8 Venue Old Salem Farm provides a unique, lavish and attractive setting to showcase your brand or product. Product placement for Danbury Porsche in the Grand Prix ring. This luxurious equestrian facility includes an exclusive riders lounge fully equipped to host large hospitality events, brand exhibits or product samplings. Our team is dedicated to working directly with your marketing department to ensure all benefit and marketing opportunities are fully developed. VOSS Foundation exhibit in the exclusive riders lounge. Danbury Porsche presented a classic Porsche display on Grand Prix Sunday. Several vintage Porsche owners from the tri-state area participated. Dyer Equestrian displayed signature pieces from their collection in the riders lounge during the exhibitor party and horse auction.

9 Hospitality THE JOCKEY CLUB Stadium Jumping s signature hospitality tent fondly called, The Jockey Club caters to the Gold Cup s top owners, riders, trainers, and sponsors. Throughout the weeklong event, guests seated at the eight person tables enjoy full-service catering with gourmet food and beverage. Jockey Club members, among the equestrian elite, unanimously praised the look and services. Patrons seated in our VIP hospitality tent overlooking the grass grand prix field, enjoy the best view for top jumper action.

10 Televised Broadcast The 2013 American Gold Cup will be broadcasted on NBC Sports Sunday, September 22 at 4:30 p.m. EST. The NBC Sports Network is distributed via cable systems and satellite operators throughout the United States to nearly 80 million homes. Coupled with on-site benefits, inclusion in the NBC Sports broadcast of the American Gold Cup offers corporate partners exceptional national exposure as well delivering further return on investment. We have retained the services of Carr-Hughes Productions, high quality independant producers of sporting and special events for major television networks and corporations worldwide, to oversee the show jumping event. Broadcast inclusion options for partners: - Event name inclusion via the Title & Presenting Sponsorship of the American Gold Cup - 30-second advertisements (limited space available) - 5-second billboards with logo and audio tag (limited space available) - In-program sponsor highlight segment - In-program product placement Portfolio Includes: 2012 London Olympics 2012 Rolex Kentucky Three-Day Event 2012 Summer at Saratoga World Equestrian Games Bob Baffert: A Heart of Gold Road to the Kentucky Derby

11 Charitable Component The Old Salem Farm Foundation, a 501 (c)(3) not for profit corporation, promotes the growth of Equestrian Sporting Competitions, for both amateurs and professionals, through year-round horse show competitions and events. Our show jumping events, like the American Gold Cup, provide fundraising and awareness raising opportunities for the equestrian community and the general public while providing a venue for the finest equestrian competitions in the world. The Old Salem Farm Foundation raises funds through: Event and competition sponsorships from corporations, individuals and foundations Signature Equestrian Sporting Events World-Class Show Jumping Competition Ticket Sales, Clinics Benefits - Luncheons, Receptions, Corporate Outings

12 Print & Online Media Coverage The Chronicle of the Horse, Monday, October 1, 2012 edi:on, featured eight full- pages of coverage from the American Gold Cup.

13 Public Relations Support Public Relations support is a complimentary feature included in your sponsorship package. Our extraordinary partners at Phelps Media Group, are on-site throughout the entire event covering up to the minute results and distributing press releases to multiple media outlets. Social Media Coverage All coverage is promoted through our social media platforms. Our staff delivers extenisve coverage throughout the week long event including; Live Streaming on the USEF Network, videos of the class winners on our YouTube Channel, and interaction on our Facebook and Twitter pages daily.

14 Sponsorhip Levels & Benefits Benefits are available for corporate and individual sponsors. Customized packages can be developed to suit brand specific needs and enable interaction with your target market. SPONSORSHIP LEVELS TITLE PRESENTING PLATINUM GOLD SILVER HOSPITALITY OFFICIAL BRANDING DIVISION CLASS EXHIBITOR PARTY LEADING LADY RIDER AWARD LEADING INTERNATIONAL RIDER AWARD BACK NUMBER VENDOR SPECIALIZED AWARDS SUPPORTING BENEFIT OPTIONS Sponsor Identity on American Gold Cup marketing materials, jump orders, results, press releases, tickets, VIP passes, exhibitor credentials (FEI Lanyards) Naming rights to the event, class, show ring, hospitality tent, rider's lounge Advertisements in the OfJicial Prize List and/or Souvenir Program Promotion and Logo with link on the ofjicial website Banners and Signage displayed throughout the venue, arenas and high trafjic areas Scoreboard signage and/or commercial aired during competitions Social Media Coverage on all outlets including; Facebook, Twitter, Instagram, Pinterest and YouTube VIP table in the exclusive Stadium Jumping Jockey Club VIP Parking and Special Event Passes Logo placement on all promotional and marketing materials Custom jump or jump signage used in all event competitions Special Award Presentation for winners of each event Press Conference with logo on media backdrop Public Address Announcements with multiple mentions Press Release recognizing participation and Pubic Relations support from Phelps Media Group USEF Network Coverage produced by ShowNet Product Placement in high visibility areas Exhibition or promotional booth in vendor area Opportunity to provide exhibitor, spectator, or media gift bags Table drop in the Jockey Club during event competitions Access to our 6,000+ list for e- blasts Opportunity to host or provide entertainment for exhibitor party in the riders lounge Opportunity to provide jump crew and staff uniforms

15 Corporate and individual sponsors are invited to participate at any level. For more information on partnership opportunities, please contact: April Wehle Connie Sawyer Secure sponsorship for the American Gold Cup today! Photography Credits: James Leslie Parker & The Book LLC Molly Sorge - Chronicle of the Horse Carrie Wirth - Phelps Media Group Anne Gittins Photography Shawn McMillen Photography PhelpsSports.com Old Salem Farm Brochure Credits: April Wehle th Ave. West Suite 406 Bradenton, Florida Office: Fax:

16 Thank you to our 2012 Sponsors Stadium Jumping, Inc. would like to thank its invaluable partners and sponsors for ensuring the vitality of our sport. Each of these companies is an asset to the American Gold Cup sponsorship program.