B U S I N E S S PA R T N E R S H I P S W I T H WAT F O R D F C

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Polly Cook
5 years ago
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1 B U S I N E S S PA R T N E R S H I P S W I T H WAT F O R D F C 2018/19

Watford Football Club is a Premier League football club based only a 15 minute train journey from central London.

In modern times, Watford FC were acquired by the Pozzo family (who also own Udinese Calcio in Italy) in 2012.

and appointed Graham Taylor as manager the following year.

2 WATFORD FOOTBALL CLUB ADVERTISING OPPORTUNITIES AT WATFORD FC CAN BE TAILOR MADE TO SUIT YOUR COMPANY PROVIDING BRAND EXPOSURE TO A LOCAL, NATIONAL AND INTERNATIONAL AUDIENCE. Watford Football Club is a Premier League football club based only a 15 minute train journey from central London. Formed in 1881, Watford FC have a long tradition of being a family club and still boast extremely close links to the local community. In modern times, Watford FC were acquired by the Pozzo family (who also own Udinese Calcio in Italy) in Following this Watford have achieved promotion to the Premier League, enjoying successful top flight seasons in 2015/16, 2016/17 and 2017/18. A turning point in the club s history came in the late 1970 s, when lifelong Watford supporter Sir Elton John became chairman in 1976, and appointed Graham Taylor as manager the following year. The club achieved consecutive promotions between 1977 and 1979 and reached the First Division for the first time in their history in 1982, finishing runners up to Liverpool in their debut season. Off the field Watford FC are also a Premier League outfit with a significantly improved stadium, a thriving Community Trust and some of the best hospitality facilities in the Premier League. As a Premier League club, Watford FC are seen around the world by a billion global TV audience.

REVOLUTIONARY STADIUM-WIDE PLATFORM Incorporating a stadium-wide digital communications platform, Vicarage Road is now home to one of the most technologically advanced fan engagement platforms in

3 REVOLUTIONARY STADIUM-WIDE PLATFORM Incorporating a stadium-wide digital communications platform, Vicarage Road is now home to one of the most technologically advanced fan engagement platforms in Europe. Watford s revolutionary new integrated commercial platform will put your business right to the heart of the matchday experience alongside some of the world s biggest brands. By becoming a Business Partner, you aren t simply purchasing advertising inventory, you are building fan engagement opportunities whilst at the same time developing a long-term relationship with the football club and your target audience. The very latest cutting-edge technology delivers your message to thousands of fans inside Vicarage Road each matchday as well as to a global Premier League audience. We invite your business to be a part of the Watford revolution and play a crucial role in the history of this famous club.

expanding Premier League audience, with almost 650 million views in the UK and a global reach of 3.072 billion.

4 PITCH FACING LED WATFORD S PITCHSIDE LED IS ONE OF THE MOST ADVANCED DIGITAL PITCH PERIMETER SYSTEMS IN WORLD FOOTBALL The pitch facing LED s outstanding display will give any company eye-catching exposure to an ever expanding Premier League audience, with almost 650 million views in the UK and a global reach of billion. Pitch facing LED can be captured by TV cameras leading to coverage on Sky Sports, BT Sport, Match of the Day and other global channels.

CROWD FACING LED BOARD WATFORD ARE ONE OF ONLY A HANDFUL OF CLUBS IN EUROPE TO FEATURE THE CROWD FACING

MESSAGES FROM THE COMFORT OF THEIR SEATS THROUGHOUT MATCHDAYS Our big screen includes all the live

5 CROWD FACING LED BOARD WATFORD ARE ONE OF ONLY A HANDFUL OF CLUBS IN EUROPE TO FEATURE THE CROWD FACING FAN ENGAGEMENT LED TECHNOLOGY The crowd facing digital displays are capable of presenting live match stats and social media content. BIG SCREEN VICARAGE ROAD FEATURES THE VERY BEST IN BIG SCREEN EXPOSURE FOR FANS TO VIEW YOUR CORE MESSAGES FROM THE COMFORT OF THEIR SEATS THROUGHOUT MATCHDAYS Our big screen includes all the live match action and immediate replays of the key moments, ensuring fans will be paying close attention to the big screen where your message or video can be displayed pre-match and at half-time.

STADIUM TV & STAT ZONE Screens in our concourse and hospitality areas

Stadium TV features live video content, club messages, social media

StatZone takes live match and team statistics from the game and keeps

6 STADIUM TV & STAT ZONE Screens in our concourse and hospitality areas are the very latest in digital out of home media. Stadium TV features live video content, club messages, social media feeds and partner branding to the many screens within the stadium. StatZone takes live match and team statistics from the game and keeps fans up-to-date with the very latest analysis to provide cutting-edge content alongside your branding.

7 HOSPITALITY AT VICARAGE ROAD ENTERTAIN CLIENTS AND EMPLOYEES THROUGH OUR HOSPITALITY LOUNGES, THE GALLERY AND THE VIEW. The most exclusive lounge at Vicarage Road, The Gallery offers a first-class hospitality experience boasting spectacular views of the stadium with luxurious padded seating in a central area, adjacent to our Directors Box. A unique dining experience awaits inside The Gallery with an ever-changing five-course menu. The View has outstanding panoramic views of Vicarage Road stadium and you can enjoy our luxurious padded seats located in the central area, adjacent to our Directors Box. The causal atmosphere will be replicated on the grazing menu that will change match by match. EXECUTIVE BOXES Enjoy a three-course pre-match meal in a private box for eight people, with executive seating directly outside. A unique experience. Watch the game from the comfort of the studio which is frequently used by BT Sport and Sky Sports.

BUSINESS PARTNER One and a half minutes on pitch facing Digiboard, shared with other advertising partners Three minutes on pitch facing Digiboard at half-time Four minutes on crowd facing Digiboard,

8 BUSINESS PARTNER One and a half minutes on pitch facing Digiboard, shared with other advertising partners Three minutes on pitch facing Digiboard at half-time Four minutes on crowd facing Digiboard, shared with other advertising partners Two exclusive minutes on crowd facing Digiboard Stadium concourse TV - 15 separate ads per matchday (max 15 secs per ad) Statzone TV 15 separate ads per matchday (max 15 secs per ad) Stadium Big Screen regular advertising space pre-match and at half-time Use of Watford FC Business Partner crest Complimentary access to two partner events per year Two seasonal places in the Sir Elton John Suite (subject to availability). 15,000

BUSINESS PARTNER PREMIUM Two and a half minutes on pitch facing Digiboard, shared with other advertising partners Six minutes on pitch facing Digiboard at half-time Six minutes on crowd facing

9 BUSINESS PARTNER PREMIUM Two and a half minutes on pitch facing Digiboard, shared with other advertising partners Six minutes on pitch facing Digiboard at half-time Six minutes on crowd facing Digiboard, shared with other advertising partners Four exclusive minutes on crowd facing Digiboard Stadium concourse TV - 15 separate ads per matchday (max 15 secs per ad) Statzone TV 15 separate ads per matchday (max 15 secs per ad) Stadium Big Screen regular advertising space pre-match and at half-time Use of Watford FC Business Partner crest Complimentary access to all partner events per year Two seasonal places in The Gallery Watford s most exclusive lounge 30,000

BENEFITS OF A PARTNERSHIP WITH WATFORD FC It s our thank you to business partners; a feeling of inclusion, that you are very much a part of the action at Watford FC Use of Watford FC Business Partner

10 BENEFITS OF A PARTNERSHIP WITH WATFORD FC It s our thank you to business partners; a feeling of inclusion, that you are very much a part of the action at Watford FC Use of Watford FC Business Partner crest Data capture opportunities Experiential opportunities with the c.20,000 fans who attend every game Social media opportunities via Watford FC s large Twitter, Facebook and Instagram audience CSR opportunities through The Watford Trust

11 Cumulative in home TV audience of billion Global household reach of 1 billion Coverage in 188 countries Over 3,794 hours of Premier League related TV coverage in UK 226 broadcast territories ADVERTISE TO A LOCAL, NATIONAL AND GLOBAL AUDIENCE Average home crowd of over 20,000 Combined social media audience of 978, million viewers watch Match of the Day*, broadcasting over 130 hours of footage Over 14,500 season ticket holders *Match of the Day/ Match of the Day Repeat & Match of the Day 2 Source, Premier League 2016/17 Global Broadcast Report

BUSINESS PARTNERSHIPS WITH WATFORD FC 2017/18

BUSINESS PARTNERSHIPS WITH WATFORD FC 2017/18 WATFORD FOOTBALL CLUB ADVERTISING OPPORTUNITIES AT WATFORD FC CAN BE TAILOR MADE TO SUIT YOUR COMPANY PROVIDING BRAND EXPOSURE TO A LOCAL, NATIONAL AND INTERNATIONAL