Eric Swahn Racing, LLC 2015 Sponsorship Proposal

Transcription

1 Eric Swahn Racing, LLC 2015 Sponsorship Proposal Eric Swahn - Expert #20 Eric Swahn Racing, LLC (ESR) is in the business of motorsports marketing. We sell advertising space in a wide array of forms to many different types of businesses and entrepreneurs. Included in this proposal is an outline of our future goals, history, results, demographics, and benefits involved for both parties. Our current partners include many motorsport industry professionals as well as outside industry involvement including healthcare, apparel, and the food and beverage industries. ESR is involved in motorcycle road racing and is projected to enter into professional level competition for the upcoming 2015 season complete with TV and Internet coverage. Eric Swahn Racing, LLC would like you to become a part of our team! Eric@EricSwahnRacing.com (313)

2 To My Potential Sponsor: I am proud to present this strategic partnership proposal between ESR and your brand. I ll be entering my 5 th year on the racetrack and thus far I ve made a significant impact in the racing community. I continue to establish personal as well as professional relationships and I would love the opportunity to create a robust partnership with you and your brand. The following proposal outlines the benefits of sponsoring Eric Swahn Racing, LLC (ESR). I truly believe that I have what it takes to race professionally, and a sponsorship agreement will help me reach my racing goals. My objective is to race professionally for 2015 and my overall career goal is international competition by the year I have the competitive drive to help capture market share with a multi- dimensional marketing platform. Direct brand representation on track and involvement in the regional and national motorcycle community will encourage consumers to be drawn to you. Many of your top competitors already have their brands represented in this industry and I would like to offer you the opportunity to be a presence as well. Through this partnership you will gain international level exposure while increasing recognition as well as sales. In return, I propose that your company become a sponsor for my 2015 race season in the following ways. I accept assistance by means of financial backing, contingency, parts, services, and products: Products and/or services in exchange for advertising Brand logo attire, product brochures, promotional items, brand logo banners, discount cards to distribute to potential customers, or any other items that I may use to represent your brand during 2015 If possible, I would like to be added to your website as a sponsored racer Financial assistance At this time ESR is not looking to sell equity for capital however every offer will be taken into consideration. Additional information is available upon request that includes a detailed list of current partner information, explains the hierarchy of opportunities available, breaks down our real costs for competition, and lists examples of events to be attended for the upcoming racing season. Thank you for your time and consideration; I am open to your feedback and suggestions. Please contact me by phone, e- mail, or we can meet in person to discuss sponsorship opportunities. Sincerely, Eric P. Swahn Owner Eric Swahn Racing, LLC

3 Promotional Opportunities (At the track) Reserved advertising space on a professionally painted, race- ready motorcycle Reserved advertising on canopies, banners, tow vehicle, crew shirts, race leathers and table drop cloths in pit area Company name mentioned as a sponsor during podium speeches at regional and national events Product samples, handout, and flyer distribution at events Target Audience Data from Facebook, YouTube, and Google Analytics all point to the same trends: 45% of our audience is from young (18-34) males Overall, men make up 64% of the total audience The majority of views comes from the United States We also have page views from Brazil, Canada, Russia, Spain, Italy, Argentina, Denmark, France, Mexico, Vietnam, and 30+ other countries Promotional Opportunities (Away from the track) Social Media (As of March 2015) Facebook Fan Page 10,200+ Fans YouTube 7,200+ Views 80 Subscribers 65 Videos with over 10 hours of video Instagram Followers 188+ Posts Twitter (NEW) 55+ Followers 16+ Tweets Newsletter An newsletter with near 1,000 active contacts Unique Visitors 5,600+ Page views 10,900+ Active Blog with product reviews, race reports, and related news 23 Blog entries o Race reports o Product / service reviews

4 About Eric Swahn 2012 began his first season racing and he quickly made his presence known. He took a staggering 11-1 st place finishes with 21 total podiums. He placed 2 nd at the WERA Grand National Finals twice, trailing each time by only one second from being crowned Novice National Champion. Eric earned 33 top 10 finishes, and scored points in 100% of all races completed. Finishing consistently, he was credited three separate 2012 Novice WERA Superstock Championships (600, 750 and 1000cc Superstock). In 2013, Eric raced with two separate organizations and won his first Expert race with both WERA and MotoSeries. In July at Road Atlanta, Eric entered in the annual Cycle Jam. He performed exceptionally in his first qualifying session and placed 10 th /26 in the National Expert 600 Superstock class. He scored a total of 20 podiums and earned 38 top 10 finishes. He finished 2 nd overall in two classes and 3 rd overall in another two classes for his Championships (600, 750 Superbike / 600, 750 Superstock). In 2014, Eric entered into his 3 rd full season of racing. Highlights include 10 National top 10 finishes with a career high of a 2 nd place Expert National finish. He has finished within the points- paying positions in every race finished (32) this season. The overall regional championship results are: 2 nd 750 Superstock / 3 rd 600 Superbike / 4 th 750 Superbike / 4 rd 600 Superstock / 4 th 750 Superbike National. Future Plans (2015+) For the 2015 season, Eric has already obtained his professional race license for the Superstock 600 class of the newly formed MotoAmerica Pro Roadracing Series sanctioned by the AMA and FIMNA. His goal is to compete in select events for WERA s Expert Regional Championship, WERA s Expert National Challenge Series, and MotoAmerica's Pro Road Racing events. The goal is to finish within the points- paying positions of professional level competition and attend 15+ events overall. MotoAmerica will be televised on the CBS sports network, and may be also available for online viewing.

5 Eric Swahn Racing 2014 Sponsors Sportbike Track Gear Sportbike Track Time Knox Armor Witchkraft Motorsports Ballistic Performance Components Scandinavian Brake Systems uk.sbs.dk GU Energy Sportbike Tire Service Michelin Tires PopShadow Decals Shoei Helmets Chicken Hawk Racing Motion Pro Vortex Racing XT Racing Kraft Chiropractic - K&N Spy Optic

6 Looking forward to winning with you as part of the team!