Eric Swahn Racing, LLC 2016 Marketing Partnership Proposal

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Eric Swahn Racing, LLC 2016 Marketing Partnership Proposal Eric Swahn MotoAmerica

businesses and entrepreneurs, with the goal of increasing business long term.

involvement including healthcare, apparel, and the food and beverage industries.

1 Eric Swahn Racing, LLC 2016 Marketing Partnership Proposal Eric Swahn MotoAmerica Professional Motorcycle Roadracer Eric Swahn Racing, LLC (ESR) is in the business of motorsports marketing. We facilitate marketing and activation in a wide variety of forms to many different types of businesses and entrepreneurs, with the goal of increasing business long term. Included in this proposal is an outline of our future goals, history, results, demographics, and benefits involved for both parties. Our current partners include many motorsport industry companies as well as outside industry involvement including healthcare, apparel, and the food and beverage industries. ESR is involved in motorcycle roadracing at the professional level for the 2016 season complete with TV and Internet streaming coverage of events. Eric Swahn Racing, LLC would like you to become a part of our team! Eric@EricSwahnRacing.com (313)

2 To Our Future Partners: Hi, I m Eric Swahn and I am proud to present this strategic partnership proposal between ESR and your brand. I ll be entering my 6 th year on the racetrack and thus far I ve made a significant impact in the racing community. I continue to establish personal as well as professional relationships and I would love the opportunity to create a partnership with you and your brand. The following proposal outlines the benefits of partnering with Eric Swahn Racing, LLC. Our marketing objectives for 2016 are to: Produce measurable sales results for our partners through marketing and activation Grow our social media presence by 25,000 fans total between Facebook, Instagram, and Twitter Work as a partnership and strategic marketing alliance Enter into long- term partnerships with 2016 as the first year of a three year plan Our racing objectives for 2016 are to: Enter, Qualify, & Finish within the top 15 all (~7 Events) MotoAmerica Pro Superstock 600 races Enter, Qualify, & Finish within the top 10 all (~8 Events) WERA Expert National events Enter, Qualify, & Finish within the top 5 all (~10 Events) WERA Expert Regional events Attend additional events that don t conflict including Testing & Tuning (~30 Total Events) Improve existing lap times at every track Learn & gather data from new tracks to us Overall goals: Compete internationally by or before the year 2020 Field a team of 2-4 riders branded as ESR Direct brand representation on track and involvement in the national motorcycle community will encourage consumers to be loyal to you. Many of your top competitors already have their brands represented in this industry and I would like to offer you the opportunity to be a strong presence as well. Through this long- term partnership you will gain international level exposure while increasing recognition as well as sales. I am open to your feedback and suggestions as to how we can make this work with your business. I m working with two high level agents who would be happy to assist in your decision. Please contact me by phone, e- mail, or we can meet in person to discuss partnership opportunities. Thank you for your time and consideration. Sincerely, Eric P. Swahn Owner / Pro Racer Eric Swahn Racing, LLC

Quick Race Bio Name: Eric Swahn Location: Sterling Heights, MI Class: Superstock 600 Bike Make/Model: Triumph D675R 2006 2008 2010 2011 2012 2013 2014 2015 - Motorized riding experience began on a

racetracks - Earned WERA Novice Race License - WERA Novice Regional 1000cc Superstock Champion - WERA Novice Regional 750cc Superstock Champion - WERA Novice Regional 600cc Superstock Champion -

3 Quick Race Bio Name: Eric Swahn Location: Sterling Heights, MI Class: Superstock 600 Bike Make/Model: Triumph D675R Motorized riding experience began on a 2006 Kymco People 250cc Scooter - Began riding my first real motorcycle, a 2008 Kawasaki Ninja 250cc - Moved up to riding a 2006 Kawasaki Ninja ZX- 6R 636cc - Started training on close course racetracks - Earned WERA Novice Race License - WERA Novice Regional 1000cc Superstock Champion - WERA Novice Regional 750cc Superstock Champion - WERA Novice Regional 600cc Superstock Champion - Graduated to WERA Expert - Qualified 10 th /26 for WERA Expert National 600cc Superstock - 2 nd Overall WERA Expert Regional 750cc Superbike Championship - 2 nd Overall WERA Expert Regional 600cc Superbike Championship - 10/12 Top Ten WERA Expert National Finishes - Career High 2 nd Place WERA Expert National Finish - 4 th Overall WERA Expert National Challenge Series - 750cc Superbike - Featured in the December 2014 edition of Sportbikes Inc Magazine - Earned MotoAmerica Professional Race License Superstock 600 Class - 3 Top Six WERA Expert Regional finishes - Near fatal crash at Grattan Raceway 05/03/15, missed remainder of season due to injury - Featured in the January & September 2015 editions of Sportbikes Inc Magazine -Named the 24 th most influential Motorcycle Roadracer in the world by the Hookit Index - Fully recovered from all injuries, finished my 2 nd Tough Mudder, bicycled over 1,000 mi, & ran over 300 mi as of 10/31/15

Eric Swahn Racing - Past Sponsors Sportbike Track Gear www.sportbiketrackgear.

com Witchkraft Motorsports www.witchkraftmotorsports.

sbs.dk GU Energy www.guenergy.com Sportbike Tire Service www.sportbiketireservice.

com Shoei Helmets www.shoei-helmets.com Chicken Hawk Racing www.chickenhawkracing.

4 Eric Swahn Racing - Past Sponsors Sportbike Track Gear Sportbike Track Time Knox Armor Witchkraft Motorsports Ballistic Performance Components Scandinavian Brake Systems uk.sbs.dk GU Energy Sportbike Tire Service Michelin Tires PopShadow Decals Shoei Helmets Chicken Hawk Racing Motion Pro Vortex Racing XT Racing Kraft Chiropractic - K&N Spy Optic

SERIES OVERVIEW MOTOAMERICA IS THE AMA-SANCTIONED NORTH AMERICAN PROFESSIONAL ROAD

MOTOAMERICA S MISSION IS TO GROW MOTORCYCLE RACING IN THE STATES AND SERVE AS A

MOTOAMERICA IS THE PREMIER NORTH AMERICAN ROAD RACING CHAMPIONSHIP OPERATED BY THE

HALL OF FAME INDUCTEE WAYNE RAINEY, LONGTIME TEAM ROBERTS MANAGER CHUCK ASKLAND,

MARKETING OFFICER RICHARD VARNER CHIEF FINANCIAL OFFICER Former two- time US

Team Principal Former Vice President of Motorsport Operations at Circuit of the

teams (1990-2008) Executive Director of the Petersen Automotive Museum, former

Champions Moto Energy sector investor, motorcycle enthusiast and collector, co-

5 SERIES OVERVIEW MOTOAMERICA IS THE AMA-SANCTIONED NORTH AMERICAN PROFESSIONAL ROAD RACING CHAMPIONSHIP SUPPORTED BY THE FIM AND DORNA. MOTOAMERICA S MISSION IS TO GROW MOTORCYCLE RACING IN THE STATES AND SERVE AS A PIPELINE FOR AMERICANS COMPETING ON THE WORLD STAGE. MOTOAMERICA IS THE PREMIER NORTH AMERICAN ROAD RACING CHAMPIONSHIP OPERATED BY THE KRAVE GROUP LLC, WHICH CONSISTS OF FOUR PARTNERS: THREE-TIME WORLD CHAMPION AND AMA HALL OF FAME INDUCTEE WAYNE RAINEY, LONGTIME TEAM ROBERTS MANAGER CHUCK ASKLAND, MOTORSPORTS MARKETING EXECUTIVE TERRY KARGES, AND ENERGY SECTOR ENTREPENEUR AND BUSINESSMAN RICHARD VARNER. WAYNE RAINEY PRESIDENT CHUCK ASKLAND CHIEF OPERATING OFFICER TERRY KARGES CHIEF MARKETING OFFICER RICHARD VARNER CHIEF FINANCIAL OFFICER Former two- time US Superbike and three- time 500cc World Champion (1990, 1991, 1992), former MotoGP Team Principal Former Vice President of Motorsport Operations at Circuit of the Americas in Austin, Texas, former Managing Director of Team Roberts US and MotoGP teams ( ) Executive Director of the Petersen Automotive Museum, former Roush Performance Senior Vice President, co- owner of bespoke motorcycle brand Champions Moto Energy sector investor, motorcycle enthusiast and collector, co- owner of Champions Moto American Motorcyclist Association Sanctioning Body of MotoAmerica Federation Internationale de Motocyclisme Global governing/sanctioning body of motorcycle racing Dorna Sports The commercial rights holder for MotoGP

2016 RACE EVENTS * TENTATIVE SCHEDULE 2016 MotoAmerica Dates 2015 WERA National Dates Example MARCH 13-15 ROEBLING ROAD RACEWAY FAULKVILLE, GA APRIL 8-10 CIRCUIT OF THE AMERICAS AUSTIN, TEXAS APRIL

ROAD AMERICA ELKHART LAKE, WISCONSIN JUNE 10-12 BARBER MOTORSPORTS PARK BIRMINGHAM, ALABAMA JUNE 19-21 ROAD ATLANTA BRASELTON, GA JULY (TBD) LAGUNA SECA MONTEREY, CALIFORNIA JULY 13-14 MID OHIO

6 2016 RACE EVENTS * TENTATIVE SCHEDULE 2016 MotoAmerica Dates 2015 WERA National Dates Example MARCH ROEBLING ROAD RACEWAY FAULKVILLE, GA APRIL 8-10 CIRCUIT OF THE AMERICAS AUSTIN, TEXAS APRIL ROAD ATLANTA BRASELTON, GA APRIL TALLADEGA GRAN PRIX RACEWAY TALLADEGA AL MAY VIRGINIA INTERNATIONAL RACEWAY ALTON, VIRGINIA MAY NOLA MOTORSPORTS PARK NEW ORLEANS, LA JUNE 3-5 ROAD AMERICA ELKHART LAKE, WISCONSIN JUNE BARBER MOTORSPORTS PARK BIRMINGHAM, ALABAMA JUNE ROAD ATLANTA BRASELTON, GA JULY (TBD) LAGUNA SECA MONTEREY, CALIFORNIA JULY MID OHIO SPORTS CAR COURSE LEXINGTON, OH JULY MILLER MOTORSPORTS PARK SALT LAKE CITY, UT SEPT 9-11 NEW JERSEY MOTORSPORTS PARK MILLVILLE, NEW JERSEY SEPT ROAD ATLANTA BRASELTON, GA OCT BARBER MOTORSPORTS PARK BIRMINGHAM, AL DATE TBD RACE TBD LOCATION TBD DATE TBD RACE TBD LOCATION TBD

7 CLASS STRUCTURE SUPERBIKE & SUPERSTOCK 1000 Highly Modified 1000cc / Restricted Modifications 1000cc SUPERSPORT Highly Modified 600cc SUPERSTOCK 600 Restricted Modifications 600cc KTM RC CUP Spec Class for Riders Years Old

8 AUDIENCE 375,854 TOTAL ATTENDEES IN 2015 SEASON 1,375,000 CBS VIEWERS DURING THE SEASON

EVENT PROMOTIONS ADVERTISING AND LOCAL PROMOTIONS Fans are able to engage in a

Every race ticket is a paddock pass and fans are able to get up close and personal

Develop and place radio/tv Ads - In market radio and TV ads Media Interviews - Local

race - Pre- Race weekend media events - 2- up rides (A fan is able to ride on the

Dealership sponsored special events - Bike nights with MA Riders - Rider meet and

9 EVENT PROMOTIONS ADVERTISING AND LOCAL PROMOTIONS Fans are able to engage in a festivallike environment at every MotoAmerica event. Every race ticket is a paddock pass and fans are able to get up close and personal with the riders, teams and the machines that they ride. Develop and place radio/tv Ads - In market radio and TV ads Media Interviews - Local news outlets and radio - Mainstream media articles and stories Media Events prior to race - Pre- Race weekend media events - 2- up rides (A fan is able to ride on the back) Social media - Increasing event awareness directly to fans Local events - Dealership sponsored special events - Bike nights with MA Riders - Rider meet and greets - Pre- sale ticket discounts through local dealers LIVE STREAMING 1,000+ HOURS OF ORIGINAL CONTENT 25,000 VIEWERS WATCH EACH EVENT 5,000 VIEWERS WATCH REPLAYS OF LIVE STREAM

10 2016 TV PLANS / WEB OVER 1.4 MILLION VIEWERS REACHED THROUGH CBS SPORTS NETWORK SEASON RACE RECAP TELECAST TRADITIONAL TELEVISION: Currently MotoAmerica is investigating and negotiating live and same day race coverage options for the 2016 race season was aired tape delayed. LIVE STREAMING: Continued live streaming of each race in its entirety. Stream live from computer, tablet or smart phone via an Internet connection. Eric Swahn Racing s Social Fanbase FACEBOOK 15,000+ Likes 40,000 Monthly Reach INSTAGRAM 14,413 Followers likes per post TWITTER 182 Followers YOUTUBE 8,200+ Views 80 Subscribers 65 Videos Over 10 hours of original content MotoAmerica s Social Fanbase FACEBOOK 53,500+ Likes 60,000 Weekly Reach INSTAGRAM 8,238 Followers likes per post TWITTER 4,708 Followers MOTOAMERICA.COM 320,773 Monthly Visits 84,902 Unique Visitors NEWSLETTER 1,000+ active contacts ERIC SWAHN RACING.COM 12,500 Page Views 8,000 Unique Visitors 23 Blogs

11 BONNIER MOTORCYCLE GROUP MotoAmerica has entered into a strategic marketing & sales partnership with Bonnier Motorcycle Group Bonnier Motorcycle Group manages 7 magazines and 11 websites. MotoAmerica is reaching more and more people every day. Mainstream press has been a large part in the growth of the series as well as a solid foundation of constant motorcycle press.

PLAN FOR GROWTH 2015 SAW THE REBIRTH OF A SERIES. THE GROUNDWORK FOR SUCCESS HAS BEEN LAID. WE NOW TWIST THE THROTTLE INTO THE FUTURE EYES FORWARD. ALWAYS LEADING.

12 PLAN FOR GROWTH 2015 SAW THE REBIRTH OF A SERIES. THE GROUNDWORK FOR SUCCESS HAS BEEN LAID. WE NOW TWIST THE THROTTLE INTO THE FUTURE EYES FORWARD. ALWAYS LEADING. Improvements will be made to the live streaming of each event to build an even better fan experience More mainstream press coverage of the series will be implemented to build fan base Continued support and cross promotion with Dorna, FIM, and AMA for global attention to the series THE UNITED STATES HAS PRODUCED SOME OF THE FASTEST RIDERS IN THE WORLD. TO BRING THAT STATUS AND EXCITEMENT BACK TO THE U.S. IS OUR ULTIMATE GOAL. MOTOAMERICA IS GOING TO BRING ONE OF THE MOST EXCITING SPORTS ON EARTH BACK TO THE FOREFRONT: TO RECRUIT, PREP AND HIGHLIGHT YOUNG RIDERS. - WAYNE RAINEY (THREE-TIME WORLD CHAMPION)

13 PACKAGES SOLE TITLE - $350,000 Cost to be our sole exclusive partner with Title naming rights. Fully dedicated design capabilities of everything including: Truck & trailer wrap, bikes, apparel, rider gear, pit signage, etc. Where possible, social media names changed to YOUR BRAND ESR TITLE (1)- $100,000 One position available for Title naming rights Predominantly positioned biggest decals possible on: Truck, trailer, bikes, apparel, rider gear, pit signage, etc. Where possible, social media names changed to YOUR BRAND ESR SECONDARY (2)- $80,000 Two positions available for Secondary Partner Large decals on: Truck, trailer, bikes, apparel, rider gear, pit signage ASSOCIATE (3)- $30,000 Three positions available for Associate Partner Medium sized decals on: Truck, trailer bikes, apparel, pit signage MEDIA SPECIFIC (5) - $5,000 Five positions available for Media Specific Partner 4 highly targeted & boosted posts through Facebook monthly

CREW David Grey Cell: (248) 830-8998 david@sportbiketireservice.

14 CREW David Grey Cell: (248) Mentor & Mechanic/ Highly Decorated Retired Racer / Very Knowledgeable in Motorsports Michelin Tire Distributor, Operating Manager of Sportbike Tire Service Steve Lorenz Cell: (408) theincubators@gmail.com Agent / Funding Specialist / 35 Years in Silicon Valley Built the fastest ever solar race car - Solar World Challenge Australia Ryan Johnston Cell: (757) ryan@interphaseent.com Agent / Motorsports Marketing Specialist / Producer of Television & Film President of Champion Motorsports Marketing Jeff O Berry Cell: (248) jeff.oberry@yahoo.com Mechanic / Sportbike Track Time Advanced Riding Coach / Training Partner Eric Swahn Cell: (313) eric@ericswahnracing.com Professionally licensed with MotoAmerica Superstock 600 sanctioned by the FIM Owner / Racer of Eric Swahn Racing

15 Looking forward to racing with you as part of the team!

Eric Swahn Racing, LLC 2015 Sponsorship Proposal

Eric Swahn Racing, LLC 2015 Sponsorship Proposal Eric Swahn - Expert #20 Eric Swahn Racing, LLC (ESR) is in the business of motorsports marketing. We sell advertising space in a wide array of forms to