2 Page 2 Team Violation1.com/Shea Racing/National Switchgear Media Kit 2013
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1 PRESENTED TO:
2 The original action sport motorcycle racing is an effective marketing medium to reach consumers through on-site programming at events across the United States. Live attendance was 410,000 consumers in Professional motorcycle racing is unique in that consumers have direct contact with athletes and teams through autograph signings and pit parties. This fan interaction offers a brand partner the opportunity to directly engage with consumers. RoadRace Factory Red Bull offers a proven championship-winning program that displays professionalism on the track, off the track with consumers and in the community. Red Bull has sponsored the team since its formation in Team owner Danny Walker, a successful businessman, has operated American Supercamp motorcycle training for individuals and corporate events for more than 20 years. The business acumen and professionalism is reflected in RoadRace Factory Red Bull. Our championship-winning program, which directly interacts with consumers, offers your brand the flexibility to cater a marketing campaign to fit your identity and your goals. Page 2 Team Violation1.com/Shea Racing/National Switchgear Media Kit
3 RoadRace Factory Red Bull reaches more than 410,000 consumers at nine live events. This season more than 118,000 consumers attended the Austin, Texas event alone, which will be the 2015 MotoAmerica series opener on April MotoAmerica is the nation s professional road racing series and a partner for the global MotoGP Championship. MotoAmerica also visits the Midwest at the Indianapolis Speedway round on August 7-9, where more than 132,000 consumers attended last year. The North American season will wrap-up on the west coast at Laguna Seca in California next fall. RoadRace Factory Red Bull also interacts with consumers through our social media accounts and our website 15,000 daily on average that your brand may directly engage with through awareness, product education and special offers. Your brand will receive further awareness through extensive earned news media coverage live broadcast, print and online and sponsorship press announcements initiated by our team and the MotoAmerica series
4 RoadRace Factory Red Bull, two-time national champions, has effectively supported brands Red Bull and GoPro through our program. Your brand will be a full partner in our consumer events, racing, promotions, community activities and news coverage. Like many sponsorship programs we offer the standard brand presence such as logo placement, press announcements, news releases, website, and media coverage. The greatest benefit to your brand is the interaction with consumers at events to cater direct engagement to them. RoadRace Factory Red Bull also offers an active social media platform to further connect with consumers. In addition to Red Bull and GoPro, other global brands have recognized the value in professional motorcycle racing, including America s Tire, Discount Tire, Dodge, Fiat, Geico, Jimmy John s, Jordan Brand (Michael Jordan), National Guard, Nike and Progressive Insurance. 3
5 RoadRace Factory Red Bull is composed of professionals with a strong brand identity that will weave seamlessly into your brand. Our athletes are articulate and community-minded with the capability and platform to connect with consumers at the track and through community events. The team machinery is meticulously prepared (as shown in these photos) for the athletes as well as representing our brand partners. Current brand partners benefit from access to display race bikes for their industry shows, events and corporate offices. The team currently has four display bikes and will possibly have six bikes next year. RoadRace Factory Red Bull crew members are welldressed with clearly identified brand partners and handle themselves with poise and integrity. 5
6 The value you receive for your brand s investment is determined upon your marketing goals and partnership agreement. Our crew members will support on-site and community event consumer engagement. We are seeking both full season and single event brand partners. Sample tactics RoadRace Factory Red Bull offers your brand include: Hospitality for your top customers and employees at events Exclusive videos with your product integrated with our team Special offers and giveaways at events and online Athletes as spokespersons for your product Display race bike for your event Appearances by team athletes Brand presence on athletes, machinery and transporter Integration in team marketing and press materials 6
7 7
8 This proposal is intended as an introduction. Get further information, schedule a meeting or arrange a Skype call with: Bryan Peckinpaugh bryan@motopr.com Twitter: MotoPR LinkedIn: BryanPeckinpaugh 8
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