CAPABILITIES PRESENTATION SPORTS MARKETING

Transcription

1 CAPABILITIES PRESENTATION SPORTS MARKETING

2 WHO WE ARE Owen Marketing personnel have decades of experience in the NASCAR activation field and are well respected in the NASCAR community Owen Marketing is able to provide full service support without the high overhead cost of a large agency Leadership experience: Led the Air Force Racing program for seven years, the Office Depot Racing program for eight years, provide support to DRIVE4COPD, NASCAR Fuel For Hospitality, CSX Transportation, HP, 3M, and Microsoft. Partnerships with Roush Racing, Hass CNC Racing, Office Depot Racing, Stewart Haas Racing, Richard Childress Racing, Furniture Row Racing, and Wood Brothers Racing Public relations management for Yellow Transportation, Wunderman Agency Motorsports, Goodyear, Craftsman, BellSouth, Cellular One, Ruiz Foods Tornados Brand, Bully Hill Vineyards, Sav-A-Lot Grocers, and DRIVE4COPD Driver activation and support for Tony Stewart, Carl Edwards, Austin Dillon, David Reagan, Elliott Sadler, Ricky Rudd, Kenny Schrader, Joe Nemechek, Scott Riggs, Johnny Sauter, Ron Fellows, David Reutimann, and Ryan Newman Event management for Office Depot, NASCAR Fuel For Hospitality, DRIVE4COPD, Air Force, CSX Transportation, Bank of America, HP, Goodyear, Craftsman, Furniture Row, and Bluegreen Corporation Track relations and contract negotiations with all tracks on the NASCAR circuit Owen Marketing is on-site at the track every weekend providing activation support for multiple clients while cultivating business-to-business opportunities for our partners

3 WHAT WE DO Race Activation Hospitality and Event Management Driver Appearances Public Relations Mobile Marketing Social Media Management Creative Services

4 RACE ACTIVATION

5 RACE ACTIVATION Provide weekend itineraries upon request Coordinate client and VIP transportation and lodging Coordinate ticket allocation and credentialing Facilitate business-to-business introductions and partnership opportunities At-track transportation coordination VIP tours - pit, garage, inspection stations, driver s meeting, driver introductions, pit row and pit box experience Coordinate and manage driver meet & greet Communication with VIP credentialed guests prior to and throughout the event Coordinate victory lane celebration when applicable Ensure guests receive a memento from the race weekend experience Develop post-race recap and analysis upon request

6 EVENT MANAGEMENT

7 EVENT MANAGEMENT Manage hospitality events and promotional fulfillment weekends Coordinate all event details with guests, clients, and track Manage all track relationships and sponsorships - SMI, ISC, Pocono, Dover, Indianapolis Provide personnel to assist with decorating and management of hospitality events Develop post-event recap and analysis upon request

8 DRIVER APPEARANCES

9 DRIVER APPEARANCES Work with driver, team and client to schedule events Coordinate details with event location - ensuring all parties are aware of schedule, expectations, and timing Manage on-site event activities Coordinate media and photography needs Provide event transportation & security when required Schedule and manage production day activities: Photography Video and B-roll Driver availability Provide PR & media support Schedule and manage trackside meet & greet and hospitality appearances Develop post-event recap and analysis upon request

10 PUBLIC RELATIONS

11 PUBLIC RELATIONS Develop media plan targeting client objectives and activation goals Generate press releases, media kits, and social media content Pitch stories to trade, local and national media Coordinate and schedule media interviews for driver, team, and sponsors Manage driver media availability and facilitate media announcements and events with tracks, NASCAR and sponsors Provide pre-race Reports Provide in-race media support to maximize brand exposure Execute win plan and follow-up media plan Develop post-event recap and analysis

12 MOBILE MARKETING

13 MOBILE MARKETING Develop a mobile marketing platform for sponsors to showcase their products and services: Obtain vendors to provide the highest quality, least expensive developer for the mobile platform Provide the client with the top three quotes Advise the client of the best source Assign personnel to transport, build, and break down the unit Provide on-site management and staffing Coordinate with team and sponsor to provide a showcar program if desired: Scheduling for the event season Provide driver and set-up crew; manage temporary hires for run-of-show Develop post-event recap and analysis

14 SOCIAL MEDIA MANAGEMENT

15 SOCIAL MEDIA MANAGEMENT Develop and manage social media plan: Updating and maintaining posts and status updates Planning and creating exclusive social media content Uploading and monitoring photo and video Create and establish a unique presence and identity for our clients on Facebook, Twitter, Youtube, Vimeo, Instagram, Pinterest, Blogs, Tumblr, and other social media platforms. Build and maintain our clients existing and potential customers and fan base through social media utilizing Facebook, Twitter, Youtube, Vimeo, Instagram, Pinterest, Blogs, and Tumblr. Keep our clients updated on what s new to social media, the platform that works best for them, and what s the best way to connect to their target market.

16 CREATIVE SERVICES

17 CREATIVE SERVICES Identity and branding Interactive and web Website design, banner ads, mobile and application design Print Brand collateral, brochures and reports, billboards, car wrap designs and covers Graphic design Event signage and graphics

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19 TESTIMONIALS Omg! What an amazing, amazing day! Thanks to all of you for such a wonderful experience! Mary Owen Executive Vice President for Strategic Planning Buffalo Bills We couldn't have asked for a better experience or tour guide. Thanks so much for the hospitality. We had the best time ever at any race we have been too (about 50 or so now). Jeff Sherrill Patient Administrator Halifax Hospital Rich Walters President & Co-Founder ALL SPRTZ I now have a new passion for a sport-- NASCAR. You made the whole day come alive from the moment that we arrived. Thank you. Lynn Robinson Department of Justice CIA

20 CASE STUDY: OFFICE DEPOT INITIATIVE: Manage and execute all aspects of the Office Depot Racing program in NASCAR APPROACH: Invite key guests to every race, including contract sales clients, key in-store users, local influencers, and other business-to-business clients to enjoy a once in a lifetime NASCAR experience

21 CASE STUDY: OFFICE DEPOT INTEGRATION: Utilize credentials to allow guests behind the scenes access to the sport and superstars of NASCAR Tours of pits, garage, transport (hauler), and access to the inspection stations Coordination of driver meet and greets Provide unique access for guests to driver s meeting, driver s introductions, and pit box access during the race Provide a hospitality or suite experience for larger groups of guests (40-175) to allow clients and agents the opportunity to interact in a social environment with food and beverage and a relaxing atmosphere Coordinate all food and beverage Provide a driver question and answer session Provide tickets to race or suite for viewing the race Provide Fan Scan units for an interactive experience to the race

22 CASE STUDY: OFFICE DEPOT MANAGEMENT: Owen Marketing personnel managed all aspects of both of these experiences including pre-race preparation, race activation, and post race follow-up Provided pre-race itineraries to all guests Shipped all tickets and coordinated credentials for all guests Assisted with any transportation and lodging needs Provided tours on-site Provided transportation at the race events (golf carts) Coordinated all driver interaction at event Followed up with s and photos to commemorate event

23 CASE STUDY: OFFICE DEPOT RESULTS: In an 18-month period from January June 2012 Office Depot Racing was able to influence $132M in new and expanded business for Office Depot utilizing the on-site activation and business-to-business introduction at the tracks. This new business included new clients, increased buys from existing clients, and improved relationships with at risk clients.

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