WORLD TIME ATTACK CHALLENGE + FACTS & FIGURES OCTOBER 2018 SYDNEY MOTORSPORT PARK

Transcription

1 WORLD TIME ATTACK CHALLENGE + FACT & FIGURE OCTOBER 2018 YDNEY MOTORPORT PARK

2 + WHAT I WTAC? (World Time Attack Challenge) WTAC is the largest time attack event in the world and one of the largest motorsport events in the outhern Hemisphere. It attracts competitors, spectators, exhibitors and media from all around the world.

3 Time attack is one of the purest forms of motorsport. The ultimate pursuit of speed.

4 + MORE THAN JUT A RACE WTAC is an action-packed, 2-day event comprising of Time Attack, Drifting, Flying 500, Motorsport Legends, pecial Events, an incredible range of Trade Displays, and the largest outdoor car show in Australia.

5 WTAC brings motorsport fans from all walks of life together. It is a celebration of racing and car culture.

6 + LIVELY TRADER AREA With vendors from around Australia and around the world displaying the some of the best products on the market the WTAC Trader Area always draws a huge crowd.

7 + BROADCAT WORLDWIDE In 2016 World Time Attack Challenge was live streamed to 48 countries worldwide and viewed by well over 670,000 people. The event was also broadcast on free-to-air TV as part of the B peedweek show to a national audience of 409,591 people.

8 + DRIFT CHALLENGE The action doesn t end after the time attack ends!. With 11,000+ excited fans staying to watch the Drift Challenge as the sun goes down, WTAC also boasts the largest drift event in Australia s history.

9 + MAZDA 767B LE MAN + HERO CAR Over the years we have brought some of the rarest and most idolised cars to World Time Attack Challenge. eeing these hero cars in person is a once in a lifetime experience, and to top it off they always put on amazing demonstration laps for the crowd!

10 + JGTC GT300 HOWDOWN + KEIICHI TUCHIYA HOT VERION N2 AE86 From racing royalty to over the top Italian hypercars. Our fans can always count on seeing something unique at WTAC. + ROD MILLEN AND HI PIKE PEAK WINNING CELICA RALLY CAR + KEIICHI TUCHIYA DRIVING THE PAGANI HUAYRA BC + NIAN / CALONIC R88C LE MAN

11 WEBITE VIIT 186,492 ource: Google Analytics October 2017 VIEWERHIP ON FREE-TO-AIR TV 409,591 ource: AVE / B peedweek 2017 FACEBOOK FAN 345,002 ource: Facebook Insights - October 2017 TOTAL EVENT ONLINE REACH 4,395,308 ource: Google, Facebook, Instagram tats October 2017 WTAC BY NUMBER TOTAL LIVE TREAM VIEW FACEBOOK REACH 924,079 2,693,659 ource: Facebook Insights - October 2017 ource: Livetream.com + Facebook Insights October 2017 PECTATOR 22,000+ ource: Ticketek October 2017 COMPETITOR 152 ource: WTAC October 2017 INTAGRAM 37,400 ource: Instagram October 2017 INTAGRAM IMPREION 591,078 ource: Instagram October 2017

12 UPER TREET + Monthly Visits: 490,000 + Facebook Fans: 3.8 million + Print Circulation: 57,000 DOWNHIFT AU + Facebook Fans: 620,653 PEED NATION THE CHRONICLE THE-LOWDOWN.COM + Monthly Visits: 25,000 + Facebook Fans: 404,571 PEED CAFE NZ PERFORMANCE CAR + Facebook Fans: 925,897 + Print Circulation: 20,000 THE MOTORHOOD + Monthly Visits: 240,000 CAR ADVICE + Facebook: 780,855 + Monthly Audience: 705,000 DRIVE.COM.AU + Facebook: 489,000 + Monthly Audience: 199,834 OPTION MAGZINE + Print Circulation: 4,000 AUTO ACTION + Monthly Visits: 40,000 + Facebook Fans: 74,000 + Print Circulation: 15,000 D-PORT + Monthly Visits: 685,000 + Facebook Fans: 898,415 + Print Circulation: 137,126 MOTOR MAGAZINE + Facebook Fans: 29,000 + Readership: 246,000 TOTAL GLOBAL REACH 24,639,128 HP ACADEMY BANZAI UK AUTO ACTION + Facebook Fans: 263,655 ZEN GARAGE REV PEED + Print Circulation: 30,000 GRIP HIFT LIDE MOTOIQ.COM + Monthly Visits: 270,000 + Facebook Fans: 91,795 HP ACADEMY PEEDHUNTER.COM + Monthly Visits: 1.4 million + Facebook Fans: 608,815 WHEEL + Online: 1,463,854 + Facebook: 99,273 + Print Circulation: 32,471 FULL BOOT + Facebook Fans: 690,750

13 + KEY DEMOGRAPHIC + KEY DEMOGRAPHIC PECTATOR AGE % WTAC DEMOGRAPHIC PECTATOR GENDER 92% 40% 29% 12% % 4% 2.5% KEY DEMOGRAPHIC PECTATOR / LIVE TREAM COUNTRY OF ORIGIN Canada: 2.8% 8% United tates: 19.3% + KEY PURCHAING FACTOR CAR OWNERHIP BY BRAND Nissan United Kingdom: 4.4% Finland 2.1% Japan: 5.8% weden: 0.8% Australia: 43.8% New Zealand: 8.5% PLANNED PURCHAE IN THE NEXT YEAR Tyres uspension Honda + OTHER: 12.5% Exhaust ubaru Wheels Mitsubishi Brakes Other Toyota Mazda BMW Ford VW GM/Holden + KEY DEMOGRAPHIC OTHER INTERET 24% Computer Games 11% 22% Drifting 10% 14% Formula 1 7% 12% Drag Racing Extreme ports upersprint WRC / Rallycross 10% 7% 24% 11% 12% 14% 22% Engine Management Transmission Cooling Forced Induction Aero Interior Paint Wrap + KEY PURCHAING FACTOR HOW IMPORTANT I BRAND REPUTATION? + KEY PURCHAING FACTOR HOW MUCH WORK DO YOU DO ON YOUR OWN CAR? + KEY PURCHAING FACTOR WHAT MAKE YOU BUY A PECIFIC PRODUCT? Very important None Brand reputation omewhat important Not very important Not at all important ome Maintenance Most Maintenance Most Mechanical Mechanical and Maintenance Price Peer recommendation Racer endorsement Press reviews Packaging

14 YOU ARE IN GOOD COMPANY JOIN THE EXCLUIVE CLUB OF WTAC PARTNER AND UPPORTER

15 WORLD TIME ATTACK CHALLENGE 18 + EXHIBITOR MAP L 6x6 12-L 6x L 6x6 TYLIZED CAR HOW AREA TYLIZED PONOR 14x6 F500 Pits P55 P55 P56 P57 P58 P59 P60 P61 P62 P63 P64 P65 P66 P67 P68 WTAC MERCH B13-XL P69 P70 P71 P72 P73 P74 P75 P76 P77 P78 P79 P80 P81 P82 P83 P84 P85 P86 WTAC OPERATION NO ACCE BRONZE AREA ILVER AREA GOLD AREA PLATINUM AREA E5-L 9x6 E2- E6-L E7-XL E1- E3-M E4-M C9-L 6x6 C10-M C11-L 6x6 C12-L 6x6 C8-L 9x6 C7-L 9x6 CLUBPRINT CLA PONOR 12x12 C6-L C5-L C4-M C1-XL OPEN CLA PONOR C3-12x12 C2-M B10- B11- B12 M B8 PONOR 12x9 B9 PONOR 12x9 B7-L B6-L B5-L YOKOHAMA NAMING PONOR B4-XL 12x12 B1-M B3- B2- A20-L 9x6 PRO CLA PONOR 12x12 A19-L 9x6 A18-L A17-L A16-L 9x6 PRO AM CLA PONOR 12x12 A15-L 9x6 A9-L 6x6 A10-M A11-L 6x6 A12-M A13- A14- A2-XL A4 PONOR A8-M 12x9 A7- A3 XL 15x6 A1-L 9x6 DRIFT PONOR A6- A5- Drift Challenge Pits GRANDTAND ACCE

16 To book your sponsorship package today, or for more information contact us at: + WTAC ALE AND PARTNERHIP 36 Mary Parade, Rydalmere NW 2116 Australia Phone: sales@worldtimeattack.com