CUPCOIN FOOTBALL BETTING REVOLUTION WHITE PAPER

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1 CUPCOIN FOOTBALL BETTING REVOLUTION WHITE PAPER

2 Abstract At Cupcoin we love gaming. Our team consists of (e)sports enthusiasts, that s why we enjoy competing and challenging like-minded people. Therefore, we developed an innovative betting platform for esports events. Nowadays, sports betting has a bad reputation. One reason for the bad reputation is the existence of fraudulent providers. Another one is that bookmakers operate on high mar- gins, taking money out of the users pockets. Their revenue stream is their users loss. For more than 15 years the system of online betting has not changed and the market suffers from a lack of innovation. A high amount of untrustworthy and off-shore providers has lo- wered the trust of people in the current betting market. It is never completely guaranteed that users receive their winnings. All these problems have one common ground cent- ralization. Centralized systems create excessive risks for users like exploitation of user data, prohibitive legal regulations, vulnerability to manipulation and denial of withdrawals. That is where the blockchain and the CUP (come into place. CUP ś solution is a decentralized betting system that will bring transparency and trustless betting to all sports fans around the world.

3 Executive Summary Disruptor of the football betting industry Cupcoin is a self-regulating, blockchain powered football betting platform based on technology and Scrypt algorithm. It offers fresh and new football betting experience by combining lottery like crowd betting on 10 possible football game final score outcomes where the crowd drives the potential returns, unlike traditional bookmakers and betting exchanges that offer unattractive odds and low returns. The bigger the crowd the bigger are the potential returns easily reaching six figures. In simple terms, imagine $100,000+ in returns on 1$ bet by successfully predicting the final score of a football game out of 10 possible outcomes. That is Cupcoin and much more. In addition to the unique game mechanics, Cupcoin revolutionary concept taps into basic desires and needs of users impulses which revolve around the idea of profits, status, achievement, competition and community collaboration. Cupcoin applies gamification mechanics to engage and motivate users to play in order to win rewards, badges and points, that are used to elevate their status and privileges, and to showcase their talents, expertise, and accomplishments.

4 Executive Summary Disruptor of the football betting industry Cupcoin doesn t require the use of fiat currency for playing therefore it is outside gambling regulatory bodies and jurisdiction and therefore a non-regulated stateless business.

5 Market Overview Introduction Online betting is a large, fast growing and segmented market. The development and evolu- tion of new technologies have made a considerable impact on the operation of, and inter- action between, every sector of the global economy. The impact upon the betting industry has been no different in that regard, opening new product platforms and access to a wider consumer base due to the growth of new technologies. Online gambling on computer and mobile devices is considered the growth driver of the market. Mobile casino, live betting and mobile betting are expected to have the biggest growth potential in terms of gross ga- ming revenue (stakes less winnings) over the next twelve months and are also anticipated to have big potential for the following years. It has become the fastest growing market segment within gambling worldwide, and now dominates, accounting for nearly half of the total online betting market.

6 Market Overview Introduction Global online betting is a massive market, with estimated high USD 100s of billions of 10figures wagered through regulated markets, and some estimates show that ten times that volume goes through un-regulated markets. Companies such as bwin or William Hill make over USD 1 billion in revenue yearly. esports cash gambling (e.g., betting on esports matches) is expected to grow from USD 600 million (2016 total amount wagered on cash gambling sites) to USD 11 billion in 2020 which is a growth by a factor of twenty within only four years.

7 Market Overview Key industry figures $3-trillion global sports betting market size 65% is spend on football betting Up $1-billion is gambled on a single football game in China $80-billion global football betting market yield in 2017 $17 is the average mobile gambling spend per adult in the EU

8 Market Overview Popular types of football bets TRADITIONAL BETTING When betting with a bookmaker you can only bet on the odds they offer, only having the option to back a certain outcome. The odds set by bookies include their margin meaning they price markets in their favor with unfair odds. Bookmakers effectively make money by building in a margin/over-round into their odds.

9 Market Overview Popular types of football bets BETTING EXCHANGES Instead of being limited to the odds set by bookies, and only having the option to back a certain outcome, an exchange allows users to go head-to-head against each other by either backing or laying. It differs to traditional sportsbooks by allowing bettors to bet against each other, rather than a bookmaker.

10 Market Overview Popular types of football bets FULL-TIME RESULT (1X2) This is by far the most common type of football bet and is usually based on the match result after 90 minutes where the punter predicts a Win, Draw or Lose outcome with a total of three possible outcomes

11 Market Overview Popular types of football bets CORRECT SCORE (CS) Under these types of football bets, one has to predict the correct score within the normal 90 minutes of football action. The odds tend to be quite high because of the fact that there are many possible outcomes.

12 Market Overview Popular types of football bets GOALS (UNDER/OVER) Two-way bet regarding whether the total number of goals scored will be more than the one quoted or less. In most cases, the bet appears to exceed or even be less than 2.5 goals and two possible outcomes.

13 Market Overview Industry challenges we are solving LICENCING AND Licensing COMPLIANCE challenges, regulatory repercussions and compliance requirements. Very strict gaming regulations and legislation that significantly varies between countries and governments. Cupcoin is a stateless, non-regulated cryptocurrency platform that is not subject to any regulatory or licensing requirements. UNIQUE CUSTOMER PROPOSITION Lack of innovation and differentiation as sportsbooks are using the same off-the-shelf solutions provided by monopolized and regulations heavy marketplace of gaming providers. Cupcoin is brand new gaming concept offering different football betting experience unlike anything else on the market.

14 Market Overview Industry challenges we are solving LACK OF PRIVACY Identity verification requires substantial personally identifiable information including form of identification, credit card and bank account details. Cupcoin provides the ability to play without any forms of identification. No record of deposits/withdrawals appearing on a monthly statement ensuring privacy is respected. LOW RETURNS Low returns and unattractive odds set by bookmakers that effectively balance their books in a way that allows them to make money irrespective of the result. Cupcoin doesn t set the odds and potential returns but the players do. The bigger the crowd the bigger the returns. No limits. Period.

15 Future Opportunities Industry challenges we are solving Since the start of its project in 2014, the Developer pursues the objective to change the na- ture of online betting. The originally inherent social character of a bet is lost when it comes to online betting. At online betting providers, a sports fan must challenge the bookmaker, a lay person bets against a professional. The aim of the Developer is to provide a system that enables players to challenge other sports enthusiasts on the same level. Through blockchain technology, the Developer has the opportunity to cut out the middle- man and provide a system without odds and bookmakers. The Developer strives to create a new level of security and trust in the betting industry. The Cupcoin Network will enable peop- le to compete against others with complete transparency, trust and security.

16 Future Opportunities Industry challenges we are solving A trustless system is a combination of mechanics that allows for two or more parties to interact with another and fulfill contracts without having to trust any opposing party. This allows for private and business transactions between parties without having to fear for money or product loss and without a need to trust the opposing party. On the blockchain this is done using so-called smart contracts, which are programmed descriptions of the conditions each party has to fulfill in order to receive their part of the deal. For betting a trustless system would solve all the problems with current betting providers: Get rid of middle-men and other parties that could influence the results and rely only on what you can doublecheck and proofread yourself. No need to trust anyone, because the blockchain takes care of that for you.

17 What is Cupcoin The inspiration behind Cupcoin The anticipation of winning or losing a bet creates a natural high, a feeling we seek when looking for fun and entertainment. There's an edge-ofyour-seat rush when you bet on a game and it s in the final seconds and the bet is won or lost on a single shot, out, or pass. Why do people like to bet so much on football? Well, the first reason is because most people love to gamble. The second reason why people love to bet so much on football is because people love football. In our modern culture we no longer go to war and battle one another, so instead we enjoy competition through the safer medium of sport.

18 What is Cupcoin The inspiration behind Cupcoin We all like to pick a favorite team so we can get together with fans of the same team, celebrating when they win or supporting one another should they lose. Guys like to think they can predict the outcome of a football game. They like to talk trash to each other and that trash talk can escalate into a bet. Spending a dollar to maybe make a million as in buying a lottery ticket is one thing but when it comes to football betting, there is a little more to it. Today, you cannot bet a dollar on a football match to maybe make a million bucks. But what if someone is to invent an innovative way of football betting where players can win unlimited returns, a million or more by betting a single dollar. A platform with unprecedented proposition of unlimited returns where players can showcase their betting skills and expertise to the community, but also win status, privileges, rewards and bonuses for their engagement and activity. Can you imagine the excitement this kind of game would create in a football betting market that lacks innovation and a breath of fresh air and offers unattractive odds?

19 What is Cupcoin Game mechanics Cupcoin is a lottery game where players predict the final score of a single football game by backing at least 1 out of 10 available options. Unlike traditional bookmakers and betting exchanges that offer unattractive odds and low returns, in the Cupcoin lottery the size of the pot drives the potential returns. The bigger the pot is, the bigger the potential returns are. The bigger the potential returns are, the bigger the incentive to place a bet for a chance to win big profits. For example, 80,000 players wager a total of 100,000 tokens worth $1 each, on a single football game. 180 tokens are wagered on 0-0, a scoreless draw. If the game ends 0-0, the players that wagered those 180 tokens will split the winnings proportionally. Every winning token generates a return of 555 tokens or $555.

20 What is Cupcoin The inspiration behind Cupcoin Players can also use hedging strategies and bet on more than one outcome to improve their chances. For example, backing 3 outcomes statistically increases the chance of winning a bet to 30%. Cupcoin is a brand new product that combines lottery mechanics and football betting to unlock the potential of unlimited returns for players but also requires skills and know how unlike plain lottery. This is what makes this game a unique proposition in the football betting market.

21 What is Cupcoin Game essentials Players will have between 150 and 200 football games available for betting on weekly basis. Football games from all major national and international competitions will be available for betting. Multiple 3rd party API services will be used to feed available competitions, game schedules and game scores to ensure data quality and integrity via multi-tier data validation system. Players will be able to earn win additional tokens as a reward for completing various achievements, challenges and milestones. Cupcoin doesn t require any identity verification, submission of forms of identification, credit card and bank account details. Players in Cupcoin are anonymous and personal data privacy is guaranteed.

22 What is Cupcoin Available competitions for betting

23 The Cupcoin system Use of Cupcoin The Cupcoin Network is a decentralized pooling system that allows predicting fu- ture events in a cus-tomized game atmosphere. Different to today s betting system, the Developer has created a fully transparent system allowing a natural expansion by its own community creating games (Contests) on top of the Cupcoin Network. This new decentralized model gives back a part of the rake to the community to let users participate on Cupcoin success. In designing the Cupcoin Network, the Developer has strived to address the follo- wing issues that the market for esports betting currently faces. Current Betting Systems Unfair conditions - The House always wins Online sports betting and esports betting is a fast growing and highly segmented market. Currently, there are many actors who only slightly differ in their offers. Most well-known betting websites exclusively offer fixed odds. In the process betting providers or bookies collect high margins and players lose their money. This system is based on the business model of bookmakers which only allows revenue for the company if the user loses.

24 The Cupcoin system Current Betting Systems Transparency and trust issues In the opinion of the Developer, today s betting system is neither transparent nor trustful. Nobody can accurately track how much money is poured into the system or how the odds are created. Additionally, no one can fully guarantee payout, even if you technically won a bet. There are scam sites on the market that are known for declining payouts and even wellknown betting providers ban professional players. Lost social character A bet itself has historically seen a very social character which was unfortunately lost in the last decades, especially in the age of the online betting boom. Players bet solely against companies and anonymous bookmakers, rather than with their friends and colleagues. Bookmakers offer unfair odds and leave users with the feeling of money having been sto- len from one s pocket.

25 The Cupcoin system Current Betting Systems Vulnerability to manipulation Online betting is frequently involved in scandals due to manipulation. One of the reasons is definitely the centralised characteristic of today s betting providers. Centralized systems are perfect targets for attacks from inside and outside. Solution (the Cupcoin Network) Inspired by the above stated observations, the Developer has created a system that could potentially lead to a solution for some of the most pressing issues. What if the community becomes the middleman? Here s where the blockchain technology comes in place. The Cupcoin Network allows peer- 2peer predictions of the outcome of games to take place independent of middlemen, such as bookkeepers or betting providers. The system relies on an innovative pooling system that makes it possible for players to challenge their friends or the community directly ins- tead of using the services of bookmakers. The objective is to revolutionize the monotonous betting market and to bring back the lost social thought of betting.

26 Initial Coin Offering 1. Currency accepted: BTC, LTC 2. ICO start date: May 1, ICO end date: May 30, Soft cap: No 5. Coins available for public sale: 3,000, Tokens per one person: unlimited 7. Minimum transaction amount: 50 CUP 8. Maximum transaction amount: unlimited

27 Roadmap Cupcoin product roadmap Q : Start of project Q : CupCoin is born - Cryptocurrency with Hybrid PoW/PoS Q2 2018: Public Sale Begins Q3 2018: First implementation on cupcoin.co Open API for betting providers Q : Complete trustless and decentralized gaming 2019 : Spread CupCoin globally & change the world of online betting CUPCoin Specifications Name : Cupcoin Ticker: CUP Algorithm: Scrypt. Max Supply : 38,000,000. Premine: 30%. PoS Yearly Interest Rate: 10%. PoW Reward: 10. Mining: CPU/GPU

28 Disclaimer The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up to date, such material in no way constitutes the provision of professional advice. Cupcoin does not guarantee, and accepts no legal liability what- soever arising from or connected to, the accuracy, reliability, currency, or completeness of any material contained in this white paper. Investors and potential Cupcoin Token hold- ers should seek appropriate independent professional advice prior to relying on, or entering into any commitment or transaction based on material published in this white paper, where- as material is purely published for reference purposes alone. Cupcoin tokens will not be intended to constitute securities in any jurisdiction. This white paper does not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of secu- rities or a solicitation for investment in securities in any jurisdiction. Cupcoin does not provide opinions or any advice to purchase, sell, or otherwise transact with Cupcoin Coin and the fact of presentation of this white paper shall not form the basis of, or be relied upon in connection with any contract or investment decision. No person is bound to enter into any contract or binding legal commitment in relation to the sale and purchase of Cupcoins, and no cryptocurrency or other form of payment is to be accepted on the ba- sis of this white paper.

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