SEASONAL GUIDELINES KIDS 3-6 URBAN SAFARI/RADAR SS11

Transcription

1 SEASONAL GUIDELINES KIDS 3-6 URBAN SAFARI/RADAR SS11 CONTENT Page 2 The 5 Media/Zones in the store 3-9 Window Implementation In-store Implementation 14 Element Checklist 1

2 THE 5 MEDIA/ZONES IN THE ECCO STORE ARENA UNITY 1. STORE WINDOWS 2. FEATURE TABLE 3. CATEGORY TABLE 4. HIGHLIGHT POINTS 5. ACTIVATION ZONE KIDS 3-6 URBAN SAFARI / RADAR SS11 2

3 WINDOW IMPLEMENTATION KIDS 3-6 URBAN SAFARI / RADAR SS11 3

4 WINDOW SET-UP ATTENTION POINTS FOR KIDS 3-6 URBAN SAFARI/ SS11 Banners, Podiums and Metal trays must be placed in a straight line Price cubes must be placed on the left side in front of the shoe Lights/spots must be placed correct on the banner, as well as on the merchandise Metal trays must be re-used for all campaigns Windows must be clean Elements used to merchandise the shoes can be purchased from the M2 online shop Please note that all shoes used in these guidelines are samples and therefore might show the wrong side of the shoe in the images Make sure that the outside of the shoe is always facing the customer WINDOW FLOW Division implemented if one window is available Divisions implemented if two windows are available Divisions implemented if three windows are available Ladies Men s Ladies Men s Ladies Kids KIDS 3-6 URBAN SAFARI / RADAR SS11 4

5 WINDOW SET-UP 1. ARENA WINDOW CONCEPT WINDOW OVERVIEW PLEASE NOTE The bag must be stuffed properly Cars must be placed as illustrated ARTICLES TO BE USED PODIUM PLACEMENT PRODUCT PLACEMENT / CLOSE UP / / / KIDS 3-6 URBAN SAFARI / RADAR SS11 5

6 WINDOW SET-UP 1. UNITY WINDOW CONCEPT WINDOW OVERVIEW PLEASE NOTE: Ensure that the colours of the straps are used as per the illustration ARTICLES TO BE USED CLOSE UP / / / KIDS 3-6 URBAN SAFARI / RADAR SS11 6

7 WINDOW SET-UP 1. UNITY WINDOW CONCEPT INSTALLATION MANUAL 1. APPLY BANNER TO FRAME Starting at one corner and using both hands turn the rubber bar inwards at an angle of 90 degrees Insert the rubber bar into the frame so that the rubber bar is no longer visible. Repeat procedure for the remaining corners. If necessary, smoothen the banner surface by moving the hand downwards while adding pressure To remove the banner pull the rubber bar out of the frame 2. MOUNTING THE STRAPS Please install the 6 hooks onto the marked positions of the breadboards in the ceiling element Apply the coloured straps onto the hooks and hang the kids shoes from the straps, using the rings KIDS 3-6 URBAN SAFARI / RADAR SS11 7

8 WINDOW SET-UP 1. UNITY WINDOW CONCEPT A1 INSTALLATION MANUAL 4. INSTALLING THE DECO SET For the and Radar window the straps must be used instead of the acrylic balls. The length and position of the coloured straps must be as per underneath illustration KIDS 3-6 URBAN SAFARI / RADAR SS11 8

9 WINDOW SET-UP 1. UNITY WINDOW CONCEPT A2 INSTALLATION MANUAL 4. INSTALLING THE DECO SET For the and Radar window the straps must be used instead of the acrylic balls. The length and position of the coloured straps must be as per underneath illustration. Please install the 6 balls onto the mounted hooks and straps, according to the sequence of colours and lengths illustrated KIDS 3-6 URBAN SAFARI / RADAR SS11 9

10 IN-STORE IMPLEMENTATION KIDS 3-6 URBAN SAFARI / RADAR SS11 10

11 IN-STORE SET-UP BRAND ARCHITECTURE KIDS SS11 Brand Architecture Kids SS11 Infants Boys Girls My first step Casual Performance Casual Performance Mimic Boys Sidewalk Fast Trail Vibration Kids Lagoon Hide and Seek Boys Glide X-Rock Girls Imagine Kick-Start Boys Urbanity Radar GSI Sandal 1 Kids Signal GSI Sandal 2 Girls Lotus Sandal Hype KIDS 3-6 URBAN SAFARI / RADAR SS11 11

12 IN-STORE SET-UP 2. FEATURE TABLE Kids shoes will not be presented on the Feature Table 3. HIGHLIGHT POINT/WALL ARENA UNITY BOYS GIRLS 5 5 BOYS GIRLS GROUP NAME: URBAN SAFARI RADAR ARTICLE NO.: /3-XXXXX /3-XXXXX /3-XXXXX /3-XXXXX PLEASE NOTE: The bag must be stuffed properly If there is enough space available in the store, please implement a wall for each gender (Boys and Girls) GROUP NAME: URBAN SAFARI RADAR ARTICLE NO.: /3-XXXXX /3-XXXXX /3-XXXXX /3-XXXXX XXXXX PLEASE NOTE: If there is enough space available in the store, please implement a wall for each gender (Boys and Girls) KIDS 3-6 URBAN SAFARI / RADAR SS11 12

13 IN-STORE SET-UP 4. CATEGORY TABLE ARENA UNITY Category tables for kids are not available in the Unity concept GROUP NAME: ARTICLE NO.: HIDE AND SEEK XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX PLEASE NOTE: If there is not enough space for all articles on the table, the rest can be merchandised on the wall The teddy bears are not a part of the POS package, but if they are available in the store please merchandise accordingly 5. ACTIVATION ZONE The Activation Zone is currently not a part of the Seasonal Guidelines. The Activation Zone is for local as well as global campaigns/promotions, such as retail activation. During a period with no local or global promotions a presentation with mixed genders, within the same category, should be displayed. This should be done by adapting the visual merchandising of the Category and Feature Table. KIDS 3-6 URBAN SAFARI / RADAR SS11 13

14 ELEMENT CHECKLIST FOR KIDS 3-6 URBAN SAFARI/RADAR ARENA UNITY WHAT YOU SHOULD RECEIVE FOR ALL WINDOWS M Metal tray M Podium wrap M Floor deco M A2 cardboard M Easel for A2 cardboard M Cars IN-STORE ELEMENTS TO BE RECEIVED ACCORDING TO SFD M Squares 3x5 duratrans M Squares 3x5 paper M A4 paper - boys M A4 paper - girls M Arena wall navigation M Street sign M Paper banner B M Paper banner C M Paper banner D M Paper banner E M Illuminated shelf print - large M Illuminated shelf print - small IN-STORE ELEMENTS TO BE RECEIVED BY ALL STORES M A5 paper WHAT YOU SHOULD RECEIVE FOR ALL WINDOWS M Cars IN-STORE ELEMENTS TO BE RECEIVED ACCORDING TO SFD M M M M M A3 paper A4 paper - boys A4 paper - girls Unity banner A Deco set kids (coloured straps) IN-STORE ELEMENTS TO BE RECEIVED BY ALL STORES M A5 paper CAMPAIGN IMPLEMENTED BY: IMPLEMENTATION DATE: KIDS 3-6 URBAN SAFARI / RADAR SS11 14