BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2016

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Gulf Publishing Company 2 Greenway Plaza Suite 1020 Houston, Texas Tel. No.: (713) Fax No.: (713) Since 1922, has been committed to providing clear and concise technical content and information for the global refining, petrochemical, gas processing and LNG industries. Hydrocarbon Processing recipients comprise a global network of professionals engaged in designing, engineering, constructing, managing, operating and maintaining HPI plants. Each monthly issue of Hydrocarbon Processing provides in-depth technical articles, industry trends, news and data. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS MAGAZINE E-NEWSLETTER WEBSITE SOCIAL MEDIA 6 Issues in the period 30,143 average circulation 131 issued in the period 46,447 average per occurrence 65,372 average unique browsers 4,754 Twitter followers 25,083 Facebook likes EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MAGAZINE (6 issues in the period) 28,957 1,186 30,143 a. Print 17,547 1,047 18,594 b. Digital 11, , Requested 11, , Non-Requested E-NEWSLETTER a. HP News Brief (131 issued in the period) THE CRITERION SOCIAL MEDIA 46,447-46,447 WEBSITE (Monthly Unique Browsers with 188,779 average Page Impressions) 65,372-65,372 SOCIAL MEDIA a. Twitter followers *4,754 - *4,754 b. Facebook likes *25,083 - *25,083 *Social Media claims are cumulative figures, not averages.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1922/Issues Per Year: 12 FIELD SERVED serves companies in refining, engineering/construction, consultants, petrochemical, chemical and natural gas processing. Also served are others allied to the field as shown in paragraph 3a. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are company officials, managers, engineers, consultants, superintendents, foremen, chemists, purchasing agents, operators and other titled and non-titled personnel, including company copies. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 3 Advertiser and Agency 2,201 Allocated for Trade Shows and Conventions 406 All Other 993 TOTAL 3, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 30, , , Sponsored Individually Addressed Membership Benefit *Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION 30, , , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue Print Digital Qualified July 19,281 10,906 30,187 *August 19,289 10,840 30,129 September 19,090 11,041 30,131 *October 18,865 11,268 30,133 November 17,537 12,627 30,164 *December 17,505 12,611 30,116 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 This issue is 0.1% or 25 copies above the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY TOTAL QUALIFIED PERCENT OF TOTAL Print Digital Company Officials, Managers CLASSIFICATION BY JOB FUNCTION Superintendents & Engineers & Foremen or Consultants Operators Chemists Purchasing Agents Other Titled and Non-Titled Personnel, including Company Copies Refining, Engineering/Construction, Consultants 19, ,032 8,178 5,136 12, Petrochemicals, Chemicals 6, ,788 2,805 2,130 3, Natural Gas Processing 3, ,228 1,594 1,045 2, SUB TOTAL 29, ,048 12,577 8,311 17,687 1, ,019 Service, Supply and Equipment Manufacturing Companies Association, Libraries, Government Agencies, Education, Legal and Miscellaneous SUB TOTAL Other Paid TOTAL QUALIFIED CIRCULATION 30, ,537 12,627 / December

3 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3+ Years* Print Digital Qualified I. Direct Request: 23,429 5, ,849 12,401 29, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 24,161 5, ,537 12,627 30, PERCENT Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 MAILING ADDRESS Qualified Individuals by name and title and/or function 29, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales - - Percent TOTAL QUALIFIED CIRCULATION 30, GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016* State Print Digital Qualified Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC , Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC State Print Digital Qualified Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas 2,953 1,460 4,413 WEST SO. CENTRAL 3,557 1,695 5, Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC , UNITED STATES 8,094 3,263 11, U.S. Territories Canada ,245 Mexico Other International 8,495 8,508 17,003 APO/FPO TOTAL QUALIFIED CIRCULATION 17,537 12,627 30, / December

4 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016* Region/Country Print Digital Qualified Percent ASIA Armenia 2-2 Azerbaijan Bangladesh Brunei Darussalam China Hong Kong - SAR 3-3 India 1,287 1,195 2,482 Indonesia Japan Kazakhstan Korea, Republic Of Macao Malaysia Myanmar Nepal Pakistan Philippines Singapore Sri Lanka Taiwan Thailand Uzbekistan Vietnam Subtotal 2,570 2,429 4, MIDDLE EAST Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syrian Arab Republic United Arab Emirates Yemen Subtotal 1,181 1,333 2, EUROPE Albania Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Luxembourg 3-3 Macedonia 1-1 Malta 2-2 Moldova Monaco Netherlands Norway Poland Portugal Romania Russian Federation Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom ,249 Subtotal 3,183 2,746 5, Region/Country Print Digital Qualified Percent AFRICA Algeria Angola Cameroon Chad Congo 1-1 Cote D'Ivoire 3-3 Egypt Equatorial Guinea Eritrea Ethiopia 4-4 Gabon 2-2 Ghana Kenya Libyan Arab Jamahiriya Mauritius Morocco Mozambique Namibia 1-1 Niger Nigeria South Africa Sudan Swaziland Tanzania Tunisia Uganda Zambia Zimbabwe Subtotal , NORTH AMERICA Canada ,245 Mexico United States 8,099 3,270 11,369 Subtotal 9,042 4,119 13, CARIBBEAN Aruba Cayman Islands Cuba Dominica Jamaica Martinique Netherlands Antilles Trinidad and Tobago Subtotal CENTRAL AMERICA Costa Rica 3-3 Guatemala Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Guyana 1-1 Peru Suriname Uruguay Venezuela Subtotal 734 1,155 1, ASIA PACIFIC Australia New Zealand Papua New Guinea Subtotal TOTAL QUALIFIED CIRCULATION 17,537 12,627 30, / December

5 E-NEWSLETTER CHANNEL 2016 HP News Brief 2016 HP News Brief JULY OCTOBER July 1 48,576 October 3 46,349 July 4 48,542 October 4 46,340 July 5 48,538 October 5 46,334 July 6 48,508 October 6 46,328 July 7 48,496 October 7 46,328 July 8 48,495 October 10 46,335 July 11 48,441 October 11 46,213 July 12 48,415 October 12 46,205 July 13 47,627 October 13 46,169 July 14 47,566 October 14 46,138 July 15 47,476 October 17 46,119 July 18 47,469 October 18 46,097 July 19 47,454 October 19 46,090 July 20 47,433 October 20 46,079 July 21 47,430 October 21 45,920 July 22 47,398 October 24 45,918 July 25 47,381 October 25 45,893 July 26 47,247 October 26 46,231 July 27 46,318 October 27 46,215 July 28 47,201 October 28 46,206 July 29 47,162 October 31 46,028 AUGUST NOVEMBER August 1 47,149 November 1 46,005 August 2 47,111 November 2 45,988 August 3 47,116 November 3 45,973 August 4 47,097 November 4 45,948 August 5 47,088 November 7 45,921 August 8 47,056 November 8 45,912 August 9 47,046 November 9 45,881 August 10 47,021 November 10 45,722 August 11 47,024 November 11 45,844 August 12 46,998 November 14 45,822 August 15 46,982 November 15 45,833 August 16 46,959 November 16 45,815 August 17 46,967 November 17 45,792 August 18 46,907 November 18 45,762 August 19 46,877 November 21 45,748 August 22 46,871 November 22 45,742 August 23 46,839 November 23 45,746 August 24 46,809 November 24 45,748 August 25 46,789 November 25 45,733 August 26 46,675 November 28 45,674 August 29 46,658 November 29 45,672 August 30 46,545 November 30 45,665 August 31 46,570 DECEMBER SEPTEMBER December 1 45,648 September 1 46,556 December 2 45,651 September 2 46,525 December 5 45,510 September 5 46,381 December 6 45,653 September 6 46,364 December 7 45,647 September 7 46,336 December 8 45,595 September 8 46,859 December 9 45,448 September 9 46,815 December 12 45,452 September 12 46,796 December 13 45,450 September 13 46,764 December 14 45,441 September 14 46,752 December 15 45,344 September 15 46,727 December 16 45,357 September 16 46,718 December 19 45,056 September 19 46,702 December 20 45,418 September 20 46,652 December 21 45,411 September 21 46,589 December 22 45,433 September 22 46,519 December 23 45,415 September 23 46,495 December 26 45,416 September 26 46,481 December 27 45,412 September 27 46,475 December 28 45,416 September 28 46,444 December 29 45,412 September 29 46,417 December 30 45,393 September 30 46,393 AVERAGE: 46,447 HP News Brief (131 issued in the period) / December

6 WEBSITE CHANNEL PAGE USER UNIQUE UNIQUE BROWSER PAGE USER SESSION 2016 IMPRESSIONS SESSIONS BROWSERS FREQUENCY DURATION DURATION July 154,176 75,999 41, :13 02:17 August 209, ,648 71, :12 01:41 September 197, ,267 72, :12 01:36 October 200, ,406 72, :12 01:38 November 191, ,433 67, :28 01:51 December 179, ,550 66, :14 01:39 AVERAGE: 188, ,217 65, :15 01:47 July December 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit SOCIAL MEDIA CHANNEL Hydrocarbon Processing Social Media Twitter followers Facebook likes Processing Processing Beginning Balance 4,373 23,871 July 4,424 23,931 August 4,473 24,005 September 4,556 24,134 October 4,629 24,180 November 4,706 24,397 December 4,754 25,083 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipients' qualification, as reported. Copies are distributed via the US Postal Service under Periodicals class permit for the print version. Recipients of the digital version are notified by when the Version is delivered. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 1: Qualified Paid Multi-Copy Same Addressee subscriptions averaging 56 copies were sold to qualified recipients at reduced prices in quantities of 2 to 34 copies. PARAGRAPH 2: Gas Processing: Technology and Business Information for the Global Gas Processing Industry supplement was mailed to selected subscribers in August, October, and December. Shell Global Solutions: Technology Trends To Watch supplement was mailed to all subscribers in December. PARAGRAPH 3b: Paragraph 3b includes 7 paid subscriptions older than three years. AVERAGE ANNUAL ORDER PRICE: $ GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Website, and Social Media are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John T. Royall, President & Chief Executive Officer Catherine Watkins, Publisher (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2016 BPA Worldwide. All rights reserved. Date signed January 17, 2017 State Texas County Harris Received by BPA Worldwide January 17, 2017 Type BJ ID Number H183B0D6 / December 2016