FESTIVE PACKAGE 15 June 2012

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1 FESTIVE PACKAGE 15 June 2012

2 Festive Get-Away Campaign July Aug Sept Oct Nov Dec Jan Feb Ramadan 20 July - 19 Aug Hari Raya 19 & 20 Aug Malaysia Day Hari Raya Haji Deepavali & School Holiday Begins Christmas New Year CNY 16 Sept 26 Oct 13 Nov 25 Dec 1 Jan 6 months + 2 weeks campaign 11 & 12 Feb The campaign period starts from Ramadan 2012 stretching all the way to Chinese New Year 2013 covering all major festivities & holidays

3 INTEGRATED PACKAGE (FW 01 12) Value-Add Package KL Sentral & KL CAT Lightboxes Nationwide Coverage Northern PS0918 Central EL0123 Southern BT0413 East Coast &1008 FS East LPT Lighting COMMENCEMENT: 15 JULY JAN 2013 Nationwide Coverage 4 Various 450,000 27, ,000 32,000 6 months + Value Add 2 wks FOC 4 6ft x 4ft 16,800 1,008 3,400 N/A KL Sentral & KLCAT 655, FESTIVE PACKAGE SPECIAL RATE 228,000 13,680 83,400 24, ,000 TOTAL SAVINGS 305,208

4 FREEWAY OHP PACKAGE (FW 02 12) Freeway Coverage Northern 3 units OHP Central 1 unit OHP Southern 4 units V Series COMMENCEMENT: 15 JULY JAN 2013 North-South Expressway Northern x 3 Central x 1 Southern x 4 8 Various 6 months + 2 wks FOC Lighting 220,000 13,200 86,400 23, , FESTIVE PACKAGE SPECIAL RATE 123,000 7,380 50,120 7, ,000 TOTAL SAVINGS 217,500

5 METROPOLITAN OHP PACKAGE (FW 03 12) Value-Add Package LRT Digital Screen COMMENCEMENT: 15 JULY JAN 2013 Fed Highway (PU0013) Sec 14 (PU0007) Jalan Bangsar (PU0073) Jln TAR (ST0552/53) Jln Tun Razak (PL0005) Value Add LRT Digital Screen 5 Various 9 sets digital 6 months + 2 wks FOC Lighting 245,000 14,700 60,600 40,500 various 1 month 27,500 1,650 4,800 N/A 394, FESTIVE PACKAGE SPECIAL RATE 146,500 8,790 38,960 33, ,000 TOTAL SAVINGS 166,750

6 FREEWAY PACKAGE (FW 05 12) Value-Add Package 1040 x 5 sites Freeway Coverage Northern 11 sites Central 1 site Southern 8 sites Lighting COMMENCEMENT: 15 JULY JAN 2013 North-South Expressway 15 10ft x 40ft 6 months + 150,000 9,600 60,000 Value Add 10ft x 40ft Billboards 5 10ft x 40ft 2 wks FOC 50,000 3,000 20,000 N/A 292, FESTIVE PACKAGE SPECIAL RATE 138,000 8,280 41,720 N/A 188,000 TOTAL SAVINGS 104,600

7 REGIONAL PACKAGE (FW 07 12) KIA KKIA Value Add Package Street Lightboxes Main Towns Coverage Northern 7 sites Central 8 sites Southern 2 sites East 2 sites Other Towns Coverage Northern 4 sites Southern 3 sites East 4 sites KKIA & KIA Coverage KKIA 8 screens KIA 8 screens Lighting COMMENCEMENT: 15 JULY JAN 2013 Market Centres 19 10ft x 40ft 342,000 20,520 15,750 6 months + 120,000 2 wks FOC Secondary Towns 11 10ft x 40ft 132,000 7,920 2,250 KKIA & KIA months 60,000 3,600 N/A N/A 708,270 Value Add Street Lightbox 10 6ft x 4ft 6 months + 2 wks FOC FOC FOC 4,230 N/A 2012 FESTIVE PACKAGE SPECIAL RATE 254,500 15,270 70,230 FOC 340,000 TOTAL SAVINGS 368,270

8 INTERNATIONAL PACKAGE (FW 09 12) KLIA KKIA + KIA COMMENCEMENT: 15 JULY JAN 2013 KLIA Expressway 1 ERL KLIA Terminal KLCAT KKIA & KIA Glass stickers 20ft x 80ft x 1panel 6 months + 10 various 120,000 7,200 35,000-2 wks FOC Lighting 60,000 3,600 16,000 7,000 2 various 100,000 6,000 21, , FESTIVE PACKAGE SPECIAL RATE 168,000 10,080 50,920 6, ,000 TOTAL SAVINGS 140,800

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10 DIGITAL + IN TRAIN MEDIA Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) Kelana Jaya & Ampang Line Digital Screens - Based on 15 seconds* Kelana Jaya Line In-train Panels (12 units x 2 trains) Ampang Line In-train Panels (6 units x 3 train) 9 various 165,000 9,900 8, various 6 mths + 2 weeks F.O.C 18,800 1,128 3, various 14, , , FESTIVE PACKAGE SPECIAL RATE 138,000 8,280 9, ,000 TOTAL SAVINGS * Sexy Cubes at Masjid Jamek and KLCC, 4x1 at Hang Tuah (1), Bangsar (2), KL Sentral (2) and Masjid Jamek (2)

11 RIDE + BUY PACKAGE Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) Kelana Jaya Line Horizontal Lightboxes / Adtracks 3 5 x 10 45,000 2,700 5,400 - Ampang Line Horizontal Panels KL Sentral & ERL Vertical Lightboxes Shopping Malls (KLCC, The Curve, Alamanda & The Spring) 5 5 x 10 6 mths + 36,000 2,160 5,000-2 weeks 2 6 x 4 F.O.C 14, , x 3 43,200 2,592 2,600 2, , FESTIVE PACKAGE SPECIAL RATE 75,000 4,500 14,100 2,400 96,000 TOTAL SAVINGS 68,016

12 DIGITAL + TRAIN SPONSORSHIP Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) KL Monorail Line (2 car train) Kelana Jaya Line Train (4 Car Train) Ampang Line Train (6 Car Train) Kelana Jaya & Ampang Line Digital Screens 1 various 160,000 9,600 40,000-1 various 6 mths + 2 weeks F.O.C 80,000 4,800 50,000-1 various 60,000 3,600 50,000-9 various 3 mths 82,500 4,950 6, , FESTIVE PACKAGE SPECIAL RATE 180,000 10, , ,800 TOTAL SAVINGS 221,050 * Sexy Cubes at Masjid Jamek and KLCC, 4x1 at Hang Tuah (1), Bangsar (2), KL Sentral (2) and Masjid Jamek (2)

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14 BALIK KAMPUNG PACKAGE Value-Add Package KL Sentral & KLCAT Dominate Plaza Rakyat station targeting the balik kampung crowd. Plaza Rakyat station is the closest station to the Puduraya Bus Terminal and is also a popular stop for commuters heading to shop around Petaling Street. Ridership at this station increases by 20% - est. 466,800/month during the festive season. Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) Plaza Rakyat Station Domination Value Add KL Sentral & KLCAT 1 Various 6 mths + 130,000 7,800 72,000 N/A 2 weeks 4 6ft x 4ft F.O.C 16,800 1,008 3,400 N/A 231, FESTIVE PACKAGE SPECIAL RATE 108,000 6,480 60, ,000 TOTAL SAVINGS 56,008

15 FESTIVE SHOPPING PACKAGE Value-Add Package LRT Digital Screens Target key entry points into KL City Centre reaching heavy traffic during the festive season. Enhancing the Festive Shopping mood amongst the urbanites as they prepare for the joyful celebrations. Jalan Hang Tuah & Jalan Tuanku Abdul Rahman are used by 3.4 million motorists monthly. Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) Jalan TAR (C8,C9,C10) 3 Jalan Hang Tuah (K11,K12,K13,K14) Value Add LRT Digital Screen Based on 15 seconds* 4 9 sets digital various 6 mths + 2 weeks F.O.C 282,750 16,965 65,500 13,650 various 1 month 27,500 1,650 4,800 N/A 412, FESTIVE PACKAGE SPECIAL RATE 185,000 11,100 61, ,000 TOTAL SAVINGS 154,815

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17 GO DIGITAL Lighting COMMENCEMENT: 15 JULY JAN 2013 (6.5 MONTHS CAMPAIGN) Kelana Jaya & Ampang Line 9 various 165,000 9,900 8,800 - Suria KLCC Escalator Lobbies (14 units) & The Curve Retail Floor (10 5 standee) KKIA & KIA Baggage Halls (16 units) 24 various 6 mths + 2 weeks F.O.C 144,000 8,640 8, ,000 7,200 8, , FESTIVE PACKAGE SPECIAL RATE 250,000 15,000 10, ,000 TOTAL SAVINGS 206,140

18 NOTES TO ADVERTISER: Festive Get-Away 2012 is valid for incharge date not later than 1. Availability of sites/packages are based on first come first serve basis and subject to confirmation at the time of booking. Big Tree reserves the right to offer alternative media as value-add in the event of non-approval from the authorities or non-availability of media at time of booking. Package rate is not applicable for renewal/extension. Renewal will be based on new rate. cost is based on inkjetprint and does not include special effects/protrusions. Additional cost shall apply for such design. Inkjetprint materials can last for period of 8-10 months. Payment Terms & Lighting Two (2) equal payments in advance. 1 st 50% prior to commencement of production, balance payable upon installation. Big Tree reserves the right to vary terms and conditions.

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