GODREJ CONSUMER PRODUCTS LIMITED. AFRICA STRATEGY - April 2, I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

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1 GODREJ CONSUMER PRODUCTS LIMITED AFRICA STRATEGY - April 2, I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

2 SUB SAHARAN AFRICA, NOW A SUBSTANTIAL PART OF OUR BUSINESS 23% 26% 15% FY11 FY12 9m FY13 Africa share of revenue to total international business 2 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

3 ENJOYING PRESENCE IN MAJOR COUNTRIES IN SUB SAHARAN AFRICA Mozambique, 3% FY12 Mozambique, 7% Kenya, 9% 9m FY13 Nigeria, 36% South Africa, 60% Nigeria, 34% South Africa, 51% 3 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

4 MACROS INTACT FOR MOST OF THE COUNTRIES OF OUR PRESENCE Country GDP growth 2012 GDP growth 2013 E Consumer Price Inflation South Africa 2.5% 2.5 % (3.4%) 5% Nigeria 6.9% 6.6% 11% Kenya 4.7% 5.7% 8% Mozambique 6.7% 7.2% 7% 4 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

5 HOWEVER WE DO WITNESS SOME VOLATILITY AT TIMES Transporters strike in South Africa Fuel hike led civil unrest in Nigeria Election closure in Kenya for a month 5 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

6 UNDERSTANDING ETHNIC HAIR CARE SPACE Ethnic Hair care Dry hair Wet hair Hair extensions Relaxers and straighteners 6 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

7 HAIR EXTENSION A NICHE CATEGORY ~ USD bn plus market (estimate) in Africa Fairly unorganized with no MNC presence ~ 12-13% CAGR growth (estimate) for the last 5 years 3 players account for more than 75% of the African market Key drivers for the growth are similar to other FMCG products: - Increase in discretionary income - Higher penetration - Rapid urbanization 7 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

8 HAIR EXTENSION HAPPENS TO BE OUR MAJOR CATEGORY PLAY FY12 9m FY13 Others, 10% Others, 7% Hair colours, 23% Hair extension, 66% Hair colours, 16% Hair extension, 77% 8 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

9 STRONG PERFORMANCE IN HAIR EXTENSION % 21% % 25% 20% % 15% % % 20 - Q4 FY12 Q1 FY13 Q2 FY13 Q3 FY13 Hair extension Sales Hair extension EBITDA % 0% 9 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013 Rs in cr.

10 MARKET SHARE Darling, 25% Darling, 15% Others, 75% Others, 85% Others, 50% Darling, 50% South Africa Nigeria Kenya 10 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

11 STRONG PERFORMANCE IN HAIR COLOURS % 24 14% 30 20% 33 25% 30% 25% 20% 15% 10 10% 5 5% - Q4 FY12 Q1 FY13 Q2 FY13 Q3 FY13 Hair colours sales Hair colours EBITDA % 0% 11 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013 Rs in cr.

12 HOUSEHOLD INSECTICIDE COULD BE THE NEXT BIG OPPORTUNITY Estimated market size of household insecticide in South Africa, Kenya and Nigeria expected to be more than USD 200 mn Estimated no of deaths due to malaria and dengue higher than HIV in Africa Consolidated category play with known global players and single local player in each of the countries Already entered Nigeria Groundwork underway to get into other key geographies of Africa 12 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

13 POTENTIAL UPSIDE Immediate operational synergies Operational synergies on finance and mfg cost improvement Improving the go-to-market strategy for the business using Godrej sales processes Creating a architecture for the Darling brand across Africa Extending existing brands to adjacencies Possible entry into relaxers and after care categories of ethnic hair care using existing brands Together these categories have very strong linkages with hair extensions and total to more than ~ USD 1.7 bn pan-africa Realizing platform value Bring alive GCPL s Africa strategy for categories like household insecticides quicker and with much greater depth through leverage of the existing distribution infrastructure 13 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

14 THANK YOU FOR YOUR TIME AND COOPERATION 14 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013

15 DISCLAIMER This release/ communication, except for the historical information, may contain statements, including the words or phrases such as expects, anticipates, intends, will, would, undertakes, aims, estimates, contemplates, seeks to, objective, goal, projects, should and similar expressions or variations of these expressions or negatives of these terms indicating future performance or results, financial or otherwise, which are forward looking statements. These forward looking statements are based on certain expectations, assumptions, anticipated developments and other factors which are not limited to risk and uncertainties regarding fluctuations in earnings, market growth, intense competition and the pricing environment in the market, consumption level, ability to maintain and manage key customer relationship and supply chain sources and those factors which may affect our ability to implement business strategies successfully, namely changes in regulatory environments in India and overseas, political instability, change in international oil prices and input costs and new or changed priorities of the trade. The Company, therefore, cannot guarantee that the forward looking statements made herein shall be realized. The Company, based on changes as stated above, may alter, amend, modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make written or oral forward looking statements as may be required from time to time on the basis of subsequent developments and events. The Company does not undertake any obligation to update forward looking statements that may be made from time to time by or on behalf of the Company to reflect the events or circumstances after the date hereof. 15 I GCPL I Analyst Meet (Kenya) - Africa strategy I Apr 2, 2013