ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS MEDIA GUIDE

CONTENTS 1. WHY THIS LEAFLET 2. ABOUT ONE TEAM 3. ABOUT SPECIAL OLYMPICS 4. ABOUT THE ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS ROUNDS 5. ACTIVITIES TO BE RUN DURING THE ROUNDS 6. KEY MESSAGES & MEDIA/TV APPROACH 7. SOCIAL MEDIA APPROACH

CONTENT 1 WHY THIS LEAFLET PAGE 3 1. WHY THIS LEAFLET This leaflet has been created for all our media and TV partners to understand better the concept of One Team, Euroleague s Basketball Corporate Responsibility Program, and the celebration of the One Team in support of Special Olympic games that will be taking place at the end of November 2013. You will find detailed information about the programme itself; the participation of our strategic partner Special Olympics; and the celebration of these specific games and the activities that we will arrange in the following pages. But before you go into that, we want to encourage your media to help us promote as much as possible the integration of people with intellectual disabilities through all your different platforms and channels: internal and external. Because there are a lot of people in need in all our communities, and a small effort from each of us can make a big difference to their lives.

CONTENT 2 ABOUT ONE TEAM PAGE 4 2. ABOUT ONE TEAM One Team is the Euroleague Basketball Corporate Social Responsibility Programme developed by the League together with its member clubs and supported by Turkish Airlines. One Team has been created by the best experts in the world of sport for development to use sport as a tool for positive social change. One Team USES THE POWER OF BASKETBALL TO INTEGRATE COMMUNITIES by providing its clubs with the tools to support groups exclu-ded from society. It addresses social issues such as substance abuse, gender inequality, physical or intellectual disability and economic disadvantage. One Team was launched in February 2012 planning to involve the 24 Euroleague Teams in three years time. Today, not even two years after 17 Euroleague teams participate in the program, reaching more than 5,000 youths per year. www.euroleague.net/one-team

CONTENT 3 ABOUT SPECIAL OLYMPICS PAGE 5 3. ABOUT SPECIAL OLYMPICS Special Olympics is an international organization that changes lives through the power of sport by empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to over 4 million athletes in 170 countries worldwide, providing year-round sports training, athletic competition and related programs. intellectual disabilities all over the world. Special Olympics provides people with intellectual disabilities the opportunity to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at: www.specialolympics.org and specialolympicsblog.wordpress.com Engage with us on: Twitter @specialolympics/ Facebook/ YouTube Special Olympics takes place daily, changing the lives of people with

CONTENT 4 ABOUT THE ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS ROUNDS PAGE 6 4. ABOUT THE ONE TEAM IN SUPPORT OF SPECIAL OLYMPICS ROUNDS One Team promotes the INTEGRA- TION OF OUR COMMUNITIES. As every season, Euroleague Basketball wants to dedicate the two round days on Nov. 21-22 and Nov. 28-29 of the Turkish Airlines Euroleague to promote the integration, taking the chance of the celebration of the International Day of people with intellectual disabilities which takes place on Dec 3rd. To do this, during the Round Day 6, all the players will were special playing uniforms displaying ONE TEAM on the back of the t-shirts replacing the name of each one of the players. This is because, as part of the Euroleague One Team philosophy, we want to promote that when talking about community: We are One Team!! We compete for the trophy on the court; but we get together for our communities. No matter what colors we wear on our uniforms; no matter who we are. We are all the same: We are One Team!

CONTENT 5 ACTIVITIES TO BE RUN DURING THE ROUNDS PAGE 7 5. ACTIVITIES TO BE RUN DURING THE ROUNDS Round 6 Special Playing uniforms Round 6 & 7 OT/SOEE TV header On-Court OT/SOEE stickers OT/SOEE LED in all arenas OT/SOEE banners for websites On-court ceremony with Special Olympics athletes (women and men) A message in support of SOEE to be read by the OT Ambassador / Captain of each team

CONTENT 6 KEY MESSAGES & TEAMS APPROACH PAGE 8 6. KEY MESSAGES & MEDIA/TV APPROACH The following messages can be useful for both the team managers (Marketing and Media staff) and the players to understand the links between sport and Social Responsibility; One Team as a League programme; how we position One Team towards our fans and the link we have with Special Olympics: When talking about community: We are One Team We compete for the trophy; we get together for our communities. No matter what colors we wear on our uniforms! You Feel Devotion: I Feel One Team! One Team is our way to thank our communities and fans for the devotion they feel for us. Today we play as One Team to support people, especially women, with Intellectual Disabilities They are sports people like us and today we are together for a good cause. Sport + social responsibility: a powerful combination Creating unique bonds through the passion our fans feel for basketball

CONTENT 7 SOCIAL MEDIA APPROACH PAGE 9 7. SOCIAL MEDIA APPROACH Please upload photos and/or videos about the on-court ceremony. Different messages for the players to promote through their Facebook and Twitter accounts: When talking about community: We Are One Team We compete for the trophy; we get together for our communities. No matter what colors we wear on our uniforms! You Feel Devotion: I Feel One Team! One Team is our way to gratitude our communities and fans for the devotion they feel for us. Today we play as One Team to support people, especially women, with Intellectual Disabilities They are sports people like us and today we are together for a good cause. We are proud to be part of One Team and support Special Olympics One Team is the best programme in support of excluded people, and through it we want to support our colleagues from Special Olympics! Today I join @OTEuroelague & @SpecialOlympics to bring the power of basketball to women with intellectual disabilities. References to use on Twitter: @OTEuroleague @SpecialOlympics #OneTeam #SpecialOlympics #Integration