MEDIA KIT 2015/16
MAGAZINE & READER INFORMATION DISTRIBUTION BlueWater enjoys an average readership of 42,000 per issue. BlueWater is published as a hard-copy magazine as well as a digital magazine seven times per year. It is widely distributed in newsagencies across Australia and New Zealand. BlueWater is also enjoyed by loyal subscribers throughout the world. They include the Who s Who of distinguished anglers, captains and influential leaders of the sport. CORE DEMOGRAPHICS FROM LAST READER SURVEY Sex Male 97% For information on fishing the waters of the Pacific, no other publication in the world is as good as BlueWater. Here at the IGFA we receive angling periodicals from every corner of the globe and BlueWater ranks right at the top for a high quality, fact-based and informative publication where you are guaranteed to learn something with every issue. Rob Kramer President IGFA BlueWater Boats & Sportsfishing magazine provides you with unrivalled access to tens of thousands of passionate offshore anglers and boaters. BlueWater readers fish hard and spend big, their high fishing frequency driving demand, while their high average income allows them to indulge their dreams. This focussed aggregation of thousands of enthusiasts presents you with a unique opportunity to sell your product. BlueWater is without peer. The magazine is internationally recognised as the world s leading publication devoted to gamefishing and offshore fishing boats. With stunning photography blended with exciting features from the world s leaders of the sport, BlueWater delivers knowledge and inspiration that makes a real difference to the success and enjoyment of beginners and experts alike. With an advertising campaign in BlueWater, you will cost-effectively tap into this active, lucrative and focussed target market. Age 25-34 years 25% 35-44 years 37% 45-54 years 20% Income Under $59,999 16% $60K to $79,999 13% $80K to $99,999 18% Over $100,000 44% BLUEWATER READERS ARE FREQUENT USERS OF PRODUCT BlueWater readers have the income and the motivation to purchase your products! The average number of days fished per year: 11 to 20 days: 16% 21 to 30 days: 22%
85% OF READERS OWN A BOAT 38% OF READERS SURVEYED PLANNED TO BUY A NEW BOAT SOON
DISTRIBUTION & reader statistics 44% OF READERS EARN OVER $100,000 PA WA 9% SA/NT 6% QLD 24% INTERNATIONAL 6% and growing fast with new digital edition VIC/TAS 15% NSW 32% NZ 8% 24% of readers earn over $150,000 pa 44% 85% 66% 34% 50% 74% 38% 67% of readers earn over $100,000 pa of readers own a boat of readers fish from an outboard-powered boat under 8 mtrs of readers fish from an inboard-powered boat over 8 mtrs of readers spend more than $5000 pa on fishing tackle of readers rate lure trolling as their main fishing method of readers plan to upgrade their equipment within 12 months of readers compete in gamefishing tournaments
OVER 4660 FACEBOOK FOLLOWERS
BLUEWATER ONLINE BlueWater is also available as a digital magazine which is rapidly expanding BlueWater s reach around Australia and around the globe. This popular edition can be downloaded and kept for repeated referral by subscribers worldwide. Best of all, our interactive digital magazine allows readers to click directly through to your website to access more information and link to you at the touch of a button. BlueWater is also very active online. Our website (www.bluewatermag.com.au) is continuously updated with current news and articles, plus major features from past issues which can be accessed by anyone, anytime. BlueWater also has a thriving Facebook page which invites readers to interact with BlueWater staff and learn about special new products (visit: www.facebook.com/bluewatermagazine). Exposure for your business and products on these social media and online platforms can be built in to your advertising campaign with BlueWater. Please contact our team for more information.
42,000 AVERAGE READERSHIP
ADVERTISING OPTIONS Tailored to fit BlueWater gives you a comprehensive choice of advertising options. We have sizes and positions to cater for all products, campaigns and budgets. Whether you re advertising a $2 million dollar boat, a holiday charter or a $20 spool of fishing line, we can create and position your ad to get you the best response and value for your investment. Running your advertisement in the PRIMARY section of BlueWater will position it in the premium pages, where it will get the most attention and generate the greatest response. Your advertisement will usually be positioned on a righthand page in the early pages of the magazine. If your budget doesn t allow premium placement, a less expensive alternative is BlueWater s DIRECTORY advertising section. This special advertising section is run at the back of the magazine among the popular new product reviews and tournament reports. BlueWater s DIRECTORY section is highly subsidised, offering substantially discounted rates that enable any business or product access to the focussed marketplace of BlueWater readers. In the DIRECTORY section your ad is positioned in a category that ensures your product or service is found quickly and easily. Remember that every issue of BlueWater is on sale for 2 months twice as long as many other magazines and that in the digital version your advertisement will have live links through to your website. Considering that most BlueWater readers hang on to every issue, referring to them over and over again, your BlueWater advertisement can offer you dividends for a long time to come, many times greater than your initial investment. 50% OF SURVEYED READERS SPEND MORE THAN $5000 ON FISHING TACKLE PER YEAR.
YOU GET ADDITIONAL PROMOTION THROUGH LIVE WEB ADDRESS LINKS IN THE DIGITAL EDITION ADvertising RATES PRIMARY SECTION PREMIUM POSITION SIZE Single Ad 3x Ads 7x Ads Double Page Spread $4995 $4395 $3995 Outside Back Cover $3395 $3195 $2995 Inside Back Cover $2995 $2795 $2595 Full Page $2795 $2495 $2395 Half Page $1495 $1395 $1295 Quarter Page $895 $845 $795 DIRECTORY SECTION SIZE Single Ad 3x Ads 7x Ads Full Page $1495 $1395 $1295 Half Page $895 $795 $695 Quarter Page $595 $495 $395 Eighth Page $325 $295 $245 CHARTER LISTING 2 lines $175 per year 3 lines $275 per year *All above rates are per insertion and exclude 10% GST (Australian advertisers only) Whether you re advertising boats, tackle, accessories, charters, services or anything else a BlueWater fisherman needs, we can give you cost-effective advertising that accurately targets the specific audience your business requires! Very special package options are sometimes available, so please check with our friendly and helpful team today. Package rates can also include advertising in our other specialist fishing magazine: Barra Bass & Bream.
ADVERTISING specifications PRIMARY SECTION DOUBLE PAGE SPREAD FULL PAGE HALF PAGE HORIZONTAL QUARTER PAGE VERTICAL Type area sits 10mm in from trim. Type area sits 10mm in from trim. Type area sits 10mm in from trim. 1/2 1/4 Trim Size (W x H): 450 x 297mm Bleed Size: add 5mm all sides Trim (W x H): 225 x 297 mm Bleed Size: add 5mm all sides Trim (W x H): 205 x 134mm No Bleed Trim (W x H): 100 x 134mm No Bleed DIRECTORY (W x H) ART SPECS DIRECTORY NOTE Advertising in the Directory section does not have bleed FULL PAGE 198 x 277mm HALF PAGE HORIZONTAL 198 x 135 mm QUARTER PAGE VERTICAL 96 X 135 mm EIGHTH PAGE HORIZONTAL 96 x 65 mm AD CREATION When advertising is to be created by BlueWater, supplied material must include all images, logos and text copy to be used in the advertisement. Images and logos are to be of a suitable resolution for printing (300dpi). SUPPLIED PDF For supplied print-ready art we require all ads to be high-resolution (300dpi) PDFs in the FOGRA 39 (ISO 12647-2:2004) ICC profile, (ISO v2 colour standard). All fonts must be embedded. All colours to be CMYK. Body copy text which is black should be set to 100% black (not 4 colour CMYK black). Supplied art should have printer crop marks and 5mm bleed if required. We cannot guarantee colour reproduction unless a 3DAP colour proof is supplied. DELIVERY MATERIAL DELIVERY OPTIONS Email: We accept email files under 20mb. Please note booking number and magazine title in the subject field and email to... kimbruce@bluewatermag.com.au Courier: Please courier your advertising material on CD/DVD to the delivery address shown. FTP: Files over 20mb can be sent to our FTP site. For details, please contact Ms. Kim Bruce on (07) 5501 5400 or kimbruce@bluewatermag.com.au ADVERTISING TERMS AND CONDITIONS Go to our website at www.bluewatermag.com.au Additional promotional opportunities and packages are avaliable with our other specialist fishing magazine: Barra, Bass & Bream.
ADVERTISING deadlines Tim Simpson, BlueWater Editor and General Manager ISSUE BOOKINGS ARTWORK ON SALE 111 12/06/2015 19/06/2015 16/07/2015 112 31/07/2015 07/08/2015 03/09/2015 113 18/09/2015 25/09/2015 22/10/2015 114 13/11/2015 20/11/2015 17/12/2015 115 08/01/2016 15/01/2016 11/02/2016 116 26/02/2016 04/03/2016 31/03/2016 117 15/04/2016 22/04/2016 19/05/2016 118 10/06/2016 17/06/2016 14/07/2016 119 29/07/2016 05/08/2016 01/09/2016 SEND YOUR BUSINESS SOARING TO NEW HEIGHTS We have an exciting surprise waiting for you... Please contact me and let me help you to develop new customers and profit for your business. Ms. Kim Bruce (07) 5501 5400 kimbruce@bluewatermag.com.au PO Box 1456, Runaway Bay. QLD 4216