I ve been very fortunate to work with some amazing teams, drivers, race tracks, series and companies in my career. Working with Joe Gibbs and Bobby Labonte for five years was a highlight.
In 2013 we had the pleasure of working with William Byron as he began his amazing racing career. Over those 12 months we built his brand that included his 52 page marketing deck. We worked on all aspects of William s development including his public speaking and practice interviews. We created his story, from iracing to Victory Lane to National Champ in 10 months, the story they still use as a part of William s bios. We have a close relationship with his family and work on special projects. William is proof hard work brings results. What s your dream? Rolfe s passion for what he does fueled the success of building William s brand in his inaugural season of racing. Bill Byron, Dad of William
2015 just might be my favorite year. I met Max in March at the Carolina Speedway. We worked hard to prepare him for the next step in his fast moving career. We created professional sales & marketing tools, practiced many one-on-one public speaking sessions, worked on interviews as well as created exciting new content for his website. In 2016, Max was hired by HBR to race 60 times in a Big Block Modified. Max had a strong rookie season and this year Max has won three times including a triple thirty victory at Super Dirt Week. This season Max made his NASCAR truck debut and had his best season in Big Block Modifieds. We continue to work with Max on his website content and special projects and 2019 will be our 5 th year working together.
Your exclusive primary marketing partnership program includes: Your company colors & design choice Your logo large on the wing Your logo on banner (4 by 6 on back of trailer facing the crowd at track) Logo on Crew Shirts (across chest) Logo on Chase s Uniform & Helmet (across chest on uniform) Hero Card Fan Handouts (story on back) Personal Appearances (4) Chase becomes an extension of your Sales & Marketing team Your logo & car design on Merchandising Press Releases about your involvement Extensive Social Media and Website Mentions in Victory Lane and Interviews Sample page for Chase Burda Marketing
Slade Parsons teams with Kyle Strickler in 2018 Winston-Salem, NC (March 7, 2018) Sometime in February Slade Parsons was notified that the company that had maintained his race car the last two seasons would not be able to continue their program due to new business commitments which created a difficult situation for the 17-year old racer. We found out that Mitchell Coble Racing, who had done an excellent job maintaining my racecar would not be available in 2018, said Parsons. I was really nervous about this season, so my family sat down with my agent/manager, Rolfe Schnur, to discuss our options. To be honest I was kind of freaking out so we made a short list of potential people to work with. Rolfe sat down with Kyle Strickler at Volusia County Speedway in Daytona and we planned a meeting a few weeks ago. What resulted from that meeting is the biggest moment of Slade s career as he has signed an agreement for the Winston-Salem, NC racer to race a Longhorn chassis, Kyle Strickler Motorsports prepared machine in 25 races this season. The agreement includes Strickler serving as a driving coach and mentor for the rising star. I really liked Slade when I met him, said Strickler. He is a talented racer that I am looking forward to mentoring. We hashed out all the details and I believe that he will do a great job this season. When Rolfe told me that Kyle was interested I was like, No Way, added the Junior at RJ Reynolds high school in his hometown of Winston- Salem, NC. This is beyond a dream. To call Kyle my teammate and run a car identical to his gives me a lot of confidence. I know there will be a learning curve, but having Kyle help me shorten that time frame is truly a gift. We handle your media, PR & social media
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We think outside the box for the 2017 World Short Track Championships at the Dirt Track at Charlotte we came up with the idea of developing a strong relationship with Slade s hometown of Winston-Salem, NC for the 2018 season. From the original rendering to the finished product we now have an entire city behind our car with extensive media and 1600 potential leads through the Chamber of Commerce. How creative is your marketing team?
There is a NEW demographic in town it s called a Lifer. You know, the under 15 year old who you keep for not only their growing years, their college years, their young adult years but for their entire life. There loyalty is what the future of your company can be built on. You start with them at an early age and you add the loyalty of them being a race fan and you have a powerful formula. Drake can bring you the Lifer through his racing program. It s a new concept that just might give you an advantage over your competition. Just ask Thomas Cumberland Subaru Hyundai.
Rolfe, thank you for everything you and Tripp worked on you didn t change him as a race car driver you changed him as a man. Melanie Gerrald, Mom of Tripp Gerrald Agent Rolfe and I have been together for four years. I could never thank him enough for all that he has done. Max McLaughlin Rolfe introduced us to Kyle Strickler and overnight it changed Slade s career. Thank you for all you have done for Slade. Tony Parsons, father of Slade Parsons When I select someone to work on my marketing it is a big decision. I feel comfortable every time Rolfe works on a project. That s why we have been working together for six years. Brett Hearn
Pro Marketing Deck Website with updates Facebook entries Public Speaking Press releases Social Media Sponsorship Dramatic Videos Appearances Quick Facts Sheet Newspapers Perfecting a Speech Create your story We create your story & build your brand The rest is up to you...how bad do you want it?
My amazing Mom, two-time survivor! Where my passion began, my father s racecar in 1959 at Old Bridge, NJ second from left. Rolfe Schnur 4721 Morehead Rd. #303 First Turn Condos Charlotte Motor Speedway Concord, NC 28027 954.224.8661 sponsorland@aol.com William Byron Marketing in 2013 In memory of Jimmy Bubba Broderick Client 2006-2008 and Friend for Life