SPONSORSHIP PROPOSAL MBRacing.org
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1 SPONSORSHIP PROPOSAL 2016
2 Dear Partner in Sponsorship, Thank you for taking the time to review this partnership and charitable proposal. This proposal will lay out the opportunity to form a mutually beneficial partnership with our race team while in return supporting some great children s charitable organizations. As you read through this proposal you will see this is much different than your average motorsports proposal. We donate 100% of our earnings and proceeds to Children s Organizations such as Autism Speaks with the goal of embracing our children s futures Thank you for your time and consideration, MB Racing LLC. 1
3 Driver Hometown DOB Height Years Racing MICHAEL BEDNAR WHITEHALL, PA AUGUST 31, Racing has been a passion of mine since I was 4 years old when I received my first Go Kart. Since the age of 5, I ve been competitively feeding my need for speed with a steering wheel in my hand. My obsession with racing was put on hold for a few years while I pursued a degree from Penn State University and a career in Engineering and Sales. Since returning to competitive racing 3 years ago, I ve become more passionate and driven than ever to succeed, but this time it s with a different goal in mind. Being a proud father of 2 young boys (Brayden and Brody) has taught me there are far more important things in life than winning trophies, and that s family and friends. The health and well-being of those closest to us is what has driven MB Racing LLC to start this journey to support and donate to foundations which help the futures of our children. MBRACING A MISSION Our goal at MBR is to donate 100% of all earnings, proceeds, and donations to Children s Organizations such as Autism Speaks. While striving to meet our goals, we encourage team work, team building, relationships and providing awareness of our partners and supporters. MBRACING PARTNERSHIPS MBR stresses the word Partnerships. This is intended to be a mutually beneficial partnership between MBR and our sponsors. This is why we highly encourage flexibility within our programs. Sponsorships can truly be catered to fit the needs of your company by creating an outline that molds itself around your business goals and objectives. Some ideas to keep in mind: Lunch and Learn MBR will make all arrangements to have the race car and driver arrive at a location of your choice. On location we provide lunch and educate your staff and or customers with what we do and how our partnership is helping organizations such as Autism Speaks. 2
4 Night at the Races MBR invites you and your guests to spend a night at the races. Be a part of the action and encourage team building with a focus on giving back. These are just a couple of ideas on how we can get you are your organization involved. The goal here is to under promise and over deliver. At the end of the year we want your team to feel like part of ours and create a partnership that lasts for years to come. MBRACING SUCCESS Even though this partnership isn t about winning races, success does help to generate more supporters, more earnings to be donated, and an overall higher return on investment by being at the forefront of exposure. In 2015 MB Racings s driver Mike Bednar drove his way to the winner circle at the final 2 races of the season at Grandview Speedway. These victories resulted in being named the USAC SpeedSTR Regional Champion as well as the National Champion. Ultimately, Driver of the Year honors were also earned based on his season long achievements. MBRACING DIRT RACING Although dirt racing is considered a grassroots form of motorsports it has become more main-stream than ever before. With networks as MAV TV and Fox Sports now televising these forms of racing, major brands have taken full advantage of the exposure and have jumped all in to participate. The numbers don t lie. $1 BILLION INDUSTRY 30 MILLION FANS ACROSS THE COUNTRY 72% OF FANS AGES OF % OF FANS INCOME BETWEEN $25-$54K 58% MALE AND 42% FEMALE DIRT TRACKS ARE LOCATED IN 49 STATES, COVERING 90% OF THE U.S. 1.3 MILLION IN ATTENDANCE EVERY WEEKEND 80,000 UNIQUE COMPETITORS 96% FANS BUY SPONSOR S PRODUCTS 25,000 SUBSCRIBERS TO DIRTVISION (ONLINE SERIES BROADCASTS) 3
5 MBRACING EXPOSURE So you ask yourself, what s in it for me, what does my company get? That s a great question and one that is usually hard to answer under a normal sponsorship proposal. In this case the answer is simple, you get the gratification that you and your company were part of a donating effort that provided assistance to nationally recognized foundations to better the lives and futures of our children. This partnership is a win win for any company that gives to charity. Not only do you get to support some great organizations, but at the same time you get to advertise your company. This can be done through the exposure on the side of the car, t-shirts, billboards, newspapers, website, social media, trailer, and videos. With over 2000 fans at every race (25 Races Estimated), 10,000 miles traveled each year (31 Views per Mile), it s clear that your brand and logo will be identified with this great cause over 80,000 times throughout With so many options to choose from, we are confident there is one that s right for you and your company. If you don t see something that fits your needs below, please feel free to reach out and make suggestions. PARTNERSHIP PACKAGES PRIMARY SPONSOR 1 SPONSORSHIP AVAILABLE AT THIS LEVEL Largest Company Logo Placed in the following locations: - In the primary location on both sides of the race car - Side of the Race Trailer (approximately 31,000 views based on estimated 10,000 miles per year travel) - MBRACING team sponsored 4x8 billboard located on the backstretch of Action Track USA. - MBRACING team shirts that are available for re-sale weekly at each event. - Website, Facebook, Instagram pages - Primary Location on Race Suit 2 nights at the races for 2 guests with Pit Passes included 2 appearances at the sponsors choice with car and driver 4 MBRACING Team Shirts (choice of sizes) Recognition during all interviews COST FOR 2016 SEASON $8,000 4
6 GOLD PACKAGE CO-PRIMARY SPONSOR (1 SPONSORSHIP AVAILABLE AT THIS LEVEL) Large Company Logo Placed in the following locations: - In the Co-primary location on both sides of the race car - Side of the Race Trailer (approximately 31,000 views based on estimated 10,000 miles per year travel) - MBRACING team sponsored 4x8 billboard located on the backstretch of the race track - MBRACING team shirts that are available for re-sale weekly at each event. - Website, Facebook, Instagram pages Associate Location on Race Suit 2 nights at the races for 2 guests with Pit Passes included 1 appearance at the sponsors choice with car and driver 4 MBRACING Team Shirts (choice of sizes) Recognition during all interviews COST FOR 2016 SEASON $4,000 SILVER PACKAGE ASSOCIATE SPONSOR (1 SPONSORSHIP AVAILABLE AT THIS LEVEL) Medium Company Logo Placed in the following locations: - On both sides of the race car - Side of the Race Trailer (approximately 31,000 views based on estimated 10,000 miles per year travel) - MBRACING team sponsored 4x8 billboard located on the backstretch of the race track - MBRACING team shirts that are available for re-sale weekly at each event. - Website, Facebook, Instagram pages Associate Location on Race Suit 1 nights at the races for 2 guests with Pit Passes included 1 appearance at the sponsors choice with car and driver 2 MBRACING Team Shirts (choice of sizes) Recognition during all interviews COST FOR 2016 SEASON $2,000 5
7 BRONZE PACKAGE ASSOCIATE SPONSOR (4 SPONSORSHIPS AVAILABLE AT THIS LEVEL) Company Logo Placed in the following locations: - On both sides of the race car on rear quarter panels - Side of the Race Trailer (approximately 31,000 views based on estimated 10,000 miles per year travel) - MBRACING team sponsored 4x8 billboard located on the backstretch of the race track - MBRACING team shirts that are available for re-sale weekly at each event. - Website, Facebook, Instagram pages Associate Location on Race Suit 1 nights at the races for 2 guests with Pit Passes included 2 MBRACING Team Shirts (choice of sizes) COST FOR 2016 SEASON $1,000 PROUD SUPPORTER PACKAGE 4 SPONSORSHIPS AVAILABLE AT THIS LEVEL Company Logo Placed in the following locations: - On both sides of the race car (Lower Side Panels) - MBRACING team shirts that are available for re-sale weekly at each event. - Website, Facebook, Instagram pages Associate Location on Race Suit 2 MBRACING Team Shirts (choice of sizes) COST FOR 2016 SEASON $500 6
8 PRODUCT SUPPORT PACKAGE *Work with MB Racing to create a mutually beneficial package catered to fit your needs by providing products to be used by the race team and crew. Contact us for more details. Company Logo Placed in the following locations: On both sides of the race car (Lower Side Panels) MBRACING team shirts that are available for re-sale weekly at each event. Website, Facebook, Instagram pages COST FOR 2016 SEASON PRODUCT 7
9 THE CAR LEFT 8
10 THE CAR RIGHT 9
11 THE RACE SUIT 10
12 CONTACT MB RACING LLC. Contact us to discuss how this partnership can be tailored to best meet your marketing goals. We are open to any and all requests you may have to add or modify what the partnership entails. Give us a call or to discuss how we can work together to make the upcoming race season a success. MB RACING LLC. Mike Bednar - sponsorship@mbracing.org Phone Address 3047 Main St. Slatington, PA
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