w w w. r o a d s a f e t y a n a l y s i s. o r g

w w w. r o a d s a f e t y a n a l y s i s. o r g

Cycling Casualties in Birmingham Birmingham City Council Road Safety Team Aim: identify cycling casualties in Birmingham and compare results with Hagley Road A456 Identify causes of cycling accidents and profile of casualties Compare tal city results with those of a major road A456 Hagley Road Identify vulnerable cyclists on Hagley Road Compile report on findings.

Road Safety and Casualty Reduction Analysis of groups/areas at risk of fatal collisions Aims: To inform future casualty reduction strategy To inform local engineering, enforcement, education and awareness initiatives To examine differences in trends between local/national statistics

Number of Casualties Number of KSIs Recorded KSI by Age and Gender G.B. 2007 Collision Statistics 1800 1600 1400 1200 1000 Dudley Driver Casualties 2004 2010 800 600 400 1200 1000 200 0 20-29 30-39 40-59 60-69 70-79 80 + 800 Age Groups 600 400 200 0 16 19 20 24 25 29 30 34 35 39 40 44 45 49 50 54 55 59 60 64 65 69 70 74 75 79 80 84 Age Groups MAST was used obtain more accurate frequency counts by age as the Casualties in Great Britain reports change from 10 yr boundaries 20yr boundaries after 29yrs of age The number of driver casualties was restricted the Metropolitan Borough of Dudley as it would be most relevant the target audience. This was then used show people attending older drivers courses that crash liability pattern by age

GoSafe Proposed MAST Usage New campaign analysing collision rates in rural areas in Wales Aim raise driver awareness of vulnerable road users in rural communities and reduce casualties in these groups MAST be used identify particular casualty types in rural areas MOSAIC groups be used find beneficial ways of reaching drivers

Comparing mature driver risk Lincolnshire Road Safety Partnership Aim: compare mature driver risk rate in Lincolnshire relative elsewhere in England & Wales (by population) Highlighted local authorities where risk is high Comparison with deprivation scores Targeting problem areas in Lincolnshire - drop in centres with driving simular & mature driver courses

Identify when deploy enforcement, in terms of casualty reduction for 500cc bike riders in N. Yorks. 46 fatal accidents involving a morcycle over 500cc in N. Yorks. Between 07-09 39 riders of morcycles 500cc were the fatally injured party in these accidents. (the other 7 being either pillion or others involved in the crash) All 39 fatally injured riders were men aged 25 55 except one who was 24 years old. the most popular days for a fatal crash were Friday and Saturdays (not Sundays as thought)

Evaluation Engagement Education Evidence Emergency Response National Casualty Forecasts Performance Review Performance Indicars Supporting Road Safety Strategy Community Risk Intelligence We make life safer

Safer Roads Humber Drink Drive Campaign Breathalyser data: peak in male 17-24 yr old offenders Collision data: those involved in alcohol related crashes were males aged 17-24 years MAST showed that the young males were from affluent areas Think! data: biggest fear is prison Visuals: look like normal young drivers

Slough s slight collisions Target slight collisions through education 14 Super output areas the same as wards Looked at each ward crashing in Slough Farnham ward drivers Group E Middle income families living in moderate suburban semis E20 -Receptive local newspapers and SMS text

Evaluating the Bare Bones scheme

Social Group % Blue column number s Red Arrow Index face face local paper phone post text internet radio K 22 208 yes yes no yes yes J 16 129 yes yes yes no yes E 14 112 no no yes yes no yes no O 10 182 yes yes no no yes no yes B 9 80 yes yes no D 7 62 no no yes yes yes no F 6 82 no no yes yes yes no I 5 69 yes no yes yes M 3 n/a yes yes no no no no yes A 2 n/a yes yes no H 2 n/a no no yes yes N 2 n/a yes no no yes no G 1 n/a no no yes yes no L 1 n/a yes yes no yes no C 0 n/a no no yes yes yes no