Understanding your market NAFA readers love to fish, travel, buy, show & brag! CIRCULATION 30,000 distributed nationally to each state and territory of Australia, and selected outlets across South East Asia FOR ADVERTISERS Australia s biggest and most widely distributed fishing magazine Our core target market is the large, prominent and lucrative Australian sportfishing market Established in 1993, NAFA has experienced overwhelming acceptance as Australia s number one fishing magazine NAFA is a glossy full colour extra large format publication, with high production standards In the competitive world of magazine publishing, NAFA has gone from strength to strength, meeting and exceeding the demand for excellence in design and content AUDIENCE Mature, successful males with medium high disposable incomes 97% male - one third aged 36 or over Nearly half are professionals, managers, executives or business owners One quarter are qualified tradespeople 8% are semi-retired or retired 50% earn in excess of $50,000 pa, and more than 85% of readers earn in excess of $30,000 pa CONTENT NAFA offers an exciting blend of information Topics include expert tips & tackle advice, fishing & species news, comprehensive boat reviews, 4WD & camping information, fly fishing & soft plastics sections, product information reviews, huge NT section, location information, pictorial features and more. 80% of readers pick up NAFA more than 10 times, and 53% pick it up more than 20 times. On average, each reader (reluctantly) lets an average of 3 people read their copy!
BOATS - Our readers are boat owners and active buyers with spending power 79% of readers own a fishing boat, and 29% own 2 boats 21% of NAFA readers intend buying a new boat within the next 12 months, and 18% within the next 2 years 4WD - Our readers are likely to be 4WD owners 80% of readers own a 4WD 73% of our readers are influenced in their vehicle choices by their involvement in fishing - see attached 4WD feature information NAFA On Fly - continuing our tradition of excellence in all areas of fishing coverage 50% of our readers rated NAFA On Fly Fishing as either good or great, and 18% want more information NAFA attracts a dedicated & loyal readership base 73% of readers have bought the magazine for 3 years or more, and 44% have been buying the magazine for more than 5 years New readers continue to be attracted to NAFA, with 17% of 2004 readers taking up the magazine for the first time 94% or readers retain their copies of NAFA NAFA appeals to a diverse audience, including nature lovers, outdoor and travel enthusiasts, retirees, 4WD and camping enthusiasts as well as keen anglers - 95% of readers rated guides to different locations among their favourite topics NAFA - big demand for product information 97% of NAFA readers rated our Product Awareness editorials as either good or great 44% of readers requested more NAFA Good Gear information More than 50% of readers requested more information on boats and boating accessories 60% of readers requested more information on 4WDs, 4WD accessories and camping equipment CREDIBILITY - readers consider NAFA a reliable and authoritative source for information on fishing, location, species, equipment, tackle, techniques and boating NAFA - exposure guaranteed Every NAFA launch is supported by a two week national TV advertising campaign Local media in the Northern Territory (both print and TV) cover the release of NAFA Over 25 of Australia s best fishing, boating and 4WD writers contribute to the magazine For more information call Susanne Marsh: PO Box 571 Howard Springs NT 0835 email: susanne@hotspot.com.au website: www.nafa.com.au
Reader Profile AFFLUENT MALE PROFESSIONALS PRO-ACTIVE ADVENTUROUS TRAVELLERS OUTDOOR ENTHUSIASTS 4WD & BOAT OWNERS 97 % Males 57 % Professionals 90 % 26 and over 79 % Own a boat 87 % want to see more info on 4WDs & Camping 90 % retain their copies of NAFA 21 % are planning to buy a new boat within the next 12 months 62 % want to see more info on boats & accessories 80 % Own a 4WD 62 % made a purchase based on NAFA product information 17 % are new readers of NAFA 73 % have read NAFA for 3 years or more Established in 1993, NAFA has experienced overwhelming acceptance as Australia s NUMBER ONE FISHING MAG. Today, NAFA is Australia s biggest & most widely distributed Fishing magazine NAFA is a full colour glossy magazine with extra large format & excellent production qualities throughout. For more information call Susanne Marsh: email: susanne@hotspot.com.au
4WD & Camping Feature How would you like to reach 50,000 4WD owners who do not read 4WD magazines? 80 % of our readership own a 4WD 59 % of these 4WD owners are more tempted to buy products seen in NAFA 4WD, rather than advertised in specialist 4WD mags 87 % of NAFA readers indicated that they liked our 4WD features 88 % of NAFA readers would like to see more 4WD information in the magazine Figures are based on results of the NAFA 2004 reader survey, as at August 25th 2004. Figures may vary as additional surveys are completed by our readers. NAFA is Australia s largest and most widely distributed fishing magazine. It has been published for more than 10 years and now reaches a total readership in excess of 100 000. We have included a 4WD & Camping section in the magazine since 2000. It has proven popular with our readers and continues to grow with each issue, incorporating in-depth information on all aspects of 4WDs, camping and accessories. Participating in this feature will gain invaluable publicity for your business or product, giving you access to a valuable and underexposed market. With continued contributions from some of Australia s most experienced 4WD and Camping gurus like Dick Eussen (NAFA s 4WD editor), Ken Stien and Wayne Kampe, there is no doubt that the popularity of this section will continue to grow. For more information call Susanne Marsh: email: susanne@hotspot.com.au
Australia s BIGGEST fishing magazine GENERAL ADVERTISING VALUE Full Page $2895.00 Half Page $1695.00 One-third Page $1295.00 One-quarter Page $1095.00 One-eighth Page $ 695.00 National Sales Manager Susanne Marsh GENERAL ADVERTISING VALUE Inside Front Cover Double $9990.00 Outside Back Cover $5695.00 Inside Back Cover $3495.00 Inside Back Cover Opposite $3195.00 PRODUCT AWARENESS VALUE Advertorial Full Page $3195.00 Double Page $5495.00 All Prices Ex GST 10% AD SIZES AD DIMENSIONS (width x depth) Double Page 460 x 297mm Trim (plus 5mm bleed) Full Page 230 x 297mm Trim (plus 5mm bleed) 1/2 Page Vertical 97 x 272mm 1/2 Page Horizontal 200 x 133mm 1/3 Page Vertical 63 x 272mm 1/3 Page Horizontal 200 x 86mm 1/4 Page Vertical 97 x 133mm 1/6 Page 97 x 86mm 1/8 Page 97 x 63mm NAFA Artwork Specifications: Prices are based on artwork supplied to specifications. If artwork is not to specification additional charges may apply To confirm your advertising booking please complete the Memorandum of Agreement form and fax, post or email to Susanne Marsh at Alex Julius Fishing Media For more information: PO Box 571 Howard Springs NT 0835 email: susanne@hotspot.com.au website: www.nafa.com.au Advertising Rates Managing Editor Alex Julius 2007
PO Box 571 HOWARD SPRINGS NT 0835 For placement of advertising in NAFA 14 For placement of advertising under the following terms and conditions: Full Price including 10% GST: To confirm your advertising booking please complete the Memorandum of Agreement form and fax, post or email to Susanne Marsh at Alex Julius Fishing Media. Alex Julius Fishing Media PO Box 571 Howard Springs NT 0835 Fax: (08) 8983 1914 Email: susanne@hotspot.com.au
Readership Demographics Barra Bass & Bream readers love to fish, travel, buy, show & brag! CIRCULATION AND GENERAL FACTS 12,500 per quarter (50,000 per annum) distributed nationally to each state and territory of Australia BB&B is published 4 times per year, is 132 pages and retails for $10.95 BB&B is a high quality publication maintaining the extra large format and excellent photographic reproduction that have been so successful in NAFA Barra Bass & Bream - What readers like about the magazine It is all about those iconic national species specifically targetted by our readers The feature stories and valuable fishing tips offered by Australia s best known and respected fishing writers. Regular contributors include Steve Starling, John Mondora, Kim Bain, Bushy, Dave Seaman, Ken Stein, Warren Steptoe, Peter Morse, Dick Eussen, Leeann Payne, Neil Schultz, Steve Morgan, and our own Alex Julius. These angling writers provide the most authoritative and comprehensive coverage of these popular angling species of any fishing publication in Australia Our readers are specialist anglers who are very interested in the latest products and equipment associated with their area of interest Barra Bass & Bream - Why advertise? There is a huge growth of interest in Barra Bass & Bream Australia wide, and this interest continues to grow. Coverage of these three recreational fisheries represents a significant slice of the Australian angling market Barra Bass & Bream is the first and only magazine devoted exclusively to these three prominent fisheries From lures to specialised boats, motors, accessories, travelling and accomodation, the pursuit of these three fish sees more dollars spent than all other sectors of the market combined Our talented, knowledgeable and well known writers have considerable credibility with the Australian angling public, allowing great advertising opportunities to a receptive market Barra Bass & Bream readers are located throughout Australia, providing advertisers with extensive promotional exposure at a national level Similar to the NAFA annual, our readers are dedicated and loyal. Subscription sales of NAFA and Barra Bass & Bream continue to increase each year If your product is aimed at the lucrative Barra, Bass & Bream sportfishing market, then our high quality digest offers you a 100% hit rate at a dedicated fishing readership Percentage by state Figures based on Sales & Distribution Report - by Gordon & Gotch 2003 50 40 30 20 10 0 QLD NSW NT WA VIC SA TAS For more information call Susanne Marsh: email: susanne@hotspot.com.au
Australia s Sportfishing magazine GENERAL ADVERTISING VALUE Full Page $2,235.00 Half Page $1,485.00 One-third Page $1,195.00 One-quarter Page $1,035.00 One-sixth Page $ 895.00 ADVERTISING - 4 issue price VALUE Double Page $3,475.00 Full Page $2,095.00 Half Page $1,335.00 One-third Page $1,075.00 One-quarter Page $ 935.00 One-sixth Page $ 795.00 SPECIAL POSITIONS Casual 4 issue price Inside Front Cover $2,880.00 $2,595.00 per issue Inside Cover Opposite $2,695.00 $2,395.00 per issue Outside Back Cover $3,135.00 $2,795.00 per issue Inside Back Cover $2,495.00 $2,225.00 per issue FISHING TOURS & SERVICES DIRECTORY One-ninth page - min. booking 4 issues All Prices Ex GST 10% VALUE $350.00 (per issue) AD SIZES AD DIMENSIONS (width x depth) Double Page 430 x 272mm (Trim 460x297mm, 5mm bleed) Full Page 200 x 272mm (Trim 2300x297mm, 5mm bleed) 1/2 Page Vertical 97 x 272mm 1/2 Page Horizontal 200 x 133mm 1/3 Page Vertical 63 x 272mm 1/3 Page Horizontal 200 x 86mm 1/4 Page Vertical 97 x 133mm 1/6 Page 97 x 86mm 1/8 Page 97 x 63mm Barra Bass & Bream Artwork Specifications: Prices are based on artwork supplied to specifications. If artwork is not to specification additional charges may apply To confirm your advertising booking please complete the Memorandum of Agreement form and fax, post or email to Susanne Marsh at Alex Julius Fishing Media For more information: PO Box 571 Howard Springs NT 0835 email: susanne@hotspot.com.au website: www.nafa.com.au National Sales Manager Susanne Marsh Advertising Rates Managing Editor Alex Julius 2007
PO Box 571 HOWARD SPRINGS NT 0835 For placement of advertising in Barra, Bass & Bream editions: For placement of advertising under the following terms and conditions: Full Price including 10% GST: To confirm your advertising booking please complete the Memorandum of Agreement form and fax, post or email to Susanne Marsh at Alex Julius Fishing Media. Alex Julius Fishing Media PO Box 571 Howard Springs NT 0835 Fax: (08) 8983 1914 Email: susanne@hotspot.com.au
Alex Julius Fishing Media Artwork Specifications AD SIZES AD DIMENSIONS WITH BLEED (5mm) (width x depth) (width x depth) Double Page 460 x 297 mm (trim) 470 x 307 mm Double Page + Gatefold 890 x 297 mm (trim) 900 x 307 mm Full Page 230 x 297 mm (trim) 240 x 307 mm 1/2 Page Vertical 97 x 272 mm 1/2 Page Horizontal 200 x 133 mm 1/3 Page Vertical 63 x 272 mm 1/3 Page Horizontal 200 x 86 mm 1/4 Page Vertical 97 x 133 mm 1/6 Page 97 x 86 mm 1/8 Page 97 x 63 mm 1/9 Page 60 x 80 mm (directory) All advertisements with the exception of Double & Full Pages must not exceed the dimensions above - bleed is not available. Double Page Spread - Allow for double trim in the spine. Image bleed of 3mm into spine rather than normal 5mm bleed. Electronic Media Please supply your digital files on CD or by email. Email to: susanne@hotspot.com.au or nafa@hotspot.com.au Software Art supplied electronically must be in one of the following formats High resolution PDF - preferred Adobe Indesign 2.0 or later with all fonts to outlines and images embedded Adobe Illustrator.eps with all fonts to outlines Flattened Image File - Tiff, JPEG or PSD at a resolution of 300dpi Corel Draw - must be exported as AI file with text to outlines NOTE: Corel, Publisher, Powerpoint and Word files are not acceptable as final art. All files must be built in CMYK colour. Resolution of images should be 300dpi at final output size. Please supply a laser printed hard copy in colour or B&W with your art for reference. NAFA will only be responsible for accurate colour reproduction if a calibrated colour proof is supplied (eg: 3DAP, chromalin, dye sub). All files must be supplied with a return address and contact. Electronic artwork supplied contrary to NAFA specifications will incur additional charges. Production charges If you do not have completed artwork we can prepare your ad if required. Artwork will be charged to the advertiser at trade house rates. Please contact us for more information about artwork services. All enquiries to Susanne Marsh at Alex Julius Fishing Media Mail: PO Box 571 Howard Springs NT 0835 Courier: L219 Dougall Court Howard Springs NT 0835 email: susanne@hotspot.com.au or nafa@hotspot.com.au