Road Casualty Reduction Partnership Board Date: Tuesday 12 th January 2016 Time: 10:00am Venue: Cranworth Room, County Hall Membership Cllr Penny Carpenter Cllr Jenny Chamberlin Cllr Jonathan Childs Sarah Hamlin Tracy Jessop Cllr Judy Leggett Jenny McKibben Karen Palframan Louise Smith Richard Snowden Representing Health and Well Being Board Children Services Committee, Norfolk County Communities Committee, Norfolk Constabulary Assistant Director Highways and Transport EDT Committee, Norfolk s Deputy Police and Crime Commissioner Norfolk Fire & Rescue Director of Public Health Head of School Admissions, Children's Services For further details and general enquiries about this Agenda please contact the Committee Officer: Anne Pickering on 01603 223029 or email committees@norfolk.gov.uk 1
Agenda 1. Apologies for Absence 2. To Agree the Minutes of the Meeting held on 13 th October 2015. Page 4 3. Declarations of Interest You have a Disclosable Pecuniary Interest in a matter to be discussed if it relates to something on your Register of Interests form. You must declare the interest and leave the room while the matter is dealt with. You have a Personal Interest in a matter to be discussed if it affects your well being or financial position that of your family or close friends that of a club or society in which you have a management role that of another public body of which you are a member to a greater extent than others in your ward. You must declare a personal interest but can speak and vote on the matter These declarations apply to all those members present, whether the member is part of the meeting, attending to speak as a local member on an item or simply observing the meeting from the public seating area. 4. To receive any items proposed as matters of urgent business 5. Casualty Reduction Progress Update Report by Assistant Director Community and Environmental Services 6. Norfolk Road Casualty Reduction Partnership 2015-16 Delivery Plan Report by Assistant Director Community and Environmental Services Page 13 Page 25 2
Chris Walton Head of Democratic Service County Hall Martineau Lane Norwich NR1 2DH Date Agenda Published: 4 th January 2016 If you need this report in large print, audio, Braille, alternative format or in a different language please contact 0344 800 8020 or minicom 01603 223833 and we will do our best to help. 3
Road Casualty Reduction Partnership Board Minutes of the Meeting Held on 13 th October at 10am in the Edwards Room, County Hall Present: Members: Mr J Childs Mrs J Leggett Officers: Mrs S Hamlin Mrs T Jessop Mrs J McKibben Mrs K Palframan Dr SJ L Smith Mr R Snowden Communities Services Committee EDT Committee Norfolk Constabulary Norfolk Police & Crime Commissioner s Office Norfolk Fire & Rescue Others present: Mr J Cox - Public Health Mr D Stephens - Team Manager (Traffic Analysis) Mr I Temperton - Casualty Reduction Education & Development Mrs A Pointin Norfolk Safety Camera Partnership 1. Election of Chairman 1.1 Dr L Smith was duly elected Chairman of the Road Casualty Reduction Partnership Board for the ensuing year. 2. Election of Vice-Chairman 2.1 Mrs J Chamberlin was duly elected Vice Chairman of the Road Casualty Reduction Partnership Board for the ensuing year. 3. Apologies for absence 3.1 Apologies received from Mrs J Chamberlin, Mr M Knight (Highways England) and Mr A Mickelthwaite. 4 Minutes of the meeting held on 21 st July 2015 4.1 The minutes of the meeting held on the 21 st July 2015 were confirmed as a correct record and signed by the Chairman. 4.2 Referring to point 11.3 of the minutes, Mr D Stephens updated the Board that 4
there had been very positive engagement with Norfolk Constabulary around data sharing since the last meeting and it was hoped there would be sharing of data and analysis in the future with the police and also with the fire service. 5 Declarations of Interest 5.1 No declarations of interest were made. 6 To receive any items proposed as matters of urgent business 6.1 None 7 Powered Two Wheeler Sub-Group Update 7.1 The Board received the presentation (Appendix A) from Mr I Temperton which provided an update on the progress made by the Powered Two Wheeler Sub Group. 7.2 The following points were raised during the discussion:- Mr I Temperton informed the Board that the Sub-Group was formed of the following people: - Andy Micklethwaite (Chair) - RSO NCC - Sgt Andy Spall Norfolk Constabulary Roads Policing (will need replacing autumn 2016 as he retires) - Paul Milner Norfolk Group of Advanced Motorcyclists (Norwich IAM branch) - Soji Ojelade Fenland IAM bike group - Phil Armes Ex racer & Manx Grand Prix winner - John Walton Specialist knowledge of dealing with young riders - John Jenkins RoSPA trainer and member of the Fenland IAM group - Geoff Cadman Motorcycle Action Group. MAG is a national riders campaigning and pressure group for riders interests. They had 11 MP s as members before the last election. Continuous training for motorcyclists was believed to be the key to reducing the number of casualties within this sub-group. Analysis had shown that most KSI s in this group were caused by rider error or lack of experience. The Hugger Approved Trainer scheme had been paused due to the Motor Cycle Industry Association having a similar scheme already in play; discussions were underway to join the existing scheme but possibly with the Hugger brand. As the Hugger brand had become very popular and was widely recognised in the area. Those that had previously been missed with the training schemes were now being targeted by the new police bikes from Norfolk Constabulary; when bikers were pulled over they would be advised about the training programmes available. So far there had been 4 signed up to the first 5
course, 9 on the second course and 8 on the third course. However, there was a 4-5 month window of time between being advised by the police and partaking in the course so the numbers may increase. The number of powered two wheelers on the road accounted for around 1% of the traffic nationally, further figures which could be gleaned from licences and bike registrations would be provided to the Board at a future date. The main profile of a powered two wheeler rider that would most likely be involved in an accident was a middle aged male that would take his bike out sporadically through the year. 7.3 The Board noted the presentation. 8 Road Casualty Reduction Progress Update 8.1 The Board received the update from the Assistant Director of Community and Environmental Services, which outlined the progress made against Norfolk s local target of 33% reduction in killed or seriously injured (KSI) casualties. 8.2 The KSI figures for August 2015 for each sub-group were as follows: - 96 Powered Two Wheeler s - 119 Pedestrians/Cyclists - 90 Young Drivers - 54 Older Persons Three of the groups were on target for the year, however the aspiration for all KSI to maintain the same number as 2014 (375) was unlikely to be achieved largely due to the KSI figures for pedestrians and cyclists. The Board was advised that the spike in the KSI figures for pedestrian and cyclists was actually down to pedestrian casualties rather than cyclists and the need for further data analysis was agreed. D Stephens to provide further analysis for the Board at next meeting. 8.3 Survey s had been undertaken which looked into the journeys of cyclists and this might help to provide some more finite detail around these figures. It was agreed that the data pulled from these surveys should be considered by the sub-group and their advice shared with members of the Board. - Officer s advised that the data already available pointed towards distraction being the main cause for accidents within this sub-group; the increased use of mobile devices meant that the individuals concentration when out and about was a lot less now. 6
8.4 Whether other factors such as alcohol use played a part was questioned: it was felt that engagement with the ambulance service was key as they would have data that would help to create a link between alcohol use and KSI figures. 8.5 When the base line for measuring the levels of KSI in the county was looked at in 2013, the impact of the economy and the ongoing recession was considered however, it was found that Norfolk was less effected than other counties by the economic downturn. 8.6 One of the main goals of all the sub-groups was to increase every road user s education around personal responsibility. 9 Norfolk Road Casualty Reduction Partnership 2015-16 Delivery Plan 9.1 The Board received the Delivery Plan for the Road Casualty Reduction Partnership which outlined the future business and action plan. 9.2 The following points were discussed:- The focus for the Road Casualty team over the next couple of months would be on the Fatal Four work, with drink driving in the lead up to Christmas being the major focus. The Why Wouldn t You campaign was believed to still be fresh and effective. The Young Drivers sub-group had launched their Honest Truth programme in August and had plans in place to hold further events to encourage more driving instructors to get on board. The Older Drivers sub-group had distributed questionnaires in local garden centres and the data compiled from this would inform the future work programme for this group. In reference to the Older Driver Sub-Group it was discussed how there were certain pockets within the medical profession where there had been positive engagement in raising awareness about the services provided by the sub group. However it was discussed that this was an area that could be looked into further, for example eye tests and flu clinics could provide information around the services that the Road Casualty Reduction Group could provide. More needed to be done to encourage more joined up working around this. J Cox from Public Health would look in to this and report back to the Board. Officers introduced Anne Pointin the new Head of Norfolk Safety Camera Partnership; the project regarding the introduction of average speed cameras would be picked up now Anne was in post. The team had carried out a Road Safety First in Great Yarmouth which had involved having police officers in every school giving talks, increased road policing, checks for use of Red Diesel. This was considered to be 7
very intensive and high profile way to get people talking and make road users aware. - The Board queried the effectiveness of the event and asked if there could be a way to measure if there were ongoing effects. It was suggested that the event be repeated in same area to see if effects were the same at a different time. The Board members raised a point around the focus on drink driving still being the key area even though figures from the Road Safety event showed that mobile phone use was a more common occurrence. Officers advised that driving under the influence must not be underestimated and the focus should remain. 10. Highways England Area 6 Casualty Reduction Update 10.1 Due to the presenting officer being absent from the meeting, the Chair asked members of the Board to note the report and feedback any comments to the Committee Officer for response to be provided at the next meeting. 11. Any Other Business 11.1 The Board decided that considering the continued rise in pedestrian and cyclist KSI figures they would like the Vulnerable User Sub-Group to provide a further update at the next meeting, with a stronger focus on the pedestrian casualties. The meeting closed at 11.33am. CHAIRMAN If you need this document in large print, audio, Braille, alternative format or in a different language please contact the Committee Team on 0344 800 8020 or 0344 800 8011 (textphone) and we will do our best to help. 8
Appendix A 04/11/2015 RCRP PTW Sub Group Views of the group 1. No new training options needed 2. Find new ways to encourage people taking training 3. High profile and robust police enforcement and engagement 4. Monitoring the standard of CBT training for young riders by customer feedback 5. Continue to find ways of educating other road users about bikes Training Options 1. Safe Rider Training Options 1. Safe Rider No amount of money could equate to the first hand experience taught by the police riders who were professional, approachable, encouraging and truthful with all our rides Should be the first thing new riders do after passing their test 2. Hugger s Challenge Training Options 2. Hugger s Challenge Training Options The whole experience was very constructive. Following the training I instantly felt more positive and confident. Thank you Excellent, a fantastic instructor really enjoyed it 9 1
04/11/2015 Training Options 3. i2i Machine Control Courses Training Options 3. i2i Machine Control Courses The course was great. I learned a lot and I ve taken away a lot of understanding that is making my riding more controlled and more confident. This is the sort of training every motorcyclist should undertake its absolutely brilliant. Rider Skills Downloads Promotion of the schemes Ongoing attendance at every significant Norfolk motorcycle dealer event, British Superbikes (Snetterton round), biker meeting places etc with considerable assistance from our community volunteer network. Promotional Projects Norfolk & Suffolk Biker Magazine Promotional Projects Norfolk & Suffolk Biker Magazine The aims: 1. To get our training options better known amongst the biker community 2. Mixture of light and dark material 3. On line survey of bikers opinions of the magazine 10 2
04/11/2015 Promotional Projects EDP Coverage of Promotional Projects EDP Coverage of Safe Rider - Week 1 Safe Rider i2i Hugger s Challenge Promotional Projects EDP Coverage of Safe Rider - Week 2 Other road users errors Publicity to raise driver s awareness Other road users errors Raise driver s awareness of all vulnerable road users during NSAC/NDAC Social Media 11 3
04/11/2015 Social Media Hugger s Approved Trainer 12 4
Road Casualty Reduction Partnership Item No. 5 Report title: Casualty Reduction Progress Update Date of meeting: 12 January 2016 Responsible Chief Tracy Jessop, Assistant Director, CES Officer: Strategic impact While the Government s Strategic Framework for Road Safety does not set specific targets for levels of road casualty reduction, Norfolk set a local target of 33% reduction in killed or seriously injured (KSI) casualties. Progress against the target is shown in the graph in Appendix C. Executive summary The latest available rolling twelve month figure for killed or seriously-injured (KSI) casualties is 402 to the end of November 2015, which represents a 13% reduction from the 2005-2009 baseline figure of 462. The total number of KSI casualties remains above the interim target level (379 at the end of November 2015) and this shows a continuation of an upward trend in KSI over the last 5 years. Currently KSI road casualties in Norfolk are back to the levels at the start of the current monitoring period. The four Key Target Groups are expected to make up 85% of the groups most likely to be involved in KSI road casualties. Based on the current KSI numbers for each Key Target Group, the aspiration for All KSI to maintain the same number as 2014 (375) is currently not likely to be achieved. Going forward into 2016 it is considered that maintaining the level of KSIs at the current level of about 400 per year is an achievable but challenging objective for business planning purposes. Recommendations: Members of the Board are asked to comment on the report. 1. Proposal (or options) 1.1. There are no proposals associated with this report. The key trends have been shared at the Road Casualty Reduction Partnership Data Meetings and provide the basis for development of interventions and actions by the Sub-groups as set out in the Business Plan. 2. Evidence 13
2.1. The table in Appendix A1 shows the total numbers of KSI casualties in Norfolk during the 5 year baseline period from 2005 to 2009, broken down into the vehicle types involved and showing casualties as drivers or riders, passengers and pedestrians. 2.2. The data show that the following groups were involved as the largest contributors to the total of 2313 KSI casualties recorded: Car drivers 807 (34.89%) Motorcycle riders 520 (22.48%) Car passengers 374 (16.17%) Pedestrians in collision with cars 245 (10.59%) All the other groups contributed less than 10% of the total casualties. 2.3. Taken together, pedestrian involvements in collisions with all vehicles accounted for 12.88% of all KSI casualties during 2005-09. Collisions involving cyclists accounted for 7.35% of the total. Monitoring of these two groups also showed that in urban built-up areas these numbers were not reducing in line with reductions for the other groups. 2.4. In order to target resources most effectively it was agreed by the Partnership to focus on 4 Key Target Groups comprising those road users most likely to be involved in collisions. These are: Younger Drivers (aged 17 25 years old) Older Drivers (aged 70 years and over) Motorcyclists (Powered-two-wheeler) Vulnerable Road Users (Pedestrians and Cyclists) 2.5. The table in Appendix A2 shows the total numbers of KSI casualties in Norfolk during the first 5 years of the current monitoring period from 2010 to 2014, broken down into the vehicle types involved and showing casualties as drivers or riders, passengers and pedestrians. The data show that the following groups were involved as the largest contributors to the total of 1,832 KSI casualties recorded: Car drivers 555 (30.29%) Motorcycle riders 444 (24.24%) Car passengers 268 (14.63%) Pedestrians in collision with cars 222 (12.12%) All other groups contributed less than 10% of the total casualties. However, cyclist involvements in this period had risen from 7.35% to 9.28% of the total. 2.6. Taken as a whole, pedestrian involvements in collisions with all vehicles accounted for 15.12% of all KSI casualties during 2010-14. Whilst total numbers of casualties had not risen, the proportion for Vulnerable Road Users had increased to 24.18%. As well as comprising nearly 1 in 4 of casualties in Norfolk, pedestrian and cyclist involvements are most frequently happening in the urban 14
built-up areas, so their impact is much more concentrated in King s Lynn and Great Yarmouth, and in Norwich. 2.7. The table below replicates the data given in a report to the Norwich City Joint Highways Agency Committee showing how road casualties within the City boundary have changed in the latest annual figures. Reported Road Casualties All KSI 2005-09 Baseline 12 months (average) 2013-14 12 months 2014-15 12 months Change from baseline Change from previous year 51.6 53 65 +13.4 +12 Child (0-15) KSI 5 4 4-1 0 P2W KSI (motorcyclists) 14.6 16 22 +7.4 +6 Pedestrian KSI 17.2 12 14-3.2 +2 Cyclist KSI 8.4 10 20 +11.6 +10 Slight Casualties 420.2 378 418 <1% 10.3% 2.8. Current progress and future trends The latest progress towards targeted reductions for the Key Target Groups is shown in Appendix B. 2.8.1 Overall KSI trends Progress against the target is shown in the graph in Appendix C. The current rolling twelve month KSI figure is 402 to the end of November 2015, which represents a 13% reduction from the 2005-2009 baseline figure. This represents a continuation of an upward trend in KSI over the last 3 years and the total number of KSI casualties remains above the interim target of 379 at the end of November 2015. Economic factors such as low fuel prices and rising employment could mean that traffic levels will rise over the next period, with the potential for upward pressure on road casualty numbers. At the same time budgets for roads maintenance and improvement are under increasing pressure and this could add to the upward pressure. Continued speed management actions and the effects of new vehicles with improved safety features will help to offset these effects, and targeted measures by Partnership organisations will further address the skills and awareness of road users. 15
On this basis it is recommended that in-year targets for the 2016 should aim to maintain the current level of KSI at around 400 per year as in the 2015 calendar year. 2.8.2 P2W (motorcyclists) The latest P2W KSI figure is 94 which is a reduction of 15% from the 2005-2009 baseline. Some further progress could be targeted during 2016, to reduce this to 90 KSI or 22.5% of total KSI, due to the deployment of the police casualty reduction unit with ANPR capabilities. 2.8.3 Pedestrians and cyclists Pedestrian and Cyclist KSI are currently 112 which is a 19% increase on the baseline. This is comprised of 51 cyclist and 61 pedestrian involvements. The targeted measures developed this year should enable these numbers to come down during 2016. It is recommended that a target of 100 KSI or 25% of total KSI is challenging but achievable, despite anticipated growth in active travel. This is likely to be split 15% pedestrians and 10% cyclists. 2.8.4 Younger drivers (aged 17 25 years) There are currently 97 KSI where one of the drivers involved was aged 17-25. This is 29% below the baseline. Since the start of the current monitoring period in January 2011 the trend is generally flat with fluctuations around the level of 100 KSI per annum. However changes to the economic climate could bring further upward pressure to this group. Therefore maintaining a level of 100 KSI or 25% of total KSI numbers is a challenging target for 2016. 2.8.5 Older Drivers (aged 70 years and over) KSI resulting from a collision involving an older driver are currently 57, which is a 5% reduction on the baseline. An in-year projection of 50 KSI would represent a good outcome for this group, and would help contribute to maintaining overall levels of KSI casualties. Lower fuel prices are likely to present a particular challenge in this group as there can be greater discretionary car use among older people. 2.8.6 2016 Projections Based on the above comments, the diagram below summarises the projected KSI proportions for Norfolk. These proportions relate to an overall objective to maintain total KSI casualties at a level of 400 per year by the end of 2016. 16
KSI Proportions Cyclists, 10% Younger Drivers, 25% Pedestrians, 15% Older Drivers, 13% P2W, 22% Other, 15% 2.8.7 Other KSI casualty involvements The diagram above indicates that the Key Target Groups account for 85% of the road users involved in KSI road casualties in Norfolk. However, in addition to the specific interventions for these groups, the Business Plan also includes enforcement and engineering interventions which are directed at reducing casualties generally, and the Fatal 4 messaging is a broadly-based communications strategy which encompasses all road users. 2.9 Slight casualties The graph in Appendix D shows the latest movements in the number of slight injury casualties. These numbers are subject to a significant degree of late reporting so the latest drop in the numbers may be corrected when final results are available. 3. Financial Implications 3.1. All measures are met from Partners existing budgets 4. Issues, risks and innovation 4.1. Current projections of progress under the 2015-16 Business Plan do not indicate that overall KSI will reduce over the period. The Partnership continues to promote evidence-led targeting of resources for Education, Enforcement and 17
Engineering interventions, as set out in the Business Plan. 5. Background 5.1. In May 2011 the government issued the Strategic Framework for Road Safety which set out new measures to reduce deaths and injuries on roads. The document set out Measures that we intend to take nationally and areas where the policy and delivery will reflect local priorities and circumstances. At both the national and the local level, safer infrastructure, better and more targeted education that draws upon behavioural science and tougher enforcement for the small minority of motorists who deliberately chose to drive dangerously will all be important. We also see a key role for citizens in improving the performance of their areas by holding local decision makers to account where they feel that further action is needed. 5.2. The annual Business Planning Day for the RCRP was held on 5 December 2014 and included the evidence base for actions for the 4 new sub-groups to focus partnership actions which target road user behaviours which affect the key groups highlighted in Section 2. 5.3. The analysis of trends and patterns in road casualties has been extended by the publication of Road Casualties in Norfolk: Baseline Evaluation Report 2013 via the Norfolk Insight website. The report can be viewed via this link: Norfolk Insight. This report has been prepared to provide a summary of the data which is currently available to support the work of the RCRP, and the scope for further data-sharing between the partner organisations to improve the targeting of measures. 5.4. The 2013 report also provides a baseline for comparisons with new information as the work of RCRP partner s progresses. A 2014 update to the report has been published to inform business planning during 2015-16, and can be viewed via this link. Road Casualties in Norfolk 2014 Update Report 5.5. The Casualty Reduction Data Team continues to provide data analysis to support the 4 Sub-groups which lead on the targeted interventions. During 2015 a main focus of this work has been the identification of target profiles based on over-represented categories within the MOSAIC. All results will be published in a new 2015 Annual Report, which also include coparison data from other similar local authorities. Officer Contact If you have any questions about matters contained in this paper or want to see copies of any assessments, eg equality impact assessment, please get in touch with: Officer name : Dave Stephens Tel No. : 01603 222311 Email address : dave.stephens@norfolk.gov.uk 18
If you need this report in large print, audio, braille, alternative format or in a different language please contact 0344 800 8020 or 0344 800 8011 (textphone) and we will do our best to help. 19
5 Year KSI Breakdown by driver/rider, passenger and pedestrian (2005 2009) 2005-2009 Buses/ Coaches Cars HGVs LGVs Motorcycles Other Vehicles Pedal Cycles Driver or Rider 2 807 11 27 520 30 168 Passenger 16 374 6 12 38 4 0 Pedestrian 15 245 12 9 8 7 2 Total 33 1426 29 48 566 41 170 Total KSI 2313 Driver/riders 1565 (67.66%) Passengers 450 (19.46%) Pedestrians 298 (12.88%) Average KSI per annum = 462.6 20
5 Year KSI Breakdown by driver/rider, passenger and pedestrian (2010 2014) 2010-2014 Buses/ Coaches Cars HGVs LGVs Motorcycles Other Vehicles Pedal Cycles Driver or Rider 0 555 13 22 444 37 163 Passenger 18 268 1 5 17 9 3 Pedestrian 9 222 11 12 11 8 4 Total 27 1045 25 39 472 54 170 Total KSI 1832 Driver/riders 1234 (67.36%) Passengers 321 (17.52%) Pedestrians 277 (15.12%) Average KSI per annum = 366.4 21
Key Target Groups Dashboard 2015 Key Group (KSI unless specified) Norfolk 05-09 baseline average Norfolk 2014 Comparison with latest national and regional progress (red = worse, green = better than comparator) Norfolk 2014 East of England 2014 Great Britain 2014 Projection to December 2015 from recent trend November 2015 KSI and comparison with target All KSI 462 379-18% - 24%(Dec 14) - 18%(Dec14) 375 402(-13%) P2W 111 106-5% - 17%(Dec14) - 11%(Dec14) 95 94(-15%) Pedestrian/ cyclist Young drivers 1 17-25 Older drivers 1 70 and over. 94 97 +3% -3%(Dec14) -3%(Dec14) 95 112(+19%) 136 77-43% - 43% 2 (Dec14) - 38% 2 (Dec14) 100 97(-29%) 60 62 +3% + 7% 3 (Dec14) + 19% 3 (Dec14) 55 57(-5%) 1 casualties resulting from crashes involving a driver (excluding P2W riders) within age range (young 17-25, older 70+) 2 Young driver/rider 16-24 years of age (as per national reporting convention) 3 Senior driver/rider involvement (65 years and above as per national reporting convention) Key to colours: 385 Figures in red are indicators for end of 2015 calendar year. Currently below and likely to be below in-year projection. Likely to be in-line with in-year projection. Currently above and likely to exceed in-year projection. 22
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3300 3100 Illustrative reduction if slights perform in accordance with target reductions accepted for KSI casualties Norfolk Slight casualties 05-09 Baseline (slights) Actual slights Illustrative 33% 2020 Target slights 2900 2700 2500 2300 2100 2032 1900 1700 January 2011 (commencement of new monitoring period) 1828 1500 24
Item 6 Norfolk Road Casualty Reduction Partnership 2015-16 Delivery Plan Version 1 Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 2020 to:- 1. Reduce the number of killed or seriously injured on Norfolk roads to 310 or fewer. 2. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. 3. Reduce the number of children killed or seriously injured on Norfolk roads to 22 or fewer. Budget: Actions funded by Partner s service budgets unless otherwise stated. Norfolk Safety Camera Partnership funded by specific financial arrangements secured between Norfolk Constabulary and. Norfolk Information Hub Data (Virtual Group) Dave Stephens - NCC Ref Action Measures Lead Planned Milestones Outcomes 1 2 Prepare and present annual comprehensive road casualty report for 2014 containing both public health and road safety data (e.g. PIAs, Mortality, hospital admissions, ERPHO (profile road traffic casualties) and LAPE (alcohol related accidents) indicators. Monitoring and reporting on trends and progress in reducing road casualties Production of 2014 report. Identification of progress overall and on key target groups, young and older drivers and motorcyclists. 2014 Report Kadhim Alabady, Public Health Dave Stephens, NCC 2014 report presented to the Management Group planning Meeting in December 2014, and the Board meeting in January 2015. Reports quarterly to Management Group and Board. Annual report to December Management Group meeting of comparative data from like Authorities and the 25
3 4 5 6 Identifying arising casualty issues for potential interventions Providing data analysis to assist in targeting interventions (geographical areas, user groups, behaviours etc). Providing data analysis to assist in evaluating interventions Research in to links between offender profiles and casualty involvement. Early warning of need for interventions. Identification of cluster sites. Support and respond to requests from the Target Road User Group aiding intervention development Dave Stephens, NCC Dave Stephens, NCC East of England. Reports quarterly to the Management Group Follow up reports to quarterly meeting based on requests from Target Road Users Groups Evaluated interventions Dave Stephens, NCC Ongoing / on demand Potential strategy for targeting of high risk young drivers Dave Stephens, NCC Completion of research by end of July 2015 Communications (Virtual Group) Richard Wiseman - NCC Ref Action Measures Lead Planned Milestones Outcomes 1 2 Production and management of an Annual Communications Plan Publicity campaigns, including support for the Constabulary s Fatal Four and the s Keep Your Mind on the Road countywide campaigns which target increasing personal responsibility. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse affects of antisocial driving Richard Wiseman, NCC Richard Wiseman, NCC 11 th Feb meeting with sub groups to move forward with plans for new financial year. Fatal 4 campaigns throughout year in line with Tispol & ACPO timetable as follows: Speed from March 15, Drink & drugs from June 15, speed August 15, seatbelts September 15, December drink & drugs Acpo timetable for mobile phones to fit in around Tispol Plan in place, awaiting further requests from sub-groups. Work planned and ongoing to support the drink/drugs and mobile phone elements of the Fatal 4 creative. Campaigns also planned for March/April for Seatbelts and Speed Currently in the process of updating Keep your Mind creative with new images and text to support request from VRU subgroup. Sub group have agreed 26
Discussion at Feb meeting re keep your mind on the road campaign to promote messages to vulnerable road users. Provision of Comms support to the 4 subgroups as requested. new campaign, agency is working on photo shoot with a view rolling out in Feb/onwards, social media, posters on bus shelters and advisements in buses The motoring editor of the EDP did Safe Rider. Two excellent 2 page spreads consecutive Sat papers + BSB Snetterton supplement. Refresh & reprint of safe rider leaflets is underway Young Driver Education programme refresh is near completion and we are in the process of procuring The Honest Truth The Honest Truth is now live in Norfolk. All teams now have access to the RCRP Google Calendar and we are currently investigating the use of the Gov Delivery service for newsletters. Young Drivers Insp John Chapman Norfolk Constabulary Ref Action Measures Lead Planned Milestones Outcomes Programme of delivery 1 Improved standard of included in partner s Young Driver Training driving and awareness Service/Team Plans by 105 drivers trained (TREAD) Iain Temperton, NCC of the factors that can 1 April 2015. (158 projected) lead to road casualties. 220 young drivers engaged 2 Road safety education in schools, Increased awareness CI Chris Spinks Programme of delivery 8069 students 27
3 colleges and other establishments Investigation of the Honest Truth programme of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. Potential buy in of scheme and roll out across county within service plan year. Roads Policing & Steph Butcher, DAAT, Public Health Insp Chris Brooks included in partner s Service/Team Plans by 1 April 2014. 7000 young people educated Visit to workshop in Suffolk March 2015 educated (12104 projected) The bid from the subgroup is approved and THT was launched 27 th August 2015 Motorcyclists Andy Micklethwaite - NCC Ref Action Measures Lead Planned Milestones Outcomes 1 Attendance at selected events. Representation at every significant event throughout the year, promoting schemes of training Andy Micklethwaite, NCC Biker Events at Lings Triumph & Lind Motorrad booked. British Superbikes, Thetford Bike Show and Wimbotsham Classic Bike Show, Wheels next the Sea bike show at Wells. Evening talks for bike groups ongoing as & when. Full schedule of events attended by officers and volunteers with some still remaining this year. Police motorcyclists Targeted and Post campaign have returned to Roads intelligence led To use enforcement in support of a Chief Inspector Chris enforcement report to Policing Unit from enforcement based 2 countywide campaign aimed at reducing Spinks, Norfolk Management Group in ANPR duties in midupon an operation motorcyclist casualties. Constabulary. December 2014 and June. RIDE referrals order (Operation Board in January 2015. should increase as a HAWK). result 3 Provision of a suite of rider training Achievement of NCC Andy Micklethwaite, Safe Rider Safe Rider courses 28
4 5 6 options. Trusted Trader Hugger Approved scheme for providers of Compulsory Bike Training, supported by campaign to increase the effectiveness of DSA oversight. Hosting of a Riders Forum event if considered appropriate Development of the Norfolk & Suffolk Biker Magazine rider training targets in service plan year Improved standard of riding and awareness of the factors that can lead to road casualties. Consultation with the wider riding community. Free resource for distribution to motorcycle community, advertising our training schemes. NCC Andy Micklethwaite, NCC Andy Micklethwaite, NCC Andy Micklethwaite, NCC I2i Courses Hugger s Challenge Production of Norfolk & Suffolk biker magazine to assist in promotion of all schemes progressing with a lot of copy already submitted and more to come. Comms to work on a featured editorial of a journalist attending all the course options and reviewing them. Preliminary work on surveys and flyers discussed with Ten Creative. No set time frame, currently subject to legal referral. Spring time if Hugger s Approved Trainer scheme is able to progress beyond legal. Production and distribution by end of May 2015 proceed as planned 6 x i2i courses in May and June, 3 more in September. Hugger s Challenge - Request for advertising to be considered at next sub group meeting. N&S Biker magazine very well received resulting in numerous training enquiries. SmartSurvey feedback will guide future content. EDP report on i2i Machine Control Course and Hugger s Challenge programmed. 260 riders trained (390 projected) Cleared by NPLaw & will be subject to discussions and detailed plans at the next sub group meeting. Likely to be scheduled for springtime next year when the approved trainer scheme is finalised and ready to be announced. Magazine has been distributed & well received. Future content will be guided by customer feedback via Smart Survey. 29
Vulnerable Road Users Nick Clarke Public Health Ref Action Measures Lead Planned Milestones Outcomes 1 2 3 4 5 6 7 Delivery of pedestrian and cyclist training for school age children. Delivery of adult cyclist training workshops in the business environment Consistent and balanced enforcement of cyclists and drivers Re design of Keep your mind on the road campaign taking into account data an research to target those most a risk. Evidence review of existing successful campaigns and interventions to reduce casualties to vulnerable road users Ideas Generation Workshop with all project group. Inclusion of a Casualty Reduction Section in the upcoming Norfolk Walking and Cycling Strategy. Achievement of NCC training targets in service plan year. Enhanced take up of adult cyclist workshops. Improved perception of enforcement regime amongst road user community. Improved awareness of risk and behaviour change of pedestrians, vehicle users and cyclists. Improved awareness of interventions of best practice that can be translated to Norfolk To consider innovative approaches to reducing KSI of Vulnerable road users. To help coordinate a joint strategic response to reducing KSI whilst still promoting Norfolk as a place to cycle and Iain Temperton, NCC Iain Temperton, NCC CI Chris Spinks Roads Policing Nick Clarke, NCC Charles Wilde, NCC Nick Clarke, NCC Nick Clarke, NCC and Steering Group Nick Clarke, NCC and Member Officer Group for the Walking Strategy. Service plan target met at end of March 2016. 6100 children pedestrian trained 4510 children cyclist trained Increased delivery of workshops. Delivery of on road training to adult cyclists. Re-briefing of SNT s during service plan year. New campaign brief to Shorthose Russel by July 2015. Marketing Campaign Launched September 2015 Options paper presented to Vulnerable Road Users to agree a plan for future campaigns / interventions. To be completed at November 2016 meeting. Strategy launched Spring 2016. Consultation from November 2015. 4740 child pedestrians trained (7110 projected) 3934 child cyclists trained (5901 projected) Workshops delivered at HMRC, Broadland DC, NNUH, UEA, John Innes Centre, OCC and others, some sign-ups for on-road training. Ongoing. Ongoing Ongoing. Options paper presented in August 2015. To support a further idea to write up into a full idea generation document for the board to consider. Ongoing 30
walk. Older Drivers Pete Rowe F&R Ref Action Measures Lead Planned Milestones Outcomes 1 Delivery of GOLD scheme 2 Delivery of a programme of eyesight testing for older drivers. Improved standard of driving and awareness of the factors that can lead to road casualties. Improved safety amongst the older driving population Iain Temperton, NCC Pete Rowe - F&R Programme of delivery included in partner s Service/Team Plans by 1 April 2015. Programme of events scheduled in place for 2015 73 drivers engaged with (110 projected) 12 Older Driver events are being delivered by Central fire stations and will be complete my 01/08/15. Trial Older Driver event to be extended 3 4 5 Investigation of potential for inclusion of GOLD in Public Heath commissioning process Produce Norfolk Older Driver Information source Proactively engage with Older Drivers to collect data and share road safety message and resources GOLD specified as default intervention in PH commissioning document Create single point of contact for all issues regarding Older Drivers Deliver targeted events to engage with and inform older drivers, Iain Temperton, NCC Pete Rowe - F&R Pete Rowe - F&R Confirmation of inclusion by end 2015. Identify all publications that need to be incorporated, prevent replication of information, Select correct format/media to deliver the message. Deliver Norfolk wide event to gather data and promote GOLD Collected data to be shared following completion on trial in mid-august. 31
Norfolk Safety Camera Partnership Anne Pointin Norfolk Constabulary Ref Action Measures Lead Planned Milestones Outcomes 1 2 3 4 To ensure that targeted safety camera enforcement is undertaken. Delivery of court diversion courses as an alternative to prosecution for relevant traffic offences Support local communities in their delivery of Community Speedwatch and Enhanced Community Speedwatch (includes SAM) schemes linking to Safer neighbourhood teams. Investigation in to trial of Mobile Average Speed Camera systems The SLA and Sites selection criteria adhered to. Improved standard of driving and awareness of the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups trained in the delivery of Community Speedwatch and/or Enhanced Community Speedwatch. Timely and transparent service. Help address community concerns and raise awareness and involvement in speed issues. Research and development of technical aspects and back office capabilities. Anne Pointin, Norfolk Safety Camera Partnership Iain Temperton, NCC Anne Pointin, Norfolk Safety Camera Partnership Anne Pointin, Norfolk Safety Camera Partnership & Dave Stephens, NCC Ongoing Court diversion courses delivered on behalf of Norfolk Constabulary. Ongoing Ongoing, with digitalisation programme under way. 16898 drivers trained (25347 projected) Ongoing, with strong working links between partner organisations. New scheme of work to roll out CSW function in Norwich Cuty area, using volunteer groups. Dec 2015 purchase of 3 additional SAM units as requested by Janet Overton AP recently asked to provide report to Suffolk Roadsafe with same requirement for investigation. Vysionics tasked with providing some figures for this mobile service also Startraq attending Safety Camera Team meeting on 12.1.16 to demonstrate their 32
mobile technology Highway Safety Engineering Kevin Allen - NCC Ref Action Measures Lead Planned Milestones Outcomes 1 2 3 Develop and deliver a programme of local safety improvement schemes for known cluster sites within NCC s and Highways Agency s agreed capital budgets. Develop and deliver a programme of road edge local safety improvements along selected A class county routes. Develop a plan to implement a trial of new 40mph speed zone. Highway infrastructure improved to address indentified problems at selected cluster sites. Highway infrastructure improved to make the road edge more forgiving in cases where vehicles leave the carriageway. DfT approved trial of new speed limit regime in North-west Norfolk. Kevin Allen NCC Kevin Allen NCC Dave Stephens, NCC Feed into the production of the annual Highways Capital Improvement Programme. Schemes delivered in accordance with agreed programme. Feed into the production of the annual capital improvement programmes. Completed business plan, deployment and media schedule by March 2015. In year funding for 2015/16 reduced to 400k from 500k. Reduced budget of 250k for 2016/17. Studies completed for 8 AIP studies and 6 pedestrian crossing assessments to date. Reduced funding and political difficulties in delivering Safe System schemes has seen a re-orientation of activities to urban routes with a high vulnerable user involvement. In year funding cut has resulted in A149 Hunstanton to King s Lynn Route being postponed. Draft proposals developed, costed and consulted internally. Joint funding bid to be made to DfT in early 2016. 33
Intervention Age Group Lead Agency Delivery Style Projected 15/16 Funding Notes Child Seat Checking 0 to 12 Education 1449 seats checked Checks undertaken by NCC Road Safety staff, front of house activity by F&R. 1-2-1 interventions also offered, alongside partnership working with health agencies. Children's Traffic Club 3 Resource 9368 packs issued (actual) Safety Camera Surplus Ten Alps Communications procured to deliver this scheme of work Bethany & Benjamin 4 to 5 Education 8928 children educated Early years intervention delivered by Road Safety staff Step On It 5 to 6 Education / Training 7110 children trained Pedestrian training, delivered by Road Safety staff and community volunteers Cyclist Training 7 to 11 Education / Training 2951 children trained Delivered by Road Safety staff and community volunteers in the community setting The Dims 9 to 10 Education 7292 children educated Educational intervention covering behaviours around car passenger travel with specific reference to seat belts delivered by Road Safety staff Going Places 9 to 10 Education 5150 children educated Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by Road Safety staff 34
Grim Reaper 11 to 13 Education 6321 children educated Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by Road Safety staff Young Driver Education 15 to 19 Norfolk Constabulary Education 12014 young people educated Norfolk Constabulary Educational intervention addressing issues around vehicle us for young drivers and passengers, based around the Fatal4, delivered by Roads Policing, Fire & Rescue and Road Safety staff PedSafe 15 to 19 Education As required Educational intervention addressing issues around moped and motorcycle use for young riders, delivered by PTW specialists School Parking Issues All Behaviour Change As required Acting on response to issues raised by schools and communities, co-ordinating response from partner agencies whilst promoting community ownership of the issues. TREAD 17 to 25 Education 158 young drivers educated Young driver workshop which includes specialised skid avoidance training. Designed to raise awareness of the risks faced by newly qualified drivers. Delivered by approved trainers GOLD 55+ Training 110 drivers trained / Client funded Older driver intervention working to keep people driving safer for longer. Medical referrals are dealt with in conjunction with families or GP. Delivered by approved trainers 35
Business workshops and policies Adult Education 26 businesses engaged Client funded Working with businesses to design bespoke driving for work policies and follow up interactive workshops for employees. Delivered by road safety staff D1 licence training Adult Training As required Client funded Practical training provided for full D1 licence acquisition. Delivery of rows 16 to 21 by approved trainers Fleet Driver training Adult Training 700 drivers trained Client funded Practical on road training with the main focus being occupational road risk Court Diversion Schemes Adult Education / Training 25347 drivers & riders educated Client funded Offered as an educational alternative to prosecution after committing a road traffic offence. Different courses available depending on specific offence Skid Avoidance Training Adult Training 100 drivers trained Client funded Theory and practical training in all aspects of skid avoidance. Delivered in a safe off road environment Driver Enhancement Training Adult Training 40 drivers trained Client funded On road driver development training offered to any driver who wishes to improve their current driving standard EcoSafe Driving Adult Training As required Client funded Practical driving intervention aimed at promoting safety while reducing emissions and increasing fuel economy Safe Rider Adult Norfolk Constabulary Training 130 riders trained Client funded Joint police/ncc theory & practical project introducing riders to police riding practices. Huggers Challenge Adult Training 15 Riders trained Client funded 1:1 customer focussed training/assessment 36
i2i Adult i2i MCIA Training 94 riders trained Client funded Social Media Adult / Norfolk Constabulary Publicity / Norfolk Constabulary Advanced machine control/handling skills based courses. Publicity Schemes All Road Casualty Reduction Partnership Publicity Ongoing Safety Camera Surplus Delivered by RCRP Comms group, some by NCC Comms on behalf of Road Safety Team and some by Police Comms on behalf of Roads Policing. Linked to TISPOL and DfT media calendars. Road Safety 1st All / Norfolk Constabulary Education / Enforcement 1 or 2 per year Safety Camera Surplus Multi agency enforcement and education intervention, delivered in a specific urban area. Numerous partners involved. RCRP 2015/16 PROPOSED SPEND F4 - Belt Up Archant March 2016 Outdoor advertising - EDP24 banner adverts 500.00 F4 - Belt Up Off the Wall Outdoor Mar 2016 - convenience store and forecourt poster campaign 3,200.00 F4 - Belt Up Off the Wall Outdoor Apr 2016 - convenience store and forecourt poster campaign 3,200.00 F4 - Slow Down Archant April 2016 Outdoor advertising - EDP24 banner adverts 500.00 RCRP - Vulnerable RS Photographers and models Estimate for photography and models for the KYMOTR campaign for Pedestrians 2,000.00 RCRP - Vulnerable RS Shorthose Russel Possible additional artw ork re-sizing adverts - KYMOTR Pedestrians 500.00 RCRP - Vulnerable RS t.b.c Estimate for Social media campaign - KYMOTR Pedestrians 5,000.00 RCRP - Vulnerable RS t.b.c Estimate for Outdoor media campaign - KYMOTR Pedestrians (need to book early Jan 2016) 9,862.00 RCRP - Young Drivers NPS Graphics PRINT - Drink Drugs leaflet - 8 page A5: design, supply visuals and draw ings plus amends 1,510.00 RCRP - Young Drivers NPS Graphics PRINT - Pharmacy Leaflet - 2 page design A5: design, supply visuals and draw ings plus ammends 887.00 27,159.00 37