Norfolk Information Hub Data (Virtual Group) Dave Stephens - NCC Ref Action Measures Lead Planned Milestones Outcomes
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1 Norfolk Road Casualty Reduction Partnership 06-7 Delivery Plan Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 00 to:-. Reduce the number of killed or seriously injured on Norfolk roads to 30 or fewer.. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. Reduce the number of children killed or seriously injured on Norfolk roads to or fewer. Budget: A tio s fu ded y Part er s ser i e udgets u less other ise stated. Norfolk Safety Ca era Part ership fu ded y spe ifi fi ancial arrangements secured between Norfolk Constabulary and. Norfolk Information Hub Data (Virtual Group) Dave Stephens - NCC Analysis of 0 years Hospital Evidence Statistics to determine morbidity indexes for Norfolk Target Groups Data study to support targeting around drug-use involvement in KSI Strategic analysis around definition and targeting of the Older Drivers KTG Estimate of total cycle distance travelled for Transport for Norwich area. Produce an Annual Report of Norfolk Road Casualties data analysis to support targeting of Key Groups Quarterly Progress Monitoring reports, with comparative national, regional and Report to RCRP Management Group Report to RCRP Management Group D Stephens D Stephens Awaiting provision of HES data. TBC Report to RCRP Board D Stephens TBC Report to RCRP Management Group & Board plus inclusion in Bicycle Account Report to RCRP Management Group and Board D Stephens Bicycle Account March 06 N Pennington December 06 Reports to RCRP Board D Stephens Quarterly
2 7 other Local Authority trends, and recommended Business Plan objectives. Attendance at Sub-group Meetings to explain and discuss data results. Report to RCRP Management Group plus Ad hoc updates. N Pennington Quarterly or as required. Communications (Virtual Group) Richard Wiseman - NCC 3 Production and management of an Annual Communications Plan Publicity campaigns, including support for the Co sta ulary s Fatal Four a d the Cou il s Keep Your Mi d o the oad ou ty ide campaigns which target increasing personal responsibility. Redevelopment and ongoing refreshing of Think! Norfolk website. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse effects of antisocial driving Engagement of partner or agency to manage the website. Richard Wiseman Richard Wiseman Iain Temperton Programme ready for start of Plan year. All campaigns delivered as scheduled. Website fully functional by Summer 06. Plan produced and ready for delivery. Some campaigns booked, awaiting approval of funding from PCC before purchasing the rest of the year. In progress, work with original agency after F&R withdrawl of offer.
3 Young Drivers Insp John Chapman Norfolk Constabulary 3 4 Young Driver Training (TREAD) Road safety education in schools, colleges and other establishments Further development of the Ho est Truth progra e Stakeholder Engagement and continued development Improved standard of driving and awareness of the factors that can lead to road casualties. Increased awareness of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. Continued roll out across county within service plan year. Group Meeting Updates/Feedback Iain Temperton, NCC CI Kris Barnard Insp Jon Chapman Carol Doherty (Subject to Change) Programme of delivery i luded i part er s Service/Team Plans by April 06. Programme of delivery i luded i part er s Service/Team Plans by April 06. End Financial Year 6/7 Full programme of TREAD courses planned, awaiting decision from Scottow Enterprise Park as to whether we can continue to deliver there. Currently predicted to deliver to young people. Increased F&R delivery is being seen. Ongoing Change of PH personnel has delayed this element
4 5 Tri Service Development 6 Product Development and Inclusion Group Meeting Updates/Feedback Group Meeting Updates/Feedback Andrew Natrass (Subject to Change) John Baker (Subject to Change) End Financial Year 6/7 End Financial Year 6/7 Motorcyclists Andy Micklethwaite - NCC 3 We will provide a comprehensive suite of training options to cover rider needs We will actively promote the courses and road safety messages. Work towards ongoing production/distribution of Norfolk & Suffolk Biker magazine 07 edition Partnership working with police to administer/deliver Safe Rider. Hugger s Challe ge training as required. Promote & facilitate ii training 9 days during 06. Through a presence at all major shows/dealer events/regular biker meeting places. With assistance from our volunteer group Gathering varied general interest material to populate the magazine in which our training options and road safety messages are carried Andy Micklethwaite Andy Micklethwaite Andy Micklethwaite Safe Rider Courses completed by the end of September Full coverage of all events concluding October 06 Distribution of magazine by end of April 06 Courses all successfully delivered to date All relevant events covered by staff or volunteers Huggers Challenge article featured in EDP has generated enquiries Magazine published and successfully distributed across both counties
5 4 5 Motorcycle Industry Association Accredited Trainer Scheme involvement Positive enforcement and engagement with the motorcycle community. Work to encourage motorcycle training companies to engage with the (voluntary but expensive) scheme Regular and consistent enforcement, engagement at public events and delivery of Safe Rider. Andy Micklethwaite Sgt Andy Spall Roads Policing Successful sign ups by at least 3 training bodies by end of 06 season Ongoing enforcement. Scheduled attendance at events. Safe Rider successfully delivered. Still under review RCRT has been visibly active on the network, although this has not produced clients for RIDE Vulnerable Road Users Nick Clarke Public Health 3 4 Delivery of pedestrian and cyclist training for school age children. Delivery of adult cyclist training workshops in the business environment Consistent and balanced enforcement of cyclists and drivers e desig of Keep your i d o the road a paig look oth ays why risk taking into account data and research to target those most at risk. Achievement of NCC training targets in service plan year. Enhanced take up of adult cyclist workshops. Improved perception of enforcement regime amongst road user community. Improved awareness of risk and behaviour change of pedestrians, vehicle users and cyclists. Iain Temperton, NCC Iain Temperton, NCC Still awaiting Constabulary rep Nick Clarke, NCC Service plan target met at end of March 06. Increased delivery of workshops. Delivery of on road training to adult cyclists. Re- riefi g of SNT s during service plan year. Campaign launch March / April 06. Currently projected to deliver to 6000 children Workshops scheduled, including some internal delivery Campaign designed and will be delivered towards the end of the summer
6 5 6 7 Inclusion of a Casualty Reduction Section in the upcoming Norfolk Walking and Cycling Strategy. Creation of Infographics on vulnerable road users (one for cycling and one for walking). Using 5 year data to show the impact of KSI in Norfolk to use as a tool for engagement and media. Creation of a new Cycle Safety campaign focused on behaviour ha ge a o gst all road users. We are Cy le / oad Frie dly. Fo us o role reversal and sharing the road. To help coordinate a joint strategic response to reducing KSI whilst still promoting Norfolk as a place to cycle and walk.. Production of infographics. Use of infographics Reduction in Cycle KSI Nick Clarke, NCC and Member Officer Group for the Walking Strategy. Nick Clarke and Nile Pennington VRG Steering Group Draft CRD piece written and submitted to the working group. Strategy launched Spring 06. Consultation from February 06. March 06 Summer 06 launch to include:. Media Campaign. Social media 3. Targeted 4. Workplace Training Ongoing scheme of work. Complete Campaign designed and will be delivered towards the end of the summer Older Drivers Pete Rowe F&R Promote the delivery of the Gold Scheme Ensure events and campaigns are structured to direct older drivers to the scheme and all Media and Comms regarding Older drivers include a referral to scheme. Pete Rowe F&R December 06 Assess year end candidate numbers against same period 05 Predicted to engage with 44 older drivers in this service plan year
7 3 4 5 Analyse the process for referring to the GOLD Scheme Enhance data collection for Older Drivers to allow more effective targeting Deliver a month long Older Divers Campaign Create a robust package for the delivery of Older Driver events Identify trends in referrals and consider targeting other groups to inform and encourage course attendances Collect data during events that will allow future events to be bespoke by location and identify trends Introduce and maintain an annual event focussing on Older Drivers with the look and feel of the F4 Identify and procure key resources and conduct training to ensure a consistent approach to delivering Pete Rowe F&R Pete Rowe F&R Pete Rowe F&R Pete Rowe F&R August 06 Review nomination /referral process to date September 06 Identify target audience for inclusion in training delivered for OD Campaign June 06 Finalise format and FAQ section for OD Survey September 06 Ensure consistency in completing during event training June 06 Finalise event plan, locations and delivery team September 06 Conduct training sessions and agree media plan October 06 Deliver 4 week OD events December 06 Deliver report of campaign to RCRP Management Group April 06 Finalise product brief for visual aids Intelligence has been provided to better focus the proposed October campaign event to urban areas. Still in development. Campaign planned for October. All partners fully engaged. In progress, with the Comms team to develop an appropriate resource.
8 6 Create a SPOC for Older Driver information an event and collecting data across all partner groups Design, procure and distribute an older drivers pack Pete Rowe F&R June 06 Identify suitable product and agree funding September 06 Receive product and ensure they are prepared and available for OD events April 06 Finalise product brief for a leaflet wallet and ensure wallet contents can be secured June 06 Identify suitable product and agree funding September 06 Receive product and information from all partner groups to ensure they are prepared and available for OD events In progress, based around an information wallet format and infographic sheet. Norfolk Safety Camera Partnership Anne Pointin Norfolk Constabulary To ensure that targeted safety camera enforcement is undertaken. The SLA and Sites selection criteria adhered to. Anne Pointin, Norfolk Safety Camera Partnership On going Ongoing, with digitalisation programme under way.
9 3 4 Delivery of court diversion courses as an alternative to prosecution for relevant traffic offences Support local communities in their deli ery of Co u ity Speed at h a d E ha ed Co u ity Speed at h i ludes SAM s he es linking to Safer neighbourhood teams. Implement new average speed system in to A7/A47 high collision site Improved standard of driving and awareness of the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups in the delivery of Co u ity Speed at h a d/or E ha ed Co unity Speed at h. Timely and transparent service. Help address community concerns and raise awareness and involvement in speed issues. Reduced KSI Iain Temperton, NCC Anne Pointin, Norfolk Safety Camera Partnership Anne Pointin, Norfolk Safety Camera Partnership On-going On-going All schemes of work ongoing, predicted to deliver to clients in this year. Provision of further SAM units to enhamce support of Community Speedwatch Teams. Implementation due to be completed and site go live Summer 06
10 Highway Safety Engineering Kevin Allen - NCC Develop and deliver a programme of local safety improvement schemes for k o luster sites ithi NCC s a d High ays Age y s agreed apital budgets. Assist/Liaise with the Camera Enforcement Team to identify potential new safety camera sites where there is an identified link between casualty numbers and traffic speed. Identify potential urban/village routes with high vulnerable user accident problem for potential average speed cameras enforcement/0mph speed limits. Highway infrastructure improved to address identified problems at sele ted luster sites. Speed Enforcement takes place at the most needy sites where casualty reduction benefits are greatest. Kevin Allen NCC Kevin Allen NCC Feed into the production of the annual Highways Capital Improvement Programme ( 50k annual Local Safety Schemes Programme). Schemes delivered in accordance with agreed programme. List of potential schemes/enforcement sites provided by September Implement a trial 40mph speed zone. DfT approved trial of new speed limit regime in north west Norfolk Kevin Allen NCC Implementation of a 40mph trial scheme in 07.
11 Other Issues Iain Temperton - NCC Deliver a targeted multi agency Road safety First event to raise awareness of road safety and secure compliance with relevant traffic laws. Targeted multi agency enforcement based upon an operation order. Chief Inspector Kris Barnard, Norfolk Constabulary. Intervention delivered in a major urban areas or market town. Post campaign enforcement report to Management Group and Board before end of Plan year. Scheduled for September 06, all partner agencies involved. Intervention Age Group Lead Agency Delivery Style Projected 5/6 Funding Notes Child Seat Checking 0 to Education 449 seats checked Checks undertaken by NCC Road Safety staff, front of house activity by F&R. -- interventions also offered, alongside partnership working with health agencies. Children's Traffic Club 3 Resource 9368 packs issued (actual) Safety Camera Surplus Ten Alps Communications procured to deliver this scheme of work Bethany & Benjamin 4 to 5 Education 898 children educated Early years intervention delivered by Road Safety staff Step On It 5 to 6 Education / Training 70 children Pedestrian training, delivered by Road Safety staff and community volunteers
12 Cyclist Training 7 to Education / Training The Dims 9 to 0 Education Going Places 9 to 0 Education Grim Reaper Young Driver Education PedSafe to 3 5 to 9 5 to 9 Norfolk Constabulary Education Education 95 children 79 children educated 550 children educated 63 children educated 04 young people educated Education As required Norfolk Constabulary Delivered by Road Safety staff and community volunteers in the community setting Educational intervention covering behaviours around car passenger travel with specific reference to seat belts delivered by Road Safety staff Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by Road Safety staff Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by Road Safety staff Educational intervention addressing issues around vehicle us for young drivers and passengers, based around the Fatal4, delivered by Roads Policing, Fire & Rescue and Road Safety staff Educational intervention addressing issues around moped and motorcycle use for young riders, delivered by PTW specialists
13 School Parking Issues All TREAD 7 to 5 Behaviour Change Education GOLD 55+ Training Business workshops and policies Adult Education As required 58 young drivers educated 0 drivers 6 businesses engaged / Client funded D licence training Adult Training As required Acting on response to issues raised by schools and communities, co-ordinating response from partner agencies whilst promoting community ownership of the issues. Young driver workshop which includes specialised skid avoidance training. Designed to raise awareness of the risks faced by newly qualified drivers. Delivered by approved trainers Older driver intervention working to keep people driving safer for longer. Medical referals are dealt with in conjunction with families or GP. Delivered by approved trainers Working with businesses to design bespoke driving for work policies and follow up interactive workshops for employees. Delivered by road safety staff Practical training provided for full D licence acquisition. Delivery of rows 6 to by approved trainers
14 Fleet Driver training Adult Training Court Diversion Schemes Adult Education / Training Skid Avoidance Training Adult Training Driver Enhancement Training Adult Training 700 drivers 5347 drivers & riders educated 00 drivers 40 drivers EcoSafe Driving Adult Training As required Safe Rider Adult Norfolk Constabulary Training Huggers Challenge Adult Training ii Adult ii MCIA Training Social Media Adult / Norfolk Constabulary Publicity 30 riders 5 Riders 94 riders / Norfolk Constabulary Practical on road training with the main focus being occupational road risk Offered as an educational alternative to prosecution after commiting a road traffic offence. Different courses available depending on specific offence Theory and practical training in all aspects of skid avoidance. Delivered in a safe off road environment On road driver development training offered to any driver who wishes to improve their current driving standard Practical driving intervention aimed at promoting safety while reducing emissions and increasing fuel economy Joint police/ncc theory & practcial project introducing riders to police riding practices. : customer focussed training/assessment Advanced machine control/handling skills based courses.
15 Publicity Schemes All Road Casualty Reduction Partnership Publicity Ongoing Safety Camera Surplus Delieverd by RCRP Comms group, some by NCC Comms on behalf of Road Safety Team and some by Police Comms on behalf of Roads Policing. Linked to TISPOL and DfT media calendars. Road Safety st All / Norfolk Constabulary Education / Enforcement or per year Safety Camera Surplus Multi agency enforcement and education intervention, delivered in a specific urban area. Numerous partners involved.
Norfolk Information Hub Data (Virtual Group) Dave Stephens - NCC Ref Action Measures Lead Planned Milestones Outcomes
Norfolk Road Casualty Reduction Partnership 206-7 Delivery Plan Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle
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