The role of e-bikes in future mobility Kevin Mayne Development Director ECF Chief Executive Designate CIE Published by ECF on behalf of companies that currently support the ECF Cycling Industry Club and have taken the initiative to create Cycling Industries Europe in 2019. ECF gratefully acknowledges financial support from the European Commission.
Since 2011 The Cycling Industry Club has supported the work of the European Cyclists Federation Together we have raised over 5 million Euros to support ECF s work As a result: The EU has the fastest growing and most profitable e-bike market in the world We have an EU Cycling Strategy that plans for a 50% growth in cycling We have released over 1.5 billion Euro in EU funds for cycling investments, mainly in infrastructure which will grow the market further We have created structures and projects to promote and support innovative cycling sectors including cargo bikes, e-bikes, tourism and public bike sharing We are changing policies and laws in favour of cycling across the world We directly improved the impact of national cycling advocacy organisations in over 20 countries
Future Mobility E-bikes
Why study the future? Vision Opportunity Practical what are the others seeing? Investors Regulators Competitors Customers
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Future Mobility E-bikes
Global megatrends Social 1. Diverging global population trends 2. Towards a more urban world 3. Disease burdens and pandemics Technological 4. Accelerating technological change Economic 5. Continued economic growth? 6. An increasingly multipolar world 7. Global competition for resources Environmental 8. Growing pressures on ecosystems 9. Severe consequences of climate change 10. Increasing environmental pollution Political 11. Diversifying approaches to governance
19 disruptive scenarios Assisted living Bioeconomy Cheap renewable energy Continuous cyberwar Defeating communicable diseases Ubiquitous expert systems Emotional intelligence online Human organ replacement ICT-based security defence Low carbon economy Material resource efficiency Nano to macro integral manufacturing Nature valued Precision medicine Reframing work Smart sustainable mobility The electrosphere of sensors A more diverse food supply system A new knowledge system
Future Mobility E-bikes
EU prediction
More than technology Systemic changes Complex solutions shared, electric, connected, recyclable Blurring physical, digital, biological.. Packages and platforms of regulation, services, products.. Expectation change Consumer expects aggregated digital services Suppliers want integrated, automated, SMART supply chains Regulators will impose complex compliance
Challenges for cycling in new mobility Industrial Emotional Technological Economic Political Organisational 19
Market view of industrial impact Market value (Bn Euro) Global Revenues (Bn Euro) Ford 40.4 35.3 Uber 61.9 6.5 Mobike 2.6 0.6 Shimano 11.0 2.5 Giant 1.4 1.7 Accell 0.6 1.1
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Future Mobility E-bikes
E bikes offer more than user choice Industrial Emotional Technological Economic Political Organisational 27
E-bikes build on market acceptance 28
E-bikes solve societal challenges
E-bikes solve societal challenges
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Source: Ursala Lehner Lierz, velo:concult
Future Mobility E-bikes
ECF + CONEBI = 2.5 million Source: Corporate Europe Observatory 36
EU prediction
European Cycling Strategy for industry Current EUCS (16 pages) Innovation Manufacturing Supply Chain Standards and quality Workforce development Trade/competition policy Industrial strategy (Potential) Future of advanced manufacturing Process innovation Materials innovation Digitalization and connectivity Electro-mobility Next generation vehicles Resource efficiency (energy and materials) Smart Innovation Clusters....
Mobility Tourism Jobs and growth Health Cities Infrastructure Road Safety Air quality Incentives and tax Science and research Cargo biking Bike sharing Industrial Technology Intelligent transport Innovation Workforce New materials Manufacturing SME development Supply chain
Unite the Cycling Industries Bikes and parts - mobility, family, leisure, sport, tourism, adventure, logistics, manufacturing, distribution, retail, sharing, leasing, repair, recycling Cycle logistics, couriers, pedicabs, post Financial services, insurance, leasing, incentives Digital apps, counters, traffic management, data collection, training aids, management systems, connectivity Tourism trips, hotels, bike hire, guides, transport, trail centre operators Infrastructure, construction, design cycle paths, bridges, cycle parking Consultancy - research, data, analysis, marketing Human resources - training, education, coaching, sports management, trail builders Entertainment and media - events, races, sponsors, teams Electrical engineering, batteries, power, electronics, materials science, raw materials
Future Mobility E-bikes
Thank you Kevin Mayne Development Director ECF Chief Executive Designate CIE k.mayne@ecf.com Published by ECF on behalf of companies that currently support the ECF Cycling Industry Club and have taken the initiative to create Cycling Industries Europe in 2019. ECF gratefully acknowledges financial support from the European Commission.