Agenda : Self-assessment : Coffee break : Action plan
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1 Agenda : Self-assessment : Coffee break : Action plan
2 ECF gratefully acknowledges financial support from the European Commission. Leadership Programme Organisation Development Workshop 2016 Kevin Mayne
3 Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
4 ECF 2020 Aim Cycling at least doubled to 15% modal share average in Europe 4
5 Growing cycling Civil advocacy User focus Professional but not for profit Independent Politically aware but neutral Cycle & allied Industry Governments Customer focus For profit For employment Setting political agenda Infrastructure Funding and commissioning 5
6 At a policy level it is all connected National support for cycling Local support for cycling International support for cycling International advocacy complements national level National pressure influences international policy Cities/regions see cycling enhancing international reputations Countries/regions use international funds, events, programmes, networks, research
7 At a human level our networks Members World cycling alliance Cities Industry Project partners National cycling officers Eurovelo coordinators Academics Individuals, supporters, media
8 At the financial level our leverage Membership Fees National investment in cycling Sponsors EU Cofunding = Billions
9 By 2020 Our needs A majority EU countries have impactful national cycling advocacy Complementary activity in non-eu Europe Result More cycling, more often More effective national advocacy More government expenditure on cycling Impactful multi-national base of cycling friendly supporters in EU, OECD, UN etc.
10 What we can see Looking outside Successful NGOs Successful community action Transport lobbying Car Aviation Rail Public Transport Freight Looking inside Strong ECF members Effective campaigns Ineffective campaigns Patterns of behaviour 10
11 11
12 12
13 Cycling advocates have a choice Outsiders a rebel movement Campaigner Noise maker Complainer Amateurs Negative Disappointed Voluntary at heart but professional in action Insider Partner Ally Businesslike Success story Proud
14
15 Local support for cycling National support for cycling International support for cycling
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17 17
18 18
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21 Policy results 21
22 22
23 The Leadership Programme: Your choice Outsiders a rebel movement Campaigner Noise maker Complainer Amateurs Negative Disappointed Voluntary at heart but professional in action Insider Partner Ally Businesslike Success story Proud
24 Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
25 An EU Cycling Strategy? Make EU policies cycle friendly The level playing field Equal status with automotive, freight, public transport, aviation, maritime Make existing policies work better for cycling Release EU money Knowledge, exchange, research, innovation.. Bring the benefits to the whole of the EU 25
26 An EU Cycling Strategy? The EU parliament agrees EU member states agree Regions and cities agree The EU Commissioner agrees But cycling alone is not enough It won t be in the workplan without at least one compelling reason for action 26
27 The Commissioner s challenge: An EU Cycling Strategy must pass two tests by summer A reason for the EU to act? A problem to be solved that only the EU can fix 2. Widespread support Supported by all sectors industry, city, road safety, academic, public transport 27
28 Evaluation monitoring Economics Behaviour/ consumers Standards / regulation Research EU Cycling Strategy Physical Infrastructure Global context Industrial strategy Smart, connected mobility Fiscal tax and incentives
29 Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
30 World cycling alliance Members Cities Industry Project partners National cycling officers Eurovelo coordinators Academics Individuals, supporters, media
31 Scorecard By 2020 A majority EU countries have impactful national cycling advocacy Complementary activity in non-eu Europe Result More cycling, more often More effective national advocacy More government expenditure on cycling Impactful multi-national base of cycling friendly supporters in EU, OECD, UN etc EU participants 2 non EU Bi-lateral support Result More cycling? New national organisations New national platforms EU funding observatory/ new national budgets Law and policy changes Support from transport ministries at EU New ECF board members
32 Introduction: The Leadership Program Unique in EU: Supported 12 countries with almost half a million euro in 4 years New national organizations in Austria, Finland, Ireland, Ukraine, Sweden& Slovenia, Staff members in 8 countries Bicycle sales increased 9% in LP countries Three LP alumni elected as ECF board members 32
33 The Leadership Programme so Thank you far You are the most important component the first and last cog in the system We can feel the difference you are making You have inspired us! We go on! There is much still to do, and many more countries to reach 33
34 Agenda : Self-assessment : Coffee break : Action plan
35 Leadership European Framework for Quality Management: The Excellence Model Activities Monitoring and Evaluation Resource Infrastructure for Cyclists Danger Reduction Strategy Policy & Strategy User Focus Integration with Public Transport Promotion & Education Other Partnership Projects INPUTS OUTPUTS OUTCOMES 35
36 Leadership Input Output Results Model for appraisal, comparison and investment in cycling organisations Mission People Activities More Vision Resources Products people Purpose Policy Organisatio n Services Campaig ns cycling more often 36
37 Tell us about your progress 37
38 38
39 39
40 40
41 41
42 Leadership Input Output Results Change perspective: Old model, new use Mission People Activities More Vision Resources Products people Purpose Policy Organisatio n Services Campaig ns cycling more often 42
43 43
44 Advocacy National Plan Vision: Define objectives Input: Estimate your resources Output: Advocacy campaigns and activities Impact: Monitoring and evaluation
45 Define Objectives - Identify the problem - Quick pitch - Formulate a solution - Illustrate implementation - Visualise success for your campaign + your organization 45
46 Input: Assess your resources 46
47 Input: Assess your resources Expenses Thanking Informin g Staff & Volunteers Involving Know required resources Ask money for a specific campaign VS general Include relevant operational costs Income Asking New members Donations Grants Sponsorship Events Other 47
48 Outputs: Advocacy campaigns and activities Strategise Stakeholder map Power map Communicate Elevator pitch Media tactics Plan well Tactics Timelines 48
49 Strategise Stakeholder map Power map 49
50 Hook Problem Solution Communicate Elevator pitch A way to get attention and connect to your audience What are you trying to solve Your campaign including the name of your organisation What to do about it Specific actions for this person Slogan Explaining your issue in 10 words or less 50
51 Impact: Monitoring & evaluation 51
52 Advocacy National Plan Vision: Define objectives Input: Estimate your resources Output: Advocacy campaigns and activities Impact: Monitoring and evaluation
53 53
54 Vision Input Output Impact How to find policy windows and lead political change Resolve conflicts within a group Design winning campaigns How do you measure impact? Stakeholder mapping Plan coalitions/ alliances Media tactics Strategic planning/ prioritising Collaborative decision making Organise successful events Fundraising Elevator pitch Volunteer & Staff management
55 NGO Communications NGO Communications Elina Baltatzi, Outreach Officer 55
56 What is communications? 56
57 57
58 Who the communicator or sender or source of message Control Analysis Says What the content of the message Content Analysis In Which Channel the medium or media Media Analysis To Whom the receiver of the message or an audience Audience Analysis With What Effect the feedback of the receiver to the sender Effect Analy 58
59 ECF Communications Community engagement Public image/ Outreach Board/ Staff/ Volunteer Advocacy /Political influence exchange Newsletters Social media (FB, Twitter, LinkedIn) Meetings Press Intranet Events Webinars Material (print/digital) Secure online group / /intranet 59
60 Stay on message Communicate Media tactics Develop personal relationship with media Involve your members 60
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