Your New Recruiting Classes: What They Are Really Thinking. Eduventures Enrollment Management Day June 14, PDF Free Download

Your New Recruiting Classes: What They Are Really Thinking Eduventures Enrollment Management Day June 14, 2016

There Are No Crisply-Defined Generations Traditionalist Boomer Generation X Generation Y Re-Generation Born 1928-1945 Born 1946-1960 Born 1961-1979 Born 1980-1995 Born 1996- A spectrum of shifting mental models over time Typically marked by major events prompting a significant change in the focus of adult conversation 3 2016 Tammy Erickson. All Rights Reserved.

Cognitive Structures Form from the Interpretation of Events Piaget s Four Developmental Stages Sensorimotor stage (birth - 2 years old) Concepts about how physical objects work based on direct physical interaction with the environment Preoperational stage (ages 2-7) Intuitive intelligence related to concrete physical situations Concrete operations (ages 7-11) Logical structures related to concrete objects or physical experiences (numbers, for example) Formal operations (ages 11-15) Conceptual reasoning and abstractions Mental models that will persist throughout adulthood 4 2016 Tammy Erickson. All Rights Reserved.

Our Mental Maps Are Shaped by Many Factors National and global events and trends Shared views and common perspectives Parents views Religion Race and ethnicity Gender Socioeconomic status Many other factors 5 2016 Tammy Erickson. All Rights Reserved.

Your Personal Lens In what years were you 11-15? What national or global events do you remember from that time? What was happening within your family or community? What do you remember doing? What values were important to your family? What advice do you remember your parents giving? How do you think these influences shaped your view of the world? 6 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1928 to 1945 Traditionalists Shared Experiences of the 1940 s and 1950 s Allied military success in World War II The early days of the Cold War A wave of new technology Booming Post-War economy Growth of suburbs Increased availability of consumer goods 7 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1928 to 1945 Traditionalists Common Characteristics Joiners Loyal to institutions Accepting of hierarchy and rules Respectful of positional authority Interested in money as a metric of success 8 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1946 to 1960 Boomers Shared Experiences of the 1960 s and 1970 s Kennedy s idealistic Camelot Presidency The Cuban Missile Crisis Vietnam Civil Rights Women s liberation Widespread protests Assassinations of Kennedy, King, and other idealistic leaders Watergate and Nixon s resignation Lots of other Boomer teenagers! 9 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1946 to 1960 Boomers Common Characteristics Competitive viewing life as a zero-sum game Hard-working and driven Anti-authoritarian Idealistic 10 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1961-1979 Generation X Shared Experiences of the Late-1970 s through the Mid-1990 s Troubled economy Widespread lay-offs from re-engineering Women entering the workforce Rising divorce rates Challenger disaster CNN and electronic games 11 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid-1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Immediate (not impatient ) Eager to live each day to the fullest Give them work that is meaningful and challenging 14 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid- 1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Ubiquitous technology Look for innovation in the way they get things done Be open to activities that would benefit from coordination or greater spontaneity 16 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid-1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Ubiquitous technology Shift performance management to focus on task completion, not time spent Encourage Y s to work as much or as little as is necessary to get the job done Expect work to take place in the evening or on weekends not always during the day 18 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid-1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Ubiquitous technology Pro-child culture They are happy to handle big jobs and tackle them with confidence They are not deterred by what others might perceive as a lack of experience Don t over-define the task let Y s figure it out 20 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid-1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Ubiquitous technology Pro-child culture Shared family fun Parents are Gen Y s role models and heroes As teens, 90% reported being very close to their parents... In 1974, more than 40% of Boomers said they'd be better off without parents They delegate to helpful parents... and seek advice from people they value Don t misjudge their personal competence 22 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Shared Experiences of the Mid-1990 s through the Late 2000 s Terrorism: 911, World Trade Center, Oklahoma City School violence: Columbine Ubiquitous technology Pro-child culture Used to learning in teams, with coaching Reared by (highly competitive) Boomers They call home... to people who expect trophies Don t confuse their parents motivations with their own... but do give them something to say 24 2016 Tammy Erickson. All Rights Reserved.

United States: Born 1980-1995 Generation Y Common Characteristics Immediate and eager to live each day to the fullest Confident and determined Optimistic and upbeat Digital natives with new ways of approaching work Family-centric 25 2016 Tammy Erickson. All Rights Reserved.

The Re-Generation s Shared Experiences From 2008 onward Recession and refinancing Resource shortages energy, water Self-reliant parents Reality TV Mobile technology The cold water reality of inconvenient truths 26 2016 Tammy Erickson. All Rights Reserved.

The Sharpest Change: The Economy In 2008, adult conversations shifted Financial trouble demanded top attention The Global Financial Crisis, considered by many economists to be the worst financial downturn since the Great Depression of the 1930s, settled in around the world 27 2016 Tammy Erickson. All Rights Reserved.

Resource Constraints: Top-of-Mind Geography lessons on the vital role water plays in politics Biology and social studies on changes in the ozone layer Access to scientific evidence linking climate change to natural disasters such as bushfires, floods, and drought 29 2016 Tammy Erickson. All Rights Reserved.

What They Don t Remember... First Hand This generation will not remember 9-11 They will not have personal stories of that day The youngest Millennials would have been seven on that day probably about the last individuals to remember where they were 30 2016 Tammy Erickson. All Rights Reserved.

Who Are They... And How Are They Different? Outlook on Life Re-Gens Millennials Patient Immediate Defer gratification Save no debt Live each day to the fullest 32 2016 Tammy Erickson. All Rights Reserved.

Who Are They... And How Are They Different? Purchasing Behavior Re-Gens Millennials Utilitarian Artisan Rent, borrow, trade, improvise Curate, cultivate, seek authenticity 38 2016 Tammy Erickson. All Rights Reserved. 38

Who Are They... And How Are They Different? Technology Re-Gens Millennials Normal Users Exceptional Users Everyone uses technology well Connects them to the world Sought out for technology skills Creates their own world 40 2016 Tammy Erickson. All Rights Reserved. 40

Who Are They... And How Are They Different? Networks Re-Gens Millennials Networks for Transactions Networks for Life Metrics Utilitarian coordination to access goods Tool for continuously monitoring a full life 41 2016 Tammy Erickson. All Rights Reserved. 41

Who Are They... And How Are They Different? Authority Figures Re-Gens Millennials Licensed to Act Conditioned to Advocate Knowledge is power Authorized Positive relationships with authority figures 43 2016 Tammy Erickson. All Rights Reserved. 43

Here They Come! The Re-Gens will be strong additions to the workforce and demanding consumers Prepare now to meet the needs and maximize the productivity of this new generation 48 2016 Tammy Erickson. All Rights Reserved.

Join My Organization 50 50 2012 2016 Tammy Tammy Erickson Erickson. Associates. All Rights All Reserved. Rights Reserved.

Using Insights for Influence: Recruiting Traditionalists in the US A cohort whose values include: Respect for authority and hierarchy Attraction to charismatic authority figures Desire to affiliate with an institution 51 2016 Tammy Erickson. All Rights Reserved.

Using Insights for Influence: Recruiting Boomers in the US A cohort whose values include: Idealism Personal growth and selfoccupation Anti-authority The Me Generation 52 2016 Tammy Erickson. All Rights Reserved.

Using Insights for Influence: Recruiting Generation X in the US A cohort whose values include: Self-reliance Distrust of institutions Desire for customization and flexibility 53 2016 Tammy Erickson. All Rights Reserved.

Using Insights for Influence: Recruiting Millennials in the US A cohort whose values include: A tendency to view parents as role models and trusted A desire to succeed (in part to please competitive parents) 54 2016 Tammy Erickson. All Rights Reserved.

Growing Appreciation of Different Points of View Having diverse individuals but expecting them to conform to our norms Level One Level Two Recognizing diverse preferences and developing customized approaches Level Three Appreciating the fundamental legitimacy and benefits of alternate views 58 2016 Tammy Erickson. All Rights Reserved.

For more information... tammy@tammyerickson.com Ask Tammy at www.tammyerickson.com

Your New Recruiting Classes: What They Are Really Thinking. Eduventures Enrollment Management Day June 14, 2016